Broken links are a waste of your crawl budget

Inbound link-building is an important SEO strategy, and a great way to do this is to make friends with other relevant, local businesses so that you can share links and promote one another. Perhaps you could organise a community event together or work out some kind mutually beneficial offer for …

more ...

Bring your customers back to your site in the form of traffic and sales

The problem with directories: A good directory’s intent is to categorize the internet into different categories/subcategories, while providing links to good websites in those categories. Although there are legitimate directory websites, many were built solely for the purpose of building links back to webpages without consideration of link …

more ...

Using Google’s Disavow Tool

Don’t let ego fuel your obsession with keyword rankings. And remember that your personal search experience is not necessarily what your prospective customers see. The main heading of your page tells visitors, including search engines, what the page is about. Heading tags let us mark up what is a …

more ...

Backlinks that go deeper

Make a list of the keywords for which you want to rank highly. Does the content you share on social media and your blog cover those keywords? Zero in on one or two of your most desirable keywords and find ways to make content under those keywords more shareable. Most …

more ...


Content is king or customer is king?

Google, now more than ever, don't just want more content, they want content that they feel is quality. Build your site with a logical link structure. Every page should be reachable from at least one static text link. The best way to build links is to not build links. I …

more ...

Toxic links and their cure

An HTML sitemap (as opposed to an XML sitemap) is often mentioned as being useful for SEO. They certainly are if you use them wisely (and especially Bing seems to like them at times), but I like them even more for the fact that users like them a lot. In …

more ...