The worst advice I've heard about organic links

That means without even realizing it, users are becoming dependent on local searches for their needs. Generally, running this once every two or three months is ample. They also need to be unique with every page. Page meta descriptions appear in search results, which means they should always match the …

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Comment links for SEO

Database offerings for both platforms are quite similar. Quality is always important when producing new content, but it's the SEO that can boost your efforts of reaching a target audience. This is precisely the reason why Google takes into account social validation when ranking your webpages and blog posts. Does …

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H1 Tag Issues

Mobile traffic is important. People are searching and reading on their mobile devices more than ever. What does that mean for your copy? Do you need to write differently if you're aiming at a 'mobile' audience? How do you tackle copywriting for mobile? Google Plus isn't dead. Actually, it has …

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Invest in the brand

Query refinements are the queries searchers type in after doing an initial search. They might do these refinements right away (without clicking on results) or after visiting a few pages and then returning to the search engine. If 10 influencers, each with a similar profile of 100,000 followers share …

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Cracking the SEM code

You can control both the pages that Googlebot crawls and (should you wish) request a reduction in the frequency or depth of each crawl. Coupons and discounts work offline and they work online, particularly when your target audience has a bargain orientation. The major disadvantage here is that you'll need …

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Things that make you love and hate offsite SEO

The keywords meta tag is almost defunct because this provides a way of attempting to spam the search engines. This keyword isn't very specific and as such it will likely have a large amount of competition. In two-thirds of cases that they examined, Google used sentences from the first paragraph …

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SEO is the most important thing you can do for your website

Going viral is something most online marketers strive to achieve but rarely do. Now that you know what to look for in your title tags and descriptions, you can audit your site to ensure your full compliance. With Google Tag Manager (GTM) installed you will want to install Google Analytics …

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How to focus on link research

However, this is a product of a misconception: that being "mobile friendly" in Google's eyes means you've essentially won the battle for mobile supremacy. This technically isn't going to help your ranks-at least not directly-but signing up for Google Analytics and Webmaster Tools is essential if you want to gain …

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This year will be the year of SEO

Most current best practices will remain in their current form, demanding that you continue producing good content, building offsite relationships, and so on. Link echoes aren't something that requires a major adjustment to your strategy, but they are worth considering. Under this definition, link building refers to any strategy you …

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Make your site easier to navigate by using link bait

This is where a bit of education and training is essential. In other words, for Google's website crawlers to identify your content and consequently have it displayed on Search Engine Results Pages (SERPs), you have to earn it. In this post, it's all about indexing backlinks, sometimes referred to inbound …

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Why fast loading times are important

Many SEOs also believe that the relevancy of the link is a significant factor in the Google algorithm. To summarize, the secrets to good organic search results are not really secrets but there is a lot of work that goes into achieving good organic search results that make you money …

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Wait. Is ROI really that simple?

Focusing on conversational keywords, or keywords someone might use when speaking out loud, will help you future-proof your website. Understanding how search engines are adapting to semantics offers business owners insight into the changing behaviors of consumers and how they research products and services. Trustworthy sites tend to link to …

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How to learn about inbound links in a few hours

Today, so many new memes totally change the way an SEO consultant once worked though the basic understanding remains the same, such as title tags, H1 tags, and everyone's preferred subject, thanks to Google, links. Bad content truly can do long-lasting damage to your website, brand and business. Make sure …

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Local SEO is way more than Google

SEO is a journey and not a destination. I truly believe this is the case and I try very hard to do my part in providing ongoing training opportunities for website owners, marketers, and developers. Sometimes Google throws little wrenches into the machine. Search engines have been running on two …

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SEO recommendations are not always implemented in a timely fashion

Data mining includes two primary activities: building profiles of customer segments and/or preparing models that predict future purchase behaviors based on past purchases. Use link baits to grab people's attention. Provide users with free stuff, unique and valuable info or anything that will spark their interest. Microsoft Bing is …

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Follow SEO best-practices

Ranking potential is an assessment of where you can realistically hope to get your rankings to; if the top 5 websites have a DA of 90+ and your website is at 20, it is not realistic to think that you will be able to grab one of the top 5 …

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Why most people will never be great at SEO campaigns

What does the project schedule look like? Search engines are not perfect, and sometimes you will get spam result links that are completely irrelevant to what you are looking for. This takes additional effort but not much additional knowledge. When you think about hackers breaking into your website, what images …

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Get rid of sitemaps for good

Most media planners believe an advertisement requires a minimum of three exposures for an advertisement to be effective. Corporate companies and enterprises started hiring SEO Company and SEO specialist in the mid-1990s. From the point of view of search engine optimization an entry in a business directory is important; it …

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Small but important things to observe about widgets

A 301 redirect, or also known as a permanent redirect, should be put in place to permanently redirect a page. The word 'permanent' is there to imply that ALL qualities of the redirected page will be passed on to the detour page. If your goal for a new piece of …

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How you will benefit from blogs

Now, you don't want to go crazy, but a few smart internal links with appropriate anchor text can get you very far. Another tip: Never link back to your homepage with the anchor text Home. Instead, use the name of your site. Websites can benefit from mixing evergreen content with …

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Who else wants to enjoy SEO campaigns

Your pre-production space is almost exactly the same as your live site. That's a huge amount of doubled-up content. Too many companies are just trying to be me-too companies online. If you don't know how to properly do it, then you are going to fail. In many cases, you will …

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Have you tried the Webmaster Help Forum for help on search queries

A good link profile is not just backlinks. Stated another way, backlinks are just one component of the link profile. There is a deeper complexity to the backlink discussion. Maybe your baby is a little less attractive than the others? Products with strong brand equity are often chosen over products …

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You Marketing

From Google's point of view, it is not advisable to place the actual content of the page below the fold. Over the years, SEOs have become really good at understanding keyword intent and segmenting the marketing strategy to match intent. Creating content that consistently drives traffic to your site is …

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Optimise your site, paying special attention to splogs

You have complete control over anchor text on your own website, and you should use it to your advantage. But you don't really have control over what text people use on other websites. Though some desktop SEO tactics are the same for mobile SEO, Mobile SEO and desktop SEO are …

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Who else wants to be successful with dynamic pages

A URL is one of the first things a search engine uses to determine page rank, which is why it is really important to make your URLs easy to crawl. When combined with television (which consumers watch foran additional four hours and 31 minutes per day), the total becomes more …

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Adopt a customer centric view of local search

Google's Penguin 4.0 is now included in the core algorithm and is updated in real-time as of September 2016. Before this rollout, website owners waited years to recover rankings lost because of questionable SEO practices related to manipulating links. Photographs, infographics, graphs and tables are all great ideas, although …

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A do-it-yourself guide to inbound links

Google makes it really hard. Make sure the article is easy to read, even to those who are new to the topic. Articles that are easy to read will result in less bounce rates and higher conversion rates. The biggest difference between the two approaches is the level of formality …

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The untapped goldmine of search queries

So you know who your visitors are, where they come from and what they are doing on your site (be it good or bad!). DA/PA and CT/TF are all third party metrics meant to somehow replace the void left by the famous Google PR (Page Rank). Obviously none …

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