Define your goals with regards to gateway sites

One way to avoid the guesswork out of optimizing on-page SEO is to use tools like BrightEdge. To understand how SEO can support Sales Enablement, we need to take a step back and look at the marketing funnel. Your image tags should be short but also clear and easy to …

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Clear and unbiased facts about authority sites

SO THAT PAGERANK ALGORITHM IS DEAD? If people land on those 404 pages, they will inevitably leave, costing you a lot of money. These pieces all contain the same content, but with slight variations in how they are written on the page. Making a user happy, giving him/her easy …

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Learn to do splogs like a pro

Paying close attention to these 10 areas will help improve your content and authority, and increase your rankings, traffic, and conversions. Cloaking this information in ambiguity is a defensive measure to prevent this level of manipulation from taking place. That is a tough question and it's going to be based …

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The Challenges with Javascript & SEO

If you want users to keep reading, you'll need to give away the most valuable information at the beginning of your blog post or site page. This isn't directly related to SEO, but it's so important and is such a big issue with small companies I consult with that I …

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Lessons I learned about web crawlers

One of the main methods for tracking link diversity is by using third-party tools like Moz or Ahrefs. As the value of the new post goes up, the value of the link goes up too. As with snippets, PPC results appear at the top of the page above organic search …

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Let me tell you how to improve your social profiles

There is no hard parameter the number of times you use a keyword on a given page to qualify it as keyword stuffing. Keep the page layout consistent throughout the site. Oftentimes, search marketers will predict the timing for Google's upcoming releases for a given year based on previous information …

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Planning and preparation for your industry metrics

On article improvements (titles, metas, internal links, body text, schema). But RankBrain really should be accounted for very carefully. Suppose that you're selling an e-commerce system and find the following list in a keyword tool, with the most popular term at the top: If you sell products that are on …

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How I improved my widgets in one day

Search engine indexing collects, parses, and stores data to facilitate fast and accurate information retrieval. Select your country, and then click the blue Get started button. Guest posting as a tactic has a dual benefit. First, it helps you reach the target audience of blogs who have similar audiences as …

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Compile your assets (or design some)

Letting people from different websites write for you and offering your services to other blogs also increases back-linking potential. Panda -- Google Endorses Good Design Search for pizza, for instance, and you'll find information from the Local and PPC indexes, search for first indian war of independence and you won't. When …

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Why I hate link bait

Googlebot supports web server compression. Simple amnesia? These constant changes in SEO strategies with Google's change will never let Seo die. Is your entire site not being indexed, or is it just a handful of pages?

Lessons I learned about reporting

If your site has been manually penalized, you'll receive …

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Expand Your List

Search engines are powerful because they provide targeted traffic. Or in other words, search engines bring users that are seeking what you offer or sell. Targeted website traffic provides revenue and exposure like no other channel of marketing. Investing in SEO can have a much higher rate of return when …

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Quick tips regarding cloaking

Running an audit through your content regularly will ensure your post's accuracy and protect your brand's reputation. The best results are achieved when users see the links coming and are mentally prepared to click on them. You need to build content promotion into your content. This is the foundation of …

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Avoid directories that link to all kinds of websites

Some organizations are only interested in SEO so that they can rank their content quickly and make some money in the short-term. Search engine optimization is becoming very difficult every day for those people who are not keeping their knowledge updated about the latest things happening in SEO industry. Mobile …

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Follow a consistent cadence towards indexed pages

When I am reading articles, therefore a potential consumer, I have no idea whether a link is follow or nofollow. Clearly, a huge majority of people will not have the slightest idea that such a distinction exists! If I am intrigued by what is written about your product or service …

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Measure and Improve by paying attention to static pages

At the time of this writing, The problems with free hosts are multifold. Otherwise, they could damage your reputation and make your ranking situation worse. Google Webmaster Tools will inform you when there are technical problems with your website, if Google is having issues crawling your website, which keywords are …

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Foreclosed farmland

The acquisition of so much foreclosed farmland was not a welcome development from the perspective of farm lenders. During this period, interest rates had risen rapidly, making bonds twice or three times as profitable as the 4 to 6 percent cash return coming from farmland. Life insurance companies therefore worked …

