Google last confirmed that June core update but since then, rumors of other updates have not been confirmed by Google. People don't read on the web; they scan. To make scanning easier, use plenty of clear and informative sub-headers to guide readers down a page. If you've been producing content …

If you link to other websites, you not only help to promote their content, but also you let others know that you exist. Simple as that. And if you provide quality content, people whose work you've shared will be more willing to promote your website as well. Optimizing page titles …

Companies of every size can implement at least one aspect of internet marketing that can boost their SEO efforts and see better rankings and more traffic. Black hat SEO tricks are bad, however as they often result in sites which do not engage with your audience, they come off "spammy …

Build a great series of appropriate backlinks on your site. Have your keyword phrases be in the titles of said links. Make sure that these network links are related to your content, otherwise they could possibly work against you. Using backlinks is a great way to bring in traffic from …

Individuals wield tremendouspower. We said earlier that you'd need local SEO landing pages for every physical presence you own. Running a PBN is time-consuming, it costs money and building clean, legitimate backlinks from real websites doesn't have to be difficult. Also, if the spam link is pointing to your home …

Search engines work through user queries, and the results are provided based on relevancy and quality to the search terms. You can further improve this strategy by creating useful content on your website and linking to that content in your digital PR and guest post contributions. Currently, the Knowledge Graph …

Google continues to maintain that meta descriptions don't help with rankings whatsoever. There's a clear correlation between fast load times and high search engine visibility, and it's important to ensure your website's SEO is as strong as possible in order to stay at the top of the SERPs. Another major …

Many quality open source software packages are worth exploring. Possessing contact information and detailed information on buying behavior, purchasing patterns, and interests are assets that make your business valuable and your revenue and growth more predictable. In some cases on-page coding issues can impede the ability of a website to …

You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. Going to the library is nearly a thing of the past, but do you remember asking the librarian to help you find a particular book? Well …

To include local SEO is now essential. Long-format articles in excess of 1000 words are the prescription for getting the search engines to see your content as something trustworthy. It is better to have your links spread out amongst a lot of domains with targeted, but diverse anchor text then …

Optimize Your Site for Speed. When it comes to SEO, it's all about following a correct strategy. SEO is the most cost-effective way to bring new visitors to your website. But, there is no secret method to rank number one in Google. Simple things like including the name and picture …

Website owners all want their content to be placed at the top of page one of search results. This is because very few website searches ever go beyond page one of results. It not exactly best practice SEO in 2018, and I'd be nervous creating any low-quality pages on your …

Certain words present an ongoing challenge for the search engines. One of the greatest challenges comes in the form of disambiguation. Always remember your competition is working towards getting itself ranked on the first position. SEM is a continuous process: it's not a onetime thing. Keep doing it and see …

Use attractive subheaders: Readers should be able to bounce around to seek out the pieces of your content that interest them. By using attractive subheaders, you can pique the curiosity of your readers and keep them engaged. Statistics change over time, as they include numbers relevant to a particular period …

Manipulation erodes user trust. Getting high-quality links from outside websites is key - especially if you can find a way to get .edu links. Google sees inbound links coming from websites ending in .edu as especially trustworthy. You need to select the one that's the best fit for your business. You …

Although you may now have a fully optimized site, your domain authority is still more than likely not at the range you want it to be at. The impact to Google is minimal but does help with your overall optimization efforts and click through rate as search terms are highlighted …

In addition to page rank and specific ranking factors, it 's important to understand how Google search results have evolved. It's far superior for outsiders to leave reviews (even if they're bad), but never the CEO. For certain types of product and business, SEO sometimes won't be as successful in …

Your analytic tools can be used to find the keywords people search for that lead them to your website. The majority of these will be the shorter keywords but you can also find long tail keywords as well. These long tail keywords will likely be relevant to your website in …

When pursuing a link, which is more important, relevance or authority? Link building is the aspect of getting other pages (preferably quality and relevant sites) to link back to your website content or pages. Some geographic conditions and the customer demographics are very much important as to where and how …

If there is no email address, you may want to call the owner directly. It pays to start at the beginning and decide if you need to worry about SEO or not. Most businesses do, but some don't. There are other things that you can do to get contextual links …

