Grooving to the Search Engine's tunes!

All your citations (an online reference to your business including your NAP) need to be consistent, so as you start building them (see below), make sure that firstly, your NAP is correct, and the same (so Google & Bing can see the connection). Make sure you pick a permalink structure that …

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SEO Makes Dollars & Sense

Structured data, sometimes referred to as schema markup, are codes which are added to websites to provide search engines with in-depth information about your products, your business offering, prices of your products, location-based offerings and much more. Unlike some aspects of the mysterious Quality Score “secret sauce,” we know that …

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Understanding Your Audience and Finding Your Niche

There is no minimum amount of words or text to rank in Google. Make it clear on your own Web site that you want links - ask for them directly and make it easy for people to link by writing the linking code for them (using keyword phrases in linking text …

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What effect does SEO have?

A picture can be worth a thousand words, they say. Well, when it comes to online marketing, a single image can be worth a thousand links! You’re ultimately looking to rank for keywords that will bring value to your business (i.e., those bringing traffic that will convert into …

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Do not use dashes in the domain name itself

Most people can make a short (or long) list of keywords that might be used to find their own site. But ask other people these questions and write down their keyword suggestions, too. Doing so will help you go beyond the jargon words that only you and insiders know. On …

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AMP designs will have a ton of leverage in the mobile SERPs

Search engines are invested in providing users a great mobile experience. Generally speaking, backlinks are considered to be a “vote” of confidence for the content that’s being linked to on your domain from outside sources. It is worth noting that when it comes to link building, it is very …

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Rank Content in Google's Featured Snippet

Appropriate use of headers are not only helpful to the reader in structuring and breaking up content, but they also let Google know what the key information on that page is and what is most important. The reason that most SEOs don’t know technical SEO is because they don …

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Make your content much more linkable and much more likable

Keywords must be used at least three to four times in the page text. The upper limit depends on the overall page size – the larger the page, the more keyword repetitions can be made. Keyword phrases (word combinations consisting of several keywords) are worth a separate mention. The best seo …

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Create local search accounts

You can stop improving certain pages, but the site as a whole can always be improved. When you’re looking at a competitor’s web page source code, you’ll see the tag near the top of the page, along with a bunch of <meta> tags used to describe the page …</meta>

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SEO has a wide range of other benefits for your business

The backlinks you want pointing to your site are natural, authentic, industry-related and authoritative. As Google continues to prioritize the user experience in its algorithm, this data can become critical. It’s one thing to provide a list of items that generally lead to a better user experience (like we …

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Be sure you've considered every possible angle

Title tags and meta descriptions are important elements of your website’s content. The title tag and the meta description tags should include keywords relevant to the content of the web page they describe. This helps Search Engines understand what the page is about and index your web pages accordingly …

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Start searching the targeted keyword

Backlinks are a vote of confidence that someone outside of your own web property trusts your content and believes it has value. Google weighs up each of these links and assigns the linked-to webpage its own value. Local businesses can’t be fully evaluated on the basis of links. Things …

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How Google's Semantic Search Will Change SEO

To a larger degree, your backlink profile is made up of backlinks from external sites (also known as referring domains) that contribute to the overall strength, relevance and diversity of your domain’s backlink profile. Don’t try to act smart. There are some plugins which allows you to add …

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Link building – the definitive guide

If you optimize your meta descriptions with clear and attractive extracts on what potential visitors can find on your site, it becomes easier for them to see if the information they’re looking for is on that page. Writing is hard enough when you have to write 500 word blog …

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Make it scannable

Google doesn ’t want a website owner to be able to artificially climb its SERPs. Rather, Google wants websites to climb the ranks only when they are genuinely valuable and popular with the audience. It wants to see natural, organic links that you haven’t paid for and it wants …

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Usurp The SERP

Long form content is an inbound marketing strategy that is being used by organizations in many different industries. In order to take advantage of long form content in your organization’s marketing, consider adding these tips and ideas to your strategy. Google and the other search engines use image-recognition software …

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Make sure your titles are concise and compelling

Use your keywords in the meta-tags, web page title, sub-headers and web content. Make your web content unique. A keyword density of 1-3% and word count of more than 400 words is ideal for on-page optimization. Create a sitemap page to make search engines spiders love your web pages. This …

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Losing Focus on Information Content

Using keywords in your content allows you to reach better more diverse audiences, including niche audiences. The key to this is using keywords naturally within your content. A well-structured and easy to read site allows search engines to navigate successfully. Considering the user experience for your customers before you build …

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Optimization ensures the Website is easy to crawl

