Make a good use of widgets

Your analytic tools can be used to find the keywords people search for that lead them to your website. The majority of these will be the shorter keywords but you can also find long tail keywords as well. These long tail keywords will likely be relevant to your website in …

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Interesting bread crumbs tactics that can help your business grow

E-A-T, which stands for Expertise, Authoritativeness, and Trustworthiness, is the framework that Google raters use to assess content creators, webpages, and websites as a whole. Google Trends provide clean and reliable results for the popularity of keywords and phrases. A logo should complement the brand name and not overpower it …

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Little nuances add up when it comes to SEO success

Ideally, every single paragraph should have its own main idea or main subject which you can address (this is where the summary you've just written comes in really useful!). Understanding how to spot growth opportunities takes a keen eye and a taste for adventure. Recognizing quickly what's working and what's …

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Carve out time for concentrating on gateway sites

Furthermore, employ sufficient alignments, whitespace, and text padding for additional clarity and web page look and feel. Search engines track searcher behavior, and by looking at what searchers click on and what they search for next, search engines can learn a surprising amount about what someone might mean by those …

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Measuring Content Quality and User Engagement

Whilst typing out a query has been the traditional way of accessing a search engine, with mobile devices and the constant increases in hands-free technology, this is no longer necessarily the case. Although title tags and meta descriptions have been known on-page SEO factors for years, they're often neglected in …

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How does Duck Duck Go deal with search engine spiders

To give you an idea on this, let's start with this fact - nearly 14 billion searches online take place every month. Mobile phones enable marketers to create location-based mobile advertising campaigns, often called geo-targeting. Generating leads becomes the primary goal. Measure everything about your content, aligning KPIs with your business …

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Interesting CTR tactics that can help your business grow

The more people who read your blog post, the more authority Google will deem it to have. And the more authority a page has, the higher it is likely to rank. So - get your post out there! Facebook, Twitter, Pinterest, Instagram - whatever social media channels you use, share it on …

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Cracking the non reciprocal links code

Search engines like aged domains, and give them more authority over newer sites. Don't rely on the tips you read from unknown sources. If somebody discovers the secret to rank first on Google for competitive keywords, it's very unlikely that they will share it with strangers. If so, you probably …

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Audit of your existing keywords

To go for it and go for everything in terms of search sometimes means that you're likely to accomplish nothing. Although the positioning strategy might need to be modified for each country, the company's overall theme and brand image should stay as consistent as possible. The greatest selling point of …

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The untapped goldmine of bounce rates

Changing consumer attitudes and convincing them to consider a new purchasing choice can be challenging. Although site search is not a specific SEO tactic, it is an essential website feature that affects the way customers find products. One of the reasons your ranking is surging might be you are getting …

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Want a thriving business? Focus on web crawlers

Three primary research approaches are product-specific research, consumer-oriented research, and target-market research. Who wants to get a 404 page after clicking on a link? Broken links make for bad usability. Not only that, search engines consider a large number of broken links as a signal of an old, neglected site …

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Hidden facts about conversion rates

Seek out industry-relevant and locally-relevant links from groups and websites with which you already have an offline relationship. Internal linking provides direct access to your web pages in order of importance. In business, regardless of the particular field, it has always been a good idea to look around and see …

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How to reinvent SERPs without looking like an amateur

Using the latest SEO tools and software, it is our job to find you the optimum balance in your keyword phrase list to be targeted, that delivers the best ROI (Return On Investment) based on how SEO works. The view that the brand represents a good value also creates this …

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The steps needed for putting scraping into action

The search industry is constantly innovating, and it might seem overwhelming for marketers with limited time and resources to try and keep on top of developments. Marketing experts utilize three models of the information search process: attitudes, values, and cognitive mapping. Consumers seeing an advertisement in a different medium are …

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Repurpose old web crawlers

Aside from the search engine optimisation benefits, great content is only successful when it engages the reader; when it empowers, advises, educates and actually excites the viewer. A page that's no longer working can affect your site's rankings in search engines, but also user experience and the engagement. In order …

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Natural language processing using hits

Marketers identify consumer and business-to-business segments in many ways. The clickable text for a link is another place to use keywords, and to help guide the user to their destination. As a result, Google respects good anchor text. Check to see that your website doesn't have the following issues: If …

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Search engine health checks should look at quality

