Baidu doesn't deal with Flash and JavaScript

Instead, you must focus on topics for your content-for example, "sleeping bags" could be a broad topic keyword, and you could use that keyword to generate articles like "The best sleeping bags for camping" or "10 qualities every sleeping bag needs." Your keyword choice doesn't have to match on a …

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Thinking about URLs makes everything OK

It's really a simple concept, just give them what they want and you'll see an increase in search engine ranking. Remember, great quality and lengthy content will work best, both for users and search engines. Studies have shown that long content consistently ranks higher than thin content. Consistency is crucial …

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Make analysis the main focus of your marketing tactics

Simply producing content for the sake of it simply will not do. Because of this, being relevant is no longer a matter of direct keyword frequency-for example, to rank for "cheap sleeping bags," you no longer need to focus on "cheap sleeping bags" specifically. Advertisements featuring fear appeals are commonplace …

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Random musings on link research

Use subsequent, smaller headings to outline different list items. If you have content that is no longer useful or is just so terrible that it's not worth the time investment to update or improve it, then pruning that content is one quick way to improve your E-A-T. The approach to …

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Hidden facts about plugins

There is much confusion about search engine optimization (SEO) and its relation to search engine spamming. Generally, legitimate search engine optimization adds to the user experience, while search engine spamming takes away from the user experience, although there is much gray area between the clear-cut examples on either side. Even …

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Super-easy ways to learn everything about landing pages

When you have business partners that you already refer people to, it makes it easier to acquire back links, because you already have a desire to see each other succeed. Google's Panda algorithm has been around for about four years. And while most SEOs have already understood that it deals …

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Less is always better when it comes to duplication

Develop a disavow report of unwanted links and forward it to the Google Disavow tool. The purpose of this tool is to enable publishers to ask Google to avoid taking certain low-quality links into account (link is external) when assessing your site. Some people might feel favorably about a topic …

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One important aspect is meta tags

High quality links have a more reputable structure than a standalone link. Yet another factor that can impact your content, and thus your search engine ranking, is how fresh your content is. Which means you have to be good at cross-platform marketing. For the longest time, Yahoo!

The tightening up …

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Aligning your goals in relation to link exchanges

We can judge a site visually in as little as 50 milliseconds. And when performing a task, we focus on that and become blind to anything else. This being said, we all know how difficult it is to constantly produce new high-quality content. Do they use the keyword target? Now …

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Maybe trust rank will be a thing of the past

It?s not as easy to walk up to your fiercest business rivals and ask for a link to your site, because it will help your SEO. All you need to do is type your business' name and pin code into the tool and click on the 'Check My Listing' …

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Mobile-First Indexing: Fix issues around citations

A study suggests that search ads have a strong positive impact on brand awareness, perception, and purchase intentions-even The paid search ads generated a 160 percent increase in unaided awareness. Keep in mind that your site is always changing-you're almost constantly adding pages, removing pages, or changing pages, so work …

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A measure of quality based on scraping

We already know that content is king when it comes to online marketing. If you offer quality content, your customer will share it with their family and friends thereby bringing you, even more, customers over time. Your content should be original and compelling to make an impression with your customers …

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Natural language processing using javascript

A key lesson to apply to pretty much every aspect of SEO, is not to get carried away when you find ideas that work. For example, just because quality is key, that doesn't mean that you need to disavow every low quality link and only ever build links from the …

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Who else wants to know the mystery behind authority sites ?

Paying close attention to these areas will help improve your content and authority and increase your rankings, traffic, and conversions. When we talk about search engine optimization, we're talking about organic traffic. That can lead to frustration for buyers and make it hard for prospects to find the accurate and …

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You get what you want

Thanks to the specification available within on page articles, you can attract attention from long tail results. Content marketing is one of the most effective marketing channels as it provides value to potential customers without asking for anything in return. With that in mind, it is always best to create …

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Losing Focus on organic links

For sites "with just a few things to mark up," Google also offers a tool within Search Console that allows a site owner to quickly click-and-drag to apply structured data. If businesses are your primary customers, you can establish your online store very much like a retail one. Essentially, these …

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Essential ingredients for any web page should include hits

The higher quality your content, the more beneficial your shared information, and the better your reputation increases the chances that you will be mentioned throughout a variety of platforms. At times, you will need to perform small or big SEO-type hacks-if you're striving for perfection. Some Google updates don't interfere …

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Why has reporting been so popular?

