Good SEO can mean more organic traffic. That’s a good thing because these visitors are worth more to you (don’t forget, you lose money on everyone who comes to you through a paid advert).
Of course, there are other ways of getting to the top of the search results on Google. You could pay for it. It’s called AdWords and it’s very easy to do. The advantage is, you can bypass all of this stuff. The disadvantage is, it only has any benefit for as long as you’re willing to pay. If you stop paying, you suddenly disappear again.
If you’re not careful, you could spend obscene amounts of money on SEO services. You’d be amazed at how many small/medium business owners spend thousands on “gurus”, “experts” and “consultants” simply because they get tricked into thinking this SEO thing is a lot of work. Of course it isn’t! No doubt, you’ve seen digital marketing “gurus” telling you that SEO is everything. They say that before you focus on anything else, you need to perfect your website’s optimisation.
They give you a bit of information on a blog or a free download, they drill into you that your website will never succeed without investing in SEO Leeds and they hope that you spend money with them while they “fix it”.
At this point, if you’ve already got a website, you need to make a decision. How much time are you willing to spend on correcting the mistakes of your past?
Adding alternative text for images, will take less than ten seconds to do but if you’ve got thousands of images on your website - all those ten second jobs will add up!
My advice would be to pick and choose the steps you want to follow based on your website and how much time you’re willing to put into this. Sure, you would benefit from getting them all in place but sometimes, in the short term at least, that’s just not a realistic possibility. You can get round to doing it all eventually.
You should also remember that you could spend two full weeks doing nothing but perfecting your SEO expert and you won’t see any immediate difference in your position on Google. There are solid reasons for this. Firstly, Google won’t even know you’ve made these changes until next time it checks your website (and there’s no way of knowing when that will be).