Review your goal keywords

As much as it's important to try out new things and experiment with SEO, one thing remains constant -- the importance of title and meta tags. Linking out to well-respected authority sites will not only increase the relevancy of your content and time readers spend on your site, but it is …

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Understanding the rationale behind site structure

When it comes to getting your content to the top of the search rankings there’s a number of methods you can employ. But if there’s one constant that runs through them all then that would be the importance of keywords. Search Engine Optimization requires the inclusion of popular …

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Quality Content

Google has become tremendously more sophisticated about the signals that it does consider when it comes to applying relevance of keywords to a particular site. Although traditional advertising can still play an important role in marketing, for small businesses with limited budgets, local SEO can be a highly effective, low-cost …

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Gathering your social profile linking domains

Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic links generated for their site. Guest blogging greatly contributes to that number if you’ve made that part of your content marketing …

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What Is Semantic Search?

It used to be that buying backlinks as you could was a successful means of boosting your organic search results. But today, it’s definitely not good to buy them in big packages. Google has declared that if you buy bulk backlinks to improve your rankings, you're breaching their guidelines …

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Determining Relevance in Link Building

Keyword Research and Implementation is important for making any piece of copy shine, especially in the eyes of search engines. Search engines are invested in providing users a great mobile experience. There’s a difference between desktop SEO and mobile SEO, but the goals are often comparable. You want to …

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Advanced content analysis SEO principles

A silly issue that causes huge problems -- and happens more often than you would think -- is that sometimes people forget to unblock robots from crawling and indexing the website after the website goes live. Search engines no longer require you to spell things in order to rank, so your focus …

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Tailor to shoppers, not search engines

Search engines don’t like familiar or generic content. Google counts links from other websites as votes. So, when they’re presented with two (or more) pages on the same topic, the page with the most links (i.e. votes) will usually rank higher than the page(s) with fewer …

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Understanding searcher intent

It shouldn’t be surprising that the first step is identifying those high-value search terms that your potential customers might be using. You can do that through keyword research, which can be conducted a number of different ways. There’s always something written somewhere that you can quote and use …

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Using Traffic Estimation Tools

Local SEO refers to making a company's website more visible on maps and in local-oriented searches, often for people seeking a brick and mortar store or a services based business that serves their area. When you link out to related domains, it not only helps the search engines to understand …

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Words and phrases that keep people engaged

Try to vary the lengths of your posts a little. This again looks more natural and suggests to Google that you’re not following a strict ‘formula’ of any kind! 95% of the U.S. Internet browsing population accesses search engines each month. Furthermore, the U.S. online population makes …

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SEO for Mindshare/Branding

SEO or Search Engine Optimization is one of the techniques to use in order to achieve a greater volume of traffic to your site. Without a good number of people visiting your web page, you won’t be able to expose your site to potential customers. A great way to …

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SEO page duplicates best practice

Understanding and recognizing how PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be small, but in a competitive environment, every advantage counts. Even with more and more consumers using their mobile devices to search and browse the web, there are some companies …

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Videos and images are page content too

The key is creating content ready to serve customers across various devices and platforms. Brands need to meet customers where they are in order to provide them information; but without data, this is impossible. Data can let brands know what their customers search for and what they want to see …

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Ranking high in the search engines is tough.

The number and quality of links pointing to your site will largely determine in what position your site ranks. Images, videos, slideshows and audio act as a signal of quality content to search engines… after all, you have put in the work to make your content look good and interactive …

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You have an opportunity to write something and rank

Creating evergreen content is as simple as staying away from topics that no one will care about in the foreseeable future, and focusing on keyword research. A search page provides you with more than one opportunity to put your name in front of the user. You should take advantage of …

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Changing Your Perspective

It's not actually that difficult to get on page 1 of Google in a search (but that depends on the search!) You need to know your market and you need to have a good understanding of SEO and how to use keywords. You also need some time, I'm not selling …

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Web 2.0 indexing is great for backlinks

Most people look at SEO the wrong way. They look at ways to do the least amount of work for the greatest initial return, when in fact, it's quite the opposite. In link analysis, search engines measure who is linking to a site or page and what they are saying …

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Block bad URLs with robot.txt

Google alone uses over 200 different signals in order to rank web pages and these signals change based on the type of content, industry, user intent, and other factors. There is not a one size fits all approach to SEO and what works for one business may not work for …

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Exposure is the name of the game when creating a blog

In an SEO scenario, Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don’t generally link to an untrusted source, nor do top quality industry blogs or university or .edu websites. Search engines audiences are “in demand” mode and already …

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Be mindful of structure

Does the content add an enormous amount of value or is it thin and veiled in an attempt to merely rank for a keyword? Is the content unique? You can't skimp on quality. Not today. Ever wonder how to pick the perfect keyword topic for your blog or website, or …

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Humanizing your website is the way to search engine bots’ hearts

Your page title should be naturally descriptive and contain the right keywords. Most SEOs place this near the top in terms of ranking power. It's also important to ensure the title is catchy because this tag is what Google often shows in the search results. This means make it click-worthy …

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Focus on topics instead of keywords

The days of keyword “stuffing” are over, but you still need to keep your site pages optimized around one central idea and keyword. Any SEO pro will tell you that every day brings something new in the world of search engine optimization. While we spend our careers focused on the …

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