Make a good use of citations

On page SEO refers to those elements on a site that make your page more likely to be served up when people are looking for products or services like yours. If you use images, videos, infographics, interactive content and other alternatives to solely text-based content, you increase the chance that …

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Make up one’s mind about SEO

The type of traffic we want to build is the type that will compound and will never go away. We want to create traffic today that will still give us a little trickle in five years. Combining hundreds (or thousands) of little trickles, our site that converts, and a great …

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Combine responsive design and citations for Supercharged SEO

SEO’s journey to a technicality driven practice of giving priority to the subject-matter elucidates how content marketing fits the bill. As the web is becoming more interactive and conversational, content marketing will see bigger duties resting on its shoulder in the future. SEO works by a search engine, such …

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The steps needed for putting SEO campaigns into action

For example, content that can be found on articlesbase.com and ezinearticles.com could reach well over 500 words, but still fail to add any value to its readers. URLs and links are building blocks of a website, therefore, ensure that they are consistent and are search engine friendly. Pages …

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Questions to ask about SEM

Google recommends responsive web design instead of individual pages for mobile and desktop. Responsive web design is a setup where the server always sends the same HTML code to all devices and CSS is used to alter the rendering of the page on the device. Brainstorm on the inputs, not …

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Adjust your appearance in search by utilising hits

Let’s give some light on this. Make it easy for users to distinguish between regular text and the anchor text of your links. Your content becomes less useful if users miss the links or accidentally click them. Create original content. You also create quality content by making sure that …

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Write the right guest posts for the right sites

Technical search engine optimization consists of making various internal changes to a website to make it more visible in search engines. More visibility means more credibility and better positioning in search engine results pages. Done properly, SEO brings more targeted traffic to your website. What SMEs haven’t realised yet …

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The most important part of SEO is backlink indexing

Think about what happens when you type a query into a search engine. The results you get back are simply a series of page titles and descriptions. Write proper page titles. Not overly optimized titles targeting a gazillion keywords. No. Proper, one sentence titles that contain your brand name and …

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So, does true white hat SEO really exist?

As of now, less than 50 percent of websites use local schema markup for local SEO, so there's tremendous advantage to be enjoyed by adopting it. The new SEO paradigm is defined by creating good content and site architecture, along with messaging, branding, and communication with the audience. Voice search …

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Use Rel Canonical Tag To Improve Ranking

Remove less important elements to make the remaining element more prominent. Put the most important items first in your navigation. Find the best way to organize the content of your website and reflect that in the structure of your website navigation. The days of self-serving, scammy, and spammy SEO are …

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Big Brands Burst to the Top

If you’re going to change a URL, but you don’t want its link juice to disappear, you can use a 301 redirect. A 301 will pass a majority of the link juice. Google has spent millions of dollars to create faster load times for search results. If they …

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The Three Pillars of SEO: Authority, Relevance, and Trust

Add structured data markup in your website's code to include vital business information for Google to find and showcase. The search engines tend to give pages with longer, more in-depth content a higher placement on SERPs. Search engine algorithms will continue to become more sophisticated. If you’ve been producing …

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Links are glue for your site

Use your website to communicate your value proposition and your general marketing messages (known as “high-level messages”). If there is one page which should be optimized for generic keywords, it is your homepage. Reviews are an important factor for SEO. They help potential customers trying to decide whether to trust …

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Planning the Takeover

The seminal idea behind Google’s ranking technology makes it clear that inbound links are the primary vehicle by which Google discovers new pages and websites on the Internet, and they’re the primary way Google assesses the credibility of a given website. Many specialized SEO tools can help you …

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The first indication should be reporting

If you’re a business, it may be a good idea to start a blog on your website. Not only will this keep your site up-to-date with fresh content and encourage repeat visits (and increase the frequency of search engine crawlers), but also show that you’re a relevant, trustworthy …

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The best way to escape Google’s Penguin penalty

To “optimize” for a mobile-first index, make sure that what you serve to mobile users is the version of the content you’d want Google to index, not a pared down version, or a version that gets updated later than desktop, or version that redirects to the mobile homepage. Do …

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Build idea and search-intent based Content

