However, the difference is that SEO only affects the unpaid or "organic" results, and seeks to improve a website's ranking relative to the order of results displayed on the page. Coming up with great content is important to the longevity of any website, but finding the right “hot” keywords to …

Domain authority is used to refer to the power of a domain, it greatly affects ranking in search engines. A domain’s authority shows how credible or trustworthy a domain name is in the eyes of Google. Usually, this is gauged depending on 3 simple factors; Age, size, and Popularity …

Apparently, it seemed there is no such difference between SEO and digital marketing approaches; Many marketers talk about the specifics of algorithms, content updates, spider-bots etc, but there’s no need for many business owners to worry too much about this. All you need to do to focus is assume …

Strive to incorporate a small handful of links to authoritative sources throughout your copy. This communicates to your readers (and to Google’s algorithms) that your content, while unique, gives credit where it’s due. To prove your value and make the most of your SEO knowledge, you need to …

By providing clear, deep, easy to find content on your website, Google is more likely to index and show your content in search results. Websites that are thin on content, showing mostly ads or affiliate links, or that otherwise redirect visitors away to other sites quickly tend not to rank …

The size of your images can have a big impact on your overall site speed (which is an important search ranking factor). See what keywords are most popular in each country you’re targeting, and optimise the pages on that country’s section of your website accordingly. Also, remember that …

Add structured data markup in your website's code to include vital business information for Google to find and showcase. The search engines tend to give pages with longer, more in-depth content a higher placement on SERPs. Search engine algorithms will continue to become more sophisticated. If you’ve been producing …

If you’re goal for a guest post is to receive a backlink in return, then you would want to make sure their website has a number of good quality backlinks. The number of quality backlinks a website has will determine how powerful a link you will get. Though search …

Local sponsorships can be another course of action for building local links. You can sponsor or donate to any local club/organization or society. Also, you can choose to sponsor a meetup group. Do you review and analyze your competitor’s website? You should. I do. I always keep an …

How recently your webpage was published is also a ranking signal – but different types of searches have different freshness needs, such as searches for recent events, hot topics, and regularly recurring events.2 When you or your SEO Company creates links – make them hefty and serious. They should actually be …

SEO can be difficult to understand and due to its ever changing nature, it can feel like a chore to keep up. Higher rankings in the first few results are critical to visibility. While an SEO might not be your start-to-finish website design resource they should certainly be involved in …

When you start reading all about SEO, and all the different opinions out there about it, you might begin to sweat and feel little uncertain. It’s hard to tell exactly how much your company should invest in this line of marketing. You’d like to have a full-blow SEO …

If you haven’t done it before, this is the year to get a professional SEO service on board. Local SEO can be particularly difficult to get right. When you allow search engines to crawl and index MASSIVE pages in your site, it consumes the crawl budget that you are …

On the internet, the de facto “language” of structured data is schema.org. Schema.org is a democratic library of internet things. With the increase in powers of content, the journey for internet marketing people has taken a knifelike turn. Not so long ago it might be comparatively easy for …

If you don't have a good handle on who the people are who are buying your products, how will your SEO consultant help you bring those people to your website? The idea of this kind of content is to remain useful irrespective of the time. For instance, “How To…” articles …

When writing an article or some content for your web page, remember- ‘spices add flavour to a dish and make it more appealing to our senses. In the same way, keywords are like spices to our content. Keyword density is good but, to create rich content, there should be variety …

Being listed at the top of the results not only provides the greatest amount of traffic, but also instills trust in consumers as to the worthiness and relative importance of the company or website. Google normally takes into account bounce rate and the time spent on a site as ranking …

So what it does it take to achieve a high ranking on Google? Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience (especially if you have an ecommerce site) but can also potentially earn you some Google …

It’s OK to do promotion to tell people about your content, but if you can only get links by offering money to people or other big incentives, then you’re likely doing it wrong. One of the best ways to get links is to publish original research. That’s …

Troubleshooting technical errors and ensuring that your website is always accessible is one of the biggest hurdles to manage when thinking about good SEO practices over time. In social search, content that has a social connection to you in some way is prioritized. A social connection could mean someone you …

Which keywords are the fastest to page 1? Fastest to the top 5? Tags are intended to give search engines a method of understanding the site’s architecture. Google will compare a page’s title tag to content on the page to check for keyword consistency, which means you need …

Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority. Whether or not a website gets to …

Your analytic tools can be used to find the keywords people search for that lead them to your website. The majority of these will be the shorter keywords but you can also find long tail keywords as well. These long tail keywords will likely be relevant to your website in …

Facebook and Twitter are two of the highest traffic referral sources for some sites, so be sure that you have profiles and are active regularly on both. People love to know about companies, so share company events, company awards, employee new hires, and most importantly, share information related to your …

Don't commit the cardinal sin of letting dots ruin your page descriptions Your SEO efforts are really only as good as the experience you’re creating for your target persona. That’s why great SEO needs to work in tandem with great content. Properly optimizing your images can help you …

Search engine optimization, while a very technical practice, is a marketing function—and it needs to be treated like one. Since Google only wants to deliver the best possible results to its users, it will push sites with strong engagement up in the search engine results pages (SERPs). All too …