Videos and images are page content too

The key is creating content ready to serve customers across various devices and platforms. Brands need to meet customers where they are in order to provide them information; but without data, this is impossible. Data can let brands know what their customers search for and what they want to see …

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Ranking high in the search engines is tough.

The number and quality of links pointing to your site will largely determine in what position your site ranks. Images, videos, slideshows and audio act as a signal of quality content to search engines… after all, you have put in the work to make your content look good and interactive …

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You have an opportunity to write something and rank

Creating evergreen content is as simple as staying away from topics that no one will care about in the foreseeable future, and focusing on keyword research. A search page provides you with more than one opportunity to put your name in front of the user. You should take advantage of …

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Changing Your Perspective

It's not actually that difficult to get on page 1 of Google in a search (but that depends on the search!) You need to know your market and you need to have a good understanding of SEO and how to use keywords. You also need some time, I'm not selling …

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Web 2.0 indexing is great for backlinks

Most people look at SEO the wrong way. They look at ways to do the least amount of work for the greatest initial return, when in fact, it's quite the opposite. In link analysis, search engines measure who is linking to a site or page and what they are saying …

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Block bad URLs with robot.txt

Google alone uses over 200 different signals in order to rank web pages and these signals change based on the type of content, industry, user intent, and other factors. There is not a one size fits all approach to SEO and what works for one business may not work for …

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Exposure is the name of the game when creating a blog

In an SEO scenario, Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don’t generally link to an untrusted source, nor do top quality industry blogs or university or .edu websites. Search engines audiences are “in demand” mode and already …

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Be mindful of structure

Does the content add an enormous amount of value or is it thin and veiled in an attempt to merely rank for a keyword? Is the content unique? You can't skimp on quality. Not today. Ever wonder how to pick the perfect keyword topic for your blog or website, or …

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Humanizing your website is the way to search engine bots’ hearts

Your page title should be naturally descriptive and contain the right keywords. Most SEOs place this near the top in terms of ranking power. It's also important to ensure the title is catchy because this tag is what Google often shows in the search results. This means make it click-worthy …

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Focus on topics instead of keywords

The days of keyword “stuffing” are over, but you still need to keep your site pages optimized around one central idea and keyword. Any SEO pro will tell you that every day brings something new in the world of search engine optimization. While we spend our careers focused on the …

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