Evergreen content is a no-brainer

One of the most common problems for webmasters who run both mobile and desktop versions of a site is that the mobile version of the site appears for users on a desktop computer, or that the desktop version of the site appears when someone accesses it on a mobile device …

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Aligning your goals in relation to link bait

Mobile content should be short, useful, interesting, and easy to navigate. Build a list of other niche blogs in your field. Start commenting on their blogs with insightful comments, and then reach out to them and ask if you can write one guest post for them. If they accept, write …

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Analyse your existing ROI

If a page ranks well and Google finds it a manipulative use of duplicate content, Google can demote the page if it wants to. They simply have no concept that it’s even there. SEO and positioning your website to rank top spots in the search engines require some careful …

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Not all internet searches lead to sales

Duplicate content is an important issue to check for during your SEO audit. Google Analytics allows you to specifically analyze the user behavior on your website. The analysis options range from very simple to very complex functions. Using tools like Google Analytics is essential to evaluating the success of your …

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Google's definition of high-quality content

Gone are the days of keyword stuffing. Sentences actually need to make sense now. Optimise your website by ensuring that any published content is easy to read and digest. Natural keyword inclusion is acceptable, but make the readers your first priority, not the keywords. An authority website is a site …

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Has AI changed the SEO industry for better or worse?

The backlink is one of the strongest ranking signals for any site because they indicate its authority. Spend some time looking at other websites within your niche, sites that perhaps are not performing well enough to claim the top spots in Google, and ask yourself - what are they missing? Why …

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Use Rel Canonical Tag To Improve Ranking

Remove less important elements to make the remaining element more prominent. Put the most important items first in your navigation. Find the best way to organize the content of your website and reflect that in the structure of your website navigation. The days of self-serving, scammy, and spammy SEO are …

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Use Google’s Disavow Tool To Improve Ranking

There is no single place to focus when trying to optimize a website for search engines, so it is important to make updates and upgrades to various parts of a website at regular intervals, not spending too much time or effort on any particular aspect of the website while other …

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If you think it’s the end, its not

The age of backlinks matter. Links that have existed for a long time weigh more heavily in your website’s link graph. Having links from more popular websites carry more weight than less popular sites. As we know that Google optimizes its results for user intent, hence, this is a …

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On its own, content does nothing for your business

The goal of negative SEO is to lower the rankings of competitor websites. This, they believe, will subsequently elevates their own rankings once the competition is out of the way. Relevance is the key issue when choosing the right keywords. Keep in mind that the more specific and niche the …

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What search engines cannot see

First and foremost, the content on your website must be well-written, free of grammatical errors, and 100% unique and original. Content must read smoothly and give visitors the information they are searching for. Once you have exceptional content, you need to find ways to get that content out there and …

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The best way to escape Google’s Penguin penalty

To “optimize” for a mobile-first index, make sure that what you serve to mobile users is the version of the content you’d want Google to index, not a pared down version, or a version that gets updated later than desktop, or version that redirects to the mobile homepage. Do …

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Keyword research helps you get into your customers’ heads

A lot of people think of link reclamation as just 301’ing pages they have moved that still have a lot of great backlinks. Making your content easy to read and understand helps make it useful to your readers. Some experts also believe that Google takes readability into account when …

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Ranking high in the search engines is tough.

Link to page relevance is if the link is relevant on the page; that is to say if the link makes contextual sense on the page itself. As you know, back in the day we could build 10,000 forum profile links with exact match anchor text and rank in …

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Build idea and search-intent based Content

You should use large header tags and take advantage of CSS to alter these to fit into the style and colour scheme of your page. If you are using software such as Microsoft SharePoint Designer/FrontPage or Adobe Dreamweaver for example, these CSS details are created automatically for you. A …

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Study your competitors’ linking profile

To a larger degree, your backlink profile is made up of backlinks from external sites (also known as referring domains) that contribute to the overall strength, relevance and diversity of your domain’s backlink profile. Don’t overstuff your page with keywords and phrases, while shoe-horning in as many variations …

