Use Google’s Disavow Tool To Improve Ranking

There is no single place to focus when trying to optimize a website for search engines, so it is important to make updates and upgrades to various parts of a website at regular intervals, not spending too much time or effort on any particular aspect of the website while other …

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Grooving to the Search Engine's tunes!

All your citations (an online reference to your business including your NAP) need to be consistent, so as you start building them (see below), make sure that firstly, your NAP is correct, and the same (so Google & Bing can see the connection). Make sure you pick a permalink structure that …

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If you think it’s the end, its not

The age of backlinks matter. Links that have existed for a long time weigh more heavily in your website’s link graph. Having links from more popular websites carry more weight than less popular sites. As we know that Google optimizes its results for user intent, hence, this is a …

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Understanding Your Audience and Finding Your Niche

There is no minimum amount of words or text to rank in Google. Make it clear on your own Web site that you want links - ask for them directly and make it easy for people to link by writing the linking code for them (using keyword phrases in linking text …

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What effect does SEO have?

A picture can be worth a thousand words, they say. Well, when it comes to online marketing, a single image can be worth a thousand links! You’re ultimately looking to rank for keywords that will bring value to your business (i.e., those bringing traffic that will convert into …

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Do not use dashes in the domain name itself

Most people can make a short (or long) list of keywords that might be used to find their own site. But ask other people these questions and write down their keyword suggestions, too. Doing so will help you go beyond the jargon words that only you and insiders know. On …

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Keyword research helps you get into your customers’ heads

A lot of people think of link reclamation as just 301’ing pages they have moved that still have a lot of great backlinks. Making your content easy to read and understand helps make it useful to your readers. Some experts also believe that Google takes readability into account when …

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Ranking high in the search engines is tough.

Link to page relevance is if the link is relevant on the page; that is to say if the link makes contextual sense on the page itself. As you know, back in the day we could build 10,000 forum profile links with exact match anchor text and rank in …

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Rank Content in Google's Featured Snippet

Appropriate use of headers are not only helpful to the reader in structuring and breaking up content, but they also let Google know what the key information on that page is and what is most important. The reason that most SEOs don’t know technical SEO is because they don …

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SEO has a wide range of other benefits for your business

The backlinks you want pointing to your site are natural, authentic, industry-related and authoritative. As Google continues to prioritize the user experience in its algorithm, this data can become critical. It’s one thing to provide a list of items that generally lead to a better user experience (like we …

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Understanding the rationale behind SERPs

It does not matter if you are running an e-commerce store or a business blog, content marketing remains an important part of modern-day SEO processes. The Internet is all about trends — what works phenomenally well to improve SEO one year, might fall flat the next. SEO isn’t a one-and-done …

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Start searching the targeted keyword

Backlinks are a vote of confidence that someone outside of your own web property trusts your content and believes it has value. Google weighs up each of these links and assigns the linked-to webpage its own value. Local businesses can’t be fully evaluated on the basis of links. Things …

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What is your unique selling point (USP)?

Pick your permalink structure wisely. Don’t change your permalink structure for the sake of it. Incorrectly redirecting your old URLs to the new URLs might lead to problems and could get you dropped from the rankings. Make sure your website is optimised for mobile. When someone is searching for …

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How Google's Semantic Search Will Change SEO

To a larger degree, your backlink profile is made up of backlinks from external sites (also known as referring domains) that contribute to the overall strength, relevance and diversity of your domain’s backlink profile. Don’t try to act smart. There are some plugins which allows you to add …

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Frequently Update Content/Blogs

When you're ready to scale your strategy, consider hiring a professional SEO agency or a highly skilled independent contractor. To understand your website, Google must be able to read it. In order for this to be possible, you must make sure that your website is text based behind the scenes …

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Usurp The SERP

Long form content is an inbound marketing strategy that is being used by organizations in many different industries. In order to take advantage of long form content in your organization’s marketing, consider adding these tips and ideas to your strategy. Google and the other search engines use image-recognition software …

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Do you run A/B testing on a regular basis?

