A value proposition is a statement that tells consumers why your products or services are worth paying for. Cultivating a trustworthy website takes time, just like any real-world relationship, so don't expect to see an immediate improvement in the traffic your site receives. Unlike traditional AB testing where metrics become …

You may usually think about linking in terms of pointing to outside websites, but paying more attention to the anchor text used for internal links can help users and Google navigate your site better. Every SEO should know that home pages typically have the most amount of incoming link equity …

Try and write blog content for external websites, which will link back to your website and boost your domain authority. Backlinks are the foundation of Google's algorithm. Standard SEO advice is to keep the site architecture as flat as possible, to minimize clicks from the home page to important content …

As you gather intel on your website's audience, the competition and commonly used keywords, it's up to you to make informed decisions to determine which SEO strategies make sense for your business. Staying relevant is crucial to ensuring your website visitors are happy with what they find on your site …

By using an online crawler on your site yourself, you can quickly understand some of the negative SEO features which could be really harming your online presence as a whole. Typically, part of the answer is by targeting less popular keywords. You may not be familiar with Schema mark-up, however …

SEO is important for every website that wants to attract traffic. SEO for non-profits, in that regard, isn't that different from SEO for other businesses. Another major change in recent SEO is Google's Knowledge Graph, which first emerged around 2012 - this has increased the focus on Schema.org microformatting making …

Effective marketing communications influence consumer attitudes. A typical clickbait headline relies on sensationalism, creates a huge curiosity gap and over promises. Industry-relevant links are often the easiest links for small business owners to acquire. Many of them simply involve asking your existing contacts at companies or organizations with whom you …

Fundamental search engine optimization never changes. You only have three things to work with: content, links, and measurement. Be aware that any search engine spider contains "time-out" code that prevents it from fully indexing a site that loads too slowly. If your web pages are large and your hosting provider …

Whether across different media or modifications of ads within the same media, consistency constitutes the key to effectiveness. Use that information to write exceptional content and do not be afraid to let the world know about what you have to offer. Google's Panda update was aimed at improving the quality …

Although an SEO agency will be able to provide a much more reliable, and high-quality, copywriting service, by making changes to your site's content today, you can start to move in the right direction. In marketing, the person in charge of designing an advertisement transforms an idea into an attention-getting …

Without utilising local SEO, a business can render itself useless as it is invisible to new prospective clients. Review your h1 tags across your site, using a crawler to find them all if required. Do they all describe the page accurately? Do they use the keyword target? And do they …

Your ability to rank well is not just dependent on search volume for specific keywords. They prefer different marketing techniques, visit different sites, and receive recommendations from different peers. Google loves links. In 1998, the web was much easier.

Write a keyword-rich introduction about googlebot crawlers

Write unique descriptions for every page of your website. In case you don’t know, each single page of your site stands on its own merits. Your website as a whole does not get ranked on Google. Off page SEO is a long term and time consuming process.It includes …

One of the most common problems for webmasters who run both mobile and desktop versions of a site is that the mobile version of the site appears for users on a desktop computer, or that the desktop version of the site appears when someone accesses it on a mobile device …

With White Hat tactics, Google is more likely to uphold your rankings as you continue to grow and add more content, so if you’re a business that is need of a constant flow of customers, this is the only tactic that you need. If they found your content valuable …

SEO-friendly URLs may not be the batter in the SEO cake mix, but they can be the frosting. Having an SEO-friendly URL is easy when using a management system, such as WordPress. Make sure you have content matching what your audience is searching for. Be Yourself. Write about what you …

Duplicate content is an important issue to check for during your SEO audit. Google Analytics allows you to specifically analyze the user behavior on your website. The analysis options range from very simple to very complex functions. Using tools like Google Analytics is essential to evaluating the success of your …

Gone are the days of keyword stuffing. Sentences actually need to make sense now. Optimise your website by ensuring that any published content is easy to read and digest. Natural keyword inclusion is acceptable, but make the readers your first priority, not the keywords. An authority website is a site …

Remove less important elements to make the remaining element more prominent. Put the most important items first in your navigation. Find the best way to organize the content of your website and reflect that in the structure of your website navigation. The days of self-serving, scammy, and spammy SEO are …

While it’s easy to find “experts” you may want to reach out to, it’s important to remember that not everyone responds positively to such requests. In today’s SEO, high-quality and relevant backlinks have the most value.

