Review your goal keywords

As much as it's important to try out new things and experiment with SEO, one thing remains constant -- the importance of title and meta tags. Linking out to well-respected authority sites will not only increase the relevancy of your content and time readers spend on your site, but it is …

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Understanding the rationale behind site structure

When it comes to getting your content to the top of the search rankings there’s a number of methods you can employ. But if there’s one constant that runs through them all then that would be the importance of keywords. Search Engine Optimization requires the inclusion of popular …

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Help create content (that builds links)

Build a unique contact page for each location that you operate and mark up your location information in Schema.org. Use an online tool to help you come up with more keyword and topic ideas, based on some of your preliminary ideas. The activity generated by social media suggests that …

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Check what’s happening in your streams

So most people don’t have the time to get up to speed on all of the shifting trends, the technical aspects, and make sure their website is running perfectly for SEO like a finely tuned machine. We all know that search engines have been trying for years to decrease …

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Community Hijacking

As we spend more time on our mobile devices, it is becoming more integral that websites cater to the mobile-user. This is becoming known as mobile first. In fact, mobile friendliness has now been confirmed by Google as a ranking factor for searches, making it a vital component for your …

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Think about Long Tail Keywords

If you haven’t done it before, this is the year to get a professional SEO service on board. Local SEO can be particularly difficult to get right. When you allow search engines to crawl and index MASSIVE pages in your site, it consumes the crawl budget that you are …

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What does a good Backlink Profile look like?

Website owners all want their content to be placed at the top of page one of search results. This is because very few website searches ever go beyond page one of results. In 2012, Google began to penalise any site found with bad backlinks and alongside this, it can ban …

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Low Word Count

Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches Don’t use hidden text or links on your website to …

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Tailor to shoppers, not search engines

Search engines don’t like familiar or generic content. Google counts links from other websites as votes. So, when they’re presented with two (or more) pages on the same topic, the page with the most links (i.e. votes) will usually rank higher than the page(s) with fewer …

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SEO Remains Keyword Driven & LSI Keywords Are Important

Choosing a keyword-friendly domain name is crucial to the success of your SEO campaign. Search engines will index a domain name that is also part of the page title and website description faster than a domain name that bears no relation to the title of the site or content on …

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Monitor Google My Business

If you are getting links from a site that has high PageRank with many other links pointing to it then those links will boost your site's popularity. When you architect a website and you place SEO at the forefront of a web project, you’re doing two things simultaneously. You …

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Page load speed

If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new link Learning …

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The outreach process for SEO

SEO marketing can be a very powerful tool for generating massive passive traffic. But if you use it incorrectly, you’ll end up doing more harm than benefit. The thing is, in addition to Link Building and creating pathways to popular, informative parts of the Internet, you also need to …

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Important aspects of seo that are essential for a website

Content strategy and execution is a discipline in its own right. If you are looking to build a genuinely compelling brand experience shortcuts cannot be taken. Chances are, there are a number of sites that cover topic areas similar to yours. Opening up communication with these sites is usually beneficial …

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Too Many On-page Links

One thing’s for sure though, Google is getting smarter. It’s now much harder to take shortcuts or to pull the wool over its eyes and cheat your way to the top – you have to earn your place. With so many options, many brands and marketers are left to …

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Videos and images are page content too

The key is creating content ready to serve customers across various devices and platforms. Brands need to meet customers where they are in order to provide them information; but without data, this is impossible. Data can let brands know what their customers search for and what they want to see …

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We're searching in different ways already

Simply put, engagement is the ability to hold a user’s attention. In SEO terms, it is a measure of the amount of time spent on a page. Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong …

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How the Google Hummingbird Update Changed Search

If you're a relatively new blog & would be willing to write a blog post for the sake of getting one solid, contextual link, then blog carnivals are a no brainer. Basically, blog carnivals are a blog community that writes about certain topics as a group. These posts then get linked …

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Start searching the targeted keyword

Be careful not to include links within content that lead directly to the desktop or mobile version of a page. Even if the user will be switched to the correct URL based on their device, Google sees these types of links as a bad user experience. Besides studying your web …

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Exposure is the name of the game when creating a blog

In an SEO scenario, Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don’t generally link to an untrusted source, nor do top quality industry blogs or university or .edu websites. Search engines audiences are “in demand” mode and already …

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SEO is a clean, lean, marketing machine

A page’s title tag is the clickable text that appears in search results. Though easily overlooked, it’s one of the most important factors in on-page SEO and capturing your visitors’ attention — describing in just a few words what a page or document is about. Fundamental search engine optimization …

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Link Building

There are some legitimate concerns about SEO for newcomers; it isn’t a strategy you can master quickly, nor is it guaranteed to pay off. A clear, direct URL is the best route to take in order to ensure that users know what they’re getting from your website and …

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We're searching in different ways already

Your analytic tools can be used to find the keywords people search for that lead them to your website. The majority of these will be the shorter keywords but you can also find long tail keywords as well. These long tail keywords will likely be relevant to your website in …

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Why moes SEO matter?

Facebook and Twitter are two of the highest traffic referral sources for some sites, so be sure that you have profiles and are active regularly on both. People love to know about companies, so share company events, company awards, employee new hires, and most importantly, share information related to your …

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Optimize for Yahoo, Bing, and Others

The reason you want natural, helpful, informative links is that you don’t want to have to constantly replace links ignored by the search engines and you don’t want to suffer from penalties and downgrades. Link acquisition should happen without anxiety. Understanding the current health of your website from …

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An interesting and useful copy is no longer enough

A breadcrumb is a row of internal links at the top or bottom of the page that allows visitors to quickly navigate back to a previous section or the root page. Many breadcrumbs have the most general page (usually the root page) as the first, left-most link and list the …

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Backlinks that go deeper

Make a list of the keywords for which you want to rank highly. Does the content you share on social media and your blog cover those keywords? Zero in on one or two of your most desirable keywords and find ways to make content under those keywords more shareable. Most …

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Real Websites index faster

If your site is littered with lengthy, indecipherable URLs that don’t align well with the actual content of your site pages, restructuring your URLs should definitely be a priority during your next website redesign. Wondering where SEO comes into play here? While just like the searchers themselves, search engines …

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Set up Daily Email Alerts to help galvanise your SEO

Understanding the current health of your website from an SEO perspective is crucial to the beginning of every SEO campaign. Search engine do not give you links that are counted to your link popularity. You need to write content that others want to link to. And in my opinion, if …

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