SEO and SEM can work together beautifully

There are various ranking factors that influence whether a website appears higher on the SERP based on the content relevance to the search term, or the quality of backlinks pointing to the page. See what keywords are most popular in each country you’re targeting, and optimise the pages on …

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Missing title tags are problematic

Duplicate content is content that appears in more than one place online. When there are multiple pieces of identical content, it's difficult for search engines to decide which version is more relevant to a given search query. The intro of the article should be short, focused, and to the point …

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Use Internal Links

Think of your brand as a publisher and source of high-quality information. When you produce helpful, informative content like blog posts, how-to articles, and research, you’ll get in front of searchers and earn their trust. Digital marketing professionals understand the importance of SEO and the need to implement a …

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Understanding the rationale behind search marketing

Users searching for your site on Google might not necessarily want to land on your homepage. SEOs have a weird way to describe this voting process; they call it “link juice.” If an authoritative site, we’ll say Wikipedia for example, links to you, they’re passing you “link juice …

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Reduce Redirects: Beneficial to SEO

SEOs constantly work to get new links connecting to their sites that are from sources of high authority. If nobody has heard of your brand or company name (and it’s not part of the important keyword phrases) put it at the end of the title tag. Chances are, there …

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Web 2.0 indexing is great for backlinks

Most people look at SEO the wrong way. They look at ways to do the least amount of work for the greatest initial return, when in fact, it's quite the opposite. In link analysis, search engines measure who is linking to a site or page and what they are saying …

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Are you using Shared web hosting?

Search Engine Optimisation (SEO) is a key part of any digital marketing campaign and needs the right expertise to make it happen. Did you know Google uses around 200 ranking factors to rank websites? This may be a lot for SEOs to take in all at once. However, focusing on …

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Optimize all content through SEO best practices

Whenever doing a website redesign, I think it’s so important to reassess the purpose of each page. If you don’t learn anything from the page, neither will your viewers! Building out a navigation map that takes SEO into consideration will save you a lot of heartache throughout your …

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Domain authority (DA) is NOT the ultimate metric

Always research before you buy any SEO software because the search engine Algorithms are constantly changing thereby improving their search technologies to provide the most relevant results for their users. SEO tools for Google, MSN and Yahoo are numerous. Your website won’t be found if people have to search …

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Humanizing your website is the way to search engine bots’ hearts

Your page title should be naturally descriptive and contain the right keywords. Most SEOs place this near the top in terms of ranking power. It's also important to ensure the title is catchy because this tag is what Google often shows in the search results. This means make it click-worthy …

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The Role of Anchor Text

As SEOs we always want to understand the impact of site changes. Yet analyzing the data is challenging, especially in an enterprise environment with frequent site pushes and page updates. One of the biggest challenges is tracking when the change happened, what exactly was the change and what other changes …

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Links are forever

Search engines simply want to deliver the most relevant results to their users based on search queries. Much of digital marketing has revolved around getting found by search engines and coming up within the first page of the SERPs Search Engine Optimisation - SEO - Is the art of getting search engines …

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