Integration of media platforms

Equity helps to fight the brand parity problem. Having a sitemap for your website plays a crucial role in SEO. It helps Google easily crawl your pages and index your website. One of the biggest movements in the industry, at the moment, is the idea of 10x content. Mobile SEO …

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Top trends in LSI to watch

A great way to incorporate all those valuable local keywords into your website is to create valuable content. Fresh, unique content has great SEO benefits, but it will also help to establish you as a reputable, reliable and knowledgeable business. Plus, you can use it for link-building efforts and share …

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Latest developments in web crawlers

Conversion is a cost-effective, direct method of improving revenue. Corporate communications like public relations, social media, and email also fall under the SEO umbrella. This is a powerful association that your product is so popular people don’t want to see any other search results. You should also make sure …

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Self-publishing Parasite SEO based purely on plugins

The biggest SEO mistake you can make during a website redesign is to not think about SEO until it’s too late. If you don’t have SEO in mind from the initial strategy session, you’re going to lose what you took so much time and effort to build …

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Provide Information about the Domain

Be wary of promises to get you links from dozens or hundreds of websites. Many such links are considered “bad neighborhood” links by the search engines and you can get penalized for associating with them. Although it’s pretty slow-going, it’s best to hand-select relevant and quality websites and …

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I urge you to think about widgets

Therefore, appearing at the top of the search engine results page is naturally becoming more important to many companies. All internal links on your website should be valid and working. Your analytic tools can be used to find the keywords people search for that lead them to your website. The …

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Make a good use of keywords

Is there ample feedback? Just typing in an incomplete search term will result in a whole lot of unnecessary results which might not be what you are looking for. Content is written in a manner that helps Google and other search engines find and identify it as being relevant to …

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Search marketing implications related to html

For the SEO pros who want to keep careful and easy track of no follow links, there are many extensions available to download for Chrome and Firefox that automatically highlight no follow or do follow links on the pages you visit. All sites have a home or "root" page, which …

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Losing Focus on SEO

You may have read on SEO forums that keyword-rich domain names are a waste of time, that users see them as spammy, and that brand presence is more important. As usual, there is some truth in all these arguments, but recognize that if you choose to follow this advice, you …

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Fun with social media for now

Perhaps one of the more common and well know practices for a website to be ranked in Google and other Search Engines. Google Panda and Penguin stopped keyword stuffing in its tracks making it not just not ideal but counter productive. The cleaner the code on your website, the faster …

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Taboos about webmaster tools that you should know

URL parameters are special codes added to a site’s address immediately after the question mark. The parameters are used to follow marketing campaigns, session IDs, and languages among others. They are often called query strings. You can do this by installing User Agent Switcher for Firefox and changing your …

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Find a simple guide to ROI and read up about it

Did you know Google uses around 200 ranking factors to rank websites? This may be a lot for SEOs to take in all at once. However, focusing on links is still best practice. Trend spotters are habitual line steppers. If you can, try to get in touch with the website …

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Analyse your existing rankings

One approach is to add the “noindex,nofollow” meta robots or X-robots tag, remove the entire site from search engines’ indexes via Webmaster Tools, and then add a “Disallow: /” command in the /robots.txt file once the content has been removed from the index. Somewhere, amongst the responsive web design …

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I bet you didn't know this about reporting

SEO stands for Search Engine Optimization. Domain Authority is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs) based on its backlink profile. A Domain Authority score ranges from one to 100, with higher scores corresponding to …

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Useful tips from experts in anchor text

aying heed upon Keyword Frequency, Keyword Weight, Keyword Proximity, Keyword Prominence, Keyword Placement, etc. is important for optimizing Keywords. Hreflang for example. A high-quality page (naturally written) will, by contrast, typically be full of words semantically related to the main search term used. Make sure that your web page URLs …

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Can bread crumbs really make a difference?

Right now, if you’re an SEO specialist, you would want to have anything and everything you can get your hands on in order for you to rank – and rank well. Whether you should go after long tail keywords, which are specific and consist of multiple words, or after head …

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How do you feel about social media now?

