SEO is not about stuffing a paragraph full of links and keywords

Unfortunately, there is only so much Search Engine Optimization you can do on your own website. After you’ve come up with compelling copy, studied keywords, looked around to see what competitors are doing and gone through all the other steps, one of the only remaining ways to boost your …

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Search engine health check

Using hot keywords and search phrases is crucial to catching people using search engines, but crafted content shouldn’t look mechanical or read like a lecture. Search engines often reward you for updating old content. But remember, you only get a reward for actually making the content more relevant! Use …

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Title Tag Issues

After conducting some keyword research around those phrases, settle on the ones that have a good search volume and are as specific as possible. The more specific a key phrase, the more likely a customer is to convert as they are able to find exactly what they have been searching …

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Optimize for Yahoo, Bing, and Others

The reason you want natural, helpful, informative links is that you don’t want to have to constantly replace links ignored by the search engines and you don’t want to suffer from penalties and downgrades. Link acquisition should happen without anxiety. Understanding the current health of your website from …

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An interesting and useful copy is no longer enough

A breadcrumb is a row of internal links at the top or bottom of the page that allows visitors to quickly navigate back to a previous section or the root page. Many breadcrumbs have the most general page (usually the root page) as the first, left-most link and list the …

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Are you using Shared web hosting?

Search Engine Optimisation (SEO) is a key part of any digital marketing campaign and needs the right expertise to make it happen. Did you know Google uses around 200 ranking factors to rank websites? This may be a lot for SEOs to take in all at once. However, focusing on …

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Optimize all content through SEO best practices

Whenever doing a website redesign, I think it’s so important to reassess the purpose of each page. If you don’t learn anything from the page, neither will your viewers! Building out a navigation map that takes SEO into consideration will save you a lot of heartache throughout your …

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Backlinks that go deeper

Some users might link to your page using the URL of that page as the anchor text. If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would. Including your target keyword within your page …

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Contribute to the conversation

Good SEO consultants are hard to locate and they are even harder to hire. This is because there aren’t a lot of high-quality SEO consultants available for hire. There are lots and lots of bad SEO consultants or young entrepreneurs who think they know SEO. Do not copy another …

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Generate keyword ideas

If you need search engine optimisation help for your small business website, consider working with an SEO agency or hiring an SEO freelancer. This can be a complex area, and it pays to get it right. Writing good page titles is an essential skill for anyone doing SEO. The title …

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Links are forever

Search engines simply want to deliver the most relevant results to their users based on search queries. Much of digital marketing has revolved around getting found by search engines and coming up within the first page of the SERPs Search Engine Optimisation - SEO - Is the art of getting search engines …

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Do a spring cleaning

Search engines want to show the best content based on context relevance, authority of the site, trustworthiness based on how other sites and people engage with the site, and other factors. Many marketers will have seen a technical SEO checklist in their time. Any time a site migration is approaching …

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Real Websites index faster

If your site is littered with lengthy, indecipherable URLs that don’t align well with the actual content of your site pages, restructuring your URLs should definitely be a priority during your next website redesign. Wondering where SEO comes into play here? While just like the searchers themselves, search engines …

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Set up Daily Email Alerts to help galvanise your SEO

Understanding the current health of your website from an SEO perspective is crucial to the beginning of every SEO campaign. Search engine do not give you links that are counted to your link popularity. You need to write content that others want to link to. And in my opinion, if …

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