Accelerated Mobile Pages (AMP)

Similar to your title tags, meta descriptions are a simple, but highly effective way to improve your SEO. Meta descriptions are used to generate the small paragraph of text that appears below a page’s title in the search results. The key to a successful list post is no more …

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Create backlinks with your location as anchor text

Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate. Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked. How the pages on …

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What search engines cannot see

First and foremost, the content on your website must be well-written, free of grammatical errors, and 100% unique and original. Content must read smoothly and give visitors the information they are searching for. Once you have exceptional content, you need to find ways to get that content out there and …

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How do you rent your website out to local businesses?

Truly though, having a blog with built-in social sharing and as-you-type SEO recommendations definitely helps. With or without that kind of technology, however, there are some steps you can take to leverage the growing use of social search. The SERPs will most likely choose to display your meta-description, so it …

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Make your content much more linkable and much more likable

Keywords must be used at least three to four times in the page text. The upper limit depends on the overall page size – the larger the page, the more keyword repetitions can be made. Keyword phrases (word combinations consisting of several keywords) are worth a separate mention. The best seo …

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How Google's Semantic Search Will Change SEO

To a larger degree, your backlink profile is made up of backlinks from external sites (also known as referring domains) that contribute to the overall strength, relevance and diversity of your domain’s backlink profile. Don’t try to act smart. There are some plugins which allows you to add …

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Usurp The SERP

Long form content is an inbound marketing strategy that is being used by organizations in many different industries. In order to take advantage of long form content in your organization’s marketing, consider adding these tips and ideas to your strategy. Google and the other search engines use image-recognition software …

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Do you run A/B testing on a regular basis?

Google does not work only the way it used to work, and as a result, this impacts a lotof websites built a certain way to rank high in Google. Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what …

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Keyword Research for Page Titles

Everyone is familiar with the expression “content is king.” Without rich content, you will find it difficult to achieve good rankings with specific keywords and to direct traffic to your website. If you're a relatively new blog & would be willing to write a blog post for the sake of getting …

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Start mapping out a plan for action

Ensure that you site is free of spam, malware among other problems for reputable and fast site. With algorithms getting savvier, focus on purchasing quality links and try to earn good inbound links. Ensure links to your website aren’t trying to manipulate rankings by using keyword-heavy phrases in anchor …

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Determining Relevance in Link Building

Keyword Research and Implementation is important for making any piece of copy shine, especially in the eyes of search engines. Search engines are invested in providing users a great mobile experience. There’s a difference between desktop SEO and mobile SEO, but the goals are often comparable. You want to …

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Optimising your site for featured snippets

Pay close attention to how your results develop over time, and don’t be afraid to make changes when you need to. Where appropriate, you should add localization. This is extremely important to businesses who offer products and services to a specific geographic region. How do your competitors rank? Pick …

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Understanding searcher intent

It shouldn’t be surprising that the first step is identifying those high-value search terms that your potential customers might be using. You can do that through keyword research, which can be conducted a number of different ways. There’s always something written somewhere that you can quote and use …

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Using Traffic Estimation Tools

Local SEO refers to making a company's website more visible on maps and in local-oriented searches, often for people seeking a brick and mortar store or a services based business that serves their area. When you link out to related domains, it not only helps the search engines to understand …

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Words and phrases that keep people engaged

Try to vary the lengths of your posts a little. This again looks more natural and suggests to Google that you’re not following a strict ‘formula’ of any kind! 95% of the U.S. Internet browsing population accesses search engines each month. Furthermore, the U.S. online population makes …

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Use your website to build trust:

When writing an article or some content for your web page, remember- ‘spices add flavour to a dish and make it more appealing to our senses. In the same way, keywords are like spices to our content. Keyword density is good but, to create rich content, there should be variety …

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Use Cases

Guest posts can still be valuable from a PR/community-building perspective, but only if we approach those guest blogging opportunities with the right intentions. The “title tags”, or the title of a blog post, is one of the crucial aspects when it comes to getting a better ranking on search …

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SEO and SEM can work together beautifully

There are various ranking factors that influence whether a website appears higher on the SERP based on the content relevance to the search term, or the quality of backlinks pointing to the page. See what keywords are most popular in each country you’re targeting, and optimise the pages on …

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Missing title tags are problematic

Duplicate content is content that appears in more than one place online. When there are multiple pieces of identical content, it's difficult for search engines to decide which version is more relevant to a given search query. The intro of the article should be short, focused, and to the point …

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Use Internal Links

Think of your brand as a publisher and source of high-quality information. When you produce helpful, informative content like blog posts, how-to articles, and research, you’ll get in front of searchers and earn their trust. Digital marketing professionals understand the importance of SEO and the need to implement a …

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Understanding the rationale behind search marketing

Users searching for your site on Google might not necessarily want to land on your homepage. SEOs have a weird way to describe this voting process; they call it “link juice.” If an authoritative site, we’ll say Wikipedia for example, links to you, they’re passing you “link juice …

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Reduce Redirects: Beneficial to SEO

SEOs constantly work to get new links connecting to their sites that are from sources of high authority. If nobody has heard of your brand or company name (and it’s not part of the important keyword phrases) put it at the end of the title tag. Chances are, there …

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Web 2.0 indexing is great for backlinks

Most people look at SEO the wrong way. They look at ways to do the least amount of work for the greatest initial return, when in fact, it's quite the opposite. In link analysis, search engines measure who is linking to a site or page and what they are saying …

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Are you using Shared web hosting?

Search Engine Optimisation (SEO) is a key part of any digital marketing campaign and needs the right expertise to make it happen. Did you know Google uses around 200 ranking factors to rank websites? This may be a lot for SEOs to take in all at once. However, focusing on …

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Optimize all content through SEO best practices

Whenever doing a website redesign, I think it’s so important to reassess the purpose of each page. If you don’t learn anything from the page, neither will your viewers! Building out a navigation map that takes SEO into consideration will save you a lot of heartache throughout your …

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Domain authority (DA) is NOT the ultimate metric

Always research before you buy any SEO software because the search engine Algorithms are constantly changing thereby improving their search technologies to provide the most relevant results for their users. SEO tools for Google, MSN and Yahoo are numerous. Your website won’t be found if people have to search …

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Humanizing your website is the way to search engine bots’ hearts

Your page title should be naturally descriptive and contain the right keywords. Most SEOs place this near the top in terms of ranking power. It's also important to ensure the title is catchy because this tag is what Google often shows in the search results. This means make it click-worthy …

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The Role of Anchor Text

As SEOs we always want to understand the impact of site changes. Yet analyzing the data is challenging, especially in an enterprise environment with frequent site pushes and page updates. One of the biggest challenges is tracking when the change happened, what exactly was the change and what other changes …

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Links are forever

Search engines simply want to deliver the most relevant results to their users based on search queries. Much of digital marketing has revolved around getting found by search engines and coming up within the first page of the SERPs Search Engine Optimisation - SEO - Is the art of getting search engines …

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