You may be asked about landing pages in your marketing interview

Google categorizes pages based on their relevance, and ranks them according to their trustworthiness (or "authority"), so even if your pages are indexed, they may not turn up for your target audience's searches. By making your site secure, you'll encourage more people to browse and visit on your website. As …

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Send an Google Reconsideration Request for getting Unbanned

Google doesn't publish information related to links (since it wants to avoid incentivizing link schemes, so you won't find this in your Google Analytics dashboard. Doing a yearly review of the big changes in SEO and implementing them on your site is a good way to avoid spending resources on …

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Pay attention to link building

Being part of the core means the algorithm now works in real time and pays attention to each page on your site. If your navigation is easy to follow, organized in a logical way, and well-documented with onsite sitemaps, search engines will be able to crawl your content easily and …

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Accurately summarize the page including details of web 2.0

For this reason, inbound linking is very important. We?ve all heard it ? deliver the right message, to the right person at the right time. After Google's Exact Match Domain update, the importance of having the exact keyword in your domain name is far less important. Try to pick the …

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Snippet Optimization (Also Known as a Meta Description)

Sites that had natural linking profiles were rewarded while those that had been deliberately over-optimized experienced a significant drop in search rankings. The manner in which managers determine business needs may be different. When you've selected your focus keyword, ensure it is found in your title tag, h1 tag, meta …

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Write a keyword-rich introduction about domain authority

However, this is a major step for Google in the introduction of machine learning to its central processes. When your infographics get posted then you need to make it easy for others to share it. You know there are no magic marketing bullets offline; there aren't any online either. Gender …

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Take care when dealing with domain authority

At a certain point, an advertisement or particular campaign simply becomes "old" or "boring." When a company stops advertising, consumers often begin to forget the message, which indicates decay effects. A descriptive alt text can alert users exactly what is in the photo. Whether we like it or not, SEO …

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Writing to a Specific Reading Level

Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. This means phrasing your keywords in a conversational fashion if you want to optimize for natural language search queries Make sure the web server is able to handle the needs …

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Start simple, but don't forget rankings

You can create top tips for pretty much anything. CSS files should be free from syntax errors. There are thousands of people out there collecting and sharing great stuff with others. There are dedicated websites for content curation where you can find these people and even suggest your content for …

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Unlocking the mystery of link bait

Individuals wield tremendouspower. We said earlier that you'd need local SEO landing pages for every physical presence you own. Running a PBN is time-consuming, it costs money and building clean, legitimate backlinks from real websites doesn't have to be difficult. Also, if the spam link is pointing to your home …

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Small but important things to observe about mobile search

And where a result is clicked more than another this can help improve your ranking through engagement metrics that Google looks at. In other words, the higher the DA of the link, the more your client's DA will rise, and the higher their site's rankings will climb. Creating content that …

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Learn how to start with link bait

Search engines work through user queries, and the results are provided based on relevancy and quality to the search terms. You can further improve this strategy by creating useful content on your website and linking to that content in your digital PR and guest post contributions. Currently, the Knowledge Graph …

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Write a 1000+ words article about static pages

Google continues to maintain that meta descriptions don't help with rankings whatsoever. There's a clear correlation between fast load times and high search engine visibility, and it's important to ensure your website's SEO is as strong as possible in order to stay at the top of the SERPs. Another major …

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How do you feel about SEM now?

Many quality open source software packages are worth exploring. Possessing contact information and detailed information on buying behavior, purchasing patterns, and interests are assets that make your business valuable and your revenue and growth more predictable. In some cases on-page coding issues can impede the ability of a website to …

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Understand about non reciprocal links

You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. Going to the library is nearly a thing of the past, but do you remember asking the librarian to help you find a particular book? Well …

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Don't forget webmaster tools

Long-format articles in excess of 1000 words are the prescription for getting the search engines to see your content as something trustworthy. Following influencer accounts and industry firms should already be a part of your strategy. It?s the answer to what clients need right now. Since 2010, Google has …

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Who else wants to know the mystery behind user generated content ?

The number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their …

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The lazy way to onsite SEO

Optimize Your Site for Speed. When it comes to SEO, it's all about following a correct strategy. SEO is the most cost-effective way to bring new visitors to your website. But, there is no secret method to rank number one in Google. Simple things like including the name and picture …

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What your mum didn't tell you about non reciprocal links

Website owners all want their content to be placed at the top of page one of search results. This is because very few website searches ever go beyond page one of results. It not exactly best practice SEO in 2018, and I'd be nervous creating any low-quality pages on your …

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Define your goals with regards to bread crumbs

Certain words present an ongoing challenge for the search engines. One of the greatest challenges comes in the form of disambiguation. Always remember your competition is working towards getting itself ranked on the first position. SEM is a continuous process: it's not a onetime thing. Keep doing it and see …

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Write about walled garden sites

Use attractive subheaders: Readers should be able to bounce around to seek out the pieces of your content that interest them. By using attractive subheaders, you can pique the curiosity of your readers and keep them engaged. Statistics change over time, as they include numbers relevant to a particular period …

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What is the single best piece of SEO advice?

Manipulation erodes user trust. Getting high-quality links from outside websites is key - especially if you can find a way to get .edu links. Google sees inbound links coming from websites ending in .edu as especially trustworthy. You need to select the one that's the best fit for your business. You …

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Consider link exchanges at the inception

According to Google, featured snippets especially helpful for those on mobile or searching by voice. Most users want fast answers, and they only look beyond the first page when they don't find good results right away. Those 500 links need to be removed ASAP or your website and rankings could …

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Super-easy ways to learn everything about RSS feeds

Many bloggers who have only recently started a blog or a website often struggle to understand what the term "backlink" means. Check the hosting and registration information of any website by doing a Whois lookup. On the Internet, people tend to scan text rather than read it from cover to …

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