Search engine penalties are much rarer than people think

Write content for relevant keywords that provide the best opportunity to reach users and drive conversions. Today's digital ecosystem runs on value; websites/pages that are deemed valuable get more search visibility and traffic. Technical SEO is work improving the non-content parts of your website. Google is getting better at …

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Make up one's mind about SEO

Stale content isn't always your fault. Only for marketing needs, different titles are resorted. Google is looking for authoritative sites that are actual businesses that are getting legitimate visitors to their site. A common way to judge the reputation of a website is to check its Domain Authority (DA). DA …

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The steps needed for putting javascript into action

Google does this every two or three days. Invisible to visitors but visible to search engines, meta keyword tags are coded into a page to indicate a page's main keywords. If not, now is the time to do so. Content is key for SEO so working alongside your content department …

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The best advice I've listened to about offsite SEO

It uses this information to get a better understanding of your personal needs, and as long as you're logged into your account, it can pull this information to personalize your search results. In a sense, you can consider brand mentions to be a milder form of external links. The investment …

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Taboos about domain authority that you should know

Spammers often use automated methods for distributing these comments to a massive array of sites, where some of them inevitably stick.Not only is this an extremely ancient method of link building, it will only harm your efforts. Ha!) I spend the majority of my time learning about Google's search …

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Here's what industry insiders think about plugins

The biggest challenge with SEO is that it's ambiguous territory-but you shouldn't let the uncertainty get the best of you. Understand that almost every marketer is exactly where you are now. Everyone's trying to figure out SEO's 'hidden secrets' with little direction. Individual lifetime value calculations normally only contain costs …

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Unlocking the mystery of reporting

The active approach allows you to update the URL structures and hierarchies on your site using an on-site site map. If you don't, your SEO services landing page will quickly get buried by the seasoned pros. Today there is a plenty of social media resources where you can build a …

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Invest in LSI

Specifically, that's a URL that Google's bots can easily reach and crawl. Other than being great engagement drivers, visually compelling info-graphics earn high quality editorial links from high quality, relevant sites. But there are two possible discrepancies that could be interfering with your content campaign's success: first, it could be …

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Invest in authority sites

Smaller companies typically lease DSL or fiber lines. Search engines use links to discover when new webpages have been created and to help determine how well a page should rank in their results. It will rank you higher in the search results to help more relevant leads find your content …

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Aligning your goals in relation to webmaster tools

There are domains which are better to receive links from than others. These are domains that are "trusted" sources and have higher domain authority. Blog strategies used to be solely dependent on keyword strategy. There are many theories, some backed by data, that show Google uses user metrics such as …

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How Google treats noarchive when indexing your site

There are many sites and services that offer to help place press releases for SEO and public relations gains. It's also used to produce the entries in search engine results pages (SERPs) that users will come across. There are ways to do a bulk search on a list of URLs …

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Are you making these scraping errors?

Repeat your keyword phrase several times throughout the page-once or twice in the opening and closing paragraphs, and two to four more times throughout the remaining content. SEO is about having the right knowledge, applying proven techniques, experimenting with new ones, and letting the search engine do the rest. Try …

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Can mobile search help improve my search engine placement?

Getting your content out there and shared generously should be your goal. Make sure the content is better than what already is ranking for your keywords; provide unique value and a fresh perspective on the topic. Consider your exposure options for your content, and get your content out to as …

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Write a 1000+ words article about local search

At one end of the spectrum, highly specialized, boutique agencies offer one specific service (for example, making television ads) or serve one type of client. SEO is a big world, stretching across multiple online marketing strategies to become unified in a single, focused campaign. The more views, the more chances …

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How to diagnose link research related issues

Ensure that the title and URL are Include map integration, and multiple ways to contact your business. SEO Audit is very important part of SEO Process. Some still say that keyword stuffing has some short-term effect.

