Who else wants to enjoy SEO campaigns

Your pre-production space is almost exactly the same as your live site. That's a huge amount of doubled-up content. Too many companies are just trying to be me-too companies online. If you don't know how to properly do it, then you are going to fail. In many cases, you will …

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Super-easy ways to learn everything about RSS feeds

Many bloggers who have only recently started a blog or a website often struggle to understand what the term "backlink" means. Check the hosting and registration information of any website by doing a Whois lookup. On the Internet, people tend to scan text rather than read it from cover to …

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How to learn about hits in a few hours

If your Google keywords relate to your business or website, where is your site in the search results? How do you prepare your site for link building? How important is it to take advantage of enhancing your results with descriptive titles, rich snippets, breadcrumbs, and other details? The main heading …

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You Marketing

From Google's point of view, it is not advisable to place the actual content of the page below the fold. Over the years, SEOs have become really good at understanding keyword intent and segmenting the marketing strategy to match intent. Creating content that consistently drives traffic to your site is …

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Maybe authority sites will be a thing of the past

Try and write blog content for external websites, which will link back to your website and boost your domain authority. Backlinks are the foundation of Google's algorithm. Standard SEO advice is to keep the site architecture as flat as possible, to minimize clicks from the home page to important content …

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How does Duck Duck Go deal with search engine spiders

To give you an idea on this, let's start with this fact - nearly 14 billion searches online take place every month. Mobile phones enable marketers to create location-based mobile advertising campaigns, often called geo-targeting. Generating leads becomes the primary goal. Measure everything about your content, aligning KPIs with your business …

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Optimise your site, paying special attention to splogs

You have complete control over anchor text on your own website, and you should use it to your advantage. But you don't really have control over what text people use on other websites. Though some desktop SEO tactics are the same for mobile SEO, Mobile SEO and desktop SEO are …

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Interesting CTR tactics that can help your business grow

The more people who read your blog post, the more authority Google will deem it to have. And the more authority a page has, the higher it is likely to rank. So - get your post out there! Facebook, Twitter, Pinterest, Instagram - whatever social media channels you use, share it on …

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Cracking the non reciprocal links code

Search engines like aged domains, and give them more authority over newer sites. Don't rely on the tips you read from unknown sources. If somebody discovers the secret to rank first on Google for competitive keywords, it's very unlikely that they will share it with strangers. If so, you probably …

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When it comes to website traffic, more is not always better

Using structured data, you can serve Google your address details in the most convenient way. The tactics used in 2004 are all outdated now as the new call is something else. Thin content, however, will do the exact opposite and should be avoided at all costs. Search engines use links …

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Adopt a customer centric view of local search

Google's Penguin 4.0 is now included in the core algorithm and is updated in real-time as of September 2016. Before this rollout, website owners waited years to recover rankings lost because of questionable SEO practices related to manipulating links. Photographs, infographics, graphs and tables are all great ideas, although …

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Search engine health checks should look at nofollow links

Reaching an international audience is an opportunity that is now available to small and medium businesses in a way that has never been possible historically. Even if your site hasn't lost any traffic over the years, if you find a bunch of technical errors, they could be keeping you from …

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Segmentation by Geographic Location

Make sure you're not giving away the entire scoop in the headline by providing a hook, which will entice the reader into clicking your search result for more information. SEO is one of the most misunderstood and misinterpreted terms in the world of marketing. Building a brand's image begins with …

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Every website needs a a proper call-to-action

Without utilising local SEO, a business can render itself useless as it is invisible to new prospective clients. Review your h1 tags across your site, using a crawler to find them all if required. Do they all describe the page accurately? Do they use the keyword target? And do they …

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A do-it-yourself guide to non reciprocal links

Consumer behavior has rapidly matured with the growth of the online world. Customers access the internet through a variety of different platforms and channels. Two thirds of shoppers report using more than one channel when deciding to make a purchase. Firstly, it's worth checking out your website's current page load …

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The professional approach to landing pages

In 1998, the web was much easier. Google has always encouraged webmasters to make their primary focus one of providing a good user experience. As the algorithm gets "smarter", websites that do so are positioned to benefit the most. The viral message should focus on the product or business. This …

