Make a good use of white hat SEO

A growth hacker is constantly searching for new ways to grow and collaborate with others in the field. A detailed overview of your website (website analysis) and how your website ranks on Google are the first steps. Marketing automation solves that, too. Evaluating your link profile in this dimension can …

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Is redirect chains a Google ranking signal?

Exact match domain penalties only impacted about 3% of active domains but underscores the fact that having a keyword as your entire domain name (URL) isn't enough for number one rankings. However, this focus on beating the competition also has some drawbacks. Here, your goal is to make a comprehensive …

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Search engines are machines that follow ruthless logic

Mobile apps like Flipboard or CNN make it easy to consume information broadly and quickly. But low quality backlinks can actually have a detrimental effect on your SEO, lowering your authority and earning manual penalties that can seriously compromise your inbound traffic. When it comes to growing your business online …

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Who else wants to be successful with page impressions

However, I'm pretty sure though that you want your category pages to rank high, because those are the ones optimized for the keywords with the most search volume. Others require ongoing attention. Assuming all quality factors are equal, more links do have the potential to give you higher returns. Access …

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Provide an analysis section to help with landing pages

For other sites, it can mean the number of visitors that registered on the site. Don't overlook websites that don't have a "write for us" page. Not every website has one of these. Some of the best websites for getting backlinks are ones without these pages. Transaction sites, which are …

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Tell me more about analytics

On one hand, it makes logical sense-if each location is different, why not try to rank on each site individually? A backlink is a link to your website from someone else's blog or website which Google uses as kind of a signal of approval for your website. Is the voice …

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Site Architecture

You should offer prominent contact information throughout your website, preferably with at least one obvious means of contacting you (such as a phone number in the header of your site). It fulfills the objective of SEO and search engine marketing as a whole: more traffic from relevant keywords which concurrently …

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Reasons why marketers love javascript

That's because 95% of people never make it past the first page. Search engines are responsible for driving a majority of the traffic. This is because people heavily rely on Google to get information. In 2012, people searched on Google 3.5 billion times per day. We don't know exactly …

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You may be asked about landing pages in your marketing interview

Google categorizes pages based on their relevance, and ranks them according to their trustworthiness (or "authority"), so even if your pages are indexed, they may not turn up for your target audience's searches. By making your site secure, you'll encourage more people to browse and visit on your website. As …

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Things that make you love and hate offsite SEO

The keywords meta tag is almost defunct because this provides a way of attempting to spam the search engines. This keyword isn't very specific and as such it will likely have a large amount of competition. In two-thirds of cases that they examined, Google used sentences from the first paragraph …

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Mobile-First Indexing: Fix issues around offsite SEO

This would lead to a reverberating effect, theoretically giving preference to links that still exist but also taking former links into consideration. You can find terms that are driving traffic to your competitors with a tool like Ahrefs, or SEMRush and create similar but more in-depth and quality content for …

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Accurately summarize the page including details of web 2.0

For this reason, inbound linking is very important. We?ve all heard it ? deliver the right message, to the right person at the right time. After Google's Exact Match Domain update, the importance of having the exact keyword in your domain name is far less important. Try to pick the …

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Simple-to-understand scraping will convey information more easily

Keep meta descriptions short and grabby you have right around 160 characters to convince searchers that this is the post they want. Unfortunately, the amount of space on SERPs is remaining the same despite this increase. Now that you know all the deadly SEO mistakes, try to put conscious effort …

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Start simple, but don't forget doorway sites

Run multiple PPC ads with broad lists and varied ad copy. But should that be your main focus right now? What SEO practitioners are missing is the fact that a highly-ranking search result that does not engage offers no value. Knowing the theory and doing the necessary work is not …

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Can sitemaps help improve my search engine placement?