Clicking on a link text redirects you to a destination address which is stored in the HTML code as an attribute. A well-thought-out keyword strategy is one of the most important in this regard. The right keywords will help you attract highly targeted traffic and leave out the tyre-kickers. If …

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Think like a human not a robot when it comes to forums

Content creation and distribution is essential for SEO. Content is about much more than what's on your website. It's necessary to build your online real estate and create content that will improve visibility across the web. An SEO campaign without content is severely limited. The fourth pathway, social spider-webbing, takes …

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Layout, formatting and bread crumbs combine to make great SEO

Introducing deviations could be counterproductive and could hinder (or confuse) the benefits of other work. Websites can benefit from mixing evergreen content with their fresh posts and pages. Marketers will often ignore (or confuse) SEO in favor of (PPC) SEM, but by doing so they are ignoring great opportunities. The …

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Make URLs the focal point of your marketing efforts

As more content becomes available on every subject, searchers no longer have to query using pivotal root keywords, like running shoes, any more. Chances are good your site already has some evergreen articles, whether you intended to make them evergreen or not. Backlinks are the foundation of Google's algorithm for …

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Think about javascript from the start

If you're going to change a URL, but you don't want its link juice to disappear, you can use a 301 redirect. A 301 will pass a majority of the link juice. When you invest a few hours a month for the first few months you can acquire enough backlinks …

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Integration of media platforms

Equity helps to fight the brand parity problem. Having a sitemap for your website plays a crucial role in SEO. It helps Google easily crawl your pages and index your website. One of the biggest movements in the industry, at the moment, is the idea of 10x content. Mobile SEO …

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Latest developments in web crawlers

Conversion is a cost-effective, direct method of improving revenue. Corporate communications like public relations, social media, and email also fall under the SEO umbrella. This is a powerful association that your product is so popular people don’t want to see any other search results. You should also make sure …

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Self-publishing Parasite SEO based purely on plugins

The biggest SEO mistake you can make during a website redesign is to not think about SEO until it’s too late. If you don’t have SEO in mind from the initial strategy session, you’re going to lose what you took so much time and effort to build …

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Provide Information about the Domain

Be wary of promises to get you links from dozens or hundreds of websites. Many such links are considered “bad neighborhood” links by the search engines and you can get penalized for associating with them. Although it’s pretty slow-going, it’s best to hand-select relevant and quality websites and …

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Things your competitors know about web crawlers

Don’t forget to tell Google your site is mobile-proof. You can add a viewport declaration – if you’re using responsive design – or a Vary header when using dynamic serving. If you own or control the content of all the sites displaying the same duplicate content, then you should either …

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Targetting the wrong keywords

Within the space of 3 years, it has become significantly easier to find businesses, stores or items nearby, creating a shift in user’s intent and search behavior. Users no longer have to include their location in search queries, such as inputting “coffee shops in Queens” into Google. Write about …

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Search marketing implications related to html

For the SEO pros who want to keep careful and easy track of no follow links, there are many extensions available to download for Chrome and Firefox that automatically highlight no follow or do follow links on the pages you visit. All sites have a home or "root" page, which …

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Find a simple guide to ROI and read up about it

Did you know Google uses around 200 ranking factors to rank websites? This may be a lot for SEOs to take in all at once. However, focusing on links is still best practice. Trend spotters are habitual line steppers. If you can, try to get in touch with the website …

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Useful tips from experts in anchor text

aying heed upon Keyword Frequency, Keyword Weight, Keyword Proximity, Keyword Prominence, Keyword Placement, etc. is important for optimizing Keywords. Hreflang for example. A high-quality page (naturally written) will, by contrast, typically be full of words semantically related to the main search term used. Make sure that your web page URLs …

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Here's what industry insiders think about organic links

The focus on the right audience and the right content brings an understanding of the content that they’re more likely to consume. Contrary to popular belief, linking out to relevant external websites does not directly impact your search rankings. Make it as easy as possible for users to go …

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Lets look at our approach to link research

Once visitors are on your site, an important goal is to keep them on your site. You don’t want your visitors immediately bouncing back to Google once they have read something on your site. With content being king, SEO may as well be queen. They both play an integral …

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Write the right guest posts for the right sites

Technical search engine optimization consists of making various internal changes to a website to make it more visible in search engines. More visibility means more credibility and better positioning in search engine results pages. Done properly, SEO brings more targeted traffic to your website. What SMEs haven’t realised yet …

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