Using landing pages strategies like the pros

After all, the machine learning algorithm is designed to provide the user with optimal results. There are many other ways to repurpose your existing content. For example, a caching and file minification plugin like W3 Total Cache (for WordPress) can be useful. Backlinks can be confusing for many as they …

more ...

What can Twitter teach you about keyword density

By investing a few hours of time, you can increase the number of people who visit your website. The more people who visit your website, the more people you can convert into paying customers. t is possible to request that there are certain pages that are Technical SEO is the …

more ...


What your mum didn't tell you about javascript

If you are just starting a site, you may be able to get by with a shared host. Tech pros (who know how the system works) may find themselves overwhelmed with information, unsure of what to use or how to use it. You just add your site or look up …

more ...

Quality over quantity when it comes to blogs

Create a page called "Sitemap" and list all the pages on your site you want Google to index, separated into categories and subcategories as appropriate, to provide hints to bots as to how your links interact with one another. Ultimately the best tip is to be sure that this is …

more ...

Ridiculous rules about URLs

These are all the results I observed when looking at my own sites and the results of syndicating articles that originated on those sites. SEO is the process that brings traffic to a website, but if you can't convert that traffic into a sale, email subscriber, etc., there is no …

more ...

Informative details on improving snippets with better RSS feeds

Repetition captures the buyer's attention. The main aim of your content should still be to provide value and relevance for your target audience, but this doesn't mean that it can't be slightly more SEO-focused. Lately, there's been a trend of automatically generated content encroaching on the content marketing world. It …

more ...

Here's what industry insiders think about plugins

The biggest challenge with SEO is that it's ambiguous territory-but you shouldn't let the uncertainty get the best of you. Understand that almost every marketer is exactly where you are now. Everyone's trying to figure out SEO's 'hidden secrets' with little direction. Individual lifetime value calculations normally only contain costs …

more ...

Are you making these conversion rates errors?

Understanding how Google has evolved is essential to getting and keeping your website ranked in the top positions for chosen keywords. If not, then you need to create timeless content that will always give value to your readers. If you're looking for long-tail keywords (more on those in a second …

more ...

Unlocking the mystery of reporting

The active approach allows you to update the URL structures and hierarchies on your site using an on-site site map. If you don't, your SEO services landing page will quickly get buried by the seasoned pros. Today there is a plenty of social media resources where you can build a …

more ...


Invest in authority sites

Smaller companies typically lease DSL or fiber lines. Search engines use links to discover when new webpages have been created and to help determine how well a page should rank in their results. It will rank you higher in the search results to help more relevant leads find your content …

more ...

Reasons why marketers love duplication

Onsite sitemaps are a link on your main site that contain a structured layout of all your existing pages. When someone attempts to access a page that no longer exists, it's called a 404 error, and they can crop up for a number of reasons. If you don't know your …

more ...



Beginner's guide to link bait

Doing this, of course, is a violation of user trust, and is considered deceitful. Use keywords in the page title. After all, your content strategy is almost exclusively focused on appealing to what your users want and need. As a result, Google started discounting such links.

heading

Instead, you should …

more ...

Provide an analysis section to help with mobile search

Search engines mine the Web, extract the content, assign value and relevance to each page, and then return and rank those pages for each query. So now you need to narrow down your list to find keywords that are actually going to deliver results. You know that you build a …

more ...



Make a good use of white hat SEO

A growth hacker is constantly searching for new ways to grow and collaborate with others in the field. A detailed overview of your website (website analysis) and how your website ranks on Google are the first steps. Marketing automation solves that, too. Evaluating your link profile in this dimension can …

more ...

Is redirect chains a Google ranking signal?

Exact match domain penalties only impacted about 3% of active domains but underscores the fact that having a keyword as your entire domain name (URL) isn't enough for number one rankings. However, this focus on beating the competition also has some drawbacks. Here, your goal is to make a comprehensive …

more ...

