On its own, content does nothing for your business

The goal of negative SEO is to lower the rankings of competitor websites. This, they believe, will subsequently elevates their own rankings once the competition is out of the way. Relevance is the key issue when choosing the right keywords. Keep in mind that the more specific and niche the …

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Build idea and search-intent based Content

You should use large header tags and take advantage of CSS to alter these to fit into the style and colour scheme of your page. If you are using software such as Microsoft SharePoint Designer/FrontPage or Adobe Dreamweaver for example, these CSS details are created automatically for you. A …

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Longer content ranks better

To understand the challenge you face to rank well in your niche, or to steal ideas on how to get started, turn to your competitors. By taking a deep look at the links they’ve earned, and how they got them, you’ll uncover tactics you can replicate, plus get …

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Understanding the rationale behind algorithm updates

Webmasters used to do everything traditionally from on-page optimization to off-page optimization such as emailing fellow webmasters to exchange links. Technology and software development has made it much easier for SEO and positioning websites using search engine optimization tools. Stick to these good practices and you’ll be on your …

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Track Desktop and Mobile Analytics and Metrics Separately

Metadata is what appears on search engine result pages (SERPs) when a website comes up for certain queries. It includes the title of the page and its meta description. By using internal linking strategically, you can boost the ranking of other pages on your website. Say you have a popular …

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Submit your website to legitimate award sites

If your meta description is a duplicate, the user experience in Google will be less. Although page titles might vary, all pages seem the same as all descriptions are equal. Mobile is becoming more popular every year. SEO and positioning your website to rank top spots in the search engines …

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Create an Engaging Web Presence

A page consisting of just a few sentences is less likely to get to the top of a search engine list. Search engines favor sites that have a high information content. Generally, you should try to increase the text content of your site in the interest of seo. The optimum …

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Google My Business/Google Maps Listing and Bing Places

Search engines (and users) look to the site architecture for clues as to what pages are most important. A key factor is how many clicks from the home page it takes to reach a page Make sure every page of your site contains at least several hundred words of helpful …

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Monitor Google My Business

If you are getting links from a site that has high PageRank with many other links pointing to it then those links will boost your site's popularity. When you architect a website and you place SEO at the forefront of a web project, you’re doing two things simultaneously. You …

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SEO and SEM can work together beautifully

There are various ranking factors that influence whether a website appears higher on the SERP based on the content relevance to the search term, or the quality of backlinks pointing to the page. See what keywords are most popular in each country you’re targeting, and optimise the pages on …

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Establish intuitive information architecture principles

The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important, and how they’re interconnected. Spend some time looking at other websites within your niche, sites that perhaps are not performing well enough to claim …

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Search engine health check

Using hot keywords and search phrases is crucial to catching people using search engines, but crafted content shouldn’t look mechanical or read like a lecture. Search engines often reward you for updating old content. But remember, you only get a reward for actually making the content more relevant! Use …

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Generate keyword ideas

If you need search engine optimisation help for your small business website, consider working with an SEO agency or hiring an SEO freelancer. This can be a complex area, and it pays to get it right. Writing good page titles is an essential skill for anyone doing SEO. The title …

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