More importantly, the people coming to your site are almost all qualified leads - they were searching for businesses like yours when they found you, so they already have a need or interest in your products or services. It takes extra work to consistently keep your site updated, but it will …

Using capital letters for the first letter of each keyword is important. Individuals in the middle, who have some knowledge of a product category but require additional information in The degree to which an external search takes place further depends on the customer's level of motivation. With so many changes …

That means without even realizing it, users are becoming dependent on local searches for their needs. Generally, running this once every two or three months is ample. They also need to be unique with every page. Page meta descriptions appear in search results, which means they should always match the …

Database offerings for both platforms are quite similar. Quality is always important when producing new content, but it's the SEO that can boost your efforts of reaching a target audience. This is precisely the reason why Google takes into account social validation when ranking your webpages and blog posts. Does …

While thin content is not necessarily intentional, there is no way for a search engine to determine that. In addition to identifying trends, marketers take advantage of social listening to detect patterns or shifts in views of consumers. In actuality, most instances of duplicate content are accidents or are overlooked …

Mobile traffic is important. People are searching and reading on their mobile devices more than ever. What does that mean for your copy? Do you need to write differently if you're aiming at a 'mobile' audience? How do you tackle copywriting for mobile? Google Plus isn't dead. Actually, it has …

Query refinements are the queries searchers type in after doing an initial search. They might do these refinements right away (without clicking on results) or after visiting a few pages and then returning to the search engine. If 10 influencers, each with a similar profile of 100,000 followers share …

On page optimization is very essential to gain visibility in the search results as without optimizing your on page factors, you won't be found in the Search Engines. When you publish high-quality content about topics that relate to your industry, you present your experience and influence in the field. This …

You can control both the pages that Googlebot crawls and (should you wish) request a reduction in the frequency or depth of each crawl. Coupons and discounts work offline and they work online, particularly when your target audience has a bargain orientation. The major disadvantage here is that you'll need …

The keywords meta tag is almost defunct because this provides a way of attempting to spam the search engines. This keyword isn't very specific and as such it will likely have a large amount of competition. In two-thirds of cases that they examined, Google used sentences from the first paragraph …

I'm not talking about keyword stuffing the anchor text, but using a relevant anchor repeatedly and adding internal links from relevant pages in batches (dozens at the same time) to a specific page. Before I get too deep into the tangible effects of the RankBrain system, let me explain the …

Going viral is something most online marketers strive to achieve but rarely do. Now that you know what to look for in your title tags and descriptions, you can audit your site to ensure your full compliance. With Google Tag Manager (GTM) installed you will want to install Google Analytics …

For example, within the Google AdWords platform you can target the same keywords in your ads that you are currently targeting on specific pages. Database marketing includes trawling, or the process of searching the database for a specific piece of information for marketing purposes. You can't game the system. The …

However, this is a product of a misconception: that being "mobile friendly" in Google's eyes means you've essentially won the battle for mobile supremacy. This technically isn't going to help your ranks-at least not directly-but signing up for Google Analytics and Webmaster Tools is essential if you want to gain …

Most current best practices will remain in their current form, demanding that you continue producing good content, building offsite relationships, and so on. Link echoes aren't something that requires a major adjustment to your strategy, but they are worth considering. Under this definition, link building refers to any strategy you …

This is where a bit of education and training is essential. In other words, for Google's website crawlers to identify your content and consequently have it displayed on Search Engine Results Pages (SERPs), you have to earn it. In this post, it's all about indexing backlinks, sometimes referred to inbound …

Many SEOs also believe that the relevancy of the link is a significant factor in the Google algorithm. To summarize, the secrets to good organic search results are not really secrets but there is a lot of work that goes into achieving good organic search results that make you money …

Focusing on conversational keywords, or keywords someone might use when speaking out loud, will help you future-proof your website. Understanding how search engines are adapting to semantics offers business owners insight into the changing behaviors of consumers and how they research products and services. Trustworthy sites tend to link to …

Today, so many new memes totally change the way an SEO consultant once worked though the basic understanding remains the same, such as title tags, H1 tags, and everyone's preferred subject, thanks to Google, links. Bad content truly can do long-lasting damage to your website, brand and business. Make sure …

Keyword research is the basis of all search marketing. It is the art of explaining what you do in the language that people use, and thus it should probably be the basis of all your marketing activities, both on and off the web. Long Tail SEO is a really useful …