Google does not work only the way it used to work, and as a result, this impacts a lotof websites built a certain way to rank high in Google. Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what …

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Optimization ensures the Website is easy to crawl

Buying backlinks can and does work, however, there’s a substantial risk involved if you buy low quality ones and/or from people who openly sell them. If their website gets penalised, you’re in trouble too. Alt attributes are the text alternatives to your image which will appear if …

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Use Link Baiting To Get More Clicks from the SERPS

When SEO isn’t done right it can be the cause of wasted time, money and a lot of frustration for many businesses. They might be ranking well for some keywords, but those keywords aren’t actually bringing in qualified traffic, leads or buyers. A mobile strategy is not simply …

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More about the pros and cons of curated content

The reason social is such a natural extension of search is that it adds both relevancy and authority. Think about this: According to Nielsen research, 92% of consumers worldwide trust recommendations from friends and family more than any form of advertising. This is up from 74% in 2007. Keyword Research …

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Help create content (that builds links)

Build a unique contact page for each location that you operate and mark up your location information in Schema.org. Use an online tool to help you come up with more keyword and topic ideas, based on some of your preliminary ideas. The activity generated by social media suggests that …

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On-page factors

Your page title should be naturally descriptive and contain the right keywords. Most SEOs place this near the top in terms of ranking power. It's also important to ensure the title is catchy because this tag is what Google often shows in the search results. This means make it click-worthy …

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Press Releases and Backlinks

Some sites have the same URL for both desktop and mobile content, but change their format according to User-agent. In other words, both mobile users and desktop users access the same URL (i.e. no redirects), but the content/format changes slightly according to the User-agent. Getting the technical details …

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Don't Forget: Content and Links Are Key

Once the Search Engines crawls the web and comes across the new pages, it then indexes or stores the information in its giant database categorically, to be retrieved later when any search query related to it comes up. These giant database storage facilities is capable of processing large amount of …

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Low Word Count

Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches Don’t use hidden text or links on your website to …

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Optimize Your Contact Us Page

Doorway pages are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase. In many cases, doorway pages are written to rank for a particular phrase and then funnel users to a single destination. Instead of creating content, a lot of websites should …

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Intent

Google has placed an increased onus on trust in recent times. If Google trusts your site, it means your site is more resilient and also tends to ranks better. It’s not enough these days to create a website then sit back and wait for your customers to find it …

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It’s when you don’t have enough leads that when the troubles start

Artificial intelligence will become more ubiquitous, so SEO specialists must grasp firsthand knowledge on machine learning and automation. Does having keywords in your domain URL benefit your search ranking? This topic has often been debated up and down the years. The consensus is that they are a ranking factor, albeit …

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SEO Remains Keyword Driven & LSI Keywords Are Important

Choosing a keyword-friendly domain name is crucial to the success of your SEO campaign. Search engines will index a domain name that is also part of the page title and website description faster than a domain name that bears no relation to the title of the site or content on …

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Exhibit altruistic behaviour to build trust

Google is constantly evolving to better understand the context and intent of user behaviour. Make sure you spend time optimizing the content on your website. Good website content is easy to read by visitors and consistent when compared against both the title and tags listed with the story. Otherwise, search …

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Important aspects of seo that are essential for a website

Content strategy and execution is a discipline in its own right. If you are looking to build a genuinely compelling brand experience shortcuts cannot be taken. Chances are, there are a number of sites that cover topic areas similar to yours. Opening up communication with these sites is usually beneficial …

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Powerful Link Building Strategies For Small Businesses

What if I was to tell you Google has a powerful collection of tools that tell you exactly how often they crawl your site, what they think it’s about, and even suggestions on things they have trouble with? And that you can have it? For free? You’d want …

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Collaborate and filter

SEO and content marketing are two different processes. You could describe the main difference like this: SEO is narrow and technical, while content marketing is broad and holistic. It will be hard to redirect your resources to mobile if your company has been completely entrenched in optimizing its desktop SEO …

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How the Google Hummingbird Update Changed Search

If you're a relatively new blog & would be willing to write a blog post for the sake of getting one solid, contextual link, then blog carnivals are a no brainer. Basically, blog carnivals are a blog community that writes about certain topics as a group. These posts then get linked …

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Link Building

There are some legitimate concerns about SEO for newcomers; it isn’t a strategy you can master quickly, nor is it guaranteed to pay off. A clear, direct URL is the best route to take in order to ensure that users know what they’re getting from your website and …

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Optimize for Yahoo, Bing, and Others

The reason you want natural, helpful, informative links is that you don’t want to have to constantly replace links ignored by the search engines and you don’t want to suffer from penalties and downgrades. Link acquisition should happen without anxiety. Understanding the current health of your website from …

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An interesting and useful copy is no longer enough

A breadcrumb is a row of internal links at the top or bottom of the page that allows visitors to quickly navigate back to a previous section or the root page. Many breadcrumbs have the most general page (usually the root page) as the first, left-most link and list the …

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Are you using Shared web hosting?

Search Engine Optimisation (SEO) is a key part of any digital marketing campaign and needs the right expertise to make it happen. Did you know Google uses around 200 ranking factors to rank websites? This may be a lot for SEOs to take in all at once. However, focusing on …

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