The outreach process for SEO

SEO marketing can be a very powerful tool for generating massive passive traffic. But if you use it incorrectly, you’ll end up doing more harm than benefit. The thing is, in addition to Link Building and creating pathways to popular, informative parts of the Internet, you also need to …

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Relevance is the key issue for YouTube SEO

Sitelinks have the benefit of distributing organic search traffic that would normally be concentrated on your homepage across other areas of your site. Search engines optimize their results pages — especially their mobile search results pages — to display businesses that are located near the searcher. This is a good thing for …

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Important aspects of seo that are essential for a website

Content strategy and execution is a discipline in its own right. If you are looking to build a genuinely compelling brand experience shortcuts cannot be taken. Chances are, there are a number of sites that cover topic areas similar to yours. Opening up communication with these sites is usually beneficial …

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SEO and SEM can work together beautifully

There are various ranking factors that influence whether a website appears higher on the SERP based on the content relevance to the search term, or the quality of backlinks pointing to the page. See what keywords are most popular in each country you’re targeting, and optimise the pages on …

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Auditing an Existing Site to Identify SEO Problems

As a rule, the best thing you can do to create a successful blog and show up high in search results is put quality at number one. Provide value, solve readers’ problems, and make your content and SEO practices natural and relevant. As recommendations from peers become more prominent online …

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SEO for Mindshare/Branding

SEO or Search Engine Optimization is one of the techniques to use in order to achieve a greater volume of traffic to your site. Without a good number of people visiting your web page, you won’t be able to expose your site to potential customers. A great way to …

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Missing title tags are problematic

Duplicate content is content that appears in more than one place online. When there are multiple pieces of identical content, it's difficult for search engines to decide which version is more relevant to a given search query. The intro of the article should be short, focused, and to the point …

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SEO page duplicates best practice

Understanding and recognizing how PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be small, but in a competitive environment, every advantage counts. Even with more and more consumers using their mobile devices to search and browse the web, there are some companies …

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The title should be true to the content found on the page

The content on your blog or website is the digital salesperson in the organization, and should follow the same brand values and guidelines. Organic traffic is free, which is why it is best if you focus on attaining it for your web page. For advanced users, the information an analytics …

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Too Many On-page Links

One thing’s for sure though, Google is getting smarter. It’s now much harder to take shortcuts or to pull the wool over its eyes and cheat your way to the top – you have to earn your place. With so many options, many brands and marketers are left to …

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Powerful Link Building Strategies For Small Businesses

What if I was to tell you Google has a powerful collection of tools that tell you exactly how often they crawl your site, what they think it’s about, and even suggestions on things they have trouble with? And that you can have it? For free? You’d want …

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Expand as necessary.

If a search engine recognizes cloaking it will penalize the website by permanently removing it from the search engine index. The website will no longer appear in search results. You’ve launched your new website, ready to welcome crowds of new customers. But, if no-one finds your new website, how …

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Focus more on Brand building

One task the search engines face is judging the value of content. Although evaluating how the community responds to a piece of content using link analysis is part of the process, the search engines can also draw some conclusions based on what they see on the page. Generally speaking where …

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It’s time to revolutionize our approach to SEO

When you’re looking at a competitor’s web page source code, you’ll see the tag near the top of the page, along with a bunch of <meta> tags used to describe the page’s content. If the site includes it, the meta name= ”keywords” tag should be a few …</meta>

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Build a dashboard in Google Analytics

Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google. Outbound, or external, links are links pointing outwards from your site to another website. They pass along some of your own site’s ranking power. A fully mobile-optimized website …

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Establish intuitive information architecture principles

The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important, and how they’re interconnected. Spend some time looking at other websites within your niche, sites that perhaps are not performing well enough to claim …

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Use Internal Links

Think of your brand as a publisher and source of high-quality information. When you produce helpful, informative content like blog posts, how-to articles, and research, you’ll get in front of searchers and earn their trust. Digital marketing professionals understand the importance of SEO and the need to implement a …

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Generate Interest and Give Information

Don ’t keyword stuff – write naturally using synonyms, relevant terms and lots of nouns Build a brand and focus on consistent quality. The navigation should help the user browse the pages without problems. From the menu structure to the link structure and the page’s design, even a slight detail …

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Videos and images are page content too

The key is creating content ready to serve customers across various devices and platforms. Brands need to meet customers where they are in order to provide them information; but without data, this is impossible. Data can let brands know what their customers search for and what they want to see …

