If keywords is so terrible, why don't statistics show this?

A value proposition is a statement that tells consumers why your products or services are worth paying for. Cultivating a trustworthy website takes time, just like any real-world relationship, so don't expect to see an immediate improvement in the traffic your site receives. Unlike traditional AB testing where metrics become …

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What are you trying to accomplish with each page?

The user always comes first. So, if you can't fit the keyword in naturally anywhere, just forget it and use it in your image alt-text etc. Quite simply, Google wants users to get what they were looking for, and the Quality Score is forcing advertisers to make ads and landing …

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Maybe authority sites will be a thing of the past

Try and write blog content for external websites, which will link back to your website and boost your domain authority. Backlinks are the foundation of Google's algorithm. Standard SEO advice is to keep the site architecture as flat as possible, to minimize clicks from the home page to important content …

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Tactics around user generated content

They do offer the advantage of accounting for the type of industry and product in the model. Most companies use SEO to increase website traffic, which in turn, increases revenue. In many cases, the higher you are on page one the more traffic you will receive. The farther down your …

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Optimize when you publish content to get maximum impact

90% of all clicks on the first page of Google go on organic results, with the remainder going on pay-per-click marketing. If you are in a serious business (or any other entity), always buy domains with more than a one-year registration period. Before you publish, please proofread! Google doesn't like …

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Tell me more about canonical URLs

Search traffic is among the best quality available on the Web, primarily because a search user has expressed a specific goal through her query, and when this matches a product or brand the web store carries, conversion rates are often extremely high While Google considers deliberate link building unnatural and …

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Why have web crawlers got such a reputation?

You can't just aim for clicks with your organic SEO efforts - you need to make sure that all your efforts results in conversions (including contact requests, phone calls, store visits) and eCommerce sales. Each time a website links to your website using only your URL address (example: http://www.seocompany …

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Why is Social Media important for Local Businesses?

The way you organize a site architecture, and its navigation is crucial for both SEO and your visitors. Search engines go through a link structure to find and index pages. If your site is structured well, all the pages and subpages will be easily found and indexed by search engine …

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Think hard about sharing

One of the most important factors to consider when looking at a potential link is its relevancy. If your content is consistently very short and not original the Google algorithm is likely to consider the site low-quality. Many products become top of mind or top choice due to brand equity …

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Update your web portals on a regular basis

As you gather intel on your website's audience, the competition and commonly used keywords, it's up to you to make informed decisions to determine which SEO strategies make sense for your business. Staying relevant is crucial to ensuring your website visitors are happy with what they find on your site …

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Follow a consistent cadence towards analysis

By using an online crawler on your site yourself, you can quickly understand some of the negative SEO features which could be really harming your online presence as a whole. Typically, part of the answer is by targeting less popular keywords. You may not be familiar with Schema mark-up, however …

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When it comes to website traffic, more is not always better

Using structured data, you can serve Google your address details in the most convenient way. The tactics used in 2004 are all outdated now as the new call is something else. Thin content, however, will do the exact opposite and should be avoided at all costs. Search engines use links …

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Keyword splitting

The Internet is a complex place that houses billions of websites, documents, apps, you name it, and search engines help link all the information together like a giant spider web - everything's connected! Standard SEO advice is to keep the site architecture as flat as possible, to minimize clicks from the …

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When auditing your site, take time to think about duplication

SEO is important for every website that wants to attract traffic. SEO for non-profits, in that regard, isn't that different from SEO for other businesses. Another major change in recent SEO is Google's Knowledge Graph, which first emerged around 2012 - this has increased the focus on Schema.org microformatting making …

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The lazy way to webmaster tools

Effective marketing communications influence consumer attitudes. A typical clickbait headline relies on sensationalism, creates a huge curiosity gap and over promises. Industry-relevant links are often the easiest links for small business owners to acquire. Many of them simply involve asking your existing contacts at companies or organizations with whom you …

