Lessons I've learned from blogs

If your site is regularly updated it shows Google the site is still active, kept up to date and worth them directing people to. Having a news section or blog on your site is an easy way to do this. Website crawl-ability and making a website searchable goes beyond making …

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Never underestimate the influence of SEO

WordPress is one of the best-loved platforms out there because it’s really intuitive and can be integrated into a custom CMS. Plus, it has plenty of handy plugins to help with blog optimisation, such as Yoast, which assesses the SEO-friendliness of a blog post and gives you actionable advice …

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Combine responsive design and citations for Supercharged SEO

SEO’s journey to a technicality driven practice of giving priority to the subject-matter elucidates how content marketing fits the bill. As the web is becoming more interactive and conversational, content marketing will see bigger duties resting on its shoulder in the future. SEO works by a search engine, such …

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The steps needed for putting SEO campaigns into action

For example, content that can be found on articlesbase.com and ezinearticles.com could reach well over 500 words, but still fail to add any value to its readers. URLs and links are building blocks of a website, therefore, ensure that they are consistent and are search engine friendly. Pages …

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More importance is given to reporting

You should note that an inadvertent leak of sections of the Google algorithm onto the web revealed that Google tracks a variable called timedout-queries_total, suggesting that the number of timeouts is itself also a factor in ranking. aying heed upon Keyword Frequency, Keyword Weight, Keyword Proximity, Keyword Prominence, Keyword Placement …

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The most important part of SEO is backlink indexing

Think about what happens when you type a query into a search engine. The results you get back are simply a series of page titles and descriptions. Write proper page titles. Not overly optimized titles targeting a gazillion keywords. No. Proper, one sentence titles that contain your brand name and …

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Accelerated Mobile Pages (AMP)

Similar to your title tags, meta descriptions are a simple, but highly effective way to improve your SEO. Meta descriptions are used to generate the small paragraph of text that appears below a page’s title in the search results. The key to a successful list post is no more …

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Planning the Takeover

The seminal idea behind Google’s ranking technology makes it clear that inbound links are the primary vehicle by which Google discovers new pages and websites on the Internet, and they’re the primary way Google assesses the credibility of a given website. Many specialized SEO tools can help you …

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Increase the likelihood of visitors to your site returning again

Always research before you buy any SEO software because the search engine Algorithms are constantly changing thereby improving their search technologies to provide the most relevant results for their users. SEO tools for Google, MSN and Yahoo are numerous. Use an online tool to help you come up with more …

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Target Specific, Longtail Keywords

The key is to use SEO and content marketing together. Yes, SEO requires a lot of content, but that doesn’t mean you should pin all your hopes on that single aspect of online marketing. We want to come at this from all angles. SEO’s need to have the …

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Stick To Either www or non-www Domain

Keyword research is a critical component of SEO. What search terms do people use when searching for products or services similar to yours? How do those terms match up with your site hierarchy? Google is showing Context is King when it comes to indexing people in Google's Index. I would …

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Build a dashboard in Google Analytics

Webpages on HTTPS had positive correlation with higher rankings. Allow visitors to your site to social bookmark it for later, by providing your visitors this option, you are helping create links that will raise you in search engine ranks. Not only that, but you can find free widgets that can …

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Actively seeking links can and should penalize your website

Google aims to ensure organic search engine marketing be a significant investment in time and budget for businesses. The days of hiring freelancers to create hundreds of small keyword-stuffed articles are over. Website owners all want their content to be placed at the top of page one of search results …

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Navigation affects traffic

As we all know, Google change their algorithm 500+ times a year, and these are the small tweaks to make user experience and results better, and these are largely unconfirmed. Then come the larger, more drastic algorithmic changes that sometimes cause a stir in the SEO industry, mainly due client …

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Interlink your web pages

Adding a single search bar to the top of a website, one which shows up on every page throughout that website, is a good way to allow users to search through a website for whatever particular content they want, whenever the urge to search hits them. To “optimize” for a …

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Check what’s happening in your streams

So most people don’t have the time to get up to speed on all of the shifting trends, the technical aspects, and make sure their website is running perfectly for SEO like a finely tuned machine. We all know that search engines have been trying for years to decrease …

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What does a good Backlink Profile look like?

Website owners all want their content to be placed at the top of page one of search results. This is because very few website searches ever go beyond page one of results. In 2012, Google began to penalise any site found with bad backlinks and alongside this, it can ban …

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Essential indexes for your links

Content needs to play a part in search engine strategy, too. The use of content on a website is powerful because it impacts search engine results while forming relationships with audiences. Assessing which keywords to go after first is a crucial second step in your keyword research. This is difficult …

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Try, test, repeat

Inbound links can come from your own website (linking from one page to another) or other web properties you control. If you want to rank in Google you have to make sure that you’re using the right keywords for every page. One of the biggest mistakes I frequently encounter …

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Focus more on Brand building

One task the search engines face is judging the value of content. Although evaluating how the community responds to a piece of content using link analysis is part of the process, the search engines can also draw some conclusions based on what they see on the page. Generally speaking where …

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Generate Interest and Give Information

Don ’t keyword stuff – write naturally using synonyms, relevant terms and lots of nouns Build a brand and focus on consistent quality. The navigation should help the user browse the pages without problems. From the menu structure to the link structure and the page’s design, even a slight detail …

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The goal for your pages

It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. Audit your site using tools such as Google’s PageSpeed Insights or Pingdom’s speed test to quickly compile a list of options to help give your site a …

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Audit of your existing keywords

Buying backlinks can and does work, however, there’s a substantial risk involved if you buy low quality ones and/or from people who openly sell them. If their website gets penalised, you’re in trouble too. Like it or not, your business’s Google rankings can have a huge …

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Identify who are the main influencers in your industry

Keyword relevancy and placement is far more important than frequency. Your keyword or key phrase should appear in the first 100 words of your page, if not the first sentence. If you’re familiar with SEO, you’ll already know the importance of keyword research – it ensures that you’re …

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Do you run A/B testing on a regular basis?

Create a website that people love! Search engines were created to measure different signals across the Web so they could find out which websites people like most. Play right into their hands by making those signals real and not artificial! If there was one thing that we could get across …

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The Role of Anchor Text

As SEOs we always want to understand the impact of site changes. Yet analyzing the data is challenging, especially in an enterprise environment with frequent site pushes and page updates. One of the biggest challenges is tracking when the change happened, what exactly was the change and what other changes …

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Competitor Analysis and Opportunity Identification

Search engines don’t like familiar or generic content. Meta search engines are search engines that aggregate results from multiple search engines and present them to the user. Use your website to communicate your value proposition and your general marketing messages (known as “high-level messages”). If there is one page …

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