So many tools promise one-size-fits-all analytics insights; some purport to tell the future with predictive analytics. If you are not listed, your customers will struggle to find you and you will be missing out on a lot of business while your competitors reap all the benefits. Links contain valuable information …

Google does this every two or three days. Invisible to visitors but visible to search engines, meta keyword tags are coded into a page to indicate a page's main keywords. If not, now is the time to do so. Content is key for SEO so working alongside your content department …

Link building has always been an important aspect of local SEO. It is only through links that search engines crawl your website. Getting links from authoritative domains and local resources (local newspapers, publications, magazines etc) would work wonders for your business. Link building refers to building credibility on your website …

When users come back, this means more traffic and clicks, which means more opportunities to sell ad space, increase revenue, and expand the business. Because mobile devices are at peak popularity and geographic indicators are in practically every online-enabled device, almost every modern user search becomes a local search by …

It uses this information to get a better understanding of your personal needs, and as long as you're logged into your account, it can pull this information to personalize your search results. In a sense, you can consider brand mentions to be a milder form of external links. The investment …

Create a page called "Sitemap" and list all the pages on your site you want Google to index, separated into categories and subcategories as appropriate, to provide hints to bots as to how your links interact with one another. Ultimately the best tip is to be sure that this is …

Whether you are a fresh-faced SEO newbie just starting to learn the ropes, or an SEO veteran who can recite the ins and outs of every Google update ever, SEO is a complex subject. Domain authority growth is an indication that you're building positive momentum with the number and diversity …

It's also important to space your efforts out. A claim of superiority based on a product's specific attribute or benefit with the intent of preventing the competition from making the same or a similar statement is a preemptive message. The more quality, authoritative links you have pointing back to your …

The active approach allows you to update the URL structures and hierarchies on your site using an on-site site map. If you don't, your SEO services landing page will quickly get buried by the seasoned pros. Today there is a plenty of social media resources where you can build a …

Specifically, that's a URL that Google's bots can easily reach and crawl. Other than being great engagement drivers, visually compelling info-graphics earn high quality editorial links from high quality, relevant sites. But there are two possible discrepancies that could be interfering with your content campaign's success: first, it could be …

Nonetheless, it certainly can't hurt. Either way, the update may be improved upon with subsequent iterations over time. You can write the emails on your own, or you can set up an automated service. It uses a separate series of ranking criteria, and formulates different sets of results based on …

Generally you should only use lowercase letters in URLs. For one thing, machines are unreliable when it comes to finding effective keywords. Today, its capacity for personalization has evolved to such a sophisticated degree, most of us don't even realize what's happening in the background. To achieve long-term SEO results …

Most webmasters believe Google crawls their website in one go and will continue until everything's crawled. You have complete control over anchor text on your own website, and you should use it to your advantage. But you don't really have control over what text people use on other websites. Again …

Repeat your keyword phrase several times throughout the page-once or twice in the opening and closing paragraphs, and two to four more times throughout the remaining content. SEO is about having the right knowledge, applying proven techniques, experimenting with new ones, and letting the search engine do the rest. Try …

Getting your content out there and shared generously should be your goal. Make sure the content is better than what already is ranking for your keywords; provide unique value and a fresh perspective on the topic. Consider your exposure options for your content, and get your content out to as …

That goes for every website, but it can work wonders for local businesses. Instead, you should consider it an investment. If that's the case, your publisher will have clear grounds to remove the link, and if they don't, you could end up facing a Google penalty. There are some directories …

Only through adaptation, adjustment, and refinement are you going to find a strategy and a rhythm that works for your brand. But even if you're not, it's a near impossibility that you haven't visited a website on either your phone or tablet today. Remember, the more you engage visitors on …

Knowledge of an industry is very useful, but so is knowledge of platforms. In psychology, the concept of spontaneous trait transference posits that when a comparative advertisement criticizes the competition's brand based on a particular attribute, it may lead viewers to also attribute the deficiency to the promoted brand. You …

Users on your site should be able to navigate from a general page (like the homepage) to pages focused on specific content. Add text-based links between pages to make it simple and easy to go from one page to another. You can use a range of different tools, including Copyscape …

For example, at the end of your piece, you could say something like "like what you read? Making use of the assets your business has will be a hook for getting attention - building links is much easier when you have content worth linking to. One of the latest Google algorithm …

