Humanizing your website is the way to search engine bots’ hearts

Your page title should be naturally descriptive and contain the right keywords. Most SEOs place this near the top in terms of ranking power. It's also important to ensure the title is catchy because this tag is what Google often shows in the search results. This means make it click-worthy …

more ...

The Role of Anchor Text

As SEOs we always want to understand the impact of site changes. Yet analyzing the data is challenging, especially in an enterprise environment with frequent site pushes and page updates. One of the biggest challenges is tracking when the change happened, what exactly was the change and what other changes …

more ...

Links are forever

Search engines simply want to deliver the most relevant results to their users based on search queries. Much of digital marketing has revolved around getting found by search engines and coming up within the first page of the SERPs Search Engine Optimisation - SEO - Is the art of getting search engines …

more ...