Evergreen content is a no-brainer

One of the most common problems for webmasters who run both mobile and desktop versions of a site is that the mobile version of the site appears for users on a desktop computer, or that the desktop version of the site appears when someone accesses it on a mobile device …

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Headings and page rank

Twitter hashtags are a great way to create visibility for your brand and showcase exactly what it has to offer. Your title tag on the SERPs will induce your click-through-rates. Let’s see how. Whenever the user types in his query, the Search Engines will highlight those keywords in your …

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Find a simple guide to ROI and read up about it

Did you know Google uses around 200 ranking factors to rank websites? This may be a lot for SEOs to take in all at once. However, focusing on links is still best practice. Trend spotters are habitual line steppers. If you can, try to get in touch with the website …

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Lessons I've learned from blogs

If your site is regularly updated it shows Google the site is still active, kept up to date and worth them directing people to. Having a news section or blog on your site is an easy way to do this. Website crawl-ability and making a website searchable goes beyond making …

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Becoming complacent can be an issue

SEO has been in the mainframe of digital marketing for little above two decades. As more content becomes available on every subject, searchers no longer have to query using pivotal root keywords, like "running shoes," any more. Let’s begin with something practical – think of all the important topics our …

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Make a good use of citations

On page SEO refers to those elements on a site that make your page more likely to be served up when people are looking for products or services like yours. If you use images, videos, infographics, interactive content and other alternatives to solely text-based content, you increase the chance that …

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Combine responsive design and duplication for Supercharged SEO

You wouldn’t build a house without foundations, and that is exactly what Technical SEO is to your website. One approach is to add the “noindex,nofollow” meta robots or X-robots tag, remove the entire site from search engines’ indexes via Webmaster Tools, and then add a “Disallow: /” command in …

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Analyse your existing rankings

One approach is to add the “noindex,nofollow” meta robots or X-robots tag, remove the entire site from search engines’ indexes via Webmaster Tools, and then add a “Disallow: /” command in the /robots.txt file once the content has been removed from the index. Somewhere, amongst the responsive web design …

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Difficult things about metrics

copying the content from someone else’s website. The key is to find the keywords in our niches which have low competition and create content for those specific searches to take advantage of the void in the niche we are working in. Make sure every page of your site contains …

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Remember that search engine spiders make the web go round

However, the difference is that SEO only affects the unpaid or "organic" results, and seeks to improve a website's ranking relative to the order of results displayed on the page. Coming up with great content is important to the longevity of any website, but finding the right “hot” keywords to …

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Lessons I learned about indexed pages

Web pages containing matching verbiage will have lower visibility in searches. Educational content can be described as content that teaches people something or helps answer one of their questions. Having a blog is a great way to consistently provide your readers (and search engine surfers) with new, informative content. The …

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Quick tips regarding cloaking

At one time, directories like DMOZ were a good place to add listings and get backlinks. However, these large web directories aren’t really relevant anymore. While there plenty of differences between SEO and content marketing, there are also many areas where they overlap. Taking advantage of this overlap and …

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I bet you didn't know this about reporting

SEO stands for Search Engine Optimization. Domain Authority is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs) based on its backlink profile. A Domain Authority score ranges from one to 100, with higher scores corresponding to …

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Make up one’s mind about SEO

The type of traffic we want to build is the type that will compound and will never go away. We want to create traffic today that will still give us a little trickle in five years. Combining hundreds (or thousands) of little trickles, our site that converts, and a great …

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Aligning your goals in relation to link bait

Mobile content should be short, useful, interesting, and easy to navigate. Build a list of other niche blogs in your field. Start commenting on their blogs with insightful comments, and then reach out to them and ask if you can write one guest post for them. If they accept, write …

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Analyse your existing ROI

If a page ranks well and Google finds it a manipulative use of duplicate content, Google can demote the page if it wants to. They simply have no concept that it’s even there. SEO and positioning your website to rank top spots in the search engines require some careful …

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Work out an engagement strategy that is win-win for everyone

Join the communities and start building relationships with the members. Share your thoughts, answer questions and keep the conversation going. Stock-photos are the worst. Avoid thin content pitfalls by checking for duplicates across all your web platforms and creating your own distinguishable and meaty material. It’s possible to use …

