Keyword research is the basis of all search marketing. It is the art of explaining what you do in the language that people use, and thus it should probably be the basis of all your marketing activities, both on and off the web. Long Tail SEO is a really useful …

SEO is a journey and not a destination. I truly believe this is the case and I try very hard to do my part in providing ongoing training opportunities for website owners, marketers, and developers. Sometimes Google throws little wrenches into the machine. Search engines have been running on two …

Data mining includes two primary activities: building profiles of customer segments and/or preparing models that predict future purchase behaviors based on past purchases. Use link baits to grab people's attention. Provide users with free stuff, unique and valuable info or anything that will spark their interest. Microsoft Bing is …

Ranking potential is an assessment of where you can realistically hope to get your rankings to; if the top 5 websites have a DA of 90+ and your website is at 20, it is not realistic to think that you will be able to grab one of the top 5 …

Look for resources that deal with similar topics to your own site. You may find many Internet projects that not in direct competition with you, but which share the same topic as your site. Try to approach the site owners. It is quite possible that they will be glad to …

What does the project schedule look like? Search engines are not perfect, and sometimes you will get spam result links that are completely irrelevant to what you are looking for. This takes additional effort but not much additional knowledge. When you think about hackers breaking into your website, what images …

Most media planners believe an advertisement requires a minimum of three exposures for an advertisement to be effective. Corporate companies and enterprises started hiring SEO Company and SEO specialist in the mid-1990s. From the point of view of search engine optimization an entry in a business directory is important; it …

A 301 redirect, or also known as a permanent redirect, should be put in place to permanently redirect a page. The word 'permanent' is there to imply that ALL qualities of the redirected page will be passed on to the detour page. If your goal for a new piece of …

Now, you don't want to go crazy, but a few smart internal links with appropriate anchor text can get you very far. Another tip: Never link back to your homepage with the anchor text Home. Instead, use the name of your site. Websites can benefit from mixing evergreen content with …

Your pre-production space is almost exactly the same as your live site. That's a huge amount of doubled-up content. Too many companies are just trying to be me-too companies online. If you don't know how to properly do it, then you are going to fail. In many cases, you will …

Google RankBrain is perhaps the greatest invention/best algorithm so far by any search engine. The RankBrain is a unique artificial intelligence signal targeted at improving search results on Google. Audit your site for errors at least once a week to preserve the quality of your UX. Links are how …

A good link profile is not just backlinks. Stated another way, backlinks are just one component of the link profile. There is a deeper complexity to the backlink discussion. Maybe your baby is a little less attractive than the others? Products with strong brand equity are often chosen over products …

From Google's point of view, it is not advisable to place the actual content of the page below the fold. Over the years, SEOs have become really good at understanding keyword intent and segmenting the marketing strategy to match intent. Creating content that consistently drives traffic to your site is …

301 links are permanent and tell Google that page B has replaced page A. 302 redirects are temporary. Even if you never change them, you're telling Google that you intend to change them. Focus on your most important pages. Cookies placed on the individual's computer track the data points as …

You have complete control over anchor text on your own website, and you should use it to your advantage. But you don't really have control over what text people use on other websites. Though some desktop SEO tactics are the same for mobile SEO, Mobile SEO and desktop SEO are …

A URL is one of the first things a search engine uses to determine page rank, which is why it is really important to make your URLs easy to crawl. When combined with television (which consumers watch foran additional four hours and 31 minutes per day), the total becomes more …

Google's Penguin 4.0 is now included in the core algorithm and is updated in real-time as of September 2016. Before this rollout, website owners waited years to recover rankings lost because of questionable SEO practices related to manipulating links. Photographs, infographics, graphs and tables are all great ideas, although …

Offsite references, reviews, and social links play a role in how your content performs on search engines. Inbound links to your site are still important, and so is a logical sitemap with internal linking among pages. Build a unique contact page for each location that you operate and mark up …

Mobile apps like Flipboard or CNN make it easy to consume information broadly and quickly. Search engines are adapting and beginning to favor natural, more speech-like content, so to keep up we have to provide content in the same way. We have to think like our customers and answer the …

Google makes it really hard. Make sure the article is easy to read, even to those who are new to the topic. Articles that are easy to read will result in less bounce rates and higher conversion rates. The biggest difference between the two approaches is the level of formality …

