Engage with influencers

In an SEO scenario, Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don’t generally link to an untrusted source, nor do top quality industry blogs or university or .edu websites. Brand mentions and co-citations are also very important to …

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Community Hijacking

As we spend more time on our mobile devices, it is becoming more integral that websites cater to the mobile-user. This is becoming known as mobile first. In fact, mobile friendliness has now been confirmed by Google as a ranking factor for searches, making it a vital component for your …

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Help with geolocation and international SEO

Keyword stemming is a process, in which you would be modifying certain keywords before making use of them for your site, or articles. This would actually increase your chances of getting more hits on your website. While changing the URL and metadata for your content isn’t exactly using social …

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Optimize for Yahoo, Bing, and Others

Especially for local or small businesses, determining your niche is very important. When you know your niche, you can emphasize what makes your products or brand unique, therefore improving your odds to rank well for them. Good quality takes time to create. It takes time to implement. And it takes …

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The outreach process for SEO

SEO marketing can be a very powerful tool for generating massive passive traffic. But if you use it incorrectly, you’ll end up doing more harm than benefit. The thing is, in addition to Link Building and creating pathways to popular, informative parts of the Internet, you also need to …

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Relevance is the key issue for YouTube SEO

Sitelinks have the benefit of distributing organic search traffic that would normally be concentrated on your homepage across other areas of your site. Search engines optimize their results pages — especially their mobile search results pages — to display businesses that are located near the searcher. This is a good thing for …

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The title should be true to the content found on the page

The content on your blog or website is the digital salesperson in the organization, and should follow the same brand values and guidelines. Organic traffic is free, which is why it is best if you focus on attaining it for your web page. For advanced users, the information an analytics …

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Understanding the rationale behind search marketing

Users searching for your site on Google might not necessarily want to land on your homepage. SEOs have a weird way to describe this voting process; they call it “link juice.” If an authoritative site, we’ll say Wikipedia for example, links to you, they’re passing you “link juice …

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SEO is a clean, lean, marketing machine

A page’s title tag is the clickable text that appears in search results. Though easily overlooked, it’s one of the most important factors in on-page SEO and capturing your visitors’ attention — describing in just a few words what a page or document is about. Fundamental search engine optimization …

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Indexing requirements often conflict with aesthetic requirements

Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are asking about (in their words). It doesn’t matter how many searches a keyword has in a month if it doesn’t accurately reflect the content on …

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Improve your visibility in organic search results

Google does not expect you to meet all of their standards, but they do expect you to at least try your very best. The days of blackhat and grey hat SEO strategies are over. Most tools you use to build websites make it super easy to add important image tags …

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Easy wins – existing relationships are an instant source of backlinks

There have been many minor changes to the layout of Search Engine Results Pages. Local and more location-specific searches have become more commonplace — especially on mobile devices. Longer sentences are hard to follow onscreen. When possible, break longer sentences into multiple shorter sentences. When your schedule is manic and you …

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