Which SEO activities have previously been attempted?

Focus on your customers, and take the right logistical steps to make sure that search engines can find your content. Focus on the ‘road less traveled’ with long-tail opportunities, and you’ll be set. Keywords are usually broken up and grouped based on the number of words within the query …

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Optimising your site for featured snippets

Pay close attention to how your results develop over time, and don’t be afraid to make changes when you need to. Where appropriate, you should add localization. This is extremely important to businesses who offer products and services to a specific geographic region. How do your competitors rank? Pick …

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Help potential customers make purchasing decisions

To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related to your business, industry, and offerings. If you don’t target and rank for the right terms, your audience won’t be able to find you. So one of the most important SEO …

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It’s when you don’t have enough leads that when the troubles start

Artificial intelligence will become more ubiquitous, so SEO specialists must grasp firsthand knowledge on machine learning and automation. Does having keywords in your domain URL benefit your search ranking? This topic has often been debated up and down the years. The consensus is that they are a ranking factor, albeit …

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SEO Remains Keyword Driven & LSI Keywords Are Important

Choosing a keyword-friendly domain name is crucial to the success of your SEO campaign. Search engines will index a domain name that is also part of the page title and website description faster than a domain name that bears no relation to the title of the site or content on …

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What Defines Effective Local Affiliate Marketing Content?

Google’s featured snippet is a tool through which Google interacts with searchers. The more inputs Google receives from searchers, the better becomes its understanding of what they want. It should be clearly understood that the purpose for Press release is to share some newsworthy content about your product, brand …

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Auditing an Existing Site to Identify SEO Problems

As a rule, the best thing you can do to create a successful blog and show up high in search results is put quality at number one. Provide value, solve readers’ problems, and make your content and SEO practices natural and relevant. As recommendations from peers become more prominent online …

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Missing title tags are problematic

Duplicate content is content that appears in more than one place online. When there are multiple pieces of identical content, it's difficult for search engines to decide which version is more relevant to a given search query. The intro of the article should be short, focused, and to the point …

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It’s time to revolutionize our approach to SEO

When you’re looking at a competitor’s web page source code, you’ll see the tag near the top of the page, along with a bunch of <meta> tags used to describe the page’s content. If the site includes it, the meta name= ”keywords” tag should be a few …</meta>

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How the Google Hummingbird Update Changed Search

If you're a relatively new blog & would be willing to write a blog post for the sake of getting one solid, contextual link, then blog carnivals are a no brainer. Basically, blog carnivals are a blog community that writes about certain topics as a group. These posts then get linked …

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Start searching the targeted keyword

Be careful not to include links within content that lead directly to the desktop or mobile version of a page. Even if the user will be switched to the correct URL based on their device, Google sees these types of links as a bad user experience. Besides studying your web …

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Link Building

There are some legitimate concerns about SEO for newcomers; it isn’t a strategy you can master quickly, nor is it guaranteed to pay off. A clear, direct URL is the best route to take in order to ensure that users know what they’re getting from your website and …

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Broken links are a waste of your crawl budget

Inbound link-building is an important SEO strategy, and a great way to do this is to make friends with other relevant, local businesses so that you can share links and promote one another. Perhaps you could organise a community event together or work out some kind mutually beneficial offer for …

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Bring your customers back to your site in the form of traffic and sales

The problem with directories: A good directory’s intent is to categorize the internet into different categories/subcategories, while providing links to good websites in those categories. Although there are legitimate directory websites, many were built solely for the purpose of building links back to webpages without consideration of link …

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Using Google’s Disavow Tool

Don’t let ego fuel your obsession with keyword rankings. And remember that your personal search experience is not necessarily what your prospective customers see. The main heading of your page tells visitors, including search engines, what the page is about. Heading tags let us mark up what is a …

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Backlinks that go deeper

Make a list of the keywords for which you want to rank highly. Does the content you share on social media and your blog cover those keywords? Zero in on one or two of your most desirable keywords and find ways to make content under those keywords more shareable. Most …

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Content is king or customer is king?

Google, now more than ever, don't just want more content, they want content that they feel is quality. Build your site with a logical link structure. Every page should be reachable from at least one static text link. The best way to build links is to not build links. I …

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Toxic links and their cure

An HTML sitemap (as opposed to an XML sitemap) is often mentioned as being useful for SEO. They certainly are if you use them wisely (and especially Bing seems to like them at times), but I like them even more for the fact that users like them a lot. In …

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