Analyse your existing rankings

One approach is to add the “noindex,nofollow” meta robots or X-robots tag, remove the entire site from search engines’ indexes via Webmaster Tools, and then add a “Disallow: /” command in the /robots.txt file once the content has been removed from the index. Somewhere, amongst the responsive web design …

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I bet you didn't know this about reporting

SEO stands for Search Engine Optimization. Domain Authority is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs) based on its backlink profile. A Domain Authority score ranges from one to 100, with higher scores corresponding to …

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Can bread crumbs really make a difference?

Right now, if you’re an SEO specialist, you would want to have anything and everything you can get your hands on in order for you to rank – and rank well. Whether you should go after long tail keywords, which are specific and consist of multiple words, or after head …

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How do you feel about social media now?

How do your competitors rank? Pick out a keyword for which you want to optimize your site. Check out the top 20 search results: Are your competitors somewhere in there? What is your ranking for this keyword? This information should help you to find a good niche for you and …

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Education is the best legacy when it comes to web 2.0

When it comes to word count, you need to understand that it is quite tiresome to read long articles on mobile devices, especially on smartphones. Incorporating relevance and trustworthiness into your link building strategy is an essential part of your ranking efforts. Search engine optimization has significantly changed in recent …

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Random musings on sitemaps

After the emergence of major updates, like Panda and Penguin, search optimizers have thrown around the term “penalty” to scare SEO novices into thinking that one simple mistake could instantly tank their site’s rankings. Arguably, one of the most crucial aspects of on-page SEO is tags. Whether it’s …

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Adopt a customer centric view of landing pages

The biggest challenge with SEO is that it’s ambiguous territory—but you shouldn’t let the uncertainty get the best of you. Understand that almost every marketer is exactly where you are now. Everyone’s trying to figure out SEO’s ‘hidden secrets’ with little direction. If you're trying …

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Internal linking is a really effective SEO technique

With top-notch content, visitors get more meaning because their issues are resolved and value for money and time is guaranteed. Nothing is worse than arriving to a site and finding content with keywords strategically (and awkwardly) positioned throughout. Content gating is a popular strategy to boost conversions on your site …

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This is all about building trust

Integrate keywords, not only into the content itself, but also into the title, the meta description and even the canonical URL. Human users are already intrigued by your title; all that’s left to do is entice them to clickthrough with your meta description. A meta description is information, more …

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Getting websites listed on search engines

The Google Webmaster Tool is a handy set of utilities that allows you to see your website or blog from Google’s perspective. If you use this tool, you can learn your average position on search engine results pages, which keywords your blog is ranked for, how many people are …

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Don;t leave shady backlinks in place

If you are going to use freelancers, beware of duplicate content. Always make sure to check the content that you get by searching for the content on Google, Yahoo, and MSN. The meta description is what appears as the description of a blog post in search engine results. This is …

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Big Brands Burst to the Top

If you’re going to change a URL, but you don’t want its link juice to disappear, you can use a 301 redirect. A 301 will pass a majority of the link juice. Google has spent millions of dollars to create faster load times for search results. If they …

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Obtain Quality Links

Paid links are another no-no, whether another site linking to yours, or on your site linking to another site (except for banner ads and ad networks like AdSense). Quality and visibility. This is truly the great secret to SEO and content. Links back to your site from elsewhere online are …

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Take a quick look over old articles

If nobody has heard of your brand or company name (and it’s not part of the important keyword phrases) put it at the end of the title tag. Billions of searches are performed each month. Knowing how users search and choose results will help you create a strategy that …

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The first indication should be reporting

If you’re a business, it may be a good idea to start a blog on your website. Not only will this keep your site up-to-date with fresh content and encourage repeat visits (and increase the frequency of search engine crawlers), but also show that you’re a relevant, trustworthy …

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The importance of domain name selection for SEO

If you want to get loads of quality traffic to your website you have to work a lot or invest a lot. Properly optimizing your images can help you take advantage of using photos to generate empathy, increase trust, and improve a visitor’s experience without hampering load time which …

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Authorship may be the future of search

Bing has a partnership with Facebook that allows it to access data on user behavior on Facebook and use that to influence rankings and the presentation of its search results. Web users are busy and they expect to find the answers to their wants, needs and questions immediately. If your …