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Focus on the outcome

The more likely potential visitors are to think your site will provide an answer to their search query, the more traffic a page will gain. There’s never any reason to buy or pay for reviews. Canonicalizing URLs is a very important aspect of Search Engine Optimization but also of …

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Never underestimate the influence of SEO

WordPress is one of the best-loved platforms out there because it’s really intuitive and can be integrated into a custom CMS. Plus, it has plenty of handy plugins to help with blog optimisation, such as Yoast, which assesses the SEO-friendliness of a blog post and gives you actionable advice …

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Combine responsive design and citations for Supercharged SEO

SEO’s journey to a technicality driven practice of giving priority to the subject-matter elucidates how content marketing fits the bill. As the web is becoming more interactive and conversational, content marketing will see bigger duties resting on its shoulder in the future. SEO works by a search engine, such …

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Ways to tell you're suffering from an obsession with reporting

Domain authority is used to refer to the power of a domain, it greatly affects ranking in search engines. A domain’s authority shows how credible or trustworthy a domain name is in the eyes of Google. Usually, this is gauged depending on 3 simple factors; Age, size, and Popularity …

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The steps needed for putting SEO campaigns into action

For example, content that can be found on articlesbase.com and ezinearticles.com could reach well over 500 words, but still fail to add any value to its readers. URLs and links are building blocks of a website, therefore, ensure that they are consistent and are search engine friendly. Pages …

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The back story of stickiness

Information gathering is so crucial in research; gather it and then tabulate it. Exact match Domains (EMD) It’s not as easy to make a site easy to crawl as you might desire. There is an immense difference between a 10-page Website and a 10,000,000-page Website. The search …

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Taboos about rankings that you should know

Do you talk like your readers? With blog writing, for example, it is best to adopt a conversational tone, using words and phrases that resonate with the target audience. Search engine results are an important way of gaining new customers, as most people have what the Nielsen Norman Group calls …

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Useful tips from experts in anchor text

aying heed upon Keyword Frequency, Keyword Weight, Keyword Proximity, Keyword Prominence, Keyword Placement, etc. is important for optimizing Keywords. Hreflang for example. A high-quality page (naturally written) will, by contrast, typically be full of words semantically related to the main search term used. Make sure that your web page URLs …

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Can bread crumbs really make a difference?

Right now, if you’re an SEO specialist, you would want to have anything and everything you can get your hands on in order for you to rank – and rank well. Whether you should go after long tail keywords, which are specific and consist of multiple words, or after head …

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How do you feel about social media now?

How do your competitors rank? Pick out a keyword for which you want to optimize your site. Check out the top 20 search results: Are your competitors somewhere in there? What is your ranking for this keyword? This information should help you to find a good niche for you and …

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Here's what industry insiders think about organic links

The focus on the right audience and the right content brings an understanding of the content that they’re more likely to consume. Contrary to popular belief, linking out to relevant external websites does not directly impact your search rankings. Make it as easy as possible for users to go …

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Lets look at our approach to link research

Once visitors are on your site, an important goal is to keep them on your site. You don’t want your visitors immediately bouncing back to Google once they have read something on your site. With content being king, SEO may as well be queen. They both play an integral …

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More focus is put on citations

Although Web crawlers enabled the early search engines to have a larger list of sites than the manual method of collecting sites, they couldn’t perform the other manual tasks of figuring out what the pages were about and ranking them in order of which ones were best. SEO takes …

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More importance is given to reporting

You should note that an inadvertent leak of sections of the Google algorithm onto the web revealed that Google tracks a variable called timedout-queries_total, suggesting that the number of timeouts is itself also a factor in ranking. aying heed upon Keyword Frequency, Keyword Weight, Keyword Proximity, Keyword Prominence, Keyword Placement …

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Education is the best legacy when it comes to web 2.0

When it comes to word count, you need to understand that it is quite tiresome to read long articles on mobile devices, especially on smartphones. Incorporating relevance and trustworthiness into your link building strategy is an essential part of your ranking efforts. Search engine optimization has significantly changed in recent …

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Random musings on sitemaps

After the emergence of major updates, like Panda and Penguin, search optimizers have thrown around the term “penalty” to scare SEO novices into thinking that one simple mistake could instantly tank their site’s rankings. Arguably, one of the most crucial aspects of on-page SEO is tags. Whether it’s …

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