So you know who your visitors are, where they come from and what they are doing on your site (be it good or bad!). DA/PA and CT/TF are all third party metrics meant to somehow replace the void left by the famous Google PR (Page Rank). Obviously none …

Instead of casting a wide net capturing numerous different types of football boots, you could narrow the search down to yellow football boots. The focus on the right audience and the right content brings an understanding of the content that they’re more likely to consume. When you delete a …

Google devalues pages and websites with very little content, and it’s obvious that links from these types of websites carry little SEO value. Thin content is essentially too short and too easily duplicated, and when this occurs too often, you start to drop in rankings. Be aware of the …

Do not try to avoid no-follow links completely. These links may have value in improving your search rank. Meta Tags play an important role in SEO. Data analysis is another critical role for the SEO in charge of a search program. If you truly take the time to carefully create …

However, the difference is that SEO only affects the unpaid or "organic" results, and seeks to improve a website's ranking relative to the order of results displayed on the page. Coming up with great content is important to the longevity of any website, but finding the right “hot” keywords to …

Domain authority is used to refer to the power of a domain, it greatly affects ranking in search engines. A domain’s authority shows how credible or trustworthy a domain name is in the eyes of Google. Usually, this is gauged depending on 3 simple factors; Age, size, and Popularity …

Apparently, it seemed there is no such difference between SEO and digital marketing approaches; Many marketers talk about the specifics of algorithms, content updates, spider-bots etc, but there’s no need for many business owners to worry too much about this. All you need to do to focus is assume …

Strive to incorporate a small handful of links to authoritative sources throughout your copy. This communicates to your readers (and to Google’s algorithms) that your content, while unique, gives credit where it’s due. To prove your value and make the most of your SEO knowledge, you need to …

By providing clear, deep, easy to find content on your website, Google is more likely to index and show your content in search results. Websites that are thin on content, showing mostly ads or affiliate links, or that otherwise redirect visitors away to other sites quickly tend not to rank …

The size of your images can have a big impact on your overall site speed (which is an important search ranking factor). See what keywords are most popular in each country you’re targeting, and optimise the pages on that country’s section of your website accordingly. Also, remember that …

Add structured data markup in your website's code to include vital business information for Google to find and showcase. The search engines tend to give pages with longer, more in-depth content a higher placement on SERPs. Search engine algorithms will continue to become more sophisticated. If you’ve been producing …

If you’re goal for a guest post is to receive a backlink in return, then you would want to make sure their website has a number of good quality backlinks. The number of quality backlinks a website has will determine how powerful a link you will get. Though search …

Local sponsorships can be another course of action for building local links. You can sponsor or donate to any local club/organization or society. Also, you can choose to sponsor a meetup group. Do you review and analyze your competitor’s website? You should. I do. I always keep an …

How recently your webpage was published is also a ranking signal – but different types of searches have different freshness needs, such as searches for recent events, hot topics, and regularly recurring events.2 When you or your SEO Company creates links – make them hefty and serious. They should actually be …

SEO can be difficult to understand and due to its ever changing nature, it can feel like a chore to keep up. Higher rankings in the first few results are critical to visibility. While an SEO might not be your start-to-finish website design resource they should certainly be involved in …

When you start reading all about SEO, and all the different opinions out there about it, you might begin to sweat and feel little uncertain. It’s hard to tell exactly how much your company should invest in this line of marketing. You’d like to have a full-blow SEO …

If you haven’t done it before, this is the year to get a professional SEO service on board. Local SEO can be particularly difficult to get right. When you allow search engines to crawl and index MASSIVE pages in your site, it consumes the crawl budget that you are …

On the internet, the de facto “language” of structured data is schema.org. Schema.org is a democratic library of internet things. With the increase in powers of content, the journey for internet marketing people has taken a knifelike turn. Not so long ago it might be comparatively easy for …

If you don't have a good handle on who the people are who are buying your products, how will your SEO consultant help you bring those people to your website? The idea of this kind of content is to remain useful irrespective of the time. For instance, “How To…” articles …

When writing an article or some content for your web page, remember- ‘spices add flavour to a dish and make it more appealing to our senses. In the same way, keywords are like spices to our content. Keyword density is good but, to create rich content, there should be variety …