Why are backlinks important?

We use keyword research to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless Keyword marketing continually adds keyword targets to a Website’s list of desired queries. This leads to …

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Build authority to enhance search visibility

If you’re hesitant about the effectiveness of SEO, it’s safe to assume you don’t have much technical experience with website development or programming -- and that the prospect of technical SEO intimidates you. Basic SEO can kick start your marketing and push your website in the right direction …

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Identify who are the main influencers in your industry

Keyword relevancy and placement is far more important than frequency. Your keyword or key phrase should appear in the first 100 words of your page, if not the first sentence. If you’re familiar with SEO, you’ll already know the importance of keyword research – it ensures that you’re …

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Content is king or customer is king?

Google, now more than ever, don't just want more content, they want content that they feel is quality. Build your site with a logical link structure. Every page should be reachable from at least one static text link. The best way to build links is to not build links. I …

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Humanizing your website is the way to search engine bots’ hearts

Your page title should be naturally descriptive and contain the right keywords. Most SEOs place this near the top in terms of ranking power. It's also important to ensure the title is catchy because this tag is what Google often shows in the search results. This means make it click-worthy …

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Contribute to the conversation

Good SEO consultants are hard to locate and they are even harder to hire. This is because there aren’t a lot of high-quality SEO consultants available for hire. There are lots and lots of bad SEO consultants or young entrepreneurs who think they know SEO. Do not copy another …

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Do you run A/B testing on a regular basis?

Create a website that people love! Search engines were created to measure different signals across the Web so they could find out which websites people like most. Play right into their hands by making those signals real and not artificial! If there was one thing that we could get across …

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Focus on topics instead of keywords

The days of keyword “stuffing” are over, but you still need to keep your site pages optimized around one central idea and keyword. Any SEO pro will tell you that every day brings something new in the world of search engine optimization. While we spend our careers focused on the …

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Powerful Link Building Strategies For Small Businesses

If your website or webpage suddenly or gradually changes focus over time (say from a carpentry guide to a best practice SEO guide – sounds unlikely, but you never know), then anchor text pointing to you will likely change in line with the different topic. Google may then decide that your …

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Generate keyword ideas

If you need search engine optimisation help for your small business website, consider working with an SEO agency or hiring an SEO freelancer. This can be a complex area, and it pays to get it right. Writing good page titles is an essential skill for anyone doing SEO. The title …

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Improve your visibility in organic search results

Google does not expect you to meet all of their standards, but they do expect you to at least try your very best. The days of blackhat and grey hat SEO strategies are over. Most tools you use to build websites make it super easy to add important image tags …

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The Role of Anchor Text

As SEOs we always want to understand the impact of site changes. Yet analyzing the data is challenging, especially in an enterprise environment with frequent site pushes and page updates. One of the biggest challenges is tracking when the change happened, what exactly was the change and what other changes …

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Links are forever

Search engines simply want to deliver the most relevant results to their users based on search queries. Much of digital marketing has revolved around getting found by search engines and coming up within the first page of the SERPs Search Engine Optimisation - SEO - Is the art of getting search engines …

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Toxic links and their cure

An HTML sitemap (as opposed to an XML sitemap) is often mentioned as being useful for SEO. They certainly are if you use them wisely (and especially Bing seems to like them at times), but I like them even more for the fact that users like them a lot. In …

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Do a spring cleaning

Search engines want to show the best content based on context relevance, authority of the site, trustworthiness based on how other sites and people engage with the site, and other factors. Many marketers will have seen a technical SEO checklist in their time. Any time a site migration is approaching …

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Easy wins – existing relationships are an instant source of backlinks

There have been many minor changes to the layout of Search Engine Results Pages. Local and more location-specific searches have become more commonplace — especially on mobile devices. Longer sentences are hard to follow onscreen. When possible, break longer sentences into multiple shorter sentences. When your schedule is manic and you …

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Real Websites index faster

If your site is littered with lengthy, indecipherable URLs that don’t align well with the actual content of your site pages, restructuring your URLs should definitely be a priority during your next website redesign. Wondering where SEO comes into play here? While just like the searchers themselves, search engines …

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Set up Daily Email Alerts to help galvanise your SEO

Understanding the current health of your website from an SEO perspective is crucial to the beginning of every SEO campaign. Search engine do not give you links that are counted to your link popularity. You need to write content that others want to link to. And in my opinion, if …

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Competitor Analysis and Opportunity Identification

Search engines don’t like familiar or generic content. Meta search engines are search engines that aggregate results from multiple search engines and present them to the user. Use your website to communicate your value proposition and your general marketing messages (known as “high-level messages”). If there is one page …

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How are you supposed to audit your site?

Search engine optimization, while a very technical practice, is a marketing function—and it needs to be treated like one. Since Google only wants to deliver the best possible results to its users, it will push sites with strong engagement up in the search engine results pages (SERPs). All too …

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