Mobile-First Indexing: Fix issues around offsite SEO

This would lead to a reverberating effect, theoretically giving preference to links that still exist but also taking former links into consideration. You can find terms that are driving traffic to your competitors with a tool like Ahrefs, or SEMRush and create similar but more in-depth and quality content for …

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Quick tips regarding landing pages

Remember to not fragment your paragraph too much otherwise, it will automatically difficult to understand the overall point of the post. How effective this SEO technique is will vary depending on your type of business. Making URLs short, readable and keyword-subject-rich is a simple way to make the most of …

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Ridiculous rules about link exchanges

By creating the best user experience, your website is more likely to get more traffic from Google. For homepages, you don't need to worry about this; focus instead on creating a high-converting design that drives users to the pages you want them to visit (such as product or service pages …

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A few words on keyword stuffing

Setting the value of the rel attribute of a link to nofollow will tell Google that certain links on your site shouldn't be followed or pass your page's reputation to the pages linked to. Nofollowing a link is adding rel=nofollow inside of the link's anchor tag. There area ways …

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Quality over quantity when it comes to site submissions

An example of a dynamic structure could include some standard text in all product page tags but with the specific name of the product populated from the database. An SEO audit can look at this to ensure your website brings in more customers and fewer visitors. It uses the number …

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How to learn about analysis in a few hours

You can't imagine optimizing your site for engagement (or for anything, for that matter) without using Google Analytics. As we all know, Google change their algorithm 500+ times a year, and these are the small tweaks to make user experience and results better, and these are largely unconfirmed. Then come …

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At last - revealed: the secret to quality

Check the hosting and registration information of any website by doing a Whois lookup. After Google's Pigeon update, the scope and environment for local SEO has changed dramatically. They may not know your material was written specifically for SEO, but they'll know it wasn't written for them because it doesn't …

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Less is always better when it comes to ROI

You should also consider how much traffic the publication gets-after all, links are just as valuable for generating referral traffic as they are for improving rankings. Depending on your selected hosting options, you can be severely limited in what you can do with your site, or you can have absolute …

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Enthusiastic about inbound links

Longer domain names can be more specific (or relevant when appearing in search results). Broad-based objectives are goals that are stated apart from the supporting details necessary to achieve the goal. User experience is critical to SEO, so it may be a good idea to test how it affects the …

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Mobile-First Indexing: Fix issues around backlink

In the race to get as many high quality backlinks as possible, many marketers and webmasters forget about Wikipedia. It's definitely one of the most overlooked opportunities when it comes to building a strong backlink profile for your site. Since 2010, Google has announced that it also takes site speed …

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Focus on performance, user experience, and authority sites

In order for backlink checkers to exist, the entire web (i.e. billions of pages) has to be crawled, regularly re-crawled and stored in a monstrous database. The costs and challenges associated with doing this are HUGE. Among many factors that a search engine considers to rank the website, a …

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Lessons I learned about search queries

Search engines are not impressed by a vast vocabulary; they want you to be consistent throughout the article. Organic results can be lifted up with the combination of conversion and SEO plans. It can be a great idea to look for pages that mention your business, brand, products and more …

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Make your site easier to navigate by using scraping

As more dollars shift to online advertising, concerns have arisen about the impact of the ads. A 2016 WordStream survey found that 72 percent of people who searched online for something local visited a store within five miles. Write a good, high-quality blog post and reach out to other blogs …

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Define your goals with regards to cloaking

Whether you are a fresh-faced SEO newbie just starting to learn the ropes, or an SEO veteran who can recite the ins and outs of every Google update ever, SEO is a complex subject. Remember, there is no such thing as a one-size-fits-all solution when it comes to optimization strategies …

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Create an e-book or guide every two months

Search engines see millions of searches a day, and over a period of years, these data can be very valuable in determining likely intent. If you research your competitors, you will probably notice that they have some backlinks in common which you don't have yet. Well, if they managed to …

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The best advice I've listened to about reporting