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Focus on performance, user experience, and inbound links

The bad news about SEO is that it's not as simple as flicking a couple of switches. Nor is it a one-time deal; SEO has to be a consistent part of your ongoing marketing. There is also an overwhelming amount of information available online - how do you know where to …

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Things about gateway sites you have to experience yourself

Like any disease, it's best to catch a negative backlink campaign before it spreads and wreaks havoc on your website. Without proper monitoring, it might take weeks before you realize the drop in traffic and rankings was caused by suspicious backlinks harming your SEO. The longer these spammers have to …

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Think like a human not a robot when it comes to forums

Content creation and distribution is essential for SEO. Content is about much more than what's on your website. It's necessary to build your online real estate and create content that will improve visibility across the web. An SEO campaign without content is severely limited. The fourth pathway, social spider-webbing, takes …

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Pay attention to non reciprocal links

Titles are also critical for improving click through rates as titles are displayed in search results and when pages are shared on social networks. They must incorporate social mediaand engage consumers with their brands. If you have several reasons to explain why a product is the best option for your …

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Integration of media platforms

Equity helps to fight the brand parity problem. Having a sitemap for your website plays a crucial role in SEO. It helps Google easily crawl your pages and index your website. One of the biggest movements in the industry, at the moment, is the idea of 10x content. Mobile SEO …

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Provide Information about the Domain

Be wary of promises to get you links from dozens or hundreds of websites. Many such links are considered “bad neighborhood” links by the search engines and you can get penalized for associating with them. Although it’s pretty slow-going, it’s best to hand-select relevant and quality websites and …

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Targetting the wrong keywords

Within the space of 3 years, it has become significantly easier to find businesses, stores or items nearby, creating a shift in user’s intent and search behavior. Users no longer have to include their location in search queries, such as inputting “coffee shops in Queens” into Google. Write about …

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Search marketing implications related to html

For the SEO pros who want to keep careful and easy track of no follow links, there are many extensions available to download for Chrome and Firefox that automatically highlight no follow or do follow links on the pages you visit. All sites have a home or "root" page, which …

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Steer clear of old-school SEO methods

In turn, that can lead to a range of other problems relating to high clicks and a click-through-rate (CTR) but low conversions and sales. Thus, the highest-ranked websites sare considered far more authoritative than lower-ranked ones. There are two main philosophical buckets of practices for SEO: black hat and white …

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Make a good use of citations

On page SEO refers to those elements on a site that make your page more likely to be served up when people are looking for products or services like yours. If you use images, videos, infographics, interactive content and other alternatives to solely text-based content, you increase the chance that …

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Make up one’s mind about SEO

The type of traffic we want to build is the type that will compound and will never go away. We want to create traffic today that will still give us a little trickle in five years. Combining hundreds (or thousands) of little trickles, our site that converts, and a great …

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Combine responsive design and citations for Supercharged SEO

SEO’s journey to a technicality driven practice of giving priority to the subject-matter elucidates how content marketing fits the bill. As the web is becoming more interactive and conversational, content marketing will see bigger duties resting on its shoulder in the future. SEO works by a search engine, such …

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The steps needed for putting SEO campaigns into action

For example, content that can be found on articlesbase.com and ezinearticles.com could reach well over 500 words, but still fail to add any value to its readers. URLs and links are building blocks of a website, therefore, ensure that they are consistent and are search engine friendly. Pages …

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Questions to ask about SEM

Google recommends responsive web design instead of individual pages for mobile and desktop. Responsive web design is a setup where the server always sends the same HTML code to all devices and CSS is used to alter the rendering of the page on the device. Brainstorm on the inputs, not …

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Adjust your appearance in search by utilising hits

Let’s give some light on this. Make it easy for users to distinguish between regular text and the anchor text of your links. Your content becomes less useful if users miss the links or accidentally click them. Create original content. You also create quality content by making sure that …

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Write the right guest posts for the right sites

Technical search engine optimization consists of making various internal changes to a website to make it more visible in search engines. More visibility means more credibility and better positioning in search engine results pages. Done properly, SEO brings more targeted traffic to your website. What SMEs haven’t realised yet …

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