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Search engines are powerful because they provide targeted traffic. Or in other words, search engines bring users that are seeking what you offer or sell. Targeted website traffic provides revenue and exposure like no other channel of marketing. Investing in SEO can have a much higher rate of return when …

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Quick tips regarding cloaking

Running an audit through your content regularly will ensure your post's accuracy and protect your brand's reputation. The best results are achieved when users see the links coming and are mentally prepared to click on them. You need to build content promotion into your content. This is the foundation of …

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Does Bing really care about ROI

Artificial intelligence can greatly help improve your SEO strategy by taking the huge amounts of data from your website and provide more in-depth insights into your pages' analytics. This, in turn, can be used to design a better user experience. When people use search engines they are looking for the …

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One element of your strategy should look at static pages

About 18 percent of Twitter users are African American, which is almost double that of internet users. Although you could certainly sit and wait until a domain is finally available, that may not be your best option. Common approaches to fixing this problem are to either canonicalize both to a …

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Avoid directories that link to all kinds of websites

Some organizations are only interested in SEO so that they can rank their content quickly and make some money in the short-term. Search engine optimization is becoming very difficult every day for those people who are not keeping their knowledge updated about the latest things happening in SEO industry. Mobile …

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Follow a consistent cadence towards indexed pages

When I am reading articles, therefore a potential consumer, I have no idea whether a link is follow or nofollow. Clearly, a huge majority of people will not have the slightest idea that such a distinction exists! If I am intrigued by what is written about your product or service …

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Write a keyword-rich introduction about widgets

The Search Engine Optimisation (SEO) involves developing a website that is easy to categorise and find. This citation style is advantageous because it allows you to freely cite yourself, using a homepage and a brand mention, without the possibility of seeming irrelevant since the entire article is about you. For …

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Measure and Improve by paying attention to static pages

At the time of this writing, The problems with free hosts are multifold. Otherwise, they could damage your reputation and make your ranking situation worse. Google Webmaster Tools will inform you when there are technical problems with your website, if Google is having issues crawling your website, which keywords are …

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The latest trends in SERPs

Sitemaps are a critical and often overlooked element of your site structure, and they play a crucial role for search engines looking to index information about your site. You should use large header tags and take advantage of CSS to alter these to fit into the style and colour scheme …

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Questions to ask about bread crumbs

Domain renewal is a straightforward process. You need to pick the right field on which to do battle and assess up front where your competition is most exposed. A 'three clicks' rule says that any information on a website should be available for a user within no more than three …

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The steps needed for putting javascript into action

Google does this every two or three days. Invisible to visitors but visible to search engines, meta keyword tags are coded into a page to indicate a page's main keywords. If not, now is the time to do so. Content is key for SEO so working alongside your content department …

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What's the story about page rank

When users come back, this means more traffic and clicks, which means more opportunities to sell ad space, increase revenue, and expand the business. Because mobile devices are at peak popularity and geographic indicators are in practically every online-enabled device, almost every modern user search becomes a local search by …

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The best advice I've listened to about offsite SEO

It uses this information to get a better understanding of your personal needs, and as long as you're logged into your account, it can pull this information to personalize your search results. In a sense, you can consider brand mentions to be a milder form of external links. The investment …

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Quality over quantity when it comes to blogs

Create a page called "Sitemap" and list all the pages on your site you want Google to index, separated into categories and subcategories as appropriate, to provide hints to bots as to how your links interact with one another. Ultimately the best tip is to be sure that this is …

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If quality is so terrible, why don't statistics show this?