You should use large header tags and take advantage of CSS to alter these to fit into the style and colour scheme of your page. If you are using software such as Microsoft SharePoint Designer/FrontPage or Adobe Dreamweaver for example, these CSS details are created automatically for you. A …

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AMP designs will have a ton of leverage in the mobile SERPs

Search engines are invested in providing users a great mobile experience. Generally speaking, backlinks are considered to be a “vote” of confidence for the content that’s being linked to on your domain from outside sources. It is worth noting that when it comes to link building, it is very …

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Keyword driven anchor text reigns supreme

How recently your webpage was published is also a ranking signal – but different types of searches have different freshness needs, such as searches for recent events, hot topics, and regularly recurring events.2 When you or your SEO Company creates links – make them hefty and serious. They should actually be …

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Make Sure People Still Search for the Topic

SEO can be difficult to understand and due to its ever changing nature, it can feel like a chore to keep up. Higher rankings in the first few results are critical to visibility. While an SEO might not be your start-to-finish website design resource they should certainly be involved in …

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Set up Daily Email Alerts

Measuring the number of search engines that have indexed your site is an easy way to check the website growth resulting from your SEO efforts. The more pages indexed, the easier it is to get a ranking for more keywords. By providing clear, deep, easy to find content on your …

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Authority flows through the links on your own website as well

Google Analytics will be able to tell you where those converting visitors came from. And specifically, you’ll be able to see if someone who used your search term eventually ended up buying your product. Search engine algorithms will continue to become more sophisticated. Google normally takes into account bounce …

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Google recommends nofollow links

The days of stuffing keywords into bad content and having it rank are long gone. Now your content needs to focus on your target persona and your keywords need to flow within the content. You want a user to click your result in Google, and not need to go back …

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Understanding the rationale behind algorithm updates

Webmasters used to do everything traditionally from on-page optimization to off-page optimization such as emailing fellow webmasters to exchange links. Technology and software development has made it much easier for SEO and positioning websites using search engine optimization tools. Stick to these good practices and you’ll be on your …

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Be sure you've considered every possible angle

Title tags and meta descriptions are important elements of your website’s content. The title tag and the meta description tags should include keywords relevant to the content of the web page they describe. This helps Search Engines understand what the page is about and index your web pages accordingly …

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What is your unique selling point (USP)?

Pick your permalink structure wisely. Don’t change your permalink structure for the sake of it. Incorrectly redirecting your old URLs to the new URLs might lead to problems and could get you dropped from the rankings. Make sure your website is optimised for mobile. When someone is searching for …

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Mobile readiness is a confirmed general ranking factor.

Stop buying links in an attempt to fool Google and get more low-quality traffic. Write quality content instead, trust humans to find it and have them link to your pages because you are worth it. Google’s Penguin 4.0 is now included in the core algorithm and is updated …

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Frequently Update Content/Blogs

When you're ready to scale your strategy, consider hiring a professional SEO agency or a highly skilled independent contractor. To understand your website, Google must be able to read it. In order for this to be possible, you must make sure that your website is text based behind the scenes …

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Localize your content for better customer experience

Maybe the most fascinating thing about search is how quickly and regularly it changes. What we’ve covered here today may be replaced by something entirely different a few years or a few months from now as technology continues to evolve. Search volume refers to how many times a particular …

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Link internal pages in your content

Look for pages that have excessive links. Google advises 100 per page as a maximum, although it is OK to increase that on more important and heavily linked-to pages. Use facts, figures and dates whenever possible. People love comparisons and making the best comparisons usually requires coming up with some …

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Create an Engaging Web Presence

A page consisting of just a few sentences is less likely to get to the top of a search engine list. Search engines favor sites that have a high information content. Generally, you should try to increase the text content of your site in the interest of seo. The optimum …

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Do Your Research

A good link profile is not just backlinks. Stated another way, backlinks are just one component of the link profile. There is a deeper complexity to the backlink discussion. Markup logos, images, addresses, phone numbers, business name, type of business, reviews, prices, software, and anything else that’s relevant to …

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Build a dashboard in Google Analytics

Webpages on HTTPS had positive correlation with higher rankings. Allow visitors to your site to social bookmark it for later, by providing your visitors this option, you are helping create links that will raise you in search engine ranks. Not only that, but you can find free widgets that can …

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