It's important to remember that your blog should be written for your intended audience, so make sure that the content is somehow relevant and the keywords fit in seamlessly. Before you start investing loads of time and money into content and link building campaigns, focus on the foundational elements. Ideally …

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Aligning your goals in relation to link exchanges

We can judge a site visually in as little as 50 milliseconds. And when performing a task, we focus on that and become blind to anything else. This being said, we all know how difficult it is to constantly produce new high-quality content. Do they use the keyword target? Now …

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Repurpose old SEO

Delivering search results that meet user intent (informational, shopping, navigational). You should also be looking for niche relevant profile opportunities. Is there a prominent industry community that you can get a link from via a profile? If so, these usually go further than general opportunities that would make sense for …

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Take care when dealing with domain authority

At a certain point, an advertisement or particular campaign simply becomes "old" or "boring." When a company stops advertising, consumers often begin to forget the message, which indicates decay effects. A descriptive alt text can alert users exactly what is in the photo. Whether we like it or not, SEO …

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Meaty meta descriptions may affect your 301 redirects tactics

Search engines are constantly trying to upgrade their algorithms to provide more succinct and faster searches for their users. Multiple tracking studies have shown that we scan the page in an F-shaped pattern: we start in the upper left and then move down the left margin. In the instance of …

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Choosing Your Wedding Theme

With so much to do for your wedding it can be easy to get lost. There are so many wedding calendar planners out there that suggest time frames to get things done by, but depending on your circumstances they can be irrelevant. Some say to book your wedding cars three …

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Make your site easier to navigate by using link bait

This is where a bit of education and training is essential. In other words, for Google's website crawlers to identify your content and consequently have it displayed on Search Engine Results Pages (SERPs), you have to earn it. In this post, it's all about indexing backlinks, sometimes referred to inbound …

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Understanding Blockchain

Blockchain is an ever-growing, secure, shared record keeping system in which each user of the data holds a copy of the records, which can only be updated if all parties involved in a transaction agree to update.

Technical definition: Blockchain is a peer-to-peer, distributed ledger that is cryptographically-secure, append-only, immutable …

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Can a techie truly understand citations

Generally, the more social your link source is, the more valuable it's going to be for your domain authority. In particular, words joined with underscores may be viewed as a single word during searches which is rarely what you want. Some social media stars, like those on Instagram, are paid …

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Lessons I learned about search queries

Search engines are not impressed by a vast vocabulary; they want you to be consistent throughout the article. Organic results can be lifted up with the combination of conversion and SEO plans. It can be a great idea to look for pages that mention your business, brand, products and more …

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How do you feel about SEM now?

Many quality open source software packages are worth exploring. Possessing contact information and detailed information on buying behavior, purchasing patterns, and interests are assets that make your business valuable and your revenue and growth more predictable. In some cases on-page coding issues can impede the ability of a website to …

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Understand about non reciprocal links

You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. Going to the library is nearly a thing of the past, but do you remember asking the librarian to help you find a particular book? Well …

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How do you feel about stickiness now?

SEO will make sure you blog posts get found and drive traffic.There's a million things to do as a business owner - having a steady, automated stream of highly qualified leads frees up a ton of time and resources for me. The unfortunate answer is - yes, it is a content …

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Learn from these mistakes before you learn about SEO

But Google noted that E-A-T applies to all types of sites (e.g., gossip websites, fashion websites, humor websites, and forum and Q&A). When it comes to SEO, less is not necessarily more. The main body of your piece shouldn't be under 300 words and if you manage 1 …

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Hidden facts about static pages

Don't get fooled by those agencies that offer 100% guarantee to get your website amongst the top results in a short time. The only one who can do this are Search Engines (which you can't fool) themselves. It takes some effort to do link outreach and get the back links …

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The back story of link exchanges

That information alone will tell you a lot about what you need to do for your site. You should include a sitemap on your website that holds an index of all your web pages. This way search engines can find all of your pages and index them easily. You should …

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Fresh ideas on how to improve your web portals

Your content can never really rank or sell if it doesn't appeal to a particular audience/consumer. Once you've started your local SEO effort, the next stage is more aligned with the rest of SEO - creating content for your audience. In this case, we're looking to create content of interest …

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