SEO is a journey and not a destination. I truly believe this is the case and I try very hard to do my part in providing ongoing training opportunities for website owners, marketers, and developers. Sometimes Google throws little wrenches into the machine. Search engines have been running on two …

Data mining includes two primary activities: building profiles of customer segments and/or preparing models that predict future purchase behaviors based on past purchases. Use link baits to grab people's attention. Provide users with free stuff, unique and valuable info or anything that will spark their interest. Microsoft Bing is …

Ranking potential is an assessment of where you can realistically hope to get your rankings to; if the top 5 websites have a DA of 90+ and your website is at 20, it is not realistic to think that you will be able to grab one of the top 5 …

Look for resources that deal with similar topics to your own site. You may find many Internet projects that not in direct competition with you, but which share the same topic as your site. Try to approach the site owners. It is quite possible that they will be glad to …

What does the project schedule look like? Search engines are not perfect, and sometimes you will get spam result links that are completely irrelevant to what you are looking for. This takes additional effort but not much additional knowledge. When you think about hackers breaking into your website, what images …

Most media planners believe an advertisement requires a minimum of three exposures for an advertisement to be effective. Corporate companies and enterprises started hiring SEO Company and SEO specialist in the mid-1990s. From the point of view of search engine optimization an entry in a business directory is important; it …

A 301 redirect, or also known as a permanent redirect, should be put in place to permanently redirect a page. The word 'permanent' is there to imply that ALL qualities of the redirected page will be passed on to the detour page. If your goal for a new piece of …

Now, you don't want to go crazy, but a few smart internal links with appropriate anchor text can get you very far. Another tip: Never link back to your homepage with the anchor text Home. Instead, use the name of your site. Websites can benefit from mixing evergreen content with …

Your pre-production space is almost exactly the same as your live site. That's a huge amount of doubled-up content. Too many companies are just trying to be me-too companies online. If you don't know how to properly do it, then you are going to fail. In many cases, you will …

Google RankBrain is perhaps the greatest invention/best algorithm so far by any search engine. The RankBrain is a unique artificial intelligence signal targeted at improving search results on Google. Audit your site for errors at least once a week to preserve the quality of your UX. Links are how …

A good link profile is not just backlinks. Stated another way, backlinks are just one component of the link profile. There is a deeper complexity to the backlink discussion. Maybe your baby is a little less attractive than the others? Products with strong brand equity are often chosen over products …

From Google's point of view, it is not advisable to place the actual content of the page below the fold. Over the years, SEOs have become really good at understanding keyword intent and segmenting the marketing strategy to match intent. Creating content that consistently drives traffic to your site is …

301 links are permanent and tell Google that page B has replaced page A. 302 redirects are temporary. Even if you never change them, you're telling Google that you intend to change them. Focus on your most important pages. Cookies placed on the individual's computer track the data points as …

You have complete control over anchor text on your own website, and you should use it to your advantage. But you don't really have control over what text people use on other websites. Though some desktop SEO tactics are the same for mobile SEO, Mobile SEO and desktop SEO are …

A URL is one of the first things a search engine uses to determine page rank, which is why it is really important to make your URLs easy to crawl. When combined with television (which consumers watch foran additional four hours and 31 minutes per day), the total becomes more …

Google's Penguin 4.0 is now included in the core algorithm and is updated in real-time as of September 2016. Before this rollout, website owners waited years to recover rankings lost because of questionable SEO practices related to manipulating links. Photographs, infographics, graphs and tables are all great ideas, although …

Offsite references, reviews, and social links play a role in how your content performs on search engines. Inbound links to your site are still important, and so is a logical sitemap with internal linking among pages. Build a unique contact page for each location that you operate and mark up …

Mobile apps like Flipboard or CNN make it easy to consume information broadly and quickly. Search engines are adapting and beginning to favor natural, more speech-like content, so to keep up we have to provide content in the same way. We have to think like our customers and answer the …

Google makes it really hard. Make sure the article is easy to read, even to those who are new to the topic. Articles that are easy to read will result in less bounce rates and higher conversion rates. The biggest difference between the two approaches is the level of formality …

So you know who your visitors are, where they come from and what they are doing on your site (be it good or bad!). DA/PA and CT/TF are all third party metrics meant to somehow replace the void left by the famous Google PR (Page Rank). Obviously none …