Try, test, repeat

Inbound links can come from your own website (linking from one page to another) or other web properties you control. If you want to rank in Google you have to make sure that you’re using the right keywords for every page. One of the biggest mistakes I frequently encounter …

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Google My Business/Google Maps Listing and Bing Places

Search engines (and users) look to the site architecture for clues as to what pages are most important. A key factor is how many clicks from the home page it takes to reach a page Make sure every page of your site contains at least several hundred words of helpful …

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Monitor Google My Business

If you are getting links from a site that has high PageRank with many other links pointing to it then those links will boost your site's popularity. When you architect a website and you place SEO at the forefront of a web project, you’re doing two things simultaneously. You …

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Use Cases

Guest posts can still be valuable from a PR/community-building perspective, but only if we approach those guest blogging opportunities with the right intentions. The “title tags”, or the title of a blog post, is one of the crucial aspects when it comes to getting a better ranking on search …

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Page load speed

If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new link Learning …

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The title should be true to the content found on the page

Being listed at the top of the results not only provides the greatest amount of traffic, but also instills trust in consumers as to the worthiness and relative importance of the company or website. Google normally takes into account bounce rate and the time spent on a site as ranking …

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What Defines Effective Local Affiliate Marketing Content?

Google’s featured snippet is a tool through which Google interacts with searchers. The more inputs Google receives from searchers, the better becomes its understanding of what they want. It should be clearly understood that the purpose for Press release is to share some newsworthy content about your product, brand …

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Exhibit altruistic behaviour to build trust

Google is constantly evolving to better understand the context and intent of user behaviour. Make sure you spend time optimizing the content on your website. Good website content is easy to read by visitors and consistent when compared against both the title and tags listed with the story. Otherwise, search …

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Try to get involved in the human element of web data.

So what it does it take to achieve a high ranking on Google? Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience (especially if you have an ecommerce site) but can also potentially earn you some Google …

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Optimize for Yahoo, Bing, and Others

Especially for local or small businesses, determining your niche is very important. When you know your niche, you can emphasize what makes your products or brand unique, therefore improving your odds to rank well for them. Good quality takes time to create. It takes time to implement. And it takes …

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Planning is a crucial part of any SEO campaign

It’s OK to do promotion to tell people about your content, but if you can only get links by offering money to people or other big incentives, then you’re likely doing it wrong. One of the best ways to get links is to publish original research. That’s …

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The outreach process for SEO

SEO marketing can be a very powerful tool for generating massive passive traffic. But if you use it incorrectly, you’ll end up doing more harm than benefit. The thing is, in addition to Link Building and creating pathways to popular, informative parts of the Internet, you also need to …

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Relevance is the key issue for YouTube SEO

Sitelinks have the benefit of distributing organic search traffic that would normally be concentrated on your homepage across other areas of your site. Search engines optimize their results pages — especially their mobile search results pages — to display businesses that are located near the searcher. This is a good thing for …

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Important aspects of seo that are essential for a website

Content strategy and execution is a discipline in its own right. If you are looking to build a genuinely compelling brand experience shortcuts cannot be taken. Chances are, there are a number of sites that cover topic areas similar to yours. Opening up communication with these sites is usually beneficial …

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SEO and SEM can work together beautifully

There are various ranking factors that influence whether a website appears higher on the SERP based on the content relevance to the search term, or the quality of backlinks pointing to the page. See what keywords are most popular in each country you’re targeting, and optimise the pages on …

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Auditing an Existing Site to Identify SEO Problems

As a rule, the best thing you can do to create a successful blog and show up high in search results is put quality at number one. Provide value, solve readers’ problems, and make your content and SEO practices natural and relevant. As recommendations from peers become more prominent online …

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SEO for Mindshare/Branding

SEO or Search Engine Optimization is one of the techniques to use in order to achieve a greater volume of traffic to your site. Without a good number of people visiting your web page, you won’t be able to expose your site to potential customers. A great way to …

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Missing title tags are problematic

Duplicate content is content that appears in more than one place online. When there are multiple pieces of identical content, it's difficult for search engines to decide which version is more relevant to a given search query. The intro of the article should be short, focused, and to the point …

