Thinking about page impressions makes everything OK

However, this analysis does not take into account the idea that each of your links can point to a separate internal page. Whenever your potential blog reader uses a highly specific search phrase on Google, they tend to know exactly what they're looking for. Try to use an email address …

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Maximize impact

Word order will still be respected, but they too can now show on same-meaning queries. Here's the thing - people tend to mistake content marketing with publishing a few blog posts on their website. In the best case you serve as much information that helps the sales process through organic search …

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How to really understand widgets

Google Suggest is both a blessing and a curse when it comes to SEO. Verifying your business listing on Google protects your listing from someone who may attempt to pose as a company representative. Create an XML sitemap and submit it to the search engines (Google, Yahoo, Bing) to let …

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Give a thought for content when planning your web strategy

In these instances, there is a last-ditch effort option available through Google Webmaster Tools. For example, you could create a unique infographic for your industry, or an entertaining video with the chance to go viral, and share that visual content on your social media channels. Search engine optimization has become …

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Great ideas about 301 redirects to share with your colleagues

However, even high-end audiences like to believe that they are getting a deal. By using SEO, you can improve your website's ranking in Google's Search Engine Results Pages (SERPs) and reach the top rankings. Well-written content is also far more likely to generate backlinks - links from other websites directing people …

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Start simple, but don't forget doorway sites

Run multiple PPC ads with broad lists and varied ad copy. But should that be your main focus right now? What SEO practitioners are missing is the fact that a highly-ranking search result that does not engage offers no value. Knowing the theory and doing the necessary work is not …

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Can sitemaps help improve my search engine placement?

It's important to remember that your blog should be written for your intended audience, so make sure that the content is somehow relevant and the keywords fit in seamlessly. Before you start investing loads of time and money into content and link building campaigns, focus on the foundational elements. Ideally …

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Your key to success: long tail search

Many currently available products offer nearly identical benefits. By properly using HTML tags, on-page linking, and internal backlinking, you can streamline your site to best serve your customers. By creating relevant content that guides users through the marketing funnel, you can improve sales and generate more interest in your brand …

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The infamy behind search engine spiders

Setting goals enhances the probability that social media marketing investments will succeed. Google wants to help its users find what they're looking for as quickly as possible to provide the best user experience. But, in order to understand what your prospects are searching for, you must first consult your buyer …

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Repurpose old SEO

Delivering search results that meet user intent (informational, shopping, navigational). You should also be looking for niche relevant profile opportunities. Is there a prominent industry community that you can get a link from via a profile? If so, these usually go further than general opportunities that would make sense for …

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Target your website to your audience

Sometimes web spiders will not be able to see the entirety of your website (referred to as a search engine trap). You don't have to be an astrophysicist to understand that a spike in users from a particular place often translates to a demand for your product or service on …

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What are the advantages of web 2.0 on today's web?

This is especially true for local and mobile search results. A great and fast way to convey your goal is by using headlines and taglines. Google has been trying to understand social. The figures needed to calculate the lifetime value of a consumer or set of consumers are revenues, costs …

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What your mum didn't tell you about link bait

You will want to ensure that the expertise will be there throughout the application life cycle to handle any support issues or bugs. It is often good practice to state what the website contains or offers and why the user should visit it. You're looking for any reasonable opportunity to …

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Having fun with keyword density

A lifetime value figure for a customer segment of $1,375 represents A lifetime value analysis informs the company's customer contact and service personnel regarding a customer's potential worth to the company. Content marketing has always been crucial but it is no longer enough to research several industry keywords, place …

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Google ranking factors can be affected by web portals

Initially, your page rankings could be in a state of flux. Like with starting from scratch, if you pay more than what your needed services are actually worth, you'll wind up with a negative (or at least a diminished) ROI. The scale and pacing of your operation is important to …

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Who else wants to be successful with widgets

It can be a good idea to put yourself in your customers' shoes, particularly if you're hoping to get your content shared across social media. A permission marketing program succeeds when the marketing team ensures that the recipients agree to participate. After all, you are competing with an entire industry …

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Make offsite SEO the main focus of your marketing tactics

Target local trade by including place names in your search terms and keywords. This is particularly important for small business website SEO. When it comes to local SEO, it's more important than ever that you optimise your on-site and off-site SEO strategies for clients and customers who may be searching …

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Learn to do rankings like a pro

Start optimizing for those topics. While SEOs aren't generally user experience experts, we do have a set of SEO techniques and tools that let us build a fantastic, user-targeted website. Specifically, we structure web content based on user demand. Link:www.yoursitehere.com For more accurate information, use your SEMrush …

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Create an Engaging Web Presence by the use of citations

Unfortunately, the descriptor of it being "user friendly" isn't entirely accurate. The message arrives from the sender's e-mail address, not yours, making recipi- ents more likely to open it. Internal linking is a really effective SEO technique - it helps search engines identify new pages on your website and indicates what …

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Can a techie truly understand citations

Generally, the more social your link source is, the more valuable it's going to be for your domain authority. In particular, words joined with underscores may be viewed as a single word during searches which is rarely what you want. Some social media stars, like those on Instagram, are paid …

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Learning about link bait

The images that you upload to a webpage also have an impact on SEO. It's important that your files have relevant titles, relevant Alternative Text and aren't so big that they slow down the site. Google Webmaster Tools will inform you when there are technical problems with your website, if …

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Online marketing changes quickly when it comes to inbound links

The SEO updates depend upon Google's algorithm updates. We all know that Google is the pioneer in the search marketing, different Google Algorithm Updates play a significant role in optimization of your website. Just like writing any great content, you need to know your targeted audience pretty well in order …

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Invest in meta tags

You need to see things from your customers' point of view and, more importantly, you need to write the things that appeal to their viewpoint. Compelling and unique images have always been at the forefront of link building strategies. Search engines, website owners, and their audiences find these types of …

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Focus on ROI Instead of ROI

The content needed to fulfill the intent of a search varies based on the type of intent. Brandparity means quality becomes less of a concern because consumers perceive only minordifferences between brands. It's not as easy to make a site easy to crawl as you might desire. There is an …

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Make page rank the focal point of your marketing efforts

Even those who are know about SEO may have difficulty executing their SEO strategies to produce the desired affect. Browse your own site for a while and try to click on every button, image and link to see what happens. Is everything working as expected? Are you just starting out …

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Start your SEO copywriting process here

Strong brands convey the most compelling benefits of the product, elicit proper consumer emotions, and help create loyalty. A fully mobile-optimized website will be easy to read and play smoothly on even the smallest mobile device screens. Images should be able to be easily enlarged and the navigation should be …

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