Buying backlinks can and does work, however, there’s a substantial risk involved if you buy low quality ones and/or from people who openly sell them. If their website gets penalised, you’re in trouble too. Alt attributes are the text alternatives to your image which will appear if …

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Be very sure of what you are writing

It’s the number one thing you’ll be working on when you’re trying to improve mobile SEO: performance. In this case, performance almost entirely boils down to site speed. It’s a given: the faster your site is, the happier your users will be. Your website should be …

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Use Link Baiting To Get More Clicks from the SERPS

When SEO isn’t done right it can be the cause of wasted time, money and a lot of frustration for many businesses. They might be ranking well for some keywords, but those keywords aren’t actually bringing in qualified traffic, leads or buyers. A mobile strategy is not simply …

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More about the pros and cons of curated content

The reason social is such a natural extension of search is that it adds both relevancy and authority. Think about this: According to Nielsen research, 92% of consumers worldwide trust recommendations from friends and family more than any form of advertising. This is up from 74% in 2007. Keyword Research …

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Competitor Link Analysis for SEO

It’s no coincidence that the highest-volume keywords also tend to have the highest amount of competition, and of course, the higher the competition, the harder it’s going to be to rank for that keyword. Find out who your customers are and what words they use to describe your …

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Create an e-book or guide every two months

The click through rate (CTR) of a page is determined by the number of people that click on your result in the SERPs. If your snippet is very appealing to a user, or appears in a higher position, people are more inclined to click on it. SEOs constantly work to …

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Which SEO activities have previously been attempted?

Focus on your customers, and take the right logistical steps to make sure that search engines can find your content. Focus on the ‘road less traveled’ with long-tail opportunities, and you’ll be set. Keywords are usually broken up and grouped based on the number of words within the query …

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Optimising your site for featured snippets

Pay close attention to how your results develop over time, and don’t be afraid to make changes when you need to. Where appropriate, you should add localization. This is extremely important to businesses who offer products and services to a specific geographic region. How do your competitors rank? Pick …

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Help potential customers make purchasing decisions

To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related to your business, industry, and offerings. If you don’t target and rank for the right terms, your audience won’t be able to find you. So one of the most important SEO …

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It’s when you don’t have enough leads that when the troubles start

Artificial intelligence will become more ubiquitous, so SEO specialists must grasp firsthand knowledge on machine learning and automation. Does having keywords in your domain URL benefit your search ranking? This topic has often been debated up and down the years. The consensus is that they are a ranking factor, albeit …

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SEO Remains Keyword Driven & LSI Keywords Are Important

Choosing a keyword-friendly domain name is crucial to the success of your SEO campaign. Search engines will index a domain name that is also part of the page title and website description faster than a domain name that bears no relation to the title of the site or content on …

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What Defines Effective Local Affiliate Marketing Content?

Google’s featured snippet is a tool through which Google interacts with searchers. The more inputs Google receives from searchers, the better becomes its understanding of what they want. It should be clearly understood that the purpose for Press release is to share some newsworthy content about your product, brand …

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Auditing an Existing Site to Identify SEO Problems

As a rule, the best thing you can do to create a successful blog and show up high in search results is put quality at number one. Provide value, solve readers’ problems, and make your content and SEO practices natural and relevant. As recommendations from peers become more prominent online …

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Missing title tags are problematic

Duplicate content is content that appears in more than one place online. When there are multiple pieces of identical content, it's difficult for search engines to decide which version is more relevant to a given search query. The intro of the article should be short, focused, and to the point …

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It’s time to revolutionize our approach to SEO

When you’re looking at a competitor’s web page source code, you’ll see the tag near the top of the page, along with a bunch of <meta> tags used to describe the page’s content. If the site includes it, the meta name= ”keywords” tag should be a few …</meta>

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How the Google Hummingbird Update Changed Search

If you're a relatively new blog & would be willing to write a blog post for the sake of getting one solid, contextual link, then blog carnivals are a no brainer. Basically, blog carnivals are a blog community that writes about certain topics as a group. These posts then get linked …

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Start searching the targeted keyword

Be careful not to include links within content that lead directly to the desktop or mobile version of a page. Even if the user will be switched to the correct URL based on their device, Google sees these types of links as a bad user experience. Besides studying your web …

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Link Building

There are some legitimate concerns about SEO for newcomers; it isn’t a strategy you can master quickly, nor is it guaranteed to pay off. A clear, direct URL is the best route to take in order to ensure that users know what they’re getting from your website and …

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Broken links are a waste of your crawl budget

Inbound link-building is an important SEO strategy, and a great way to do this is to make friends with other relevant, local businesses so that you can share links and promote one another. Perhaps you could organise a community event together or work out some kind mutually beneficial offer for …

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