Entries with rich snippets have higher click-through rates

You need to understand where you are now in order to accurately assess your future rankings. Search Engine Optimisation is the process of designing web pages, writing content and building a network of links back to your website in order to rank at the top of a google search results …

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Authority flows through the links on your own website as well

Google Analytics will be able to tell you where those converting visitors came from. And specifically, you’ll be able to see if someone who used your search term eventually ended up buying your product. Search engine algorithms will continue to become more sophisticated. Google normally takes into account bounce …

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Google recommends nofollow links

The days of stuffing keywords into bad content and having it rank are long gone. Now your content needs to focus on your target persona and your keywords need to flow within the content. You want a user to click your result in Google, and not need to go back …

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Understanding the rationale behind SERPs

It does not matter if you are running an e-commerce store or a business blog, content marketing remains an important part of modern-day SEO processes. The Internet is all about trends — what works phenomenally well to improve SEO one year, might fall flat the next. SEO isn’t a one-and-done …

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What is your unique selling point (USP)?

Pick your permalink structure wisely. Don’t change your permalink structure for the sake of it. Incorrectly redirecting your old URLs to the new URLs might lead to problems and could get you dropped from the rankings. Make sure your website is optimised for mobile. When someone is searching for …

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Set a bare minimum expectation for backlink partners

Use your keywords in the meta-tags, web page title, sub-headers and web content. Make your web content unique. A keyword density of 1-3% and word count of more than 400 words is ideal for on-page optimization. Create a sitemap page to make search engines spiders love your web pages. This …

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Frequently Update Content/Blogs

When you're ready to scale your strategy, consider hiring a professional SEO agency or a highly skilled independent contractor. To understand your website, Google must be able to read it. In order for this to be possible, you must make sure that your website is text based behind the scenes …

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Link, link and link some more

Check forums, online communities and Q&A sites to find the questions people in your niche are asking. Providing clear answers with actionable points is a sure-fire way of creating content your target audience will love. The focus on the right audience and the right content brings an understanding of …

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Do you run A/B testing on a regular basis?

Google does not work only the way it used to work, and as a result, this impacts a lotof websites built a certain way to rank high in Google. Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what …

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How do You Know Your Website Has Been Attacked?

As a rule of thumb, the easier you acquire a link, the less value it will likely have. You have to think outside of the box (link building is not just guest posting). A comprehensive keyword research enables you to discover which words work in your line of field and …

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Keyword Research for Page Titles

Everyone is familiar with the expression “content is king.” Without rich content, you will find it difficult to achieve good rankings with specific keywords and to direct traffic to your website. If you're a relatively new blog & would be willing to write a blog post for the sake of getting …

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Start mapping out a plan for action

Ensure that you site is free of spam, malware among other problems for reputable and fast site. With algorithms getting savvier, focus on purchasing quality links and try to earn good inbound links. Ensure links to your website aren’t trying to manipulate rankings by using keyword-heavy phrases in anchor …

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Help create content (that builds links)

Build a unique contact page for each location that you operate and mark up your location information in Schema.org. Use an online tool to help you come up with more keyword and topic ideas, based on some of your preliminary ideas. The activity generated by social media suggests that …

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On-page factors

Your page title should be naturally descriptive and contain the right keywords. Most SEOs place this near the top in terms of ranking power. It's also important to ensure the title is catchy because this tag is what Google often shows in the search results. This means make it click-worthy …

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SEO is a fast-changing marketing activity

CTR gives some insight into how likely potential visitors are to actually click on your site in the SERPs. The higher quality your content, the more beneficial your shared information, and the better your reputation increases the chances that you will be mentioned throughout a variety of platforms. Title tags …

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Press Releases and Backlinks

Some sites have the same URL for both desktop and mobile content, but change their format according to User-agent. In other words, both mobile users and desktop users access the same URL (i.e. no redirects), but the content/format changes slightly according to the User-agent. Getting the technical details …

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Don't Forget: Content and Links Are Key

Once the Search Engines crawls the web and comes across the new pages, it then indexes or stores the information in its giant database categorically, to be retrieved later when any search query related to it comes up. These giant database storage facilities is capable of processing large amount of …

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Low Word Count

Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches Don’t use hidden text or links on your website to …

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Optimize Your Contact Us Page

Doorway pages are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase. In many cases, doorway pages are written to rank for a particular phrase and then funnel users to a single destination. Instead of creating content, a lot of websites should …

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Intent

Google has placed an increased onus on trust in recent times. If Google trusts your site, it means your site is more resilient and also tends to ranks better. It’s not enough these days to create a website then sit back and wait for your customers to find it …

