Backlinks that go deeper

Some users might link to your page using the URL of that page as the anchor text. If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would. Including your target keyword within your page …

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Keep URLs short

Once all of your on page elements are fully optimised including but not limited to your Meta Titles, Meta Descriptions and H1 Headings, you need to start thinking about link building. You may have heard people dismissing this aspect of SEO. Some people have been penalised for not doing it …

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Build authority to enhance search visibility

If you’re hesitant about the effectiveness of SEO, it’s safe to assume you don’t have much technical experience with website development or programming -- and that the prospect of technical SEO intimidates you. Basic SEO can kick start your marketing and push your website in the right direction …

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Contribute to the conversation

Good SEO consultants are hard to locate and they are even harder to hire. This is because there aren’t a lot of high-quality SEO consultants available for hire. There are lots and lots of bad SEO consultants or young entrepreneurs who think they know SEO. Do not copy another …

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Do you run A/B testing on a regular basis?

Create a website that people love! Search engines were created to measure different signals across the Web so they could find out which websites people like most. Play right into their hands by making those signals real and not artificial! If there was one thing that we could get across …

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Competitor Analysis and Opportunity Identification

Search engines don’t like familiar or generic content. Meta search engines are search engines that aggregate results from multiple search engines and present them to the user. Use your website to communicate your value proposition and your general marketing messages (known as “high-level messages”). If there is one page …

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