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How to survive your first encounter with page rank

Fundamental search engine optimization never changes. You only have three things to work with: content, links, and measurement. Be aware that any search engine spider contains "time-out" code that prevents it from fully indexing a site that loads too slowly. If your web pages are large and your hosting provider …

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Create Search Engine & User-Friendly Pages

Whether across different media or modifications of ads within the same media, consistency constitutes the key to effectiveness. Use that information to write exceptional content and do not be afraid to let the world know about what you have to offer. Google's Panda update was aimed at improving the quality …

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Why most people will never be great at SEO campaigns

Although an SEO agency will be able to provide a much more reliable, and high-quality, copywriting service, by making changes to your site's content today, you can start to move in the right direction. In marketing, the person in charge of designing an advertisement transforms an idea into an attention-getting …

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Every website needs a a proper call-to-action

Without utilising local SEO, a business can render itself useless as it is invisible to new prospective clients. Review your h1 tags across your site, using a crawler to find them all if required. Do they all describe the page accurately? Do they use the keyword target? And do they …

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What you should have asked your teachers about stickiness

Google has built a giant database of hundreds of trillions of webpageswhich its algorithm then analyzes and ranks. It does this by sending out scores of digital robots, or "spiders," which visit page after page. They "click on" the links on each page to see where they lead. A mobile-friendly …

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Optimise your site, paying special attention to keywords

To increase their websites' search engine visibility, many companies look to build organic traffic with visitors who leave feedback, share your content, and frequently return to your site. Make each page intuitive enough so that you can easily identify its purpose. At one time, directories like DMOZ were a good …

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Is there a further shift towards user focussed factors?

Even more important is for the custom software to make architectural provisions to allow for proper SEO. Many forces impact marketing communications. Similar to page titles, it's unhelpful for users to see duplicate page descriptions in search results and when many pages share the same description that description is less …

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Don't forget backlinks

Old-school SEO focused on keywords. New-school SEO focuses on high click-through rates, "long clicks", freshness, and amplification...which are all signals that users are successfully finding the answers they're looking for in your content. Additionally, you can pay to have your website ranked above organic results in search result pages …

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Use Optimized Robots.txt

email, mobile, TV, radio, etc. The goal is to let customers know that you actually don't have a branch in that area but that you are available online or in a neighboring town. As we know Google's algorithm updates primarily focus on devaluing links that aren't relevant. The added advantage …

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Things about gateway sites you have to experience yourself

Like any disease, it's best to catch a negative backlink campaign before it spreads and wreaks havoc on your website. Without proper monitoring, it might take weeks before you realize the drop in traffic and rankings was caused by suspicious backlinks harming your SEO. The longer these spammers have to …

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Strike a balance with SEO

Your ability to rank well is not just dependent on search volume for specific keywords. They prefer different marketing techniques, visit different sites, and receive recommendations from different peers. Google loves links. In 1998, the web was much easier.

Write a keyword-rich introduction about googlebot crawlers

The page title is …

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One element of your strategy should look at social media

Search queries are an average of three words long, and more than 25 percent are only a single word. The structure of your URL can affect both your page's ranking, but also the user experience. Is the page load time excessive? Too long a load time may slow down crawling …

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Less is always better when it comes to organic links

Your website should be thematically oriented to specific keywords for optimal rankings. The website should fulfill the needs of your users. At the same time, it is also important for your web content to load quickly in order to guarantee user satisfaction. Open source software isn't more prone to bugs …

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Why have splogs been so popular?

Write unique descriptions for every page of your website. In case you don’t know, each single page of your site stands on its own merits. Your website as a whole does not get ranked on Google. Off page SEO is a long term and time consuming process.It includes …

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Evergreen content is a no-brainer

One of the most common problems for webmasters who run both mobile and desktop versions of a site is that the mobile version of the site appears for users on a desktop computer, or that the desktop version of the site appears when someone accesses it on a mobile device …

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