The sum total of these links, as they exist today, is your backlink profile (or simply, link profile). There are umpteen factors colliding in the search results you see, including location, device used, sessions you're logged into, if you are walking while searching on a phone or standing still, and …

While we've spent a lot of time going over the planning and creativity aspects of online marketing, what may be less clear is how to carry out the more technical aspects of online marketing such as search engine optimization. A strong name featuring a well-designed logo helps consumers remember brands …

The behavioral response model displayed in Figure 6.4 illustrates the ways fear works in advertising. Another thing I?m doing currently is recording videos daily, then creating written content from those ideas. Stop marketing to audiences and instead market to customers at scale. For example, if you include a …

Depending on your organization and your level of expertise, this could be a challenge if you are employing SEO and SEM at the same time. You must use all the words that are relevant to the user's question, and what he or she (and a search engine) should expect to …

A good meta description will typically contain two full sentences. On mobile devices, the average page loading time is more than 10 seconds, with an average of nearly 5. Here's what we mean: Consider your list of target keywords and the intent behind each of them. Backlinks are hyperlinks that …

But this is a challenge because social sites can pop up and grow to tens of millions within months. Although it can't compare to the work of an experienced SEO agency, Screaming Frog is a great option. If you do nothing else, installing analytics software is the one SEO tip …

This effect compounds with every mention. Since SEO is not the same for every client, get to know how a particular company will help you with your SEO objectives before hiring one. You should target to leverage advanced animated infographics. Personal brands will allow you to characterize various writers on …

A meta description is the short paragraph of text (snippet of information) under the URL which is used as a preview in the search results. Only links from quality and trusted websites that attract a high amount of traffic can have a serious and good impact on your website's rankings …

Google Penguin, equally recognizable, offered a similar quality update for links, rather than content. Links move rankings, not just for an individual page but for all pages across your domain. This varies from vendor to vendor, so make sure to read the fine print. and Nebo Agency.

How to focus …

The best distinction is the alternate in wording. Unlimited information, Unlimited Communication and Connection! With the help of online marketing and design experts, and a little patience, your website is sure to be bombarded with mobile traffic the world over. If you're trying to build backlinks by pushing sponsored content …

Keep meta descriptions short and grabby you have right around 160 characters to convince searchers that this is the post they want. Unfortunately, the amount of space on SERPs is remaining the same despite this increase. Now that you know all the deadly SEO mistakes, try to put conscious effort …

Run multiple PPC ads with broad lists and varied ad copy. But should that be your main focus right now? What SEO practitioners are missing is the fact that a highly-ranking search result that does not engage offers no value. Knowing the theory and doing the necessary work is not …

It's important to remember that your blog should be written for your intended audience, so make sure that the content is somehow relevant and the keywords fit in seamlessly. Before you start investing loads of time and money into content and link building campaigns, focus on the foundational elements. Ideally …

Setting goals enhances the probability that social media marketing investments will succeed. Google wants to help its users find what they're looking for as quickly as possible to provide the best user experience. But, in order to understand what your prospects are searching for, you must first consult your buyer …

If a majority of your content's traffic is coming from Facebook, post more of your content on your Facebook page. Content creation is the most legitimate and authentic way to expedite your SEO efforts as a startup enterprise. When done right, content marketing leverages your website against the competition and …

In other words, Google has to be able to visit the URL and look at the page content to start to understand what that page is about. Understanding this, work to perfect your strategy in a way that is most beneficial for your customers, including more SEO tactics than just …

Delivering search results that meet user intent (informational, shopping, navigational). You should also be looking for niche relevant profile opportunities. Is there a prominent industry community that you can get a link from via a profile? If so, these usually go further than general opportunities that would make sense for …

Initially, your page rankings could be in a state of flux. Like with starting from scratch, if you pay more than what your needed services are actually worth, you'll wind up with a negative (or at least a diminished) ROI. The scale and pacing of your operation is important to …

It's important to quickly address reputation management because as part of the evaluation process Google will analyze what other people say about your website. Placing ads in front of potential customers has traditionally been one of the easiest ways to introduce your product to the world, but things have changed …

Unfortunately, the descriptor of it being "user friendly" isn't entirely accurate. The message arrives from the sender's e-mail address, not yours, making recipi- ents more likely to open it. Internal linking is a really effective SEO technique - it helps search engines identify new pages on your website and indicates what …