Big Brands Burst to the Top

If you’re going to change a URL, but you don’t want its link juice to disappear, you can use a 301 redirect. A 301 will pass a majority of the link juice. Google has spent millions of dollars to create faster load times for search results. If they …

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The Three Pillars of SEO: Authority, Relevance, and Trust

Add structured data markup in your website's code to include vital business information for Google to find and showcase. The search engines tend to give pages with longer, more in-depth content a higher placement on SERPs. Search engine algorithms will continue to become more sophisticated. If you’ve been producing …

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Links are glue for your site

Use your website to communicate your value proposition and your general marketing messages (known as “high-level messages”). If there is one page which should be optimized for generic keywords, it is your homepage. Reviews are an important factor for SEO. They help potential customers trying to decide whether to trust …

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Planning the Takeover

The seminal idea behind Google’s ranking technology makes it clear that inbound links are the primary vehicle by which Google discovers new pages and websites on the Internet, and they’re the primary way Google assesses the credibility of a given website. Many specialized SEO tools can help you …

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The first indication should be reporting

If you’re a business, it may be a good idea to start a blog on your website. Not only will this keep your site up-to-date with fresh content and encourage repeat visits (and increase the frequency of search engine crawlers), but also show that you’re a relevant, trustworthy …

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The best way to escape Google’s Penguin penalty

To “optimize” for a mobile-first index, make sure that what you serve to mobile users is the version of the content you’d want Google to index, not a pared down version, or a version that gets updated later than desktop, or version that redirects to the mobile homepage. Do …

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Build idea and search-intent based Content

You should use large header tags and take advantage of CSS to alter these to fit into the style and colour scheme of your page. If you are using software such as Microsoft SharePoint Designer/FrontPage or Adobe Dreamweaver for example, these CSS details are created automatically for you. A …

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AMP designs will have a ton of leverage in the mobile SERPs

Search engines are invested in providing users a great mobile experience. Generally speaking, backlinks are considered to be a “vote” of confidence for the content that’s being linked to on your domain from outside sources. It is worth noting that when it comes to link building, it is very …

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Keyword driven anchor text reigns supreme

How recently your webpage was published is also a ranking signal – but different types of searches have different freshness needs, such as searches for recent events, hot topics, and regularly recurring events.2 When you or your SEO Company creates links – make them hefty and serious. They should actually be …

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Make Sure People Still Search for the Topic

SEO can be difficult to understand and due to its ever changing nature, it can feel like a chore to keep up. Higher rankings in the first few results are critical to visibility. While an SEO might not be your start-to-finish website design resource they should certainly be involved in …

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Set up Daily Email Alerts

Measuring the number of search engines that have indexed your site is an easy way to check the website growth resulting from your SEO efforts. The more pages indexed, the easier it is to get a ranking for more keywords. By providing clear, deep, easy to find content on your …

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Authority flows through the links on your own website as well

Google Analytics will be able to tell you where those converting visitors came from. And specifically, you’ll be able to see if someone who used your search term eventually ended up buying your product. Search engine algorithms will continue to become more sophisticated. Google normally takes into account bounce …

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Google recommends nofollow links

The days of stuffing keywords into bad content and having it rank are long gone. Now your content needs to focus on your target persona and your keywords need to flow within the content. You want a user to click your result in Google, and not need to go back …

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Understanding the rationale behind algorithm updates

Webmasters used to do everything traditionally from on-page optimization to off-page optimization such as emailing fellow webmasters to exchange links. Technology and software development has made it much easier for SEO and positioning websites using search engine optimization tools. Stick to these good practices and you’ll be on your …

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Be sure you've considered every possible angle

Title tags and meta descriptions are important elements of your website’s content. The title tag and the meta description tags should include keywords relevant to the content of the web page they describe. This helps Search Engines understand what the page is about and index your web pages accordingly …

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What is your unique selling point (USP)?

Pick your permalink structure wisely. Don’t change your permalink structure for the sake of it. Incorrectly redirecting your old URLs to the new URLs might lead to problems and could get you dropped from the rankings. Make sure your website is optimised for mobile. When someone is searching for …

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Mobile readiness is a confirmed general ranking factor.

