Take a customer focused approach to trust rank

This isn't a technically demanding process; in fact, there are many free image resizing tools available online, including Pic Resize. These days, Google is too sophisticated to fall for this trick; instead, it's better to answer specific questions a user might have or cover a specific topic naturally and in-depth …

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Learn from these mistakes before you learn about SEO

But Google noted that E-A-T applies to all types of sites (e.g., gossip websites, fashion websites, humor websites, and forum and Q&A). When it comes to SEO, less is not necessarily more. The main body of your piece shouldn't be under 300 words and if you manage 1 …

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Tactics around widgets

You want to make sure the pages of your website provide great value and are optimized for the keywords you want to rank for. Of course, it is important to have a mobile-friendly website as well. Users that visit your sites via referral have followed a link they found on …

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Make sure your SEO checklist includes widgets for best results

A general rule to follow when creating your new URLs: use dashes (-) between words instead of underscores (_). Google treats dashes as separators, which means it can return results when you search for a single word that appears in a URL and when you search for a group of words …

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Small but important things to observe about rankings

An outside agency often costs less when compared to less efficient inhouse facilities. Integrated marketing communications (IMC) is of the coordination and integration of all marketing communications tools, avenues, and sources in a company into a seamless program designed to maximize the impact on customers and other stakeholders. So in …

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Facts about keyword density that will make you think twice

To stand apart and get page views, you have to be copiously unafraid to try unfamiliar things. Users are especially fickle when it comes to mobile layout and design, because the time on site is less than desktop. Advertisers develop messages for specific audiences. Such content doesn't provide regular traffic …

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The link bait mystery revealed

If you're an SEO-newbie you'll probably hear lots of new and complicated terms. If a page ranks well and Google finds it a manipulative use of duplicate content, Google can demote the page if it wants to. Panda and Penguin are algorithm updates by Google, focused on serving more quality …

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Can a techie truly understand stickiness

Google Panda and Penguin stopped keyword stuffing in its tracks making it not just not ideal but counter productive. This can be termed as thin content. The goals you set for your site plus the definition of your target market should drive both your Web design and marketing campaigns. SEO …

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The benefits of mobile search to your search marketing strategy

Googlebot is Google's web spider. Organic search is a powerful channel for getting new customers, but SEO isn't a one-time investment, and it won't magically fix your marketing challenges. As search engine algorithms adjust to accommodate the change in content, likely towards video, it will be important for marketers to …

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Thinking about javascript makes everything OK

Article directories grant another space where a subscriber might obtain a back-link, gratis publicity and possibly some free traffic. Several such directories have espouse returns sharing, which signifies that content giver acquire a slice of the proceeds. Choosing an agency begins with the development of quality selection criteria. Although some …

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What can Twitter teach you about webmaster tools

To beat this back, the algorithm has become incredibly adept in understanding what "quality" really looks like. Links and more commonly known as backlinks to all SEO marketers are the soul of the Internet when it comes to forming a successful digital campaign. If there is a way for websites …

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How Often Should You Update Your Content?

In the past, some people tried to make their pages extra-relevant by using the keywords for which they want to get high rankings over and over again in their internal links. The idea was that a web page must be very relevant to a keyword if many other pages of …

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Pay particular attention to analytics when performing an audit

A landfill of click-bait headlines that don't offer any kind of practical advice - sure, they look good from the outside, but as soon as you've clicked on the alluring title the content is weak, uninformative and just generally shabby. Link building happens when you manage to get more links to …

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What can Instagram teach you about html

Google just needs evidence that what is on a particular website is relevant to it's viewers. A permission marketing program succeeds when the marketing team ensures that the recipients agree to participate. Because they represent what a page is about, keywords should be incorporated into body text and Meta information …

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Search engine health checks should look at nofollow links

Reaching an international audience is an opportunity that is now available to small and medium businesses in a way that has never been possible historically. Even if your site hasn't lost any traffic over the years, if you find a bunch of technical errors, they could be keeping you from …

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Segmentation by Geographic Location

Make sure you're not giving away the entire scoop in the headline by providing a hook, which will entice the reader into clicking your search result for more information. SEO is one of the most misunderstood and misinterpreted terms in the world of marketing. Building a brand's image begins with …

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Pay particular attention to trust rank when performing an audit

Faster loading websites generally do better in search engine result listings (SERPs). If Flash is still important, provide a link to your Flash script from your homepage. With this in mind, SEO can become the most important tool for gaining online traction and eventual sales leads. Always begin your SEO …

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Quality over quantity when it comes to nofollow links

By adding keywords in the right places, you make it easier for search engines to judge the value of each page. Advertisers often use visual imagery in international marketing. To combat shopping cart abandonment, three incentives help people alter buying patterns-financial incentives, greater convenience, and added value. The Google Trends …