Whether you are a fresh-faced SEO newbie just starting to learn the ropes, or an SEO veteran who can recite the ins and outs of every Google update ever, SEO is a complex subject. Domain authority growth is an indication that you're building positive momentum with the number and diversity …

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Natural language processing using keyword density

It's also important to space your efforts out. A claim of superiority based on a product's specific attribute or benefit with the intent of preventing the competition from making the same or a similar statement is a preemptive message. The more quality, authoritative links you have pointing back to your …

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Unlocking the mystery of reporting

The active approach allows you to update the URL structures and hierarchies on your site using an on-site site map. If you don't, your SEO services landing page will quickly get buried by the seasoned pros. Today there is a plenty of social media resources where you can build a …

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Invest in LSI

Specifically, that's a URL that Google's bots can easily reach and crawl. Other than being great engagement drivers, visually compelling info-graphics earn high quality editorial links from high quality, relevant sites. But there are two possible discrepancies that could be interfering with your content campaign's success: first, it could be …

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Cracking the domain authority code

Nonetheless, it certainly can't hurt. Either way, the update may be improved upon with subsequent iterations over time. You can write the emails on your own, or you can set up an automated service. It uses a separate series of ranking criteria, and formulates different sets of results based on …

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Quality over quantity when it comes to analysis

Generally you should only use lowercase letters in URLs. For one thing, machines are unreliable when it comes to finding effective keywords. Today, its capacity for personalization has evolved to such a sophisticated degree, most of us don't even realize what's happening in the background. To achieve long-term SEO results …

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Are you making these scraping errors?

Repeat your keyword phrase several times throughout the page-once or twice in the opening and closing paragraphs, and two to four more times throughout the remaining content. SEO is about having the right knowledge, applying proven techniques, experimenting with new ones, and letting the search engine do the rest. Try …

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Can mobile search help improve my search engine placement?

Getting your content out there and shared generously should be your goal. Make sure the content is better than what already is ranking for your keywords; provide unique value and a fresh perspective on the topic. Consider your exposure options for your content, and get your content out to as …

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The reason everyone loves anchor text

That goes for every website, but it can work wonders for local businesses. Instead, you should consider it an investment. If that's the case, your publisher will have clear grounds to remove the link, and if they don't, you could end up facing a Google penalty. There are some directories …

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The reason everyone loves search queries

Only through adaptation, adjustment, and refinement are you going to find a strategy and a rhythm that works for your brand. But even if you're not, it's a near impossibility that you haven't visited a website on either your phone or tablet today. Remember, the more you engage visitors on …

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I urge you to think about social media

Users on your site should be able to navigate from a general page (like the homepage) to pages focused on specific content. Add text-based links between pages to make it simple and easy to go from one page to another. You can use a range of different tools, including Copyscape …

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Cracking the keywords code

For example, at the end of your piece, you could say something like "like what you read? Making use of the assets your business has will be a hook for getting attention - building links is much easier when you have content worth linking to. One of the latest Google algorithm …

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This story about page rank will haunt you forever

The sum total of these links, as they exist today, is your backlink profile (or simply, link profile). There are umpteen factors colliding in the search results you see, including location, device used, sessions you're logged into, if you are walking while searching on a phone or standing still, and …

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How to deal with indexed pages

While we've spent a lot of time going over the planning and creativity aspects of online marketing, what may be less clear is how to carry out the more technical aspects of online marketing such as search engine optimization. A strong name featuring a well-designed logo helps consumers remember brands …

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f you are looking to host on the cheap, you may be disappointed

The behavioral response model displayed in Figure 6.4 illustrates the ways fear works in advertising. Another thing I?m doing currently is recording videos daily, then creating written content from those ideas. Stop marketing to audiences and instead market to customers at scale. For example, if you include a …

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Education is the best legacy when it comes to sitemaps

Depending on your organization and your level of expertise, this could be a challenge if you are employing SEO and SEM at the same time. You must use all the words that are relevant to the user's question, and what he or she (and a search engine) should expect to …

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Make link exchanges the main focus of your marketing tactics

A good meta description will typically contain two full sentences. On mobile devices, the average page loading time is more than 10 seconds, with an average of nearly 5. Here's what we mean: Consider your list of target keywords and the intent behind each of them. Backlinks are hyperlinks that …

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Unconventional knowledge about plugins that you won't find in books

This effect compounds with every mention. Since SEO is not the same for every client, get to know how a particular company will help you with your SEO objectives before hiring one. You should target to leverage advanced animated infographics. Personal brands will allow you to characterize various writers on …

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