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SEO page duplicates best practice

Understanding and recognizing how PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be small, but in a competitive environment, every advantage counts. Even with more and more consumers using their mobile devices to search and browse the web, there are some companies …

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The title should be true to the content found on the page

The content on your blog or website is the digital salesperson in the organization, and should follow the same brand values and guidelines. Organic traffic is free, which is why it is best if you focus on attaining it for your web page. For advanced users, the information an analytics …

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Too Many On-page Links

One thing’s for sure though, Google is getting smarter. It’s now much harder to take shortcuts or to pull the wool over its eyes and cheat your way to the top – you have to earn your place. With so many options, many brands and marketers are left to …

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Powerful Link Building Strategies For Small Businesses

What if I was to tell you Google has a powerful collection of tools that tell you exactly how often they crawl your site, what they think it’s about, and even suggestions on things they have trouble with? And that you can have it? For free? You’d want …

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Expand as necessary.

If a search engine recognizes cloaking it will penalize the website by permanently removing it from the search engine index. The website will no longer appear in search results. You’ve launched your new website, ready to welcome crowds of new customers. But, if no-one finds your new website, how …

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Focus more on Brand building

One task the search engines face is judging the value of content. Although evaluating how the community responds to a piece of content using link analysis is part of the process, the search engines can also draw some conclusions based on what they see on the page. Generally speaking where …

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It’s time to revolutionize our approach to SEO

When you’re looking at a competitor’s web page source code, you’ll see the tag near the top of the page, along with a bunch of <meta> tags used to describe the page’s content. If the site includes it, the meta name= ”keywords” tag should be a few …</meta>

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Build a dashboard in Google Analytics

Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google. Outbound, or external, links are links pointing outwards from your site to another website. They pass along some of your own site’s ranking power. A fully mobile-optimized website …

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Establish intuitive information architecture principles

The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important, and how they’re interconnected. Spend some time looking at other websites within your niche, sites that perhaps are not performing well enough to claim …

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Use Internal Links

Think of your brand as a publisher and source of high-quality information. When you produce helpful, informative content like blog posts, how-to articles, and research, you’ll get in front of searchers and earn their trust. Digital marketing professionals understand the importance of SEO and the need to implement a …

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Generate Interest and Give Information

Don ’t keyword stuff – write naturally using synonyms, relevant terms and lots of nouns Build a brand and focus on consistent quality. The navigation should help the user browse the pages without problems. From the menu structure to the link structure and the page’s design, even a slight detail …

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Videos and images are page content too

The key is creating content ready to serve customers across various devices and platforms. Brands need to meet customers where they are in order to provide them information; but without data, this is impossible. Data can let brands know what their customers search for and what they want to see …

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Google and long keyphrases

Certain words present an ongoing challenge for the search engines. One of the greatest challenges comes in the form of disambiguation. Writing is hard enough when you have to write 500 word blog posts. Now imagine writing in-depth articles and guides that stretch to 5,000+ words on a consistent …

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Understanding the rationale behind search marketing

Users searching for your site on Google might not necessarily want to land on your homepage. SEOs have a weird way to describe this voting process; they call it “link juice.” If an authoritative site, we’ll say Wikipedia for example, links to you, they’re passing you “link juice …

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We're searching in different ways already

Simply put, engagement is the ability to hold a user’s attention. In SEO terms, it is a measure of the amount of time spent on a page. Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong …

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Collaborate and filter

SEO and content marketing are two different processes. You could describe the main difference like this: SEO is narrow and technical, while content marketing is broad and holistic. It will be hard to redirect your resources to mobile if your company has been completely entrenched in optimizing its desktop SEO …

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Make sure your site is optimized for mobile

Troubleshooting technical errors and ensuring that your website is always accessible is one of the biggest hurdles to manage when thinking about good SEO practices over time. In social search, content that has a social connection to you in some way is prioritized. A social connection could mean someone you …

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Reduce Redirects: Beneficial to SEO

SEOs constantly work to get new links connecting to their sites that are from sources of high authority. If nobody has heard of your brand or company name (and it’s not part of the important keyword phrases) put it at the end of the title tag. Chances are, there …

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