Propagation of relevance using web crawlers

Most blogs and websites have an overall voice that they aim to maintain. While some may try to keep things simple and entertaining, some sites are more professional. If you are hoping to tap into a place with an established following, you should create your content to match the stuff …

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Making Websites More Visible

Your site also needs to answer your users' questions, and if you're busy stuffing keywords into flat, uninteresting content, you'll never have the chance. First in your SEO plans need to be the keywords that you are optimizing for. In addition, you'll earn a little badge next to your site's …

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Site Structure in SEO

Keep the top-level structure simple and intuitive: Think about the user first coming to the website. Ask yourself, what are their possible needs? What are the various sections of content they may be looking for? Start from the top level and keep the navigation to the topmost popular/content categories …

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Make a good use of white hat SEO

A growth hacker is constantly searching for new ways to grow and collaborate with others in the field. A detailed overview of your website (website analysis) and how your website ranks on Google are the first steps. Marketing automation solves that, too. Evaluating your link profile in this dimension can …

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Emphasizing fast results by using cloaking

Once you've found out your site speed score, you can start making actionable changes to improve your page speed. If there is no email address, you may want to call the owner directly. There is still a correlation between high rankings and the amount of backlinks, but this trend will …

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Snippet Optimization (Also Known as a Meta Description)

Sites that had natural linking profiles were rewarded while those that had been deliberately over-optimized experienced a significant drop in search rankings. The manner in which managers determine business needs may be different. When you've selected your focus keyword, ensure it is found in your title tag, h1 tag, meta …

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Take care when dealing with domain authority

At a certain point, an advertisement or particular campaign simply becomes "old" or "boring." When a company stops advertising, consumers often begin to forget the message, which indicates decay effects. A descriptive alt text can alert users exactly what is in the photo. Whether we like it or not, SEO …

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Writing to a Specific Reading Level

Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. This means phrasing your keywords in a conversational fashion if you want to optimize for natural language search queries Make sure the web server is able to handle the needs …

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Start simple, but don't forget rankings

You can create top tips for pretty much anything. CSS files should be free from syntax errors. There are thousands of people out there collecting and sharing great stuff with others. There are dedicated websites for content curation where you can find these people and even suggest your content for …

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Small but important things to observe about mobile search

And where a result is clicked more than another this can help improve your ranking through engagement metrics that Google looks at. In other words, the higher the DA of the link, the more your client's DA will rise, and the higher their site's rankings will climb. Creating content that …

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Don't forget webmaster tools

Long-format articles in excess of 1000 words are the prescription for getting the search engines to see your content as something trustworthy. Following influencer accounts and industry firms should already be a part of your strategy. It?s the answer to what clients need right now. Since 2010, Google has …

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Who else wants to know the mystery behind user generated content ?

The number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their …

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Consider link exchanges at the inception

According to Google, featured snippets especially helpful for those on mobile or searching by voice. Most users want fast answers, and they only look beyond the first page when they don't find good results right away. Those 500 links need to be removed ASAP or your website and rankings could …

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Super-easy ways to learn everything about RSS feeds

Many bloggers who have only recently started a blog or a website often struggle to understand what the term "backlink" means. Check the hosting and registration information of any website by doing a Whois lookup. On the Internet, people tend to scan text rather than read it from cover to …

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Who else wants to enjoy URLs

Giving your personal opinion and opening up a little bit goes a long way towards creating rapport with your audience. Like many things, of course, don't overdo it! The cloak-and-dagger element makes it a little more fun. Sometimes I'll go so far as to fill out their web forms to …

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Layout, formatting and SERPs combine to make great SEO

Doubling the number of conversion (purchases) justifies the cost of the mobile-optimization design. It's statistically more likely that a user will visit websites that appear on the first page of their search. Anchor texts play an important role in the internal and external linking as well as for the usability …

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Don't give up too soon

Don't ask your customer for a review too early; they might not have enough experience to form an opinion about you. But don't wait so long that the great first impression fades. This timing is different for every business and industry; so it might be worth experimenting to get the …

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Make anchor text your centre of attention

Building relationships is extremely important when it comes to organic SEO, and it can offer a real advantage for your search engine rankings. Those sites which, simply, had the most keywords would rank on top. Many people see this design as cluttered, with too much competing superfluous information. If you …

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Why Do SEOs Use Keyword Phrases?

Search engines typically assume that the more popular a site, page, or document, the more valuable the information it contains must be. If this has already been done to a large extent, rewriting the home page descriptive content is the easiest way to fix the preexisting issue. Search engines no …

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Top trends in keyword research to watch

When most people think of link building tips, they think of building links back to their site from other sites. That includes submitting your site to directories, publishing articles or press releases, guest posting, or one of the many other traditional link building methods. Google’s Webmaster Tools remains one …

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Work out an engagement strategy that is win-win for everyone

Join the communities and start building relationships with the members. Share your thoughts, answer questions and keep the conversation going. Stock-photos are the worst. Avoid thin content pitfalls by checking for duplicates across all your web platforms and creating your own distinguishable and meaty material. It’s possible to use …

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Focus on the outcome

The more likely potential visitors are to think your site will provide an answer to their search query, the more traffic a page will gain. There’s never any reason to buy or pay for reviews. Canonicalizing URLs is a very important aspect of Search Engine Optimization but also of …

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Random musings on link exchanges

Web crawlers crawl the Web. These crawlers follow links to discover the pages on the Web. Even after all of the changes with the search engine algorithms, inbound SEO links are still the biggest influence for search engines. Your customers are already looking for what you have to offer, but …

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Google Doesn’t Publish PageRank, So What can We Do?

Write interesting and creative content that you know people will share with others. Keeping track of your backlinks is just as important as building them. That’s because SEO relies on the quality of the backlinks your website gets. The more high-quality links you have, the higher you will rank …

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www vs non-www for SEO

Everyone is familiar with the expression “content is king.” Without rich content, you will find it difficult to achieve good rankings with specific keywords and to direct traffic to your website. Another method to rank well in Google is to submit your websites to article directories. This was the fast …

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Links are glue for your site

Use your website to communicate your value proposition and your general marketing messages (known as “high-level messages”). If there is one page which should be optimized for generic keywords, it is your homepage. Reviews are an important factor for SEO. They help potential customers trying to decide whether to trust …

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Make sure your byline name matches your Google+ name

A reputable website should have great content which is relevant to its specific industry. A site with random and incoherent articles will be spotted by Google quickly, as it’s clear that the site has been set up purely to link to other sites. This becomes a bad backlink. Domain …

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Mobile readiness is a confirmed general ranking factor.

Stop buying links in an attempt to fool Google and get more low-quality traffic. Write quality content instead, trust humans to find it and have them link to your pages because you are worth it. Google’s Penguin 4.0 is now included in the core algorithm and is updated …

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