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Use Cases

Guest posts can still be valuable from a PR/community-building perspective, but only if we approach those guest blogging opportunities with the right intentions. The “title tags”, or the title of a blog post, is one of the crucial aspects when it comes to getting a better ranking on search …

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Exhibit altruistic behaviour to build trust

Google is constantly evolving to better understand the context and intent of user behaviour. Make sure you spend time optimizing the content on your website. Good website content is easy to read by visitors and consistent when compared against both the title and tags listed with the story. Otherwise, search …

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Important aspects of seo that are essential for a website

Content strategy and execution is a discipline in its own right. If you are looking to build a genuinely compelling brand experience shortcuts cannot be taken. Chances are, there are a number of sites that cover topic areas similar to yours. Opening up communication with these sites is usually beneficial …

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Powerful Link Building Strategies For Small Businesses

What if I was to tell you Google has a powerful collection of tools that tell you exactly how often they crawl your site, what they think it’s about, and even suggestions on things they have trouble with? And that you can have it? For free? You’d want …

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Build a dashboard in Google Analytics

Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google. Outbound, or external, links are links pointing outwards from your site to another website. They pass along some of your own site’s ranking power. A fully mobile-optimized website …

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Collaborate and filter

SEO and content marketing are two different processes. You could describe the main difference like this: SEO is narrow and technical, while content marketing is broad and holistic. It will be hard to redirect your resources to mobile if your company has been completely entrenched in optimizing its desktop SEO …

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Reduce Redirects: Beneficial to SEO

SEOs constantly work to get new links connecting to their sites that are from sources of high authority. If nobody has heard of your brand or company name (and it’s not part of the important keyword phrases) put it at the end of the title tag. Chances are, there …

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Follow an Established Path to Success

One question that often arises in regards to HTML tags and linking is whether or not internal links should be “nofollowed.” “Rel=’nofollow’” instructs Google to not allow PageRank to flow through the link. Googlebot and other web crawlers follow the links that they find on web pages. If Googlebot …

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Data Mining – Release the Scrapers

It is important to have at least one keyword in your title. In addition, you should have your keywords in your meta descriptions, headers (h1 tags) and in the ALT descriptions and titles of images. If your site has a blog with public commenting turned on, links within those comments …

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Optimize for Yahoo, Bing, and Others

The reason you want natural, helpful, informative links is that you don’t want to have to constantly replace links ignored by the search engines and you don’t want to suffer from penalties and downgrades. Link acquisition should happen without anxiety. Understanding the current health of your website from …

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An interesting and useful copy is no longer enough

A breadcrumb is a row of internal links at the top or bottom of the page that allows visitors to quickly navigate back to a previous section or the root page. Many breadcrumbs have the most general page (usually the root page) as the first, left-most link and list the …

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Are you using Shared web hosting?

Search Engine Optimisation (SEO) is a key part of any digital marketing campaign and needs the right expertise to make it happen. Did you know Google uses around 200 ranking factors to rank websites? This may be a lot for SEOs to take in all at once. However, focusing on …

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Domain authority (DA) is NOT the ultimate metric

Always research before you buy any SEO software because the search engine Algorithms are constantly changing thereby improving their search technologies to provide the most relevant results for their users. SEO tools for Google, MSN and Yahoo are numerous. Your website won’t be found if people have to search …

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Why Links Still Rule the Roost

There’s a difference between desktop SEO and mobile SEO, but the goals are often comparable. You want to reach your audience and turn them into customers. In some ways, desktop SEO tactics also work for mobile SEO, but in a slightly different form. Sitelinks are additional links which appear …

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Satisfy a compelling customer need

Off page SEO is a long term and time consuming process.It includes acquiring backlinks to your webpage from the authority sites, Social media and Social bookmarking. Off page factors work in the background to improve the search rankings. Take a look at your top ranking and most shared content …

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Keep URLs short

Once all of your on page elements are fully optimised including but not limited to your Meta Titles, Meta Descriptions and H1 Headings, you need to start thinking about link building. You may have heard people dismissing this aspect of SEO. Some people have been penalised for not doing it …

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Why are backlinks important?

We use keyword research to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless Keyword marketing continually adds keyword targets to a Website’s list of desired queries. This leads to …

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Build authority to enhance search visibility

If you’re hesitant about the effectiveness of SEO, it’s safe to assume you don’t have much technical experience with website development or programming -- and that the prospect of technical SEO intimidates you. Basic SEO can kick start your marketing and push your website in the right direction …

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