Penguin deals solely with link quality and nothing else

Keywords should never be used to try to trick or mislead human beings or Google spiders.. This means using keywords that do not exactly describe the contents of your page, repeating a keyword over and over in a way that in not natural (known as “keyword stuffing”) or using any …

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Check what’s happening in your streams

So most people don’t have the time to get up to speed on all of the shifting trends, the technical aspects, and make sure their website is running perfectly for SEO like a finely tuned machine. We all know that search engines have been trying for years to decrease …

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Engage with influencers

In an SEO scenario, Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don’t generally link to an untrusted source, nor do top quality industry blogs or university or .edu websites. Brand mentions and co-citations are also very important to …

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Community Hijacking

As we spend more time on our mobile devices, it is becoming more integral that websites cater to the mobile-user. This is becoming known as mobile first. In fact, mobile friendliness has now been confirmed by Google as a ranking factor for searches, making it a vital component for your …

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Don't Forget: Content and Links Are Key

Once the Search Engines crawls the web and comes across the new pages, it then indexes or stores the information in its giant database categorically, to be retrieved later when any search query related to it comes up. These giant database storage facilities is capable of processing large amount of …

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Planning is a crucial part of any SEO campaign

The Internet is made up of trillions of pages that are all connected to one another with links. These links are how search engines “crawl” the web, using virtual spiders (or bots). As these spiders follow the links on pages to other pages, they store information as they go. And …

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Think about Long Tail Keywords

If you haven’t done it before, this is the year to get a professional SEO service on board. Local SEO can be particularly difficult to get right. When you allow search engines to crawl and index MASSIVE pages in your site, it consumes the crawl budget that you are …

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What does a good Backlink Profile look like?

Website owners all want their content to be placed at the top of page one of search results. This is because very few website searches ever go beyond page one of results. In 2012, Google began to penalise any site found with bad backlinks and alongside this, it can ban …

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Non-indexable filter pages

On the internet, the de facto “language” of structured data is schema.org. Schema.org is a democratic library of internet things. With the increase in powers of content, the journey for internet marketing people has taken a knifelike turn. Not so long ago it might be comparatively easy for …

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Essential indexes for your links

Content needs to play a part in search engine strategy, too. The use of content on a website is powerful because it impacts search engine results while forming relationships with audiences. Assessing which keywords to go after first is a crucial second step in your keyword research. This is difficult …

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Low Word Count

Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches Don’t use hidden text or links on your website to …

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Help with geolocation and international SEO

Keyword stemming is a process, in which you would be modifying certain keywords before making use of them for your site, or articles. This would actually increase your chances of getting more hits on your website. While changing the URL and metadata for your content isn’t exactly using social …

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Which SEO activities have previously been attempted?

Focus on your customers, and take the right logistical steps to make sure that search engines can find your content. Focus on the ‘road less traveled’ with long-tail opportunities, and you’ll be set. Keywords are usually broken up and grouped based on the number of words within the query …

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Tailor to shoppers, not search engines

Search engines don’t like familiar or generic content. Google counts links from other websites as votes. So, when they’re presented with two (or more) pages on the same topic, the page with the most links (i.e. votes) will usually rank higher than the page(s) with fewer …

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Use quality hosting and CDN

Since Google is the number one search engine in the world, it is the leader in determining which websites are the most relevant for search words and terms. Many companies underestimate how much time and money it takes to be successful with SEO. Success by any standard rarely comes within …

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Optimising your site for featured snippets

Pay close attention to how your results develop over time, and don’t be afraid to make changes when you need to. Where appropriate, you should add localization. This is extremely important to businesses who offer products and services to a specific geographic region. How do your competitors rank? Pick …

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Understanding searcher intent

It shouldn’t be surprising that the first step is identifying those high-value search terms that your potential customers might be using. You can do that through keyword research, which can be conducted a number of different ways. There’s always something written somewhere that you can quote and use …

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Using Traffic Estimation Tools

Local SEO refers to making a company's website more visible on maps and in local-oriented searches, often for people seeking a brick and mortar store or a services based business that serves their area. When you link out to related domains, it not only helps the search engines to understand …

