This year will be the year of SEO

Most current best practices will remain in their current form, demanding that you continue producing good content, building offsite relationships, and so on. Link echoes aren't something that requires a major adjustment to your strategy, but they are worth considering. Under this definition, link building refers to any strategy you …

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Make your site easier to navigate by using link bait

This is where a bit of education and training is essential. In other words, for Google's website crawlers to identify your content and consequently have it displayed on Search Engine Results Pages (SERPs), you have to earn it. In this post, it's all about indexing backlinks, sometimes referred to inbound …

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Why fast loading times are important

Many SEOs also believe that the relevancy of the link is a significant factor in the Google algorithm. To summarize, the secrets to good organic search results are not really secrets but there is a lot of work that goes into achieving good organic search results that make you money …

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Wait. Is ROI really that simple?

Focusing on conversational keywords, or keywords someone might use when speaking out loud, will help you future-proof your website. Understanding how search engines are adapting to semantics offers business owners insight into the changing behaviors of consumers and how they research products and services. Trustworthy sites tend to link to …

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How to learn about inbound links in a few hours

Today, so many new memes totally change the way an SEO consultant once worked though the basic understanding remains the same, such as title tags, H1 tags, and everyone's preferred subject, thanks to Google, links. Bad content truly can do long-lasting damage to your website, brand and business. Make sure …

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Local SEO is way more than Google

SEO is a journey and not a destination. I truly believe this is the case and I try very hard to do my part in providing ongoing training opportunities for website owners, marketers, and developers. Sometimes Google throws little wrenches into the machine. Search engines have been running on two …

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SEO recommendations are not always implemented in a timely fashion

Data mining includes two primary activities: building profiles of customer segments and/or preparing models that predict future purchase behaviors based on past purchases. Use link baits to grab people's attention. Provide users with free stuff, unique and valuable info or anything that will spark their interest. Microsoft Bing is …

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Follow SEO best-practices

Ranking potential is an assessment of where you can realistically hope to get your rankings to; if the top 5 websites have a DA of 90+ and your website is at 20, it is not realistic to think that you will be able to grab one of the top 5 …

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Why most people will never be great at SEO campaigns

What does the project schedule look like? Search engines are not perfect, and sometimes you will get spam result links that are completely irrelevant to what you are looking for. This takes additional effort but not much additional knowledge. When you think about hackers breaking into your website, what images …

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Get rid of sitemaps for good

Most media planners believe an advertisement requires a minimum of three exposures for an advertisement to be effective. Corporate companies and enterprises started hiring SEO Company and SEO specialist in the mid-1990s. From the point of view of search engine optimization an entry in a business directory is important; it …

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Small but important things to observe about widgets

A 301 redirect, or also known as a permanent redirect, should be put in place to permanently redirect a page. The word 'permanent' is there to imply that ALL qualities of the redirected page will be passed on to the detour page. If your goal for a new piece of …

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How you will benefit from blogs

Now, you don't want to go crazy, but a few smart internal links with appropriate anchor text can get you very far. Another tip: Never link back to your homepage with the anchor text Home. Instead, use the name of your site. Websites can benefit from mixing evergreen content with …

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Who else wants to enjoy SEO campaigns

Your pre-production space is almost exactly the same as your live site. That's a huge amount of doubled-up content. Too many companies are just trying to be me-too companies online. If you don't know how to properly do it, then you are going to fail. In many cases, you will …

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Have you tried the Webmaster Help Forum for help on search queries

A good link profile is not just backlinks. Stated another way, backlinks are just one component of the link profile. There is a deeper complexity to the backlink discussion. Maybe your baby is a little less attractive than the others? Products with strong brand equity are often chosen over products …

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You Marketing

From Google's point of view, it is not advisable to place the actual content of the page below the fold. Over the years, SEOs have become really good at understanding keyword intent and segmenting the marketing strategy to match intent. Creating content that consistently drives traffic to your site is …

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Optimise your site, paying special attention to splogs

