Make a good use of organic links

Advertising and marketing venues range from simple standalone billboard advertisements to complex, multilingual global websites. Site speed was incorporated as an official ranking factor way back in 2010. If you aren't choosing the right keywords or keyphrases, then all your efforts may well go straight down the drain. The global …

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Simple Tips for using comment spam to get ahead of your Competition

Users have many other important things that demand their attention. Truly though, having a blog with built-in social sharing and as-you-type SEO recommendations definitely helps. With or without that kind of technology, however, there are some steps you can take to leverage the growing use of social search. s. Good …

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SEO Recommendations Don't Implement Themselves!

The growing use of online reviews by consumers has led to an increase in websites devoted to providing them. Remarketing ads should be customized to the products, or similar products, that were viewed on a website or those placed in a shopping basket or on a wish list. Sometimes the …

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What are you trying to accomplish with each page?

The user always comes first. So, if you can't fit the keyword in naturally anywhere, just forget it and use it in your image alt-text etc. Quite simply, Google wants users to get what they were looking for, and the Quality Score is forcing advertisers to make ads and landing …

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Optimize when you publish content to get maximum impact

90% of all clicks on the first page of Google go on organic results, with the remainder going on pay-per-click marketing. If you are in a serious business (or any other entity), always buy domains with more than a one-year registration period. Before you publish, please proofread! Google doesn't like …

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Think hard about sharing

One of the most important factors to consider when looking at a potential link is its relevancy. If your content is consistently very short and not original the Google algorithm is likely to consider the site low-quality. Many products become top of mind or top choice due to brand equity …

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When it comes to website traffic, more is not always better

Using structured data, you can serve Google your address details in the most convenient way. The tactics used in 2004 are all outdated now as the new call is something else. Thin content, however, will do the exact opposite and should be avoided at all costs. Search engines use links …

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What you should have asked your teachers about stickiness

Google has built a giant database of hundreds of trillions of webpageswhich its algorithm then analyzes and ranks. It does this by sending out scores of digital robots, or "spiders," which visit page after page. They "click on" the links on each page to see where they lead. A mobile-friendly …

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Optimise your site, paying special attention to keywords

To increase their websites' search engine visibility, many companies look to build organic traffic with visitors who leave feedback, share your content, and frequently return to your site. Make each page intuitive enough so that you can easily identify its purpose. At one time, directories like DMOZ were a good …

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Use Optimized Robots.txt

email, mobile, TV, radio, etc. The goal is to let customers know that you actually don't have a branch in that area but that you are available online or in a neighboring town. As we know Google's algorithm updates primarily focus on devaluing links that aren't relevant. The added advantage …

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Things about gateway sites you have to experience yourself

Like any disease, it's best to catch a negative backlink campaign before it spreads and wreaks havoc on your website. Without proper monitoring, it might take weeks before you realize the drop in traffic and rankings was caused by suspicious backlinks harming your SEO. The longer these spammers have to …

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Less is always better when it comes to organic links

Your website should be thematically oriented to specific keywords for optimal rankings. The website should fulfill the needs of your users. At the same time, it is also important for your web content to load quickly in order to guarantee user satisfaction. Open source software isn't more prone to bugs …

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Analyse your existing ROI

If a page ranks well and Google finds it a manipulative use of duplicate content, Google can demote the page if it wants to. They simply have no concept that it’s even there. SEO and positioning your website to rank top spots in the search engines require some careful …

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What search engines cannot see

First and foremost, the content on your website must be well-written, free of grammatical errors, and 100% unique and original. Content must read smoothly and give visitors the information they are searching for. Once you have exceptional content, you need to find ways to get that content out there and …

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The best way to escape Google’s Penguin penalty

To “optimize” for a mobile-first index, make sure that what you serve to mobile users is the version of the content you’d want Google to index, not a pared down version, or a version that gets updated later than desktop, or version that redirects to the mobile homepage. Do …

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Study your competitors’ linking profile

To a larger degree, your backlink profile is made up of backlinks from external sites (also known as referring domains) that contribute to the overall strength, relevance and diversity of your domain’s backlink profile. Don’t overstuff your page with keywords and phrases, while shoe-horning in as many variations …

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Set up Daily Email Alerts

Measuring the number of search engines that have indexed your site is an easy way to check the website growth resulting from your SEO efforts. The more pages indexed, the easier it is to get a ranking for more keywords. By providing clear, deep, easy to find content on your …

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Planning is a crucial part of any SEO campaign

Although search engines can read text, they can’t read an image. That’s where “alt tags”, or “alternative text”, comes in. A key lesson to apply to pretty much every aspect of SEO, is not to get carried away when you find ideas that work. For example, just because …

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Do Your Research

A good link profile is not just backlinks. Stated another way, backlinks are just one component of the link profile. There is a deeper complexity to the backlink discussion. Markup logos, images, addresses, phone numbers, business name, type of business, reviews, prices, software, and anything else that’s relevant to …

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Page load speed

If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new link Learning …

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Too Many On-page Links

One thing’s for sure though, Google is getting smarter. It’s now much harder to take shortcuts or to pull the wool over its eyes and cheat your way to the top – you have to earn your place. With so many options, many brands and marketers are left to …

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Expand as necessary.

If a search engine recognizes cloaking it will penalize the website by permanently removing it from the search engine index. The website will no longer appear in search results. You’ve launched your new website, ready to welcome crowds of new customers. But, if no-one finds your new website, how …

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Google and long keyphrases

Certain words present an ongoing challenge for the search engines. One of the greatest challenges comes in the form of disambiguation. Writing is hard enough when you have to write 500 word blog posts. Now imagine writing in-depth articles and guides that stretch to 5,000+ words on a consistent …

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SEO is not about stuffing a paragraph full of links and keywords

Unfortunately, there is only so much Search Engine Optimization you can do on your own website. After you’ve come up with compelling copy, studied keywords, looked around to see what competitors are doing and gone through all the other steps, one of the only remaining ways to boost your …

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Title Tag Issues

After conducting some keyword research around those phrases, settle on the ones that have a good search volume and are as specific as possible. The more specific a key phrase, the more likely a customer is to convert as they are able to find exactly what they have been searching …

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Optimize all content through SEO best practices

Whenever doing a website redesign, I think it’s so important to reassess the purpose of each page. If you don’t learn anything from the page, neither will your viewers! Building out a navigation map that takes SEO into consideration will save you a lot of heartache throughout your …

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Backlinks that go deeper

Some users might link to your page using the URL of that page as the anchor text. If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would. Including your target keyword within your page …

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Contribute to the conversation

Good SEO consultants are hard to locate and they are even harder to hire. This is because there aren’t a lot of high-quality SEO consultants available for hire. There are lots and lots of bad SEO consultants or young entrepreneurs who think they know SEO. Do not copy another …

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Real Websites index faster

If your site is littered with lengthy, indecipherable URLs that don’t align well with the actual content of your site pages, restructuring your URLs should definitely be a priority during your next website redesign. Wondering where SEO comes into play here? While just like the searchers themselves, search engines …

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Set up Daily Email Alerts to help galvanise your SEO

Understanding the current health of your website from an SEO perspective is crucial to the beginning of every SEO campaign. Search engine do not give you links that are counted to your link popularity. You need to write content that others want to link to. And in my opinion, if …

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