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Market Segmentation

Create and submit sitemaps for each country in Google Webmaster Tools. This is only necessary if you’re using subdirectories for each of your locale sites, but it is very important that Google indexes and understands all the pages on your site. The best way to do this is to …

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SEO page title best practice

An organic search strategy that involves a dedicated consumer focused approach is highly recommended. This entails total brand presence and not just keywords, understanding customer behavior, consumption preferences, needs and conversion paths. Term weighting refers to the importance of a particular search term to the query. The idea is to …

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Review your goal keywords

As much as it's important to try out new things and experiment with SEO, one thing remains constant -- the importance of title and meta tags. Linking out to well-respected authority sites will not only increase the relevancy of your content and time readers spend on your site, but it is …

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Understanding the rationale behind site structure

When it comes to getting your content to the top of the search rankings there’s a number of methods you can employ. But if there’s one constant that runs through them all then that would be the importance of keywords. Search Engine Optimization requires the inclusion of popular …

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Quality Content

Google has become tremendously more sophisticated about the signals that it does consider when it comes to applying relevance of keywords to a particular site. Although traditional advertising can still play an important role in marketing, for small businesses with limited budgets, local SEO can be a highly effective, low-cost …

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Gathering your social profile linking domains

Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic links generated for their site. Guest blogging greatly contributes to that number if you’ve made that part of your content marketing …

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What Is Semantic Search?

It used to be that buying backlinks as you could was a successful means of boosting your organic search results. But today, it’s definitely not good to buy them in big packages. Google has declared that if you buy bulk backlinks to improve your rankings, you're breaching their guidelines …

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Determining Relevance in Link Building

Keyword Research and Implementation is important for making any piece of copy shine, especially in the eyes of search engines. Search engines are invested in providing users a great mobile experience. There’s a difference between desktop SEO and mobile SEO, but the goals are often comparable. You want to …

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Advanced content analysis SEO principles

A silly issue that causes huge problems -- and happens more often than you would think -- is that sometimes people forget to unblock robots from crawling and indexing the website after the website goes live. Search engines no longer require you to spell things in order to rank, so your focus …

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Tailor to shoppers, not search engines

Search engines don’t like familiar or generic content. Google counts links from other websites as votes. So, when they’re presented with two (or more) pages on the same topic, the page with the most links (i.e. votes) will usually rank higher than the page(s) with fewer …

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Understanding searcher intent

It shouldn’t be surprising that the first step is identifying those high-value search terms that your potential customers might be using. You can do that through keyword research, which can be conducted a number of different ways. There’s always something written somewhere that you can quote and use …

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Using Traffic Estimation Tools

Local SEO refers to making a company's website more visible on maps and in local-oriented searches, often for people seeking a brick and mortar store or a services based business that serves their area. When you link out to related domains, it not only helps the search engines to understand …

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Words and phrases that keep people engaged

Try to vary the lengths of your posts a little. This again looks more natural and suggests to Google that you’re not following a strict ‘formula’ of any kind! 95% of the U.S. Internet browsing population accesses search engines each month. Furthermore, the U.S. online population makes …

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SEO for Mindshare/Branding

SEO or Search Engine Optimization is one of the techniques to use in order to achieve a greater volume of traffic to your site. Without a good number of people visiting your web page, you won’t be able to expose your site to potential customers. A great way to …

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SEO page duplicates best practice

Understanding and recognizing how PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be small, but in a competitive environment, every advantage counts. Even with more and more consumers using their mobile devices to search and browse the web, there are some companies …

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Videos and images are page content too

The key is creating content ready to serve customers across various devices and platforms. Brands need to meet customers where they are in order to provide them information; but without data, this is impossible. Data can let brands know what their customers search for and what they want to see …

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Ranking high in the search engines is tough.

The number and quality of links pointing to your site will largely determine in what position your site ranks. Images, videos, slideshows and audio act as a signal of quality content to search engines… after all, you have put in the work to make your content look good and interactive …

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You have an opportunity to write something and rank

Creating evergreen content is as simple as staying away from topics that no one will care about in the foreseeable future, and focusing on keyword research. A search page provides you with more than one opportunity to put your name in front of the user. You should take advantage of …

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