Don;t leave shady backlinks in place

If you are going to use freelancers, beware of duplicate content. Always make sure to check the content that you get by searching for the content on Google, Yahoo, and MSN. The meta description is what appears as the description of a blog post in search engine results. This is …

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www vs non-www for SEO

Everyone is familiar with the expression “content is king.” Without rich content, you will find it difficult to achieve good rankings with specific keywords and to direct traffic to your website. Another method to rank well in Google is to submit your websites to article directories. This was the fast …

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Use topic clusters for optimal SEO

Links are the key to ranking well in Google, but what marketers often forget is that links are built upon relationships with people. The best way to ‘build links’ is to forge connections and offer value to bloggers and other influencers in your niche. Your website must be easy for …

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Use Google’s Disavow Tool To Improve Ranking

There is no single place to focus when trying to optimize a website for search engines, so it is important to make updates and upgrades to various parts of a website at regular intervals, not spending too much time or effort on any particular aspect of the website while other …

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Big Brands Burst to the Top

If you’re going to change a URL, but you don’t want its link juice to disappear, you can use a 301 redirect. A 301 will pass a majority of the link juice. Google has spent millions of dollars to create faster load times for search results. If they …

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Grooving to the Search Engine's tunes!

All your citations (an online reference to your business including your NAP) need to be consistent, so as you start building them (see below), make sure that firstly, your NAP is correct, and the same (so Google & Bing can see the connection). Make sure you pick a permalink structure that …

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See what keywords your competitors are ranking for

Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. This means phrasing your keywords in a conversational fashion if you want to optimize for natural language search queries Make the content flow easily to keep people intrigued and reading …

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If you think it’s the end, its not

The age of backlinks matter. Links that have existed for a long time weigh more heavily in your website’s link graph. Having links from more popular websites carry more weight than less popular sites. As we know that Google optimizes its results for user intent, hence, this is a …

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Obtain Quality Links

Paid links are another no-no, whether another site linking to yours, or on your site linking to another site (except for banner ads and ad networks like AdSense). Quality and visibility. This is truly the great secret to SEO and content. Links back to your site from elsewhere online are …

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SEO Makes Dollars & Sense

Structured data, sometimes referred to as schema markup, are codes which are added to websites to provide search engines with in-depth information about your products, your business offering, prices of your products, location-based offerings and much more. Unlike some aspects of the mysterious Quality Score “secret sauce,” we know that …

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Accelerated Mobile Pages (AMP)

Similar to your title tags, meta descriptions are a simple, but highly effective way to improve your SEO. Meta descriptions are used to generate the small paragraph of text that appears below a page’s title in the search results. The key to a successful list post is no more …

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The Three Pillars of SEO: Authority, Relevance, and Trust

Add structured data markup in your website's code to include vital business information for Google to find and showcase. The search engines tend to give pages with longer, more in-depth content a higher placement on SERPs. Search engine algorithms will continue to become more sophisticated. If you’ve been producing …

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Links are glue for your site

Use your website to communicate your value proposition and your general marketing messages (known as “high-level messages”). If there is one page which should be optimized for generic keywords, it is your homepage. Reviews are an important factor for SEO. They help potential customers trying to decide whether to trust …

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Take a quick look over old articles

If nobody has heard of your brand or company name (and it’s not part of the important keyword phrases) put it at the end of the title tag. Billions of searches are performed each month. Knowing how users search and choose results will help you create a strategy that …

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Planning the Takeover

The seminal idea behind Google’s ranking technology makes it clear that inbound links are the primary vehicle by which Google discovers new pages and websites on the Internet, and they’re the primary way Google assesses the credibility of a given website. Many specialized SEO tools can help you …

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Understanding Your Audience and Finding Your Niche

There is no minimum amount of words or text to rank in Google. Make it clear on your own Web site that you want links - ask for them directly and make it easy for people to link by writing the linking code for them (using keyword phrases in linking text …

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The first indication should be reporting

If you’re a business, it may be a good idea to start a blog on your website. Not only will this keep your site up-to-date with fresh content and encourage repeat visits (and increase the frequency of search engine crawlers), but also show that you’re a relevant, trustworthy …

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Create backlinks with your location as anchor text

Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate. Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked. How the pages on …

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On its own, content does nothing for your business

The goal of negative SEO is to lower the rankings of competitor websites. This, they believe, will subsequently elevates their own rankings once the competition is out of the way. Relevance is the key issue when choosing the right keywords. Keep in mind that the more specific and niche the …

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Track Desktop and Mobile Analytics and Metrics Separately

If you’re goal for a guest post is to receive a backlink in return, then you would want to make sure their website has a number of good quality backlinks. The number of quality backlinks a website has will determine how powerful a link you will get. Though search …

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What effect does SEO have?

A picture can be worth a thousand words, they say. Well, when it comes to online marketing, a single image can be worth a thousand links! You’re ultimately looking to rank for keywords that will bring value to your business (i.e., those bringing traffic that will convert into …

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What search engines cannot see

First and foremost, the content on your website must be well-written, free of grammatical errors, and 100% unique and original. Content must read smoothly and give visitors the information they are searching for. Once you have exceptional content, you need to find ways to get that content out there and …

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The best way to escape Google’s Penguin penalty

To “optimize” for a mobile-first index, make sure that what you serve to mobile users is the version of the content you’d want Google to index, not a pared down version, or a version that gets updated later than desktop, or version that redirects to the mobile homepage. Do …

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Do not use dashes in the domain name itself

Most people can make a short (or long) list of keywords that might be used to find their own site. But ask other people these questions and write down their keyword suggestions, too. Doing so will help you go beyond the jargon words that only you and insiders know. On …

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The importance of domain name selection for SEO

If you want to get loads of quality traffic to your website you have to work a lot or invest a lot. Properly optimizing your images can help you take advantage of using photos to generate empathy, increase trust, and improve a visitor’s experience without hampering load time which …

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Keyword research helps you get into your customers’ heads

A lot of people think of link reclamation as just 301’ing pages they have moved that still have a lot of great backlinks. Making your content easy to read and understand helps make it useful to your readers. Some experts also believe that Google takes readability into account when …

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Ranking high in the search engines is tough.

Link to page relevance is if the link is relevant on the page; that is to say if the link makes contextual sense on the page itself. As you know, back in the day we could build 10,000 forum profile links with exact match anchor text and rank in …

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Authorship may be the future of search

Bing has a partnership with Facebook that allows it to access data on user behavior on Facebook and use that to influence rankings and the presentation of its search results. Web users are busy and they expect to find the answers to their wants, needs and questions immediately. If your …

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Build idea and search-intent based Content

You should use large header tags and take advantage of CSS to alter these to fit into the style and colour scheme of your page. If you are using software such as Microsoft SharePoint Designer/FrontPage or Adobe Dreamweaver for example, these CSS details are created automatically for you. A …

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AMP designs will have a ton of leverage in the mobile SERPs

Search engines are invested in providing users a great mobile experience. Generally speaking, backlinks are considered to be a “vote” of confidence for the content that’s being linked to on your domain from outside sources. It is worth noting that when it comes to link building, it is very …

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Study your competitors’ linking profile

To a larger degree, your backlink profile is made up of backlinks from external sites (also known as referring domains) that contribute to the overall strength, relevance and diversity of your domain’s backlink profile. Don’t overstuff your page with keywords and phrases, while shoe-horning in as many variations …

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