In 1998, the web was much easier. Google has always encouraged webmasters to make their primary focus one of providing a good user experience. As the algorithm gets "smarter", websites that do so are positioned to benefit the most. The viral message should focus on the product or business. This …

While the Meta keyword and Meta description tags aren't used as a ranking factor, Meta tags do still continue to have a use when it comes to SEO. The Meta keywords tag can be ignored but the Meta description tag should be used to help entice users to click on …

Those that are not viewable are not spidered and not indexed or not processed. This process is repeated until all scenarios were tested, i.e. Although the resource investment for monitoring each individual query and providing content for it isn’t reasonable, monitoring and building content for categories of queries …

SEO rewards your business for its efforts at a higher rate than pretty much all traditional forms of offline advertising — the same can be said for almost all types of internet marketing. This is an extremely common issue with eCommerce websites. Consider our blog subdomain name — FreeLogoServices.com/blog. By …

It’s an unhealthy practice to decide for yourself what the data should be telling you. Content marketing is now part of a successful SEO strategy. Google has refined what it considers good content in recent years. It it now almost impossible to get away with any gimmicky content-based tactics …

Research other business websites and encourage them to link to your site. Joint ventures are a good way to exchange links and benefit each other’s business as well. While most blindly assume that SEO is about keywords (which is partially true), real SEO is involves grasping the underlying metrics …

In turn, that can lead to a range of other problems relating to high clicks and a click-through-rate (CTR) but low conversions and sales. Thus, the highest-ranked websites sare considered far more authoritative than lower-ranked ones. There are two main philosophical buckets of practices for SEO: black hat and white …

On a daily basis, nearly 80-90% customers check online reviews before finally purchasing any products. Google values relevancy to the user's search more than it values pure LINK Authority. When the content answers the question of the search better than the other results (according to Google), it will rank higher …

The XML sitemap is extremely useful, just because it tells search engines what pages are actually on your website. Be aware that any search engine spider contains “time-out” code that prevents it from fully indexing a site that loads too slowly. If your web pages are large and your hosting …

After the emergence of major updates, like Panda and Penguin, search optimizers have thrown around the term “penalty” to scare SEO novices into thinking that one simple mistake could instantly tank their site’s rankings. Arguably, one of the most crucial aspects of on-page SEO is tags. Whether it’s …

With top-notch content, visitors get more meaning because their issues are resolved and value for money and time is guaranteed. Nothing is worse than arriving to a site and finding content with keywords strategically (and awkwardly) positioned throughout. Content gating is a popular strategy to boost conversions on your site …

Integrate keywords, not only into the content itself, but also into the title, the meta description and even the canonical URL. Human users are already intrigued by your title; all that’s left to do is entice them to clickthrough with your meta description. A meta description is information, more …

If you’re going to change a URL, but you don’t want its link juice to disappear, you can use a 301 redirect. A 301 will pass a majority of the link juice. Google has spent millions of dollars to create faster load times for search results. If they …

If you’re a business, it may be a good idea to start a blog on your website. Not only will this keep your site up-to-date with fresh content and encourage repeat visits (and increase the frequency of search engine crawlers), but also show that you’re a relevant, trustworthy …

If you want to get loads of quality traffic to your website you have to work a lot or invest a lot. Properly optimizing your images can help you take advantage of using photos to generate empathy, increase trust, and improve a visitor’s experience without hampering load time which …

Bing has a partnership with Facebook that allows it to access data on user behavior on Facebook and use that to influence rankings and the presentation of its search results. Web users are busy and they expect to find the answers to their wants, needs and questions immediately. If your …

Create and submit sitemaps for each country in Google Webmaster Tools. This is only necessary if you’re using subdirectories for each of your locale sites, but it is very important that Google indexes and understands all the pages on your site. The best way to do this is to …

As much as it's important to try out new things and experiment with SEO, one thing remains constant -- the importance of title and meta tags. Linking out to well-respected authority sites will not only increase the relevancy of your content and time readers spend on your site, but it is …

Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic links generated for their site. Guest blogging greatly contributes to that number if you’ve made that part of your content marketing …

Keyword Research and Implementation is important for making any piece of copy shine, especially in the eyes of search engines. Search engines are invested in providing users a great mobile experience. There’s a difference between desktop SEO and mobile SEO, but the goals are often comparable. You want to …