Beginner's guide to splogs

A cognitive message strategy advertisement influences the person's beliefs and/or knowledge structure by suggesting one of a variety of potential product benefits. Here is a fun fact about info-graphics: if they are compelling enough, and highly relevant to a subject, other bloggers in your niche will link back to …

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Reasons that people rely on long tail search

We can no longer just game the system by creating low-quality links. The extent of your involvement with regional search engines will depend entirely on your target audience. Many specialized SEO tools can help you determine the popularity and the competitiveness of your possible keywords and can help improve your …

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How to focus on domain authority

SERPs will get more personalized and will take into account users' interests, hobbies, location, search history, and certainly gender. SEO specialists will also have to take into consideration a greater amount of content-related factors such as its length, quality, TF-IDF, and its structure. In the earlier days of SEO, the …

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Tactics around user generated content

They do offer the advantage of accounting for the type of industry and product in the model. Most companies use SEO to increase website traffic, which in turn, increases revenue. In many cases, the higher you are on page one the more traffic you will receive. The farther down your …

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Tell me more about canonical URLs

Search traffic is among the best quality available on the Web, primarily because a search user has expressed a specific goal through her query, and when this matches a product or brand the web store carries, conversion rates are often extremely high While Google considers deliberate link building unnatural and …

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Why have web crawlers got such a reputation?

You can't just aim for clicks with your organic SEO efforts - you need to make sure that all your efforts results in conversions (including contact requests, phone calls, store visits) and eCommerce sales. Each time a website links to your website using only your URL address (example: http://www.seocompany …

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Why is Social Media important for Local Businesses?

The way you organize a site architecture, and its navigation is crucial for both SEO and your visitors. Search engines go through a link structure to find and index pages. If your site is structured well, all the pages and subpages will be easily found and indexed by search engine …

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Keyword splitting

The Internet is a complex place that houses billions of websites, documents, apps, you name it, and search engines help link all the information together like a giant spider web - everything's connected! Standard SEO advice is to keep the site architecture as flat as possible, to minimize clicks from the …

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Write a keyword-rich introduction about analytics

Whichever is decided upon, just ensure that the most authoritative and robust description exists on-site.If your eCommerce site offers an affiliate program, ensure that you do not distribute your own site's product descriptions to your affiliates. If you are not a regular monitor of your blogs, it's better to …

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The back story of keyword density

Websites that are considered to be practicing various unethical (spamming) techniques are often manually removed and banned. Google also takes extra focus on the anchor texts. Just like the page content, the backlink anchors help to tell Google what the pages are all about. SEO is unarguably one of the …

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The secret behind indexed pages

Sometimes, your prospective customers have to take many steps to end up with a store receipt in hand. Why would someone purchase this particular product? If you can't firmly work out who you're targeting, what message you're sending out and what the purpose of your content is going to be …

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A do-it-yourself guide to non reciprocal links

Consumer behavior has rapidly matured with the growth of the online world. Customers access the internet through a variety of different platforms and channels. Two thirds of shoppers report using more than one channel when deciding to make a purchase. Firstly, it's worth checking out your website's current page load …

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Is there a further shift towards user focussed factors?

Even more important is for the custom software to make architectural provisions to allow for proper SEO. Many forces impact marketing communications. Similar to page titles, it's unhelpful for users to see duplicate page descriptions in search results and when many pages share the same description that description is less …

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Focus on performance, user experience, and inbound links

The bad news about SEO is that it's not as simple as flicking a couple of switches. Nor is it a one-time deal; SEO has to be a consistent part of your ongoing marketing. There is also an overwhelming amount of information available online - how do you know where to …

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Don't forget backlinks

Old-school SEO focused on keywords. New-school SEO focuses on high click-through rates, "long clicks", freshness, and amplification...which are all signals that users are successfully finding the answers they're looking for in your content. Additionally, you can pay to have your website ranked above organic results in search result pages …

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Maybe web portals will be a thing of the past

SEO has a somewhat notorious reputation with a fair amount of developers. Any site migration that involves URL changes needs to be very carefully considered. From domain name changes to tech stack updates, when you start changing your website's URLs you are basically throwing away your old ranking signals and …

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One element of your strategy should look at social media

Search queries are an average of three words long, and more than 25 percent are only a single word. The structure of your URL can affect both your page's ranking, but also the user experience. Is the page load time excessive? Too long a load time may slow down crawling …

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Advantages of html and how you can take advantage of this

The content and physical piece of the puzzle is referred to as on-page SEO. Search engine optimization affects only organic search results, not paid or sponsored results such as Google AdWords. We know consumers want personal interactions with brands, but they also want them in real time In fact, with …

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Headings and page rank

Twitter hashtags are a great way to create visibility for your brand and showcase exactly what it has to offer. Your title tag on the SERPs will induce your click-through-rates. Let’s see how. Whenever the user types in his query, the Search Engines will highlight those keywords in your …

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Becoming complacent can be an issue

SEO has been in the mainframe of digital marketing for little above two decades. As more content becomes available on every subject, searchers no longer have to query using pivotal root keywords, like "running shoes," any more. Let’s begin with something practical – think of all the important topics our …

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Difficult things about metrics

copying the content from someone else’s website. The key is to find the keywords in our niches which have low competition and create content for those specific searches to take advantage of the void in the niche we are working in. Make sure every page of your site contains …

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Make up one’s mind about SEO

The type of traffic we want to build is the type that will compound and will never go away. We want to create traffic today that will still give us a little trickle in five years. Combining hundreds (or thousands) of little trickles, our site that converts, and a great …

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Aligning your goals in relation to link bait

Mobile content should be short, useful, interesting, and easy to navigate. Build a list of other niche blogs in your field. Start commenting on their blogs with insightful comments, and then reach out to them and ask if you can write one guest post for them. If they accept, write …

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Taboos about rankings that you should know

Do you talk like your readers? With blog writing, for example, it is best to adopt a conversational tone, using words and phrases that resonate with the target audience. Search engine results are an important way of gaining new customers, as most people have what the Nielsen Norman Group calls …

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