What I'm going to refer to as "meta data" is a blanket category that includes page titles, meta descriptions, and alt text. The rise of social media on the Web has created a host of new signals that search engines can consider. Marketing strategies provide the essential underpinning of the …

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Fresh ideas on how to improve your web portals

Your content can never really rank or sell if it doesn't appeal to a particular audience/consumer. Once you've started your local SEO effort, the next stage is more aligned with the rest of SEO - creating content for your audience. In this case, we're looking to create content of interest …

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Have you though about metrics when outlining your SEO strategy?

Links may very well become "democratized" as they become less representative of the overall sentiment of the online world. A very small percentage of internet users has ever published a link on a website or blog. Submitting a sitemap to search engines reflecting any updates will certainly aid your cause …

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Taboos about googlebot crawlers that you should know

This is not the exact same thing sophisticated and I'm certain you'll obtain a knowing from it looking at through my article. Ask your developer to create a list of redirect URLs . SEO can be difficult to understand and due to its ever changing nature, it can feel like a …

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More importance is given to white hat SEO

One feature that many people seem afraid to utilise in their blog posts tends to be headings. In response, marketers try toconvince consumers that their company's brand is not the same; that it remains superioror different in some meaningful way. People check in, tweet, and update their status at any …

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You may think you know what your audience wants to read

Marketers identify consumer and business-to-business segments in many ways. Over the years, Google has continued to improve their link algorithms, including Penguin, and they continued to use manual penalties to crack down on link schemes as well. First, stop assuming SEO is dead because the rules changed. The main heading …

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How to learn about hits in a few hours

If your Google keywords relate to your business or website, where is your site in the search results? How do you prepare your site for link building? How important is it to take advantage of enhancing your results with descriptive titles, rich snippets, breadcrumbs, and other details? The main heading …

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Should more importance be given to SEM for search marketing?

The cleaner the code on your website, the faster your pages will load and the actual html text on the page will be given greater emphasis. In other words, if you say "vacation rentals" five times in 100 lines of code, those phrases will stand out much more than if …

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The meta tags mystery revealed

If your page title is too long (currently 400 to 600 pixels), it will get cut off in Google. You don't want potential visitors to be unable to read the full title in the SERPs. Creating great content may even help you to rank better! Research topics for an infographic …

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Create a search marketing strategy based on web 2.0

nbound links are still very important when it comes to ranking a page. However, you must make sure that all the links are natural and are highly relevant. This year, make it a point to monitor all your inbound links so that you are positive that they are helping you …

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Don't forget about user generated content

Ultimately you want backlinks to develop organically, as trying to manipulate or spam backlinks on other sites can actually penalize your website and lower its ranking. Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience (especially if …

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At last - revealed: the secret to CTR

Transaction sites, which are, perhaps, the most familiar type of site, are used to sell goods or services online. One needs to keep updating with every new change in digital marketing, SEO, search engine, and ranking strategies. Crazy, right? Some advertisers emphasize the principles present in variability theory, which suggests …

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Learn from these mistakes before you learn about meta tags

A focus on the formatting of your page can facilitate the crawling for search engines, while it also enhances the readability for your readers. Let 's explore this idea a little further. Just simply knowing the steps on how to do something and sharing it online increases your chances of …

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Search engine health checks should look at link bait

Many sites are taking advantage of SEO. During an internal search, the consumer thinks about the brands she will consider. When you think about keywords what are they really? It's an interesting thing to think about isn't it, for one thing, keywords are usually short and common. Because people won't …

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Lessons I've learned from blogs

If your site is regularly updated it shows Google the site is still active, kept up to date and worth them directing people to. Having a news section or blog on your site is an easy way to do this. Website crawl-ability and making a website searchable goes beyond making …

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