Avoid directories that link to all kinds of websites

Some organizations are only interested in SEO so that they can rank their content quickly and make some money in the short-term. Search engine optimization is becoming very difficult every day for those people who are not keeping their knowledge updated about the latest things happening in SEO industry. Mobile …

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Follow a consistent cadence towards indexed pages

When I am reading articles, therefore a potential consumer, I have no idea whether a link is follow or nofollow. Clearly, a huge majority of people will not have the slightest idea that such a distinction exists! If I am intrigued by what is written about your product or service …

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Measure and Improve by paying attention to static pages

At the time of this writing, The problems with free hosts are multifold. Otherwise, they could damage your reputation and make your ranking situation worse. Google Webmaster Tools will inform you when there are technical problems with your website, if Google is having issues crawling your website, which keywords are …

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Foreclosed farmland

The acquisition of so much foreclosed farmland was not a welcome development from the perspective of farm lenders. During this period, interest rates had risen rapidly, making bonds twice or three times as profitable as the 4 to 6 percent cash return coming from farmland. Life insurance companies therefore worked …

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Pervasive short-termism

Critics of the shareholder value revolution argue that it has fostered a pervasive short-termism, with corporations sacrificing long-term investment in productive capacity in pursuit of impressive quarterly earnings reports and frequent payouts to shareholders. This period also saw a proliferation of increasingly creative and complex financial assets for investors to …

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Clarification about link bait

I'm not talking about keyword stuffing the anchor text, but using a relevant anchor repeatedly and adding internal links from relevant pages in batches (dozens at the same time) to a specific page. Do they go back to Google and try another website? Keyword research is the root of every …

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The latest trends in SERPs

Sitemaps are a critical and often overlooked element of your site structure, and they play a crucial role for search engines looking to index information about your site. You should use large header tags and take advantage of CSS to alter these to fit into the style and colour scheme …

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Questions to ask about bread crumbs

Domain renewal is a straightforward process. You need to pick the right field on which to do battle and assess up front where your competition is most exposed. A 'three clicks' rule says that any information on a website should be available for a user within no more than three …

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The steps needed for putting javascript into action

Google does this every two or three days. Invisible to visitors but visible to search engines, meta keyword tags are coded into a page to indicate a page's main keywords. If not, now is the time to do so. Content is key for SEO so working alongside your content department …

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The ugly truth about web portals

As Google is re-indexing your content, it will follow links within your posts. Deriving your income from kiting trends online is not for the faint of heart; commitments must be formed to consume the information surrounding pools of information. I like to see what it's like to hop in their …

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Make your site easier to navigate by using scraping

Nofollow and dofollow backlinks However, nofollow' links affect the site position in other search engines (Yahoo, for example). Even if you stop your SEO it's likely the work already in place will have some lasting effect. However, figuring out UX issues can be quite difficult because of a lot of …

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If duplication is so terrible, why don't statistics show this?

This will help them determine whether or not they want to keep reading. There are all sorts of theories out there about how Google knows when it's looking at good content versus bad content. Keywords and phrases used in communications should involve thoughtful research from the outset. Use visual elements …

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What your mum didn't tell you about javascript

If you are just starting a site, you may be able to get by with a shared host. Tech pros (who know how the system works) may find themselves overwhelmed with information, unsure of what to use or how to use it. You just add your site or look up …

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Make sure you know exactly what you're doing with meta tags

Our team are a very dedicated group of professionals who work hard to keep up to date with the latest techniques in order to provide our clients with high quality digital marketing services. Including them will help signal to Google and search engines that what you are writing is relevant …

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The best advice I've listened to about offsite SEO

It uses this information to get a better understanding of your personal needs, and as long as you're logged into your account, it can pull this information to personalize your search results. In a sense, you can consider brand mentions to be a milder form of external links. The investment …

