Using landing pages strategies like the pros

After all, the machine learning algorithm is designed to provide the user with optimal results. There are many other ways to repurpose your existing content. For example, a caching and file minification plugin like W3 Total Cache (for WordPress) can be useful. Backlinks can be confusing for many as they …

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Having fun with user generated content

Guerrilla marketing requires an aggressive, grassroots approach to marketing. Having a domain name that makes sense is one of the most basic and obvious ways you can help to boost your website's SEO. When deciding on a name for your domain, you must make sure it is relevant to your …

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The professional approach to CTR

It might be more geographically diverse, wealthier, older, younger, more educated, more motivated by price than features, or vice versa. Fortunately, with a bit of digging-and the help of this guide-you should be able to uncover at least a few of the issues plaguing your link building campaign. If you …

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Reasons why marketers love duplication

Onsite sitemaps are a link on your main site that contain a structured layout of all your existing pages. When someone attempts to access a page that no longer exists, it's called a 404 error, and they can crop up for a number of reasons. If you don't know your …

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Guest posting.

What resulted was that Google effectively turned SEO practices on its head. I'm happy to share some ways to work more of them into your content strategy. It documents the steps and activities that are required to get better rankings for a particular site. Budgets for online advertising have steadily …

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Quality over quantity when it comes to bounce rates

when writing for the internet, break up your paragraphs as often as possible. Lots of white space makes reading text on mobile phones a heck of a lot easier (more than half of most websites' traffic comes from mobile), and clearly formatted articles are used as a Google ranking signal …

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Can I use serps to help index my site?

The proper meta tags include your title tag, description tag, keywords tag, and robots tag. This directly improve prospects a business' online prospects!If you are a business owner who is looking for this type of improvement for your websites potential, then you don't have to worry about all the …

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Provide an analysis section to help with mobile search

Search engines mine the Web, extract the content, assign value and relevance to each page, and then return and rank those pages for each query. So now you need to narrow down your list to find keywords that are actually going to deliver results. You know that you build a …

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Search engines are machines that follow ruthless logic

Mobile apps like Flipboard or CNN make it easy to consume information broadly and quickly. But low quality backlinks can actually have a detrimental effect on your SEO, lowering your authority and earning manual penalties that can seriously compromise your inbound traffic. When it comes to growing your business online …

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Propagation of relevance using page impressions

The two commodities that are exchanged are unique content and backlinks. Ask any professional SEO what they think of keyword stuffing as a strategy and they'll tell you it's obsolete, useless, or actively harmful for your brand. Evaluating these factors, we can come up with a short list of basic …

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Severity and Vulnerability

The key benefit of this is the rapid build of rank and domain authority; taking all these actions quickly and uniformly over the course of as little as two months can have a substantial impact on your long-term rank. Sometimes, this is a startup doing SEO looking to make a …

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How does Duck Duck Go deal with bread crumbs

Many websites remain invisible to search engines because of incorrect SEO and are missing out on great opportunities. Here are some examples of tools I use on a regular basis. If your site takes more than a few seconds to load, they'll probably abandon it almost immediately. You need to …

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Questions to ask about meta tags

In semantic search, this can actually work against you. We live in a glorious, data-driven digital age where we can track pretty much any kind of user behavior, but we're not in the market for data-we're in the market for insights. Rebuilding or revitalizing the brand's image then becomes difficult …

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Mobile-First Indexing: Fix issues around offsite SEO

This would lead to a reverberating effect, theoretically giving preference to links that still exist but also taking former links into consideration. You can find terms that are driving traffic to your competitors with a tool like Ahrefs, or SEMRush and create similar but more in-depth and quality content for …

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Quick tips regarding landing pages

Remember to not fragment your paragraph too much otherwise, it will automatically difficult to understand the overall point of the post. How effective this SEO technique is will vary depending on your type of business. Making URLs short, readable and keyword-subject-rich is a simple way to make the most of …

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Ridiculous rules about link exchanges

By creating the best user experience, your website is more likely to get more traffic from Google. For homepages, you don't need to worry about this; focus instead on creating a high-converting design that drives users to the pages you want them to visit (such as product or service pages …

