Try to get involved in the human element of web data.

So what it does it take to achieve a high ranking on Google? Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience (especially if you have an ecommerce site) but can also potentially earn you some Google …

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Planning is a crucial part of any SEO campaign

It’s OK to do promotion to tell people about your content, but if you can only get links by offering money to people or other big incentives, then you’re likely doing it wrong. One of the best ways to get links is to publish original research. That’s …

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Make sure your site is optimized for mobile

Troubleshooting technical errors and ensuring that your website is always accessible is one of the biggest hurdles to manage when thinking about good SEO practices over time. In social search, content that has a social connection to you in some way is prioritized. A social connection could mean someone you …

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Poor Migration

Which keywords are the fastest to page 1? Fastest to the top 5? Tags are intended to give search engines a method of understanding the site’s architecture. Google will compare a page’s title tag to content on the page to check for keyword consistency, which means you need …

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Expand Your List

Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority. Whether or not a website gets to …

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We're searching in different ways already

Your analytic tools can be used to find the keywords people search for that lead them to your website. The majority of these will be the shorter keywords but you can also find long tail keywords as well. These long tail keywords will likely be relevant to your website in …

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Why moes SEO matter?

Facebook and Twitter are two of the highest traffic referral sources for some sites, so be sure that you have profiles and are active regularly on both. People love to know about companies, so share company events, company awards, employee new hires, and most importantly, share information related to your …

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Does Organic CTR Impact SEO Rankings?

Don't commit the cardinal sin of letting dots ruin your page descriptions Your SEO efforts are really only as good as the experience you’re creating for your target persona. That’s why great SEO needs to work in tandem with great content. Properly optimizing your images can help you …

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How are you supposed to audit your site?

Search engine optimization, while a very technical practice, is a marketing function—and it needs to be treated like one. Since Google only wants to deliver the best possible results to its users, it will push sites with strong engagement up in the search engine results pages (SERPs). All too …

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