Use topic clusters for optimal SEO

Links are the key to ranking well in Google, but what marketers often forget is that links are built upon relationships with people. The best way to ‘build links’ is to forge connections and offer value to bloggers and other influencers in your niche. Your website must be easy for …

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See what keywords your competitors are ranking for

Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. This means phrasing your keywords in a conversational fashion if you want to optimize for natural language search queries Make the content flow easily to keep people intrigued and reading …

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Entries with rich snippets have higher click-through rates

You need to understand where you are now in order to accurately assess your future rankings. Search Engine Optimisation is the process of designing web pages, writing content and building a network of links back to your website in order to rank at the top of a google search results …

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Authority flows through the links on your own website as well

Google Analytics will be able to tell you where those converting visitors came from. And specifically, you’ll be able to see if someone who used your search term eventually ended up buying your product. Search engine algorithms will continue to become more sophisticated. Google normally takes into account bounce …

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Google recommends nofollow links

The days of stuffing keywords into bad content and having it rank are long gone. Now your content needs to focus on your target persona and your keywords need to flow within the content. You want a user to click your result in Google, and not need to go back …

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Set a bare minimum expectation for backlink partners

Use your keywords in the meta-tags, web page title, sub-headers and web content. Make your web content unique. A keyword density of 1-3% and word count of more than 400 words is ideal for on-page optimization. Create a sitemap page to make search engines spiders love your web pages. This …

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Link, link and link some more

Check forums, online communities and Q&A sites to find the questions people in your niche are asking. Providing clear answers with actionable points is a sure-fire way of creating content your target audience will love. The focus on the right audience and the right content brings an understanding of …

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How do You Know Your Website Has Been Attacked?

As a rule of thumb, the easier you acquire a link, the less value it will likely have. You have to think outside of the box (link building is not just guest posting). A comprehensive keyword research enables you to discover which words work in your line of field and …

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Keyword Research for Page Titles

Everyone is familiar with the expression “content is king.” Without rich content, you will find it difficult to achieve good rankings with specific keywords and to direct traffic to your website. If you're a relatively new blog & would be willing to write a blog post for the sake of getting …

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Start mapping out a plan for action

Ensure that you site is free of spam, malware among other problems for reputable and fast site. With algorithms getting savvier, focus on purchasing quality links and try to earn good inbound links. Ensure links to your website aren’t trying to manipulate rankings by using keyword-heavy phrases in anchor …

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SEO is a fast-changing marketing activity

CTR gives some insight into how likely potential visitors are to actually click on your site in the SERPs. The higher quality your content, the more beneficial your shared information, and the better your reputation increases the chances that you will be mentioned throughout a variety of platforms. Title tags …

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Use Cases

Guest posts can still be valuable from a PR/community-building perspective, but only if we approach those guest blogging opportunities with the right intentions. The “title tags”, or the title of a blog post, is one of the crucial aspects when it comes to getting a better ranking on search …

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Build a dashboard in Google Analytics

Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google. Outbound, or external, links are links pointing outwards from your site to another website. They pass along some of your own site’s ranking power. A fully mobile-optimized website …

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Reduce Redirects: Beneficial to SEO

SEOs constantly work to get new links connecting to their sites that are from sources of high authority. If nobody has heard of your brand or company name (and it’s not part of the important keyword phrases) put it at the end of the title tag. Chances are, there …

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Follow an Established Path to Success

One question that often arises in regards to HTML tags and linking is whether or not internal links should be “nofollowed.” “Rel=’nofollow’” instructs Google to not allow PageRank to flow through the link. Googlebot and other web crawlers follow the links that they find on web pages. If Googlebot …

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Data Mining – Release the Scrapers

It is important to have at least one keyword in your title. In addition, you should have your keywords in your meta descriptions, headers (h1 tags) and in the ALT descriptions and titles of images. If your site has a blog with public commenting turned on, links within those comments …

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Domain authority (DA) is NOT the ultimate metric

Always research before you buy any SEO software because the search engine Algorithms are constantly changing thereby improving their search technologies to provide the most relevant results for their users. SEO tools for Google, MSN and Yahoo are numerous. Your website won’t be found if people have to search …

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Why Links Still Rule the Roost

There’s a difference between desktop SEO and mobile SEO, but the goals are often comparable. You want to reach your audience and turn them into customers. In some ways, desktop SEO tactics also work for mobile SEO, but in a slightly different form. Sitelinks are additional links which appear …

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Satisfy a compelling customer need

Off page SEO is a long term and time consuming process.It includes acquiring backlinks to your webpage from the authority sites, Social media and Social bookmarking. Off page factors work in the background to improve the search rankings. Take a look at your top ranking and most shared content …

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Keep URLs short

Once all of your on page elements are fully optimised including but not limited to your Meta Titles, Meta Descriptions and H1 Headings, you need to start thinking about link building. You may have heard people dismissing this aspect of SEO. Some people have been penalised for not doing it …

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Why are backlinks important?

We use keyword research to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless Keyword marketing continually adds keyword targets to a Website’s list of desired queries. This leads to …

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Build authority to enhance search visibility

If you’re hesitant about the effectiveness of SEO, it’s safe to assume you don’t have much technical experience with website development or programming -- and that the prospect of technical SEO intimidates you. Basic SEO can kick start your marketing and push your website in the right direction …

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