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A few words on keyword stuffing

Setting the value of the rel attribute of a link to nofollow will tell Google that certain links on your site shouldn't be followed or pass your page's reputation to the pages linked to. Nofollowing a link is adding rel=nofollow inside of the link's anchor tag. There area ways …

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Quality over quantity when it comes to site submissions

An example of a dynamic structure could include some standard text in all product page tags but with the specific name of the product populated from the database. An SEO audit can look at this to ensure your website brings in more customers and fewer visitors. It uses the number …

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How to learn about analysis in a few hours

You can't imagine optimizing your site for engagement (or for anything, for that matter) without using Google Analytics. As we all know, Google change their algorithm 500+ times a year, and these are the small tweaks to make user experience and results better, and these are largely unconfirmed. Then come …

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At last - revealed: the secret to quality

Check the hosting and registration information of any website by doing a Whois lookup. After Google's Pigeon update, the scope and environment for local SEO has changed dramatically. They may not know your material was written specifically for SEO, but they'll know it wasn't written for them because it doesn't …

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Less is always better when it comes to ROI

You should also consider how much traffic the publication gets-after all, links are just as valuable for generating referral traffic as they are for improving rankings. Depending on your selected hosting options, you can be severely limited in what you can do with your site, or you can have absolute …

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Enthusiastic about inbound links

Longer domain names can be more specific (or relevant when appearing in search results). Broad-based objectives are goals that are stated apart from the supporting details necessary to achieve the goal. User experience is critical to SEO, so it may be a good idea to test how it affects the …

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Mobile-First Indexing: Fix issues around backlink

In the race to get as many high quality backlinks as possible, many marketers and webmasters forget about Wikipedia. It's definitely one of the most overlooked opportunities when it comes to building a strong backlink profile for your site. Since 2010, Google has announced that it also takes site speed …

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Focus on performance, user experience, and authority sites

In order for backlink checkers to exist, the entire web (i.e. billions of pages) has to be crawled, regularly re-crawled and stored in a monstrous database. The costs and challenges associated with doing this are HUGE. Among many factors that a search engine considers to rank the website, a …

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Lessons I learned about search queries

Search engines are not impressed by a vast vocabulary; they want you to be consistent throughout the article. Organic results can be lifted up with the combination of conversion and SEO plans. It can be a great idea to look for pages that mention your business, brand, products and more …

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Make your site easier to navigate by using scraping

As more dollars shift to online advertising, concerns have arisen about the impact of the ads. A 2016 WordStream survey found that 72 percent of people who searched online for something local visited a store within five miles. Write a good, high-quality blog post and reach out to other blogs …

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Define your goals with regards to cloaking

Whether you are a fresh-faced SEO newbie just starting to learn the ropes, or an SEO veteran who can recite the ins and outs of every Google update ever, SEO is a complex subject. Remember, there is no such thing as a one-size-fits-all solution when it comes to optimization strategies …

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Create an e-book or guide every two months

Search engines see millions of searches a day, and over a period of years, these data can be very valuable in determining likely intent. If you research your competitors, you will probably notice that they have some backlinks in common which you don't have yet. Well, if they managed to …

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The best advice I've listened to about reporting

A smaller company generally means a smaller budget. There have been many minor changes to the layout of Search Engine Results Pages. Local and more location-specific searches have become more commonplace - especially on mobile devices. The first step in optimising your site is to work out which keywords are going …

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The back story of link exchanges

That information alone will tell you a lot about what you need to do for your site. You should include a sitemap on your website that holds an index of all your web pages. This way search engines can find all of your pages and index them easily. You should …

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Make a good use of widgets

Your analytic tools can be used to find the keywords people search for that lead them to your website. The majority of these will be the shorter keywords but you can also find long tail keywords as well. These long tail keywords will likely be relevant to your website in …

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Short Story: The truth about link research

Good quality takes time to create. It takes time to implement. And it takes time for Google to acknowledge that quality. Choosing keywords should be your first step when constructing a site. You should have the keyword list available to incorporate into your site text before you start composing it …

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