Increase the likelihood of visitors to your site returning again

Always research before you buy any SEO software because the search engine Algorithms are constantly changing thereby improving their search technologies to provide the most relevant results for their users. SEO tools for Google, MSN and Yahoo are numerous. Use an online tool to help you come up with more …

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Rank Content in Google's Featured Snippet

Appropriate use of headers are not only helpful to the reader in structuring and breaking up content, but they also let Google know what the key information on that page is and what is most important. The reason that most SEOs don’t know technical SEO is because they don …

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Longer content ranks better

To understand the challenge you face to rank well in your niche, or to steal ideas on how to get started, turn to your competitors. By taking a deep look at the links they’ve earned, and how they got them, you’ll uncover tactics you can replicate, plus get …

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Keyword driven anchor text reigns supreme

How recently your webpage was published is also a ranking signal – but different types of searches have different freshness needs, such as searches for recent events, hot topics, and regularly recurring events.2 When you or your SEO Company creates links – make them hefty and serious. They should actually be …

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Entries with rich snippets have higher click-through rates

You need to understand where you are now in order to accurately assess your future rankings. Search Engine Optimisation is the process of designing web pages, writing content and building a network of links back to your website in order to rank at the top of a google search results …

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How do you rent your website out to local businesses?

Truly though, having a blog with built-in social sharing and as-you-type SEO recommendations definitely helps. With or without that kind of technology, however, there are some steps you can take to leverage the growing use of social search. The SERPs will most likely choose to display your meta-description, so it …

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Make your content much more linkable and much more likable

Keywords must be used at least three to four times in the page text. The upper limit depends on the overall page size – the larger the page, the more keyword repetitions can be made. Keyword phrases (word combinations consisting of several keywords) are worth a separate mention. The best seo …

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Create local search accounts

You can stop improving certain pages, but the site as a whole can always be improved. When you’re looking at a competitor’s web page source code, you’ll see the tag near the top of the page, along with a bunch of <meta> tags used to describe the page …</meta>

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Make Sure People Still Search for the Topic

SEO can be difficult to understand and due to its ever changing nature, it can feel like a chore to keep up. Higher rankings in the first few results are critical to visibility. While an SEO might not be your start-to-finish website design resource they should certainly be involved in …

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SEO has a wide range of other benefits for your business

The backlinks you want pointing to your site are natural, authentic, industry-related and authoritative. As Google continues to prioritize the user experience in its algorithm, this data can become critical. It’s one thing to provide a list of items that generally lead to a better user experience (like we …

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Set up Daily Email Alerts

Measuring the number of search engines that have indexed your site is an easy way to check the website growth resulting from your SEO efforts. The more pages indexed, the easier it is to get a ranking for more keywords. By providing clear, deep, easy to find content on your …

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Authority flows through the links on your own website as well

Google Analytics will be able to tell you where those converting visitors came from. And specifically, you’ll be able to see if someone who used your search term eventually ended up buying your product. Search engine algorithms will continue to become more sophisticated. Google normally takes into account bounce …

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Google recommends nofollow links

The days of stuffing keywords into bad content and having it rank are long gone. Now your content needs to focus on your target persona and your keywords need to flow within the content. You want a user to click your result in Google, and not need to go back …

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Understanding the rationale behind SERPs

It does not matter if you are running an e-commerce store or a business blog, content marketing remains an important part of modern-day SEO processes. The Internet is all about trends — what works phenomenally well to improve SEO one year, might fall flat the next. SEO isn’t a one-and-done …

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Understanding the rationale behind algorithm updates

Webmasters used to do everything traditionally from on-page optimization to off-page optimization such as emailing fellow webmasters to exchange links. Technology and software development has made it much easier for SEO and positioning websites using search engine optimization tools. Stick to these good practices and you’ll be on your …

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Be sure you've considered every possible angle

Title tags and meta descriptions are important elements of your website’s content. The title tag and the meta description tags should include keywords relevant to the content of the web page they describe. This helps Search Engines understand what the page is about and index your web pages accordingly …

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Start searching the targeted keyword

Backlinks are a vote of confidence that someone outside of your own web property trusts your content and believes it has value. Google weighs up each of these links and assigns the linked-to webpage its own value. Local businesses can’t be fully evaluated on the basis of links. Things …

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What is your unique selling point (USP)?