You have complete control over anchor text on your own website, and you should use it to your advantage. But you don't really have control over what text people use on other websites. Though some desktop SEO tactics are the same for mobile SEO, Mobile SEO and desktop SEO are …

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Who else wants to be successful with dynamic pages

A URL is one of the first things a search engine uses to determine page rank, which is why it is really important to make your URLs easy to crawl. When combined with television (which consumers watch foran additional four hours and 31 minutes per day), the total becomes more …

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Adopt a customer centric view of local search

Google's Penguin 4.0 is now included in the core algorithm and is updated in real-time as of September 2016. Before this rollout, website owners waited years to recover rankings lost because of questionable SEO practices related to manipulating links. Photographs, infographics, graphs and tables are all great ideas, although …

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A do-it-yourself guide to inbound links

Google makes it really hard. Make sure the article is easy to read, even to those who are new to the topic. Articles that are easy to read will result in less bounce rates and higher conversion rates. The biggest difference between the two approaches is the level of formality …

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The untapped goldmine of search queries

So you know who your visitors are, where they come from and what they are doing on your site (be it good or bad!). DA/PA and CT/TF are all third party metrics meant to somehow replace the void left by the famous Google PR (Page Rank). Obviously none …

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Online marketing changes quickly when it comes to URLs

Instead of casting a wide net capturing numerous different types of football boots, you could narrow the search down to yellow football boots. The focus on the right audience and the right content brings an understanding of the content that they’re more likely to consume. When you delete a …

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Latest developments in sitemaps

Google devalues pages and websites with very little content, and it’s obvious that links from these types of websites carry little SEO value. Thin content is essentially too short and too easily duplicated, and when this occurs too often, you start to drop in rankings. Be aware of the …

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The secret behind walled garden sites

Do not try to avoid no-follow links completely. These links may have value in improving your search rank. Meta Tags play an important role in SEO. Data analysis is another critical role for the SEO in charge of a search program. If you truly take the time to carefully create …

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Remember that search engine spiders make the web go round

However, the difference is that SEO only affects the unpaid or "organic" results, and seeks to improve a website's ranking relative to the order of results displayed on the page. Coming up with great content is important to the longevity of any website, but finding the right “hot” keywords to …

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Ways to tell you're suffering from an obsession with reporting

Domain authority is used to refer to the power of a domain, it greatly affects ranking in search engines. A domain’s authority shows how credible or trustworthy a domain name is in the eyes of Google. Usually, this is gauged depending on 3 simple factors; Age, size, and Popularity …

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Advanced off-site SEO principles

Strive to incorporate a small handful of links to authoritative sources throughout your copy. This communicates to your readers (and to Google’s algorithms) that your content, while unique, gives credit where it’s due. To prove your value and make the most of your SEO knowledge, you need to …

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Creating and Establishing Quality

By providing clear, deep, easy to find content on your website, Google is more likely to index and show your content in search results. Websites that are thin on content, showing mostly ads or affiliate links, or that otherwise redirect visitors away to other sites quickly tend not to rank …

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The Three Pillars of SEO: Authority, Relevance, and Trust

Add structured data markup in your website's code to include vital business information for Google to find and showcase. The search engines tend to give pages with longer, more in-depth content a higher placement on SERPs. Search engine algorithms will continue to become more sophisticated. If you’ve been producing …

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Track Desktop and Mobile Analytics and Metrics Separately

If you’re goal for a guest post is to receive a backlink in return, then you would want to make sure their website has a number of good quality backlinks. The number of quality backlinks a website has will determine how powerful a link you will get. Though search …

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Keyword driven anchor text reigns supreme

How recently your webpage was published is also a ranking signal – but different types of searches have different freshness needs, such as searches for recent events, hot topics, and regularly recurring events.2 When you or your SEO Company creates links – make them hefty and serious. They should actually be …

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Make Sure People Still Search for the Topic

SEO can be difficult to understand and due to its ever changing nature, it can feel like a chore to keep up. Higher rankings in the first few results are critical to visibility. While an SEO might not be your start-to-finish website design resource they should certainly be involved in …

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