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My thoughts on Google algorithms

The SEO people are engaged in bringing the organic hits, while the digital marketers aim at total online existence (of a company) that goes beyond SEO. They go the distance, train, research their enemies' capabilities, properly estimate their own capabilities, and deploy all the weapons in their arsenal, from lasers …

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Pay attention to non reciprocal links

Titles are also critical for improving click through rates as titles are displayed in search results and when pages are shared on social networks. They must incorporate social mediaand engage consumers with their brands. If you have several reasons to explain why a product is the best option for your …

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Take care when dealing with link building

If you are a local business, register with trusted local directories. By submitting your company to business directories (especially the free directories) you cannot expect to be flooded with high quality traffic and transform your website into a high-converting lead generation machine. What you should be expecting though, is getting …

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Aligning your goals in relation to bread crumbs

Have you ever monitored the viewing pattern of people visiting your website? This is the pattern in which people view, in this case, websites. Seed keywords are the foundation of your keyword research. They define your niche and help you identify your competitors. Some search engines and web servers treat …

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Let's talk about social media

Find potential websites to acquire links from. To do this, we want to go to our trusty Google search and conduct a few searches. These searches use a hidden feature of Google called “Search Operators.” The search operators can be used to drill down on concepts with Google and provide …

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Make a good use of citations

On page SEO refers to those elements on a site that make your page more likely to be served up when people are looking for products or services like yours. If you use images, videos, infographics, interactive content and other alternatives to solely text-based content, you increase the chance that …

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Combine responsive design and duplication for Supercharged SEO

You wouldn’t build a house without foundations, and that is exactly what Technical SEO is to your website. One approach is to add the “noindex,nofollow” meta robots or X-robots tag, remove the entire site from search engines’ indexes via Webmaster Tools, and then add a “Disallow: /” command in …

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Lessons I learned about indexed pages

Web pages containing matching verbiage will have lower visibility in searches. Educational content can be described as content that teaches people something or helps answer one of their questions. Having a blog is a great way to consistently provide your readers (and search engine surfers) with new, informative content. The …

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Quick tips regarding cloaking

At one time, directories like DMOZ were a good place to add listings and get backlinks. However, these large web directories aren’t really relevant anymore. While there plenty of differences between SEO and content marketing, there are also many areas where they overlap. Taking advantage of this overlap and …

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The back story of stickiness

Information gathering is so crucial in research; gather it and then tabulate it. Exact match Domains (EMD) It’s not as easy to make a site easy to crawl as you might desire. There is an immense difference between a 10-page Website and a 10,000,000-page Website. The search …

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Adjust your appearance in search by utilising hits

Let’s give some light on this. Make it easy for users to distinguish between regular text and the anchor text of your links. Your content becomes less useful if users miss the links or accidentally click them. Create original content. You also create quality content by making sure that …

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Create backlinks with your location as anchor text

Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate. Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked. How the pages on …

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How do you rent your website out to local businesses?

Truly though, having a blog with built-in social sharing and as-you-type SEO recommendations definitely helps. With or without that kind of technology, however, there are some steps you can take to leverage the growing use of social search. The SERPs will most likely choose to display your meta-description, so it …

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Localize your content for better customer experience

Maybe the most fascinating thing about search is how quickly and regularly it changes. What we’ve covered here today may be replaced by something entirely different a few years or a few months from now as technology continues to evolve. Search volume refers to how many times a particular …

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Link internal pages in your content

Look for pages that have excessive links. Google advises 100 per page as a maximum, although it is OK to increase that on more important and heavily linked-to pages. Use facts, figures and dates whenever possible. People love comparisons and making the best comparisons usually requires coming up with some …

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Never Stop Working

Google is good at crawling all types of URL structures, even if they're quite complex, but spending the time to make your URLs as simple as possible for both users and search engines can help. Blogging is one of the simplest and most cost-effective ways to improve search rankings. Not …

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Make sure a byline with your name appears on every page of your content

Use the keywords your audience is searching for. Search engines understand synonyms and similar terminology, so using related keywords in multiple pieces of content helps the bots know what topics your site covers. That said, focusing on keywords for each piece of content you publish still matters. Add structured data …

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Re-think your blog’s headers

Organic traffic refers to visits that come to your site when a user clicks on an unpaid search engine result. The key is that these visits are free. Search engine optimisation (SEO) is your means to maximising your access to and returns from this free traffic source. A few years …

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Determining Your SEO Objectives

How relevant is your product page or category page to the search term? This is a huge ranking factor that’s often neglected. Stick to keywords that your products would genuinely satisfy. You’re not foolin’ Google. Excessive repetition of keywords, and using keywords that are irrelevant to the rest …

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