But how do you build good backlinks?! The key to boosting …

The goal of negative SEO is to lower the rankings of competitor websites. This, they believe, will subsequently elevates their own rankings once the competition is out of the way. Relevance is the key issue when choosing the right keywords. Keep in mind that the more specific and niche the …

Content that empathizes with prospective customers’ emotions can guide them through their journey as a buyer. Google uses what’s called Latent Semantic Indexing (LSI) when crawling a website, scanning your copy not just for the keyword but for keywords that are commonly related to it. Authority is created over …

You should use large header tags and take advantage of CSS to alter these to fit into the style and colour scheme of your page. If you are using software such as Microsoft SharePoint Designer/FrontPage or Adobe Dreamweaver for example, these CSS details are created automatically for you. A …

To understand the challenge you face to rank well in your niche, or to steal ideas on how to get started, turn to your competitors. By taking a deep look at the links they’ve earned, and how they got them, you’ll uncover tactics you can replicate, plus get …

Webmasters used to do everything traditionally from on-page optimization to off-page optimization such as emailing fellow webmasters to exchange links. Technology and software development has made it much easier for SEO and positioning websites using search engine optimization tools. Stick to these good practices and you’ll be on your …

Metadata is what appears on search engine result pages (SERPs) when a website comes up for certain queries. It includes the title of the page and its meta description. By using internal linking strategically, you can boost the ranking of other pages on your website. Say you have a popular …

Duplicate content is content that appears in more than one place online. When there are multiple pieces of identical content, it's difficult for search engines to decide which version is more relevant to a given search query. In the search marketing field, the pages the engines return to fulfill a …

If your meta description is a duplicate, the user experience in Google will be less. Although page titles might vary, all pages seem the same as all descriptions are equal. Mobile is becoming more popular every year. SEO and positioning your website to rank top spots in the search engines …

A page consisting of just a few sentences is less likely to get to the top of a search engine list. Search engines favor sites that have a high information content. Generally, you should try to increase the text content of your site in the interest of seo. The optimum …

Search engines (and users) look to the site architecture for clues as to what pages are most important. A key factor is how many clicks from the home page it takes to reach a page Make sure every page of your site contains at least several hundred words of helpful …

If you are getting links from a site that has high PageRank with many other links pointing to it then those links will boost your site's popularity. When you architect a website and you place SEO at the forefront of a web project, you’re doing two things simultaneously. You …

My suggestion would be not to shoot press releases in all directions for the sole purpose of building links. Be very genuine of the purpose of writing your press release. Be careful in monitoring your comments and delete those which you think are linked to spammy sites or to the …

There are various ranking factors that influence whether a website appears higher on the SERP based on the content relevance to the search term, or the quality of backlinks pointing to the page. See what keywords are most popular in each country you’re targeting, and optimise the pages on …

The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important, and how they’re interconnected. Spend some time looking at other websites within your niche, sites that perhaps are not performing well enough to claim …

Using hot keywords and search phrases is crucial to catching people using search engines, but crafted content shouldn’t look mechanical or read like a lecture. Search engines often reward you for updating old content. But remember, you only get a reward for actually making the content more relevant! Use …

Search engine guidelines help us distinguish truly useful content from content that was created for the sake of earning traffic from search engines. When a Website is downgraded by search algorithms, penalized by spam teams, or deindexed completely, a good question to ask is which pages on the site are …

If you need search engine optimisation help for your small business website, consider working with an SEO agency or hiring an SEO freelancer. This can be a complex area, and it pays to get it right. Writing good page titles is an essential skill for anyone doing SEO. The title …

Performing regular audits on your website’s links is a good way to detect suspicious, potential negative SEO activity. Regularly monitoring of your link profile can also help you catch a possible attack early and prevent it from spiraling out of control. Remember any additional traffic is typically good for …