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Headings and metrics

(Note that SEO is not the only factor that determines search engine page ranks.) This is especially critical because most people who use search engines only look at the first page or two of the search results, so for a page to get high traffic from a search engine, it …

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Unlocking the mystery of reporting

The active approach allows you to update the URL structures and hierarchies on your site using an on-site site map. If you don't, your SEO services landing page will quickly get buried by the seasoned pros. Today there is a plenty of social media resources where you can build a …

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Invest in LSI

Specifically, that's a URL that Google's bots can easily reach and crawl. Other than being great engagement drivers, visually compelling info-graphics earn high quality editorial links from high quality, relevant sites. But there are two possible discrepancies that could be interfering with your content campaign's success: first, it could be …

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Reasons that marketers love doorway sites

Most web directories, including Dmoz.org, can also be searched. like a landing page, pillar content, etc. You need to use these keywords in the right places on your content, for example, in title, description, and subheadings of your content. Basically, when a reputable site links to your page, you …

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A do-it-yourself guide to organic links

You can also view how many links you've gained or lost over a specific period of time, and of course, see the actual links pointing to you. I am also a web designer and SEO consultant. User experience is crucial to improving your SEO ranking because it keeps your audience …

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Are you making these scraping errors?

Repeat your keyword phrase several times throughout the page-once or twice in the opening and closing paragraphs, and two to four more times throughout the remaining content. SEO is about having the right knowledge, applying proven techniques, experimenting with new ones, and letting the search engine do the rest. Try …

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Can mobile search help improve my search engine placement?

Getting your content out there and shared generously should be your goal. Make sure the content is better than what already is ranking for your keywords; provide unique value and a fresh perspective on the topic. Consider your exposure options for your content, and get your content out to as …

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The ultimate revelation of mobile search

People aren?t going to wait long for a page to load (approximately no more than 3 seconds) and Google prioritizes sites that load quickly over those that don?t, so you definitely want to ensure your website is optimized for speed. In addition to optimizing your content for user …

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How to really understand domain authority

If you don't, your SEO services landing page will quickly get buried by the seasoned pros. Internal backlinks connect different assets - including content, product pages, or other information - together. Naturally, external backlinks will lead to increased brand exposure and sales. Begin by considering all the basics outlined above. As you …

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Can I use google webmaster tools to help rank my site?

For example, both local and national ranks depend in part on your domain authority as an independent site. Some have even criticized this strategy, saying it inherently violates Google's terms of services, which state that any link intended to manipulate rank is a "bad" link. Take a look at which …

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Cracking the keywords code

For example, at the end of your piece, you could say something like "like what you read? Making use of the assets your business has will be a hook for getting attention - building links is much easier when you have content worth linking to. One of the latest Google algorithm …

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This story about page rank will haunt you forever

The sum total of these links, as they exist today, is your backlink profile (or simply, link profile). There are umpteen factors colliding in the search results you see, including location, device used, sessions you're logged into, if you are walking while searching on a phone or standing still, and …

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How to deal with indexed pages

While we've spent a lot of time going over the planning and creativity aspects of online marketing, what may be less clear is how to carry out the more technical aspects of online marketing such as search engine optimization. A strong name featuring a well-designed logo helps consumers remember brands …

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f you are looking to host on the cheap, you may be disappointed

The behavioral response model displayed in Figure 6.4 illustrates the ways fear works in advertising. Another thing I?m doing currently is recording videos daily, then creating written content from those ideas. Stop marketing to audiences and instead market to customers at scale. For example, if you include a …

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Can Google algorithms help improve my search engine placement?

With the rise in mobile use, local SEO has become a major part of any business' search engine optimisation and marketing strategy. As the best SEO services will tell you, local SEO gives you the opportunity to build a community around your business in your local area. What's more, it …

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Make a good use of scraping

The only way to build a sustainable online business that will bring in more organic traffic over time is to follow SEO best practices and create effective content that your visitors will find valuable. Its also a great way of earning new backlinks, as people will be more likely to …

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