The goal for your pages

It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. Audit your site using tools such as Google’s PageSpeed Insights or Pingdom’s speed test to quickly compile a list of options to help give your site a …

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Audit of your existing keywords

Buying backlinks can and does work, however, there’s a substantial risk involved if you buy low quality ones and/or from people who openly sell them. If their website gets penalised, you’re in trouble too. Like it or not, your business’s Google rankings can have a huge …

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Identify who are the main influencers in your industry

Keyword relevancy and placement is far more important than frequency. Your keyword or key phrase should appear in the first 100 words of your page, if not the first sentence. If you’re familiar with SEO, you’ll already know the importance of keyword research – it ensures that you’re …

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Do you run A/B testing on a regular basis?

Create a website that people love! Search engines were created to measure different signals across the Web so they could find out which websites people like most. Play right into their hands by making those signals real and not artificial! If there was one thing that we could get across …

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The Role of Anchor Text

As SEOs we always want to understand the impact of site changes. Yet analyzing the data is challenging, especially in an enterprise environment with frequent site pushes and page updates. One of the biggest challenges is tracking when the change happened, what exactly was the change and what other changes …

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Competitor Analysis and Opportunity Identification

Search engines don’t like familiar or generic content. Meta search engines are search engines that aggregate results from multiple search engines and present them to the user. Use your website to communicate your value proposition and your general marketing messages (known as “high-level messages”). If there is one page …

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