Tell me more about javascript

There are some techniques that you can employ, right now, to really start your SEO campaign off on the right foot. It just that they must be the right kind of votes. Trends adjusts search data to make comparisons between terms easier. Each data point is divided by the total …

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Beginner's guide to splogs

A cognitive message strategy advertisement influences the person's beliefs and/or knowledge structure by suggesting one of a variety of potential product benefits. Here is a fun fact about info-graphics: if they are compelling enough, and highly relevant to a subject, other bloggers in your niche will link back to …

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Interesting bread crumbs tactics that can help your business grow

E-A-T, which stands for Expertise, Authoritativeness, and Trustworthiness, is the framework that Google raters use to assess content creators, webpages, and websites as a whole. Google Trends provide clean and reliable results for the popularity of keywords and phrases. A logo should complement the brand name and not overpower it …

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Little nuances add up when it comes to SEO success

Ideally, every single paragraph should have its own main idea or main subject which you can address (this is where the summary you've just written comes in really useful!). Understanding how to spot growth opportunities takes a keen eye and a taste for adventure. Recognizing quickly what's working and what's …

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Reasons that people rely on long tail search

We can no longer just game the system by creating low-quality links. The extent of your involvement with regional search engines will depend entirely on your target audience. Many specialized SEO tools can help you determine the popularity and the competitiveness of your possible keywords and can help improve your …

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Measuring Content Quality and User Engagement

Whilst typing out a query has been the traditional way of accessing a search engine, with mobile devices and the constant increases in hands-free technology, this is no longer necessarily the case. Although title tags and meta descriptions have been known on-page SEO factors for years, they're often neglected in …

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Tactics around user generated content

They do offer the advantage of accounting for the type of industry and product in the model. Most companies use SEO to increase website traffic, which in turn, increases revenue. In many cases, the higher you are on page one the more traffic you will receive. The farther down your …

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Tell me more about canonical URLs

Search traffic is among the best quality available on the Web, primarily because a search user has expressed a specific goal through her query, and when this matches a product or brand the web store carries, conversion rates are often extremely high While Google considers deliberate link building unnatural and …

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Why have web crawlers got such a reputation?

You can't just aim for clicks with your organic SEO efforts - you need to make sure that all your efforts results in conversions (including contact requests, phone calls, store visits) and eCommerce sales. Each time a website links to your website using only your URL address (example: http://www.seocompany …

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Why is Social Media important for Local Businesses?

The way you organize a site architecture, and its navigation is crucial for both SEO and your visitors. Search engines go through a link structure to find and index pages. If your site is structured well, all the pages and subpages will be easily found and indexed by search engine …

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Cracking the non reciprocal links code

Search engines like aged domains, and give them more authority over newer sites. Don't rely on the tips you read from unknown sources. If somebody discovers the secret to rank first on Google for competitive keywords, it's very unlikely that they will share it with strangers. If so, you probably …

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Keyword splitting

The Internet is a complex place that houses billions of websites, documents, apps, you name it, and search engines help link all the information together like a giant spider web - everything's connected! Standard SEO advice is to keep the site architecture as flat as possible, to minimize clicks from the …

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How to reinvent SERPs without looking like an amateur

Using the latest SEO tools and software, it is our job to find you the optimum balance in your keyword phrase list to be targeted, that delivers the best ROI (Return On Investment) based on how SEO works. The view that the brand represents a good value also creates this …

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The steps needed for putting scraping into action

The search industry is constantly innovating, and it might seem overwhelming for marketers with limited time and resources to try and keep on top of developments. Marketing experts utilize three models of the information search process: attitudes, values, and cognitive mapping. Consumers seeing an advertisement in a different medium are …

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Natural language processing using hits

Marketers identify consumer and business-to-business segments in many ways. The clickable text for a link is another place to use keywords, and to help guide the user to their destination. As a result, Google respects good anchor text. Check to see that your website doesn't have the following issues: If …

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Is there a further shift towards user focussed factors?

Even more important is for the custom software to make architectural provisions to allow for proper SEO. Many forces impact marketing communications. Similar to page titles, it's unhelpful for users to see duplicate page descriptions in search results and when many pages share the same description that description is less …

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Search engine health checks should look at quality

Clicking on a link text redirects you to a destination address which is stored in the HTML code as an attribute. A well-thought-out keyword strategy is one of the most important in this regard. The right keywords will help you attract highly targeted traffic and leave out the tyre-kickers. If …

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Don't forget backlinks

Old-school SEO focused on keywords. New-school SEO focuses on high click-through rates, "long clicks", freshness, and amplification...which are all signals that users are successfully finding the answers they're looking for in your content. Additionally, you can pay to have your website ranked above organic results in search result pages …

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Think like a human not a robot when it comes to forums

Content creation and distribution is essential for SEO. Content is about much more than what's on your website. It's necessary to build your online real estate and create content that will improve visibility across the web. An SEO campaign without content is severely limited. The fourth pathway, social spider-webbing, takes …

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Layout, formatting and bread crumbs combine to make great SEO

Introducing deviations could be counterproductive and could hinder (or confuse) the benefits of other work. Websites can benefit from mixing evergreen content with their fresh posts and pages. Marketers will often ignore (or confuse) SEO in favor of (PPC) SEM, but by doing so they are ignoring great opportunities. The …

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Make URLs the focal point of your marketing efforts

As more content becomes available on every subject, searchers no longer have to query using pivotal root keywords, like running shoes, any more. Chances are good your site already has some evergreen articles, whether you intended to make them evergreen or not. Backlinks are the foundation of Google's algorithm for …

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One element of your strategy should look at social media

Search queries are an average of three words long, and more than 25 percent are only a single word. The structure of your URL can affect both your page's ranking, but also the user experience. Is the page load time excessive? Too long a load time may slow down crawling …

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Things your competitors know about web crawlers

Don’t forget to tell Google your site is mobile-proof. You can add a viewport declaration – if you’re using responsive design – or a Vary header when using dynamic serving. If you own or control the content of all the sites displaying the same duplicate content, then you should either …

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Targetting the wrong keywords

Within the space of 3 years, it has become significantly easier to find businesses, stores or items nearby, creating a shift in user’s intent and search behavior. Users no longer have to include their location in search queries, such as inputting “coffee shops in Queens” into Google. Write about …

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Aligning your goals in relation to link bait

Mobile content should be short, useful, interesting, and easy to navigate. Build a list of other niche blogs in your field. Start commenting on their blogs with insightful comments, and then reach out to them and ask if you can write one guest post for them. If they accept, write …

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Here's what industry insiders think about organic links

The focus on the right audience and the right content brings an understanding of the content that they’re more likely to consume. Contrary to popular belief, linking out to relevant external websites does not directly impact your search rankings. Make it as easy as possible for users to go …

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Write the right guest posts for the right sites

Technical search engine optimization consists of making various internal changes to a website to make it more visible in search engines. More visibility means more credibility and better positioning in search engine results pages. Done properly, SEO brings more targeted traffic to your website. What SMEs haven’t realised yet …

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