Write a keyword-rich introduction about plugins

Your analytic tools can be used to find the keywords people search for that lead them to your website. The majority of these will be the shorter keywords but you can also find long tail keywords as well. These long tail keywords will likely be relevant to your website in …

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Does the Yahoo indexer really care about meta tags

However, if it's too long and doesn't cover a specific topic in great detail, then it can easily scare users away. Other tools that may also be useful are: Start by getting into the mindset of a casual browser. Whatever their cause, bad links hurt companies - and the disavow tool …

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Be clear, truthful and accurate when it comes to CTR

As a business owner you need to have a plan in place to promote your business and obtain new clients. As though this limited size wasnnt enough, the increase in the use of autocorrect has damaged the amount of completely unique searches that do take place. Before writing a blog …

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Great content and backlinks are the most powerful tools in your kit

It's a fact that longer load times mean higher bounce rates and a significantly worse user experience. Many studies conclusively show that longer loading times can lead to significantly lower sales and search engines take the loading times of websites or blogs very seriously. Over-optimization is proof that there can …

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Audit your profile, looking for issues with regards to doorway sites

While it's true that keyword-stuffing will be harshly penalised by Google, intelligent use of on-page tags that help potential customers to find your site remains vital; the margin between the best SEO company and the also-rans frequently lies here. Make sure the site's meta descriptions and titles include both primary …

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Its all about keywords

When pursuing a link, which is more important, relevance or authority? Link building is the aspect of getting other pages (preferably quality and relevant sites) to link back to your website content or pages. Some geographic conditions and the customer demographics are very much important as to where and how …

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The professional approach to landing pages

In 1998, the web was much easier. Google has always encouraged webmasters to make their primary focus one of providing a good user experience. As the algorithm gets "smarter", websites that do so are positioned to benefit the most. The viral message should focus on the product or business. This …

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Top trends in LSI to watch

A great way to incorporate all those valuable local keywords into your website is to create valuable content. Fresh, unique content has great SEO benefits, but it will also help to establish you as a reputable, reliable and knowledgeable business. Plus, you can use it for link-building efforts and share …

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One important aspect is indexed pages

Those that are not viewable are not spidered and not indexed or not processed. This process is repeated until all scenarios were tested, i.e. Although the resource investment for monitoring each individual query and providing content for it isn’t reasonable, monitoring and building content for categories of queries …

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The latest trends in nofollow links

SEO rewards your business for its efforts at a higher rate than pretty much all traditional forms of offline advertising — the same can be said for almost all types of internet marketing. This is an extremely common issue with eCommerce websites. Consider our blog subdomain name — FreeLogoServices.com/blog. By …

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I urge you to think about widgets

Therefore, appearing at the top of the search engine results page is naturally becoming more important to many companies. All internal links on your website should be valid and working. Your analytic tools can be used to find the keywords people search for that lead them to your website. The …

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Make a good use of keywords

Is there ample feedback? Just typing in an incomplete search term will result in a whole lot of unnecessary results which might not be what you are looking for. Content is written in a manner that helps Google and other search engines find and identify it as being relevant to …

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Losing Focus on SEO

You may have read on SEO forums that keyword-rich domain names are a waste of time, that users see them as spammy, and that brand presence is more important. As usual, there is some truth in all these arguments, but recognize that if you choose to follow this advice, you …

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Fun with social media for now

Perhaps one of the more common and well know practices for a website to be ranked in Google and other Search Engines. Google Panda and Penguin stopped keyword stuffing in its tracks making it not just not ideal but counter productive. The cleaner the code on your website, the faster …

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Taboos about webmaster tools that you should know

URL parameters are special codes added to a site’s address immediately after the question mark. The parameters are used to follow marketing campaigns, session IDs, and languages among others. They are often called query strings. You can do this by installing User Agent Switcher for Firefox and changing your …

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How to really understand quality

It’s an unhealthy practice to decide for yourself what the data should be telling you. Content marketing is now part of a successful SEO strategy. Google has refined what it considers good content in recent years. It it now almost impossible to get away with any gimmicky content-based tactics …

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Steer clear of old-school SEO methods