Search engines are machines that follow ruthless logic

Mobile apps like Flipboard or CNN make it easy to consume information broadly and quickly. But low quality backlinks can actually have a detrimental effect on your SEO, lowering your authority and earning manual penalties that can seriously compromise your inbound traffic. When it comes to growing your business online …

more ...

Who else wants to be successful with page impressions

However, I'm pretty sure though that you want your category pages to rank high, because those are the ones optimized for the keywords with the most search volume. Others require ongoing attention. Assuming all quality factors are equal, more links do have the potential to give you higher returns. Access …

more ...

Provide an analysis section to help with landing pages

For other sites, it can mean the number of visitors that registered on the site. Don't overlook websites that don't have a "write for us" page. Not every website has one of these. Some of the best websites for getting backlinks are ones without these pages. Transaction sites, which are …

more ...

Tell me more about analytics

On one hand, it makes logical sense-if each location is different, why not try to rank on each site individually? A backlink is a link to your website from someone else's blog or website which Google uses as kind of a signal of approval for your website. Is the voice …

more ...



Site Architecture

You should offer prominent contact information throughout your website, preferably with at least one obvious means of contacting you (such as a phone number in the header of your site). It fulfills the objective of SEO and search engine marketing as a whole: more traffic from relevant keywords which concurrently …

more ...

Reasons why marketers love javascript

That's because 95% of people never make it past the first page. Search engines are responsible for driving a majority of the traffic. This is because people heavily rely on Google to get information. In 2012, people searched on Google 3.5 billion times per day. We don't know exactly …

more ...

You may be asked about landing pages in your marketing interview

Google categorizes pages based on their relevance, and ranks them according to their trustworthiness (or "authority"), so even if your pages are indexed, they may not turn up for your target audience's searches. By making your site secure, you'll encourage more people to browse and visit on your website. As …

more ...

Things that make you love and hate offsite SEO

The keywords meta tag is almost defunct because this provides a way of attempting to spam the search engines. This keyword isn't very specific and as such it will likely have a large amount of competition. In two-thirds of cases that they examined, Google used sentences from the first paragraph …

more ...

Mobile-First Indexing: Fix issues around offsite SEO

This would lead to a reverberating effect, theoretically giving preference to links that still exist but also taking former links into consideration. You can find terms that are driving traffic to your competitors with a tool like Ahrefs, or SEMRush and create similar but more in-depth and quality content for …

more ...

Accurately summarize the page including details of web 2.0

For this reason, inbound linking is very important. We?ve all heard it ? deliver the right message, to the right person at the right time. After Google's Exact Match Domain update, the importance of having the exact keyword in your domain name is far less important. Try to pick the …

more ...

Simple-to-understand scraping will convey information more easily

Keep meta descriptions short and grabby you have right around 160 characters to convince searchers that this is the post they want. Unfortunately, the amount of space on SERPs is remaining the same despite this increase. Now that you know all the deadly SEO mistakes, try to put conscious effort …

more ...

Start simple, but don't forget doorway sites

Run multiple PPC ads with broad lists and varied ad copy. But should that be your main focus right now? What SEO practitioners are missing is the fact that a highly-ranking search result that does not engage offers no value. Knowing the theory and doing the necessary work is not …

more ...

Can sitemaps help improve my search engine placement?

It's important to remember that your blog should be written for your intended audience, so make sure that the content is somehow relevant and the keywords fit in seamlessly. Before you start investing loads of time and money into content and link building campaigns, focus on the foundational elements. Ideally …

more ...


Aligning your goals in relation to link exchanges

We can judge a site visually in as little as 50 milliseconds. And when performing a task, we focus on that and become blind to anything else. This being said, we all know how difficult it is to constantly produce new high-quality content. Do they use the keyword target? Now …

more ...


Repurpose old SEO

Delivering search results that meet user intent (informational, shopping, navigational). You should also be looking for niche relevant profile opportunities. Is there a prominent industry community that you can get a link from via a profile? If so, these usually go further than general opportunities that would make sense for …

more ...