Stop buying links in an attempt to fool Google and get more low-quality traffic. Write quality content instead, trust humans to find it and have them link to your pages because you are worth it. Google’s Penguin 4.0 is now included in the core algorithm and is updated …

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Frequently Update Content/Blogs

When you're ready to scale your strategy, consider hiring a professional SEO agency or a highly skilled independent contractor. To understand your website, Google must be able to read it. In order for this to be possible, you must make sure that your website is text based behind the scenes …

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Localize your content for better customer experience

Maybe the most fascinating thing about search is how quickly and regularly it changes. What we’ve covered here today may be replaced by something entirely different a few years or a few months from now as technology continues to evolve. Search volume refers to how many times a particular …

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Link internal pages in your content

Look for pages that have excessive links. Google advises 100 per page as a maximum, although it is OK to increase that on more important and heavily linked-to pages. Use facts, figures and dates whenever possible. People love comparisons and making the best comparisons usually requires coming up with some …

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Create an Engaging Web Presence

A page consisting of just a few sentences is less likely to get to the top of a search engine list. Search engines favor sites that have a high information content. Generally, you should try to increase the text content of your site in the interest of seo. The optimum …

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Do Your Research

A good link profile is not just backlinks. Stated another way, backlinks are just one component of the link profile. There is a deeper complexity to the backlink discussion. Markup logos, images, addresses, phone numbers, business name, type of business, reviews, prices, software, and anything else that’s relevant to …

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Build a dashboard in Google Analytics

Webpages on HTTPS had positive correlation with higher rankings. Allow visitors to your site to social bookmark it for later, by providing your visitors this option, you are helping create links that will raise you in search engine ranks. Not only that, but you can find free widgets that can …

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We've reached a tipping point

When you start reading all about SEO, and all the different opinions out there about it, you might begin to sweat and feel little uncertain. It’s hard to tell exactly how much your company should invest in this line of marketing. You’d like to have a full-blow SEO …

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What Is Semantic Search?

It used to be that buying backlinks as you could was a successful means of boosting your organic search results. But today, it’s definitely not good to buy them in big packages. Google has declared that if you buy bulk backlinks to improve your rankings, you're breaching their guidelines …

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SEO is a fast-changing marketing activity

CTR gives some insight into how likely potential visitors are to actually click on your site in the SERPs. The higher quality your content, the more beneficial your shared information, and the better your reputation increases the chances that you will be mentioned throughout a variety of platforms. Title tags …

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Determining Your SEO Objectives

How relevant is your product page or category page to the search term? This is a huge ranking factor that’s often neglected. Stick to keywords that your products would genuinely satisfy. You’re not foolin’ Google. Excessive repetition of keywords, and using keywords that are irrelevant to the rest …

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Optimize from tail to head

Don’t just stuff your keywords in willy-nilly and then tack on your city and state (or region or county) at the end. Remember that in addition to conveying to Google the terms for which you want your business to be relevant, these are the phrases that your prospective customers …

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Press Releases and Backlinks

Some sites have the same URL for both desktop and mobile content, but change their format according to User-agent. In other words, both mobile users and desktop users access the same URL (i.e. no redirects), but the content/format changes slightly according to the User-agent. Getting the technical details …

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Penguin deals solely with link quality and nothing else

Keywords should never be used to try to trick or mislead human beings or Google spiders.. This means using keywords that do not exactly describe the contents of your page, repeating a keyword over and over in a way that in not natural (known as “keyword stuffing”) or using any …

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Help with geolocation and international SEO

Keyword stemming is a process, in which you would be modifying certain keywords before making use of them for your site, or articles. This would actually increase your chances of getting more hits on your website. While changing the URL and metadata for your content isn’t exactly using social …

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Help potential customers make purchasing decisions

To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related to your business, industry, and offerings. If you don’t target and rank for the right terms, your audience won’t be able to find you. So one of the most important SEO …

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Google My Business/Google Maps Listing and Bing Places

Search engines (and users) look to the site architecture for clues as to what pages are most important. A key factor is how many clicks from the home page it takes to reach a page Make sure every page of your site contains at least several hundred words of helpful …

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