A smaller company generally means a smaller budget. There have been many minor changes to the layout of Search Engine Results Pages. Local and more location-specific searches have become more commonplace - especially on mobile devices. The first step in optimising your site is to work out which keywords are going …

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The back story of link exchanges

That information alone will tell you a lot about what you need to do for your site. You should include a sitemap on your website that holds an index of all your web pages. This way search engines can find all of your pages and index them easily. You should …

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Make a good use of widgets

Your analytic tools can be used to find the keywords people search for that lead them to your website. The majority of these will be the shorter keywords but you can also find long tail keywords as well. These long tail keywords will likely be relevant to your website in …

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Short Story: The truth about link research

Good quality takes time to create. It takes time to implement. And it takes time for Google to acknowledge that quality. Choosing keywords should be your first step when constructing a site. You should have the keyword list available to incorporate into your site text before you start composing it …

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How we improved our rankings in two days

Today, the secret to SEO is no secret at all. It's common sense. Brands that rank high on search engines have great content, address their target audience's search intent, and take the time to optimize their sites from a technology standpoint. Decision and action tendencies constitute the conative parts of …

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Invest in canonical URLs

Certainly, you can use a nickname, a distinct e-mail address, or telephone extension to track communications that come from a board or group. Treat it like a mini-title for the following section of text. For others, it may be a Tip of the Day. Google has been focused on semantic …

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Carve out time for concentrating on gateway sites

Furthermore, employ sufficient alignments, whitespace, and text padding for additional clarity and web page look and feel. Search engines track searcher behavior, and by looking at what searchers click on and what they search for next, search engines can learn a surprising amount about what someone might mean by those …

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This year will be the year of webmaster tools

Select the best related keywords and start a list. Words with low competition will catch your eye as opportunities. Those are keywords people are searching for, but there isn't a hefty amount of content available to answer their questions. It is highly unlikely that your homepage can rank every keyword …

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Enthusiastic about web 2.0

If it seems as if the person creating the content has the type and amount of life experience to make him or her an 'expert' on the topic, we will value this everyday expertise' and Content marketing can be very effective in increasing traffic, generating leads, enabling sales - and contributing …

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Does the Yahoo indexer really care about meta tags

However, if it's too long and doesn't cover a specific topic in great detail, then it can easily scare users away. Other tools that may also be useful are: Start by getting into the mindset of a casual browser. Whatever their cause, bad links hurt companies - and the disavow tool …

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Be clear, truthful and accurate when it comes to CTR

As a business owner you need to have a plan in place to promote your business and obtain new clients. As though this limited size wasnnt enough, the increase in the use of autocorrect has damaged the amount of completely unique searches that do take place. Before writing a blog …

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How does Duck Duck Go deal with search engine spiders

To give you an idea on this, let's start with this fact - nearly 14 billion searches online take place every month. Mobile phones enable marketers to create location-based mobile advertising campaigns, often called geo-targeting. Generating leads becomes the primary goal. Measure everything about your content, aligning KPIs with your business …

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Interesting CTR tactics that can help your business grow

The more people who read your blog post, the more authority Google will deem it to have. And the more authority a page has, the higher it is likely to rank. So - get your post out there! Facebook, Twitter, Pinterest, Instagram - whatever social media channels you use, share it on …

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Audit of your existing keywords

To go for it and go for everything in terms of search sometimes means that you're likely to accomplish nothing. Although the positioning strategy might need to be modified for each country, the company's overall theme and brand image should stay as consistent as possible. The greatest selling point of …

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Great content and backlinks are the most powerful tools in your kit

It's a fact that longer load times mean higher bounce rates and a significantly worse user experience. Many studies conclusively show that longer loading times can lead to significantly lower sales and search engines take the loading times of websites or blogs very seriously. Over-optimization is proof that there can …

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The untapped goldmine of bounce rates

Changing consumer attitudes and convincing them to consider a new purchasing choice can be challenging. Although site search is not a specific SEO tactic, it is an essential website feature that affects the way customers find products. One of the reasons your ranking is surging might be you are getting …

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