Make a good use of citations

On page SEO refers to those elements on a site that make your page more likely to be served up when people are looking for products or services like yours. If you use images, videos, infographics, interactive content and other alternatives to solely text-based content, you increase the chance that …

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Combine responsive design and duplication for Supercharged SEO

You wouldn’t build a house without foundations, and that is exactly what Technical SEO is to your website. One approach is to add the “noindex,nofollow” meta robots or X-robots tag, remove the entire site from search engines’ indexes via Webmaster Tools, and then add a “Disallow: /” command in …

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Lessons I learned about indexed pages

Web pages containing matching verbiage will have lower visibility in searches. Educational content can be described as content that teaches people something or helps answer one of their questions. Having a blog is a great way to consistently provide your readers (and search engine surfers) with new, informative content. The …

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Quick tips regarding cloaking

At one time, directories like DMOZ were a good place to add listings and get backlinks. However, these large web directories aren’t really relevant anymore. While there plenty of differences between SEO and content marketing, there are also many areas where they overlap. Taking advantage of this overlap and …

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The back story of stickiness

Information gathering is so crucial in research; gather it and then tabulate it. Exact match Domains (EMD) It’s not as easy to make a site easy to crawl as you might desire. There is an immense difference between a 10-page Website and a 10,000,000-page Website. The search …

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Adjust your appearance in search by utilising hits

Let’s give some light on this. Make it easy for users to distinguish between regular text and the anchor text of your links. Your content becomes less useful if users miss the links or accidentally click them. Create original content. You also create quality content by making sure that …

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Create backlinks with your location as anchor text

Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate. Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked. How the pages on …

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How do you rent your website out to local businesses?

Truly though, having a blog with built-in social sharing and as-you-type SEO recommendations definitely helps. With or without that kind of technology, however, there are some steps you can take to leverage the growing use of social search. The SERPs will most likely choose to display your meta-description, so it …

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Localize your content for better customer experience

Maybe the most fascinating thing about search is how quickly and regularly it changes. What we’ve covered here today may be replaced by something entirely different a few years or a few months from now as technology continues to evolve. Search volume refers to how many times a particular …

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Link internal pages in your content

Look for pages that have excessive links. Google advises 100 per page as a maximum, although it is OK to increase that on more important and heavily linked-to pages. Use facts, figures and dates whenever possible. People love comparisons and making the best comparisons usually requires coming up with some …

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Never Stop Working

Google is good at crawling all types of URL structures, even if they're quite complex, but spending the time to make your URLs as simple as possible for both users and search engines can help. Blogging is one of the simplest and most cost-effective ways to improve search rankings. Not …

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Make sure a byline with your name appears on every page of your content

Use the keywords your audience is searching for. Search engines understand synonyms and similar terminology, so using related keywords in multiple pieces of content helps the bots know what topics your site covers. That said, focusing on keywords for each piece of content you publish still matters. Add structured data …

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Re-think your blog’s headers

Organic traffic refers to visits that come to your site when a user clicks on an unpaid search engine result. The key is that these visits are free. Search engine optimisation (SEO) is your means to maximising your access to and returns from this free traffic source. A few years …

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Determining Your SEO Objectives

How relevant is your product page or category page to the search term? This is a huge ranking factor that’s often neglected. Stick to keywords that your products would genuinely satisfy. You’re not foolin’ Google. Excessive repetition of keywords, and using keywords that are irrelevant to the rest …

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Engage with influencers

In an SEO scenario, Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don’t generally link to an untrusted source, nor do top quality industry blogs or university or .edu websites. Brand mentions and co-citations are also very important to …

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Community Hijacking

As we spend more time on our mobile devices, it is becoming more integral that websites cater to the mobile-user. This is becoming known as mobile first. In fact, mobile friendliness has now been confirmed by Google as a ranking factor for searches, making it a vital component for your …

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Help with geolocation and international SEO

Keyword stemming is a process, in which you would be modifying certain keywords before making use of them for your site, or articles. This would actually increase your chances of getting more hits on your website. While changing the URL and metadata for your content isn’t exactly using social …

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Optimize for Yahoo, Bing, and Others

Especially for local or small businesses, determining your niche is very important. When you know your niche, you can emphasize what makes your products or brand unique, therefore improving your odds to rank well for them. Good quality takes time to create. It takes time to implement. And it takes …

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The outreach process for SEO

SEO marketing can be a very powerful tool for generating massive passive traffic. But if you use it incorrectly, you’ll end up doing more harm than benefit. The thing is, in addition to Link Building and creating pathways to popular, informative parts of the Internet, you also need to …

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Relevance is the key issue for YouTube SEO

Sitelinks have the benefit of distributing organic search traffic that would normally be concentrated on your homepage across other areas of your site. Search engines optimize their results pages — especially their mobile search results pages — to display businesses that are located near the searcher. This is a good thing for …

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The title should be true to the content found on the page

The content on your blog or website is the digital salesperson in the organization, and should follow the same brand values and guidelines. Organic traffic is free, which is why it is best if you focus on attaining it for your web page. For advanced users, the information an analytics …

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Understanding the rationale behind search marketing

Users searching for your site on Google might not necessarily want to land on your homepage. SEOs have a weird way to describe this voting process; they call it “link juice.” If an authoritative site, we’ll say Wikipedia for example, links to you, they’re passing you “link juice …

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SEO is a clean, lean, marketing machine

A page’s title tag is the clickable text that appears in search results. Though easily overlooked, it’s one of the most important factors in on-page SEO and capturing your visitors’ attention — describing in just a few words what a page or document is about. Fundamental search engine optimization …

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Indexing requirements often conflict with aesthetic requirements

Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are asking about (in their words). It doesn’t matter how many searches a keyword has in a month if it doesn’t accurately reflect the content on …

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Improve your visibility in organic search results

Google does not expect you to meet all of their standards, but they do expect you to at least try your very best. The days of blackhat and grey hat SEO strategies are over. Most tools you use to build websites make it super easy to add important image tags …

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Easy wins – existing relationships are an instant source of backlinks

There have been many minor changes to the layout of Search Engine Results Pages. Local and more location-specific searches have become more commonplace — especially on mobile devices. Longer sentences are hard to follow onscreen. When possible, break longer sentences into multiple shorter sentences. When your schedule is manic and you …

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