Establish your position regarding SEO campaigns

Also, if anyone does copy/republish your content …

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Use unique testimonials from customers

In case you aren't familiar, by default, links are "dofollow" links, which pass authority to the site they point to. The quality of the writing should indicate the linguistic histories of their writers. A good post cannot be engaging if your page is not, for example, optimized for mobile or …

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The evolution of backlink in SEO

As you'll see in some other URL-based optimization techniques, Google prefers to keep things as short, simple, and as straightforward as possible. Remarketing ads should be customized to the products, or similar products, that were viewed on a website or those placed in a shopping basket or on a wish …

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What's the story about backlinks

More importantly, an SEO campaign must be a means to an end, not an end in itself. It is vital to see it in its broader business context: What sort of visitors will convert well for this business online? Is the ideal visitor budget conscious or seeking luxury items? As …

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Repurpose old stickiness

Local keyword research comes into play when you get a spike in organic traffic from a foreign market.Which local keywords are driving the spike in organic traffic? This is a way of capitalizing on user-generated content (which will naturally be optimized for the types of products you sell), but …

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Cracking the keywords code

For example, at the end of your piece, you could say something like "like what you read? Making use of the assets your business has will be a hook for getting attention - building links is much easier when you have content worth linking to. One of the latest Google algorithm …

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Types of site changes brought on by SEO campaigns

With tens of millions of domains all competing for popularity, trying to stand out in the crowd can be a daunting or even frightening prospect. If your site has a blog with public commenting turned on, links within those comments could pass your reputation to pages that you may not …

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This story about page rank will haunt you forever

The sum total of these links, as they exist today, is your backlink profile (or simply, link profile). There are umpteen factors colliding in the search results you see, including location, device used, sessions you're logged into, if you are walking while searching on a phone or standing still, and …

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How to deal with indexed pages

While we've spent a lot of time going over the planning and creativity aspects of online marketing, what may be less clear is how to carry out the more technical aspects of online marketing such as search engine optimization. A strong name featuring a well-designed logo helps consumers remember brands …

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f you are looking to host on the cheap, you may be disappointed

The behavioral response model displayed in Figure 6.4 illustrates the ways fear works in advertising. Another thing I?m doing currently is recording videos daily, then creating written content from those ideas. Stop marketing to audiences and instead market to customers at scale. For example, if you include a …

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Site Architecture

You should offer prominent contact information throughout your website, preferably with at least one obvious means of contacting you (such as a phone number in the header of your site). It fulfills the objective of SEO and search engine marketing as a whole: more traffic from relevant keywords which concurrently …

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Thinking about page impressions makes everything OK

However, this analysis does not take into account the idea that each of your links can point to a separate internal page. Whenever your potential blog reader uses a highly specific search phrase on Google, they tend to know exactly what they're looking for. Try to use an email address …

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Maximize impact

Word order will still be respected, but they too can now show on same-meaning queries. Here's the thing - people tend to mistake content marketing with publishing a few blog posts on their website. In the best case you serve as much information that helps the sales process through organic search …

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How to really understand widgets

Google Suggest is both a blessing and a curse when it comes to SEO. Verifying your business listing on Google protects your listing from someone who may attempt to pose as a company representative. Create an XML sitemap and submit it to the search engines (Google, Yahoo, Bing) to let …

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Give a thought for content when planning your web strategy

In these instances, there is a last-ditch effort option available through Google Webmaster Tools. For example, you could create a unique infographic for your industry, or an entertaining video with the chance to go viral, and share that visual content on your social media channels. Search engine optimization has become …

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Great ideas about 301 redirects to share with your colleagues

However, even high-end audiences like to believe that they are getting a deal. By using SEO, you can improve your website's ranking in Google's Search Engine Results Pages (SERPs) and reach the top rankings. Well-written content is also far more likely to generate backlinks - links from other websites directing people …

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Simple-to-understand scraping will convey information more easily

Keep meta descriptions short and grabby you have right around 160 characters to convince searchers that this is the post they want. Unfortunately, the amount of space on SERPs is remaining the same despite this increase. Now that you know all the deadly SEO mistakes, try to put conscious effort …

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Start simple, but don't forget doorway sites

Run multiple PPC ads with broad lists and varied ad copy. But should that be your main focus right now? What SEO practitioners are missing is the fact that a highly-ranking search result that does not engage offers no value. Knowing the theory and doing the necessary work is not …

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Can sitemaps help improve my search engine placement?

It's important to remember that your blog should be written for your intended audience, so make sure that the content is somehow relevant and the keywords fit in seamlessly. Before you start investing loads of time and money into content and link building campaigns, focus on the foundational elements. Ideally …

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Your key to success: long tail search

Many currently available products offer nearly identical benefits. By properly using HTML tags, on-page linking, and internal backlinking, you can streamline your site to best serve your customers. By creating relevant content that guides users through the marketing funnel, you can improve sales and generate more interest in your brand …

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