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Google and long keyphrases

Certain words present an ongoing challenge for the search engines. One of the greatest challenges comes in the form of disambiguation. Writing is hard enough when you have to write 500 word blog posts. Now imagine writing in-depth articles and guides that stretch to 5,000+ words on a consistent …

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Understanding the rationale behind search marketing

Users searching for your site on Google might not necessarily want to land on your homepage. SEOs have a weird way to describe this voting process; they call it “link juice.” If an authoritative site, we’ll say Wikipedia for example, links to you, they’re passing you “link juice …

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We're searching in different ways already

Simply put, engagement is the ability to hold a user’s attention. In SEO terms, it is a measure of the amount of time spent on a page. Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong …

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Collaborate and filter

SEO and content marketing are two different processes. You could describe the main difference like this: SEO is narrow and technical, while content marketing is broad and holistic. It will be hard to redirect your resources to mobile if your company has been completely entrenched in optimizing its desktop SEO …

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Make sure your site is optimized for mobile

Troubleshooting technical errors and ensuring that your website is always accessible is one of the biggest hurdles to manage when thinking about good SEO practices over time. In social search, content that has a social connection to you in some way is prioritized. A social connection could mean someone you …

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Reduce Redirects: Beneficial to SEO

SEOs constantly work to get new links connecting to their sites that are from sources of high authority. If nobody has heard of your brand or company name (and it’s not part of the important keyword phrases) put it at the end of the title tag. Chances are, there …

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SEO is not about stuffing a paragraph full of links and keywords

Unfortunately, there is only so much Search Engine Optimization you can do on your own website. After you’ve come up with compelling copy, studied keywords, looked around to see what competitors are doing and gone through all the other steps, one of the only remaining ways to boost your …

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Ranking high in the search engines is tough.

The number and quality of links pointing to your site will largely determine in what position your site ranks. Images, videos, slideshows and audio act as a signal of quality content to search engines… after all, you have put in the work to make your content look good and interactive …

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You have an opportunity to write something and rank

Creating evergreen content is as simple as staying away from topics that no one will care about in the foreseeable future, and focusing on keyword research. A search page provides you with more than one opportunity to put your name in front of the user. You should take advantage of …

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Changing Your Perspective

It's not actually that difficult to get on page 1 of Google in a search (but that depends on the search!) You need to know your market and you need to have a good understanding of SEO and how to use keywords. You also need some time, I'm not selling …

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Follow an Established Path to Success

One question that often arises in regards to HTML tags and linking is whether or not internal links should be “nofollowed.” “Rel=’nofollow’” instructs Google to not allow PageRank to flow through the link. Googlebot and other web crawlers follow the links that they find on web pages. If Googlebot …

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How the Google Hummingbird Update Changed Search

If you're a relatively new blog & would be willing to write a blog post for the sake of getting one solid, contextual link, then blog carnivals are a no brainer. Basically, blog carnivals are a blog community that writes about certain topics as a group. These posts then get linked …

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Start searching the targeted keyword

Be careful not to include links within content that lead directly to the desktop or mobile version of a page. Even if the user will be switched to the correct URL based on their device, Google sees these types of links as a bad user experience. Besides studying your web …

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Web 2.0 indexing is great for backlinks

Most people look at SEO the wrong way. They look at ways to do the least amount of work for the greatest initial return, when in fact, it's quite the opposite. In link analysis, search engines measure who is linking to a site or page and what they are saying …

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Block bad URLs with robot.txt

Google alone uses over 200 different signals in order to rank web pages and these signals change based on the type of content, industry, user intent, and other factors. There is not a one size fits all approach to SEO and what works for one business may not work for …

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Linking to related posts

Pick your permalink structure wisely. Don’t change your permalink structure for the sake of it. Incorrectly redirecting your old URLs to the new URLs might lead to problems and could get you dropped from the rankings. Once you’ve discovered your evangelists, think about ways to nurture and encourage …

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Search engine health check

Using hot keywords and search phrases is crucial to catching people using search engines, but crafted content shouldn’t look mechanical or read like a lecture. Search engines often reward you for updating old content. But remember, you only get a reward for actually making the content more relevant! Use …

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Title Tag Issues

After conducting some keyword research around those phrases, settle on the ones that have a good search volume and are as specific as possible. The more specific a key phrase, the more likely a customer is to convert as they are able to find exactly what they have been searching …

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Poor Migration

Which keywords are the fastest to page 1? Fastest to the top 5? Tags are intended to give search engines a method of understanding the site’s architecture. Google will compare a page’s title tag to content on the page to check for keyword consistency, which means you need …

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