After the emergence of major updates, like Panda and Penguin, search optimizers have thrown around the term “penalty” to scare SEO novices into thinking that one simple mistake could instantly tank their site’s rankings. Arguably, one of the most crucial aspects of on-page SEO is tags. Whether it’s …

With top-notch content, visitors get more meaning because their issues are resolved and value for money and time is guaranteed. Nothing is worse than arriving to a site and finding content with keywords strategically (and awkwardly) positioned throughout. Content gating is a popular strategy to boost conversions on your site …

Integrate keywords, not only into the content itself, but also into the title, the meta description and even the canonical URL. Human users are already intrigued by your title; all that’s left to do is entice them to clickthrough with your meta description. A meta description is information, more …

If you’re going to change a URL, but you don’t want its link juice to disappear, you can use a 301 redirect. A 301 will pass a majority of the link juice. Google has spent millions of dollars to create faster load times for search results. If they …

If you’re a business, it may be a good idea to start a blog on your website. Not only will this keep your site up-to-date with fresh content and encourage repeat visits (and increase the frequency of search engine crawlers), but also show that you’re a relevant, trustworthy …

If you want to get loads of quality traffic to your website you have to work a lot or invest a lot. Properly optimizing your images can help you take advantage of using photos to generate empathy, increase trust, and improve a visitor’s experience without hampering load time which …

Bing has a partnership with Facebook that allows it to access data on user behavior on Facebook and use that to influence rankings and the presentation of its search results. Web users are busy and they expect to find the answers to their wants, needs and questions immediately. If your …

Create and submit sitemaps for each country in Google Webmaster Tools. This is only necessary if you’re using subdirectories for each of your locale sites, but it is very important that Google indexes and understands all the pages on your site. The best way to do this is to …

As much as it's important to try out new things and experiment with SEO, one thing remains constant -- the importance of title and meta tags. Linking out to well-respected authority sites will not only increase the relevancy of your content and time readers spend on your site, but it is …

Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic links generated for their site. Guest blogging greatly contributes to that number if you’ve made that part of your content marketing …

Keyword Research and Implementation is important for making any piece of copy shine, especially in the eyes of search engines. Search engines are invested in providing users a great mobile experience. There’s a difference between desktop SEO and mobile SEO, but the goals are often comparable. You want to …

Search engines don’t like familiar or generic content. Google counts links from other websites as votes. So, when they’re presented with two (or more) pages on the same topic, the page with the most links (i.e. votes) will usually rank higher than the page(s) with fewer …

Local SEO refers to making a company's website more visible on maps and in local-oriented searches, often for people seeking a brick and mortar store or a services based business that serves their area. When you link out to related domains, it not only helps the search engines to understand …

Schema.org is a code protocol developed jointly by the world’s top search engines. It’s created to make it easier for companies to structure the data they present on their websites SEO and content marketing are, technically speaking, two very different beasts, and yet, they go together hand …

The number and quality of links pointing to your site will largely determine in what position your site ranks. Images, videos, slideshows and audio act as a signal of quality content to search engines… after all, you have put in the work to make your content look good and interactive …

Creating evergreen content is as simple as staying away from topics that no one will care about in the foreseeable future, and focusing on keyword research. A search page provides you with more than one opportunity to put your name in front of the user. You should take advantage of …

It's not actually that difficult to get on page 1 of Google in a search (but that depends on the search!) You need to know your market and you need to have a good understanding of SEO and how to use keywords. You also need some time, I'm not selling …

Most people look at SEO the wrong way. They look at ways to do the least amount of work for the greatest initial return, when in fact, it's quite the opposite. In link analysis, search engines measure who is linking to a site or page and what they are saying …

Google alone uses over 200 different signals in order to rank web pages and these signals change based on the type of content, industry, user intent, and other factors. There is not a one size fits all approach to SEO and what works for one business may not work for …

In an SEO scenario, Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don’t generally link to an untrusted source, nor do top quality industry blogs or university or .edu websites. Search engines audiences are “in demand” mode and already …

Modern commercial search engines rely on the science of information retrieval (IR). This science has existed since the middle of the twentieth century, when retrieval systems powered computers in libraries, research facilities, and government labs. On page optimization is very essential to gain visibility in the search results as without …

Content curation is a common way to collect, restructure, and republish existing content. The collection of material often provides new perspectives for users on content ideas you’ve already covered. For content curation to be successful, you first look for appropriate sources and then use your own blog to purposefully …

If the competition in your niche is high, you’ll have a hard time ranking on competitive head terms. If you have little competition, you’ll even be able to rank for head terms. It sounds so very easy! As you spend time identifying your target audience and conducting keyword …