Work out an engagement strategy that is win-win for everyone

Join the communities and start building relationships with the members. Share your thoughts, answer questions and keep the conversation going. Stock-photos are the worst. Avoid thin content pitfalls by checking for duplicates across all your web platforms and creating your own distinguishable and meaty material. It’s possible to use …

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Focus on the outcome

The more likely potential visitors are to think your site will provide an answer to their search query, the more traffic a page will gain. There’s never any reason to buy or pay for reviews. Canonicalizing URLs is a very important aspect of Search Engine Optimization but also of …

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Random musings on link exchanges

Web crawlers crawl the Web. These crawlers follow links to discover the pages on the Web. Even after all of the changes with the search engine algorithms, inbound SEO links are still the biggest influence for search engines. Your customers are already looking for what you have to offer, but …

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Google Doesn’t Publish PageRank, So What can We Do?

Write interesting and creative content that you know people will share with others. Keeping track of your backlinks is just as important as building them. That’s because SEO relies on the quality of the backlinks your website gets. The more high-quality links you have, the higher you will rank …

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www vs non-www for SEO

Everyone is familiar with the expression “content is king.” Without rich content, you will find it difficult to achieve good rankings with specific keywords and to direct traffic to your website. Another method to rank well in Google is to submit your websites to article directories. This was the fast …

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Links are glue for your site

Use your website to communicate your value proposition and your general marketing messages (known as “high-level messages”). If there is one page which should be optimized for generic keywords, it is your homepage. Reviews are an important factor for SEO. They help potential customers trying to decide whether to trust …

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Make sure your byline name matches your Google+ name

A reputable website should have great content which is relevant to its specific industry. A site with random and incoherent articles will be spotted by Google quickly, as it’s clear that the site has been set up purely to link to other sites. This becomes a bad backlink. Domain …

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Mobile readiness is a confirmed general ranking factor.

Stop buying links in an attempt to fool Google and get more low-quality traffic. Write quality content instead, trust humans to find it and have them link to your pages because you are worth it. Google’s Penguin 4.0 is now included in the core algorithm and is updated …

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The title tag is a visitor's first exposure to your site

If you have covered the technical issues of a new website, you’ll have properly prepared your site for all the great content you’ll be adding. To optimize your keyword research for local SEO, brainstorm keywords or phrases with a geo-modifier that customers might use when searching for a …

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Optimize from tail to head

Don’t just stuff your keywords in willy-nilly and then tack on your city and state (or region or county) at the end. Remember that in addition to conveying to Google the terms for which you want your business to be relevant, these are the phrases that your prospective customers …

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Think hard about sharing

Website crawl-ability and making a website searchable goes beyond making sure Google can “crawl” the website. Understanding how a website’s users (including Google) are navigating a website is key to building an information architecture. Building the information architecture in a way that mirrors their thought processes will help both …

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Penguin deals solely with link quality and nothing else

Keywords should never be used to try to trick or mislead human beings or Google spiders.. This means using keywords that do not exactly describe the contents of your page, repeating a keyword over and over in a way that in not natural (known as “keyword stuffing”) or using any …

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Planning is a crucial part of any SEO campaign

The Internet is made up of trillions of pages that are all connected to one another with links. These links are how search engines “crawl” the web, using virtual spiders (or bots). As these spiders follow the links on pages to other pages, they store information as they go. And …

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Use quality hosting and CDN

Since Google is the number one search engine in the world, it is the leader in determining which websites are the most relevant for search words and terms. Many companies underestimate how much time and money it takes to be successful with SEO. Success by any standard rarely comes within …

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Use Internal Links

Think of your brand as a publisher and source of high-quality information. When you produce helpful, informative content like blog posts, how-to articles, and research, you’ll get in front of searchers and earn their trust. Digital marketing professionals understand the importance of SEO and the need to implement a …

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We're searching in different ways already

Simply put, engagement is the ability to hold a user’s attention. In SEO terms, it is a measure of the amount of time spent on a page. Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong …

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Linking to related posts

Pick your permalink structure wisely. Don’t change your permalink structure for the sake of it. Incorrectly redirecting your old URLs to the new URLs might lead to problems and could get you dropped from the rankings. Once you’ve discovered your evangelists, think about ways to nurture and encourage …

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Powerful Link Building Strategies For Small Businesses

If your website or webpage suddenly or gradually changes focus over time (say from a carpentry guide to a best practice SEO guide – sounds unlikely, but you never know), then anchor text pointing to you will likely change in line with the different topic. Google may then decide that your …

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