Pick your permalink structure wisely. Don’t change your permalink structure for the sake of it. Incorrectly redirecting your old URLs to the new URLs might lead to problems and could get you dropped from the rankings. Make sure your website is optimised for mobile. When someone is searching for …

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Track Desktop and Mobile Analytics and Metrics Separately

Metadata is what appears on search engine result pages (SERPs) when a website comes up for certain queries. It includes the title of the page and its meta description. By using internal linking strategically, you can boost the ranking of other pages on your website. Say you have a popular …

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How Google's Semantic Search Will Change SEO

To a larger degree, your backlink profile is made up of backlinks from external sites (also known as referring domains) that contribute to the overall strength, relevance and diversity of your domain’s backlink profile. Don’t try to act smart. There are some plugins which allows you to add …

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Set a bare minimum expectation for backlink partners

Use your keywords in the meta-tags, web page title, sub-headers and web content. Make your web content unique. A keyword density of 1-3% and word count of more than 400 words is ideal for on-page optimization. Create a sitemap page to make search engines spiders love your web pages. This …

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Target Specific, Longtail Keywords

The key is to use SEO and content marketing together. Yes, SEO requires a lot of content, but that doesn’t mean you should pin all your hopes on that single aspect of online marketing. We want to come at this from all angles. SEO’s need to have the …

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Link building – the definitive guide

If you optimize your meta descriptions with clear and attractive extracts on what potential visitors can find on your site, it becomes easier for them to see if the information they’re looking for is on that page. Writing is hard enough when you have to write 500 word blog …

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Make sure your byline name matches your Google+ name

A reputable website should have great content which is relevant to its specific industry. A site with random and incoherent articles will be spotted by Google quickly, as it’s clear that the site has been set up purely to link to other sites. This becomes a bad backlink. Domain …

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Market Segmentation

Create and submit sitemaps for each country in Google Webmaster Tools. This is only necessary if you’re using subdirectories for each of your locale sites, but it is very important that Google indexes and understands all the pages on your site. The best way to do this is to …

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Mobile readiness is a confirmed general ranking factor.

Stop buying links in an attempt to fool Google and get more low-quality traffic. Write quality content instead, trust humans to find it and have them link to your pages because you are worth it. Google’s Penguin 4.0 is now included in the core algorithm and is updated …

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SEO page title best practice

An organic search strategy that involves a dedicated consumer focused approach is highly recommended. This entails total brand presence and not just keywords, understanding customer behavior, consumption preferences, needs and conversion paths. Term weighting refers to the importance of a particular search term to the query. The idea is to …

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Frequently Update Content/Blogs

When you're ready to scale your strategy, consider hiring a professional SEO agency or a highly skilled independent contractor. To understand your website, Google must be able to read it. In order for this to be possible, you must make sure that your website is text based behind the scenes …

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Localize your content for better customer experience

Maybe the most fascinating thing about search is how quickly and regularly it changes. What we’ve covered here today may be replaced by something entirely different a few years or a few months from now as technology continues to evolve. Search volume refers to how many times a particular …

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Link internal pages in your content

Look for pages that have excessive links. Google advises 100 per page as a maximum, although it is OK to increase that on more important and heavily linked-to pages. Use facts, figures and dates whenever possible. People love comparisons and making the best comparisons usually requires coming up with some …

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Make it scannable

Google doesn ’t want a website owner to be able to artificially climb its SERPs. Rather, Google wants websites to climb the ranks only when they are genuinely valuable and popular with the audience. It wants to see natural, organic links that you haven’t paid for and it wants …

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Stick To Either www or non-www Domain

Keyword research is a critical component of SEO. What search terms do people use when searching for products or services similar to yours? How do those terms match up with your site hierarchy? Google is showing Context is King when it comes to indexing people in Google's Index. I would …

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Usurp The SERP

Long form content is an inbound marketing strategy that is being used by organizations in many different industries. In order to take advantage of long form content in your organization’s marketing, consider adding these tips and ideas to your strategy. Google and the other search engines use image-recognition software …

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Link, link and link some more

Check forums, online communities and Q&A sites to find the questions people in your niche are asking. Providing clear answers with actionable points is a sure-fire way of creating content your target audience will love. The focus on the right audience and the right content brings an understanding of …

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Make sure your titles are concise and compelling

Use your keywords in the meta-tags, web page title, sub-headers and web content. Make your web content unique. A keyword density of 1-3% and word count of more than 400 words is ideal for on-page optimization. Create a sitemap page to make search engines spiders love your web pages. This …

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