How do your competitors rank? Pick out a keyword for which you want to optimize your site. Check out the top 20 search results: Are your competitors somewhere in there? What is your ranking for this keyword? This information should help you to find a good niche for you and …

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Lets look at our approach to link research

Once visitors are on your site, an important goal is to keep them on your site. You don’t want your visitors immediately bouncing back to Google once they have read something on your site. With content being king, SEO may as well be queen. They both play an integral …

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Education is the best legacy when it comes to web 2.0

When it comes to word count, you need to understand that it is quite tiresome to read long articles on mobile devices, especially on smartphones. Incorporating relevance and trustworthiness into your link building strategy is an essential part of your ranking efforts. Search engine optimization has significantly changed in recent …

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Adopt a customer centric view of landing pages

The biggest challenge with SEO is that it’s ambiguous territory—but you shouldn’t let the uncertainty get the best of you. Understand that almost every marketer is exactly where you are now. Everyone’s trying to figure out SEO’s ‘hidden secrets’ with little direction. If you're trying …

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Getting websites listed on search engines

The Google Webmaster Tool is a handy set of utilities that allows you to see your website or blog from Google’s perspective. If you use this tool, you can learn your average position on search engine results pages, which keywords your blog is ranked for, how many people are …

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Don;t leave shady backlinks in place

If you are going to use freelancers, beware of duplicate content. Always make sure to check the content that you get by searching for the content on Google, Yahoo, and MSN. The meta description is what appears as the description of a blog post in search engine results. This is …

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Obtain Quality Links

Paid links are another no-no, whether another site linking to yours, or on your site linking to another site (except for banner ads and ad networks like AdSense). Quality and visibility. This is truly the great secret to SEO and content. Links back to your site from elsewhere online are …

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SEO Makes Dollars & Sense

Structured data, sometimes referred to as schema markup, are codes which are added to websites to provide search engines with in-depth information about your products, your business offering, prices of your products, location-based offerings and much more. Unlike some aspects of the mysterious Quality Score “secret sauce,” we know that …

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Take a quick look over old articles

If nobody has heard of your brand or company name (and it’s not part of the important keyword phrases) put it at the end of the title tag. Billions of searches are performed each month. Knowing how users search and choose results will help you create a strategy that …

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AMP designs will have a ton of leverage in the mobile SERPs

Search engines are invested in providing users a great mobile experience. Generally speaking, backlinks are considered to be a “vote” of confidence for the content that’s being linked to on your domain from outside sources. It is worth noting that when it comes to link building, it is very …

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Make your content much more linkable and much more likable

Keywords must be used at least three to four times in the page text. The upper limit depends on the overall page size – the larger the page, the more keyword repetitions can be made. Keyword phrases (word combinations consisting of several keywords) are worth a separate mention. The best seo …

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Create local search accounts

You can stop improving certain pages, but the site as a whole can always be improved. When you’re looking at a competitor’s web page source code, you’ll see the tag near the top of the page, along with a bunch of <meta> tags used to describe the page …</meta>

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Be sure you've considered every possible angle

Title tags and meta descriptions are important elements of your website’s content. The title tag and the meta description tags should include keywords relevant to the content of the web page they describe. This helps Search Engines understand what the page is about and index your web pages accordingly …

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Link building – the definitive guide

If you optimize your meta descriptions with clear and attractive extracts on what potential visitors can find on your site, it becomes easier for them to see if the information they’re looking for is on that page. Writing is hard enough when you have to write 500 word blog …

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SEO page title best practice

An organic search strategy that involves a dedicated consumer focused approach is highly recommended. This entails total brand presence and not just keywords, understanding customer behavior, consumption preferences, needs and conversion paths. Term weighting refers to the importance of a particular search term to the query. The idea is to …

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Make it scannable

Google doesn ’t want a website owner to be able to artificially climb its SERPs. Rather, Google wants websites to climb the ranks only when they are genuinely valuable and popular with the audience. It wants to see natural, organic links that you haven’t paid for and it wants …

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Make sure your titles are concise and compelling

Use your keywords in the meta-tags, web page title, sub-headers and web content. Make your web content unique. A keyword density of 1-3% and word count of more than 400 words is ideal for on-page optimization. Create a sitemap page to make search engines spiders love your web pages. This …

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