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Words and phrases that keep people engaged

Try to vary the lengths of your posts a little. This again looks more natural and suggests to Google that you’re not following a strict ‘formula’ of any kind! 95% of the U.S. Internet browsing population accesses search engines each month. Furthermore, the U.S. online population makes …

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Optimize Your Contact Us Page

Doorway pages are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase. In many cases, doorway pages are written to rank for a particular phrase and then funnel users to a single destination. Instead of creating content, a lot of websites should …

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Intent

Google has placed an increased onus on trust in recent times. If Google trusts your site, it means your site is more resilient and also tends to ranks better. It’s not enough these days to create a website then sit back and wait for your customers to find it …

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Use your website to build trust:

When writing an article or some content for your web page, remember- ‘spices add flavour to a dish and make it more appealing to our senses. In the same way, keywords are like spices to our content. Keyword density is good but, to create rich content, there should be variety …

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Help potential customers make purchasing decisions

To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related to your business, industry, and offerings. If you don’t target and rank for the right terms, your audience won’t be able to find you. So one of the most important SEO …

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It’s when you don’t have enough leads that when the troubles start

Artificial intelligence will become more ubiquitous, so SEO specialists must grasp firsthand knowledge on machine learning and automation. Does having keywords in your domain URL benefit your search ranking? This topic has often been debated up and down the years. The consensus is that they are a ranking factor, albeit …

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SEO Remains Keyword Driven & LSI Keywords Are Important

Choosing a keyword-friendly domain name is crucial to the success of your SEO campaign. Search engines will index a domain name that is also part of the page title and website description faster than a domain name that bears no relation to the title of the site or content on …

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Try, test, repeat

Inbound links can come from your own website (linking from one page to another) or other web properties you control. If you want to rank in Google you have to make sure that you’re using the right keywords for every page. One of the biggest mistakes I frequently encounter …

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Google My Business/Google Maps Listing and Bing Places

Search engines (and users) look to the site architecture for clues as to what pages are most important. A key factor is how many clicks from the home page it takes to reach a page Make sure every page of your site contains at least several hundred words of helpful …

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Monitor Google My Business

If you are getting links from a site that has high PageRank with many other links pointing to it then those links will boost your site's popularity. When you architect a website and you place SEO at the forefront of a web project, you’re doing two things simultaneously. You …

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Use Cases

Guest posts can still be valuable from a PR/community-building perspective, but only if we approach those guest blogging opportunities with the right intentions. The “title tags”, or the title of a blog post, is one of the crucial aspects when it comes to getting a better ranking on search …

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Page load speed

If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new link Learning …

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The title should be true to the content found on the page

Being listed at the top of the results not only provides the greatest amount of traffic, but also instills trust in consumers as to the worthiness and relative importance of the company or website. Google normally takes into account bounce rate and the time spent on a site as ranking …

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What Defines Effective Local Affiliate Marketing Content?

Google’s featured snippet is a tool through which Google interacts with searchers. The more inputs Google receives from searchers, the better becomes its understanding of what they want. It should be clearly understood that the purpose for Press release is to share some newsworthy content about your product, brand …

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Exhibit altruistic behaviour to build trust

Google is constantly evolving to better understand the context and intent of user behaviour. Make sure you spend time optimizing the content on your website. Good website content is easy to read by visitors and consistent when compared against both the title and tags listed with the story. Otherwise, search …

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Try to get involved in the human element of web data.

So what it does it take to achieve a high ranking on Google? Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience (especially if you have an ecommerce site) but can also potentially earn you some Google …

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Optimize for Yahoo, Bing, and Others

Especially for local or small businesses, determining your niche is very important. When you know your niche, you can emphasize what makes your products or brand unique, therefore improving your odds to rank well for them. Good quality takes time to create. It takes time to implement. And it takes …

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Planning is a crucial part of any SEO campaign

It’s OK to do promotion to tell people about your content, but if you can only get links by offering money to people or other big incentives, then you’re likely doing it wrong. One of the best ways to get links is to publish original research. That’s …

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