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Longer content ranks better

To understand the challenge you face to rank well in your niche, or to steal ideas on how to get started, turn to your competitors. By taking a deep look at the links they’ve earned, and how they got them, you’ll uncover tactics you can replicate, plus get …

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Set up Daily Email Alerts

Measuring the number of search engines that have indexed your site is an easy way to check the website growth resulting from your SEO efforts. The more pages indexed, the easier it is to get a ranking for more keywords. By providing clear, deep, easy to find content on your …

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Understanding the rationale behind SERPs

It does not matter if you are running an e-commerce store or a business blog, content marketing remains an important part of modern-day SEO processes. The Internet is all about trends — what works phenomenally well to improve SEO one year, might fall flat the next. SEO isn’t a one-and-done …

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Understanding the rationale behind algorithm updates

Webmasters used to do everything traditionally from on-page optimization to off-page optimization such as emailing fellow webmasters to exchange links. Technology and software development has made it much easier for SEO and positioning websites using search engine optimization tools. Stick to these good practices and you’ll be on your …

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What is your unique selling point (USP)?

Pick your permalink structure wisely. Don’t change your permalink structure for the sake of it. Incorrectly redirecting your old URLs to the new URLs might lead to problems and could get you dropped from the rankings. Make sure your website is optimised for mobile. When someone is searching for …

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Track Desktop and Mobile Analytics and Metrics Separately

Metadata is what appears on search engine result pages (SERPs) when a website comes up for certain queries. It includes the title of the page and its meta description. By using internal linking strategically, you can boost the ranking of other pages on your website. Say you have a popular …

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Frequently Update Content/Blogs

When you're ready to scale your strategy, consider hiring a professional SEO agency or a highly skilled independent contractor. To understand your website, Google must be able to read it. In order for this to be possible, you must make sure that your website is text based behind the scenes …

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Do you run A/B testing on a regular basis?

Google does not work only the way it used to work, and as a result, this impacts a lotof websites built a certain way to rank high in Google. Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what …

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Planning is a crucial part of any SEO campaign

Although search engines can read text, they can’t read an image. That’s where “alt tags”, or “alternative text”, comes in. A key lesson to apply to pretty much every aspect of SEO, is not to get carried away when you find ideas that work. For example, just because …

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Submit your website to legitimate award sites

If your meta description is a duplicate, the user experience in Google will be less. Although page titles might vary, all pages seem the same as all descriptions are equal. Mobile is becoming more popular every year. SEO and positioning your website to rank top spots in the search engines …

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Create an Engaging Web Presence

A page consisting of just a few sentences is less likely to get to the top of a search engine list. Search engines favor sites that have a high information content. Generally, you should try to increase the text content of your site in the interest of seo. The optimum …

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Do Your Research

A good link profile is not just backlinks. Stated another way, backlinks are just one component of the link profile. There is a deeper complexity to the backlink discussion. Markup logos, images, addresses, phone numbers, business name, type of business, reviews, prices, software, and anything else that’s relevant to …

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Help create content (that builds links)

Build a unique contact page for each location that you operate and mark up your location information in Schema.org. Use an online tool to help you come up with more keyword and topic ideas, based on some of your preliminary ideas. The activity generated by social media suggests that …

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On-page factors

Your page title should be naturally descriptive and contain the right keywords. Most SEOs place this near the top in terms of ranking power. It's also important to ensure the title is catchy because this tag is what Google often shows in the search results. This means make it click-worthy …

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Press Releases and Backlinks

Some sites have the same URL for both desktop and mobile content, but change their format according to User-agent. In other words, both mobile users and desktop users access the same URL (i.e. no redirects), but the content/format changes slightly according to the User-agent. Getting the technical details …

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Don't Forget: Content and Links Are Key

Once the Search Engines crawls the web and comes across the new pages, it then indexes or stores the information in its giant database categorically, to be retrieved later when any search query related to it comes up. These giant database storage facilities is capable of processing large amount of …

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Low Word Count

Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches Don’t use hidden text or links on your website to …

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