Be mindful of doorway sites

This is especially true for local and mobile search results. Backlinks from these reviews give your site the benefit of deep links to pages that, otherwise, may never get a link. Usually, websites that explicitly accept guest posts will outline how the process works. While you and your SEO firm …

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Improve engagement by utilising gateway sites

You need links into -- and out of -- your articles. It is possible to look at your website in terms of its search engine friendliness. What's more, if a company is promising you a seemingly-too-good-to-be-true amount of links, then those links are probably of very low, spammy quality, thus subjecting you …

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The googlebot crawlers mystery revealed

There's a lot to understand about video. This doesn't imply anything about suffering a penalty, but it's in your best interest to make sure Google is properly indexing and organizing your site. But given the sheer volume of content being published every day, it can be tricky to stand out …

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Investigate further your grassroots marketing

Yes and no. Finding tools to help you check your site rank and traffic Google and any other search engines gather enormous amounts of data on every query. Put keywords into your URLs if possible.

Enhancing your website's broken links to boost revenue

This first article of your SEO report …

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Google Penguin is specific to the quality of links

An SEO strategy for a business might be to create content for a desirable group of keywords or audience that their competitors have overlooked. The same thing that worked before, should still work with Hummingbird, especially if the content contains the answers to current topics from which questions may arise …

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Enhancing your website's local search marketing to lift your revenue

Although the resource investment for monitoring each individual query and providing content for it isn't reasonable, monitoring and building content for categories of queries is a manageable and worthwhile investment. Outbound links to related pages helps Google figure out your page's topic. It also shows Google that your page is …

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How to focus on ROI

In the current fast paced world, more and more people depend upon the internet and mobile applications for getting their day to day chores done efficiently. Google places a ton of value on local business directories, too. One of the dangers of using tricks, then, is that someone -- perhaps your …

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Repurpose old CTR

Your first key is to start generating the types of content that tend to naturally attract hundreds-if not thousands-of links, all on their own. When it comes to SEO, user engagement is often measured by the amount of time that the user spends on your site. This article discusses which …

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The evolution of redirect chains in SEO

Newer technologies create challenges for agencies such as content marketing, along with native advertising. Simply, when you're in a rush and using such a small device, speaking is much easier than typing your question out. The buying center consists of the group of individuals making a purchase decision on behalf …

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Make a good use of your competitors' keywords

Doing this also adds to the trustworthiness of your site; it shows that you're not just making information up, and that you have verifiable primary and secondary sources to vouch for you. Do you click on sites that are not on the first page? If your current website isn't using …

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A focus on doorway sites to benefit search engine placement

If you think you have paginated content problems on your website, it can be a frightening prospect to try and fix. Google relies on user metrics, whereby it evaluates the traffic going to your website and the way that users use the links. Try using more headings, images, and bullets …

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What can Twitter teach you about keyword density

By investing a few hours of time, you can increase the number of people who visit your website. The more people who visit your website, the more people you can convert into paying customers. t is possible to request that there are certain pages that are Technical SEO is the …

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Less is always better when it comes to mobile search

Some may view this is as revenue displacement, but it clearly is going to put an in-house SEO's job, or an SEO agency's contract, in jeopardy when organic search traffic (and resulting revenue) plummets for the eCommerce website. However, your marketing budget or other forms of compensation you may provide …

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Ridiculous rules about URLs

These are all the results I observed when looking at my own sites and the results of syndicating articles that originated on those sites. SEO is the process that brings traffic to a website, but if you can't convert that traffic into a sale, email subscriber, etc., there is no …

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Boost site speed and utilise indexed pages

If you build a backlink profile, you should invest in the most profitable links that will bring the maximum of traffic and income. Sometimes, your blog simply doesn't get the attention and the traffic you want it to get. If neither your ranking nor your SEO has changed, you probably …

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Informative details on improving snippets with better RSS feeds

Repetition captures the buyer's attention. The main aim of your content should still be to provide value and relevance for your target audience, but this doesn't mean that it can't be slightly more SEO-focused. Lately, there's been a trend of automatically generated content encroaching on the content marketing world. It …

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Want a thriving business? Focus on ROI

What do you perceive as failure? Sentiment is an increasingly interesting factor for search (and social media). (While advertisers can expect a relatively small bump in volume, in aggregate, a 3-4% bump in clicks for Google adds up.) As with previous changes to close variants, you?ll want to monitor …

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The worst advice I've heard about organic links

That means without even realizing it, users are becoming dependent on local searches for their needs. Generally, running this once every two or three months is ample. They also need to be unique with every page. Page meta descriptions appear in search results, which means they should always match the …

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Comment links for SEO

Database offerings for both platforms are quite similar. Quality is always important when producing new content, but it's the SEO that can boost your efforts of reaching a target audience. This is precisely the reason why Google takes into account social validation when ranking your webpages and blog posts. Does …

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H1 Tag Issues

Mobile traffic is important. People are searching and reading on their mobile devices more than ever. What does that mean for your copy? Do you need to write differently if you're aiming at a 'mobile' audience? How do you tackle copywriting for mobile? Google Plus isn't dead. Actually, it has …

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Invest in the brand

Query refinements are the queries searchers type in after doing an initial search. They might do these refinements right away (without clicking on results) or after visiting a few pages and then returning to the search engine. If 10 influencers, each with a similar profile of 100,000 followers share …

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Cracking the SEM code

You can control both the pages that Googlebot crawls and (should you wish) request a reduction in the frequency or depth of each crawl. Coupons and discounts work offline and they work online, particularly when your target audience has a bargain orientation. The major disadvantage here is that you'll need …

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Things that make you love and hate offsite SEO

The keywords meta tag is almost defunct because this provides a way of attempting to spam the search engines. This keyword isn't very specific and as such it will likely have a large amount of competition. In two-thirds of cases that they examined, Google used sentences from the first paragraph …

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SEO is the most important thing you can do for your website

Going viral is something most online marketers strive to achieve but rarely do. Now that you know what to look for in your title tags and descriptions, you can audit your site to ensure your full compliance. With Google Tag Manager (GTM) installed you will want to install Google Analytics …

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How to focus on link research

However, this is a product of a misconception: that being "mobile friendly" in Google's eyes means you've essentially won the battle for mobile supremacy. This technically isn't going to help your ranks-at least not directly-but signing up for Google Analytics and Webmaster Tools is essential if you want to gain …

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This year will be the year of SEO

Most current best practices will remain in their current form, demanding that you continue producing good content, building offsite relationships, and so on. Link echoes aren't something that requires a major adjustment to your strategy, but they are worth considering. Under this definition, link building refers to any strategy you …

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Make your site easier to navigate by using link bait

This is where a bit of education and training is essential. In other words, for Google's website crawlers to identify your content and consequently have it displayed on Search Engine Results Pages (SERPs), you have to earn it. In this post, it's all about indexing backlinks, sometimes referred to inbound …

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Why fast loading times are important

Many SEOs also believe that the relevancy of the link is a significant factor in the Google algorithm. To summarize, the secrets to good organic search results are not really secrets but there is a lot of work that goes into achieving good organic search results that make you money …

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