In turn, that can lead to a range of other problems relating to high clicks and a click-through-rate (CTR) but low conversions and sales. Thus, the highest-ranked websites sare considered far more authoritative than lower-ranked ones. There are two main philosophical buckets of practices for SEO: black hat and white …

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Emphasizing fast results by using LSI

On a daily basis, nearly 80-90% customers check online reviews before finally purchasing any products. Google values relevancy to the user's search more than it values pure LINK Authority. When the content answers the question of the search better than the other results (according to Google), it will rank higher …

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One element of your strategy should look at googlebot crawlers

The XML sitemap is extremely useful, just because it tells search engines what pages are actually on your website. Be aware that any search engine spider contains “time-out” code that prevents it from fully indexing a site that loads too slowly. If your web pages are large and your hosting …

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Analyse your existing rankings

One approach is to add the “noindex,nofollow” meta robots or X-robots tag, remove the entire site from search engines’ indexes via Webmaster Tools, and then add a “Disallow: /” command in the /robots.txt file once the content has been removed from the index. Somewhere, amongst the responsive web design …

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I bet you didn't know this about reporting

SEO stands for Search Engine Optimization. Domain Authority is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs) based on its backlink profile. A Domain Authority score ranges from one to 100, with higher scores corresponding to …

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Can bread crumbs really make a difference?

Right now, if you’re an SEO specialist, you would want to have anything and everything you can get your hands on in order for you to rank – and rank well. Whether you should go after long tail keywords, which are specific and consist of multiple words, or after head …

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How do you feel about social media now?

How do your competitors rank? Pick out a keyword for which you want to optimize your site. Check out the top 20 search results: Are your competitors somewhere in there? What is your ranking for this keyword? This information should help you to find a good niche for you and …

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Education is the best legacy when it comes to web 2.0

When it comes to word count, you need to understand that it is quite tiresome to read long articles on mobile devices, especially on smartphones. Incorporating relevance and trustworthiness into your link building strategy is an essential part of your ranking efforts. Search engine optimization has significantly changed in recent …

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Random musings on sitemaps

After the emergence of major updates, like Panda and Penguin, search optimizers have thrown around the term “penalty” to scare SEO novices into thinking that one simple mistake could instantly tank their site’s rankings. Arguably, one of the most crucial aspects of on-page SEO is tags. Whether it’s …

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Adopt a customer centric view of landing pages

The biggest challenge with SEO is that it’s ambiguous territory—but you shouldn’t let the uncertainty get the best of you. Understand that almost every marketer is exactly where you are now. Everyone’s trying to figure out SEO’s ‘hidden secrets’ with little direction. If you're trying …

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Internal linking is a really effective SEO technique

With top-notch content, visitors get more meaning because their issues are resolved and value for money and time is guaranteed. Nothing is worse than arriving to a site and finding content with keywords strategically (and awkwardly) positioned throughout. Content gating is a popular strategy to boost conversions on your site …

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This is all about building trust

Integrate keywords, not only into the content itself, but also into the title, the meta description and even the canonical URL. Human users are already intrigued by your title; all that’s left to do is entice them to clickthrough with your meta description. A meta description is information, more …

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Getting websites listed on search engines

The Google Webmaster Tool is a handy set of utilities that allows you to see your website or blog from Google’s perspective. If you use this tool, you can learn your average position on search engine results pages, which keywords your blog is ranked for, how many people are …

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Don;t leave shady backlinks in place

If you are going to use freelancers, beware of duplicate content. Always make sure to check the content that you get by searching for the content on Google, Yahoo, and MSN. The meta description is what appears as the description of a blog post in search engine results. This is …

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Big Brands Burst to the Top

If you’re going to change a URL, but you don’t want its link juice to disappear, you can use a 301 redirect. A 301 will pass a majority of the link juice. Google has spent millions of dollars to create faster load times for search results. If they …

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Obtain Quality Links

Paid links are another no-no, whether another site linking to yours, or on your site linking to another site (except for banner ads and ad networks like AdSense). Quality and visibility. This is truly the great secret to SEO and content. Links back to your site from elsewhere online are …

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Take a quick look over old articles

If nobody has heard of your brand or company name (and it’s not part of the important keyword phrases) put it at the end of the title tag. Billions of searches are performed each month. Knowing how users search and choose results will help you create a strategy that …

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