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Pervasive short-termism

Critics of the shareholder value revolution argue that it has fostered a pervasive short-termism, with corporations sacrificing long-term investment in productive capacity in pursuit of impressive quarterly earnings reports and frequent payouts to shareholders. This period also saw a proliferation of increasingly creative and complex financial assets for investors to …

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Clarification about link bait

I'm not talking about keyword stuffing the anchor text, but using a relevant anchor repeatedly and adding internal links from relevant pages in batches (dozens at the same time) to a specific page. Do they go back to Google and try another website? Keyword research is the root of every …

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The latest trends in SERPs

Sitemaps are a critical and often overlooked element of your site structure, and they play a crucial role for search engines looking to index information about your site. You should use large header tags and take advantage of CSS to alter these to fit into the style and colour scheme …

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Questions to ask about bread crumbs

Domain renewal is a straightforward process. You need to pick the right field on which to do battle and assess up front where your competition is most exposed. A 'three clicks' rule says that any information on a website should be available for a user within no more than three …

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The steps needed for putting javascript into action

Google does this every two or three days. Invisible to visitors but visible to search engines, meta keyword tags are coded into a page to indicate a page's main keywords. If not, now is the time to do so. Content is key for SEO so working alongside your content department …

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The ugly truth about web portals

As Google is re-indexing your content, it will follow links within your posts. Deriving your income from kiting trends online is not for the faint of heart; commitments must be formed to consume the information surrounding pools of information. I like to see what it's like to hop in their …

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Make your site easier to navigate by using scraping

Nofollow and dofollow backlinks However, nofollow' links affect the site position in other search engines (Yahoo, for example). Even if you stop your SEO it's likely the work already in place will have some lasting effect. However, figuring out UX issues can be quite difficult because of a lot of …

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If duplication is so terrible, why don't statistics show this?

This will help them determine whether or not they want to keep reading. There are all sorts of theories out there about how Google knows when it's looking at good content versus bad content. Keywords and phrases used in communications should involve thoughtful research from the outset. Use visual elements …

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What your mum didn't tell you about javascript

If you are just starting a site, you may be able to get by with a shared host. Tech pros (who know how the system works) may find themselves overwhelmed with information, unsure of what to use or how to use it. You just add your site or look up …

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Make sure you know exactly what you're doing with meta tags

Our team are a very dedicated group of professionals who work hard to keep up to date with the latest techniques in order to provide our clients with high quality digital marketing services. Including them will help signal to Google and search engines that what you are writing is relevant …

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The best advice I've listened to about offsite SEO

It uses this information to get a better understanding of your personal needs, and as long as you're logged into your account, it can pull this information to personalize your search results. In a sense, you can consider brand mentions to be a milder form of external links. The investment …

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Headings and metrics

(Note that SEO is not the only factor that determines search engine page ranks.) This is especially critical because most people who use search engines only look at the first page or two of the search results, so for a page to get high traffic from a search engine, it …

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Unlocking the mystery of reporting

The active approach allows you to update the URL structures and hierarchies on your site using an on-site site map. If you don't, your SEO services landing page will quickly get buried by the seasoned pros. Today there is a plenty of social media resources where you can build a …

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Invest in LSI

Specifically, that's a URL that Google's bots can easily reach and crawl. Other than being great engagement drivers, visually compelling info-graphics earn high quality editorial links from high quality, relevant sites. But there are two possible discrepancies that could be interfering with your content campaign's success: first, it could be …

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Reasons that marketers love doorway sites

Most web directories, including Dmoz.org, can also be searched. like a landing page, pillar content, etc. You need to use these keywords in the right places on your content, for example, in title, description, and subheadings of your content. Basically, when a reputable site links to your page, you …

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A do-it-yourself guide to organic links

You can also view how many links you've gained or lost over a specific period of time, and of course, see the actual links pointing to you. I am also a web designer and SEO consultant. User experience is crucial to improving your SEO ranking because it keeps your audience …

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