Invest in the brand

Query refinements are the queries searchers type in after doing an initial search. They might do these refinements right away (without clicking on results) or after visiting a few pages and then returning to the search engine. If 10 influencers, each with a similar profile of 100,000 followers share …

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How to deal with indexed pages

While we've spent a lot of time going over the planning and creativity aspects of online marketing, what may be less clear is how to carry out the more technical aspects of online marketing such as search engine optimization. A strong name featuring a well-designed logo helps consumers remember brands …

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Go long-tail and forget stickiness

You won't be as plugged-in to changes in the industry as a professional networker with close ties to SEO influencers. In my mind, winning in organic SEO is about doing the right thing and making your best effort to think like Google. Most people trust organic search results. Second, it …

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Education is the best legacy when it comes to sitemaps

Depending on your organization and your level of expertise, this could be a challenge if you are employing SEO and SEM at the same time. You must use all the words that are relevant to the user's question, and what he or she (and a search engine) should expect to …

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Send an Google Reconsideration Request for getting Unbanned

Google doesn't publish information related to links (since it wants to avoid incentivizing link schemes, so you won't find this in your Google Analytics dashboard. Doing a yearly review of the big changes in SEO and implementing them on your site is a good way to avoid spending resources on …

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Pay attention to link building

Being part of the core means the algorithm now works in real time and pays attention to each page on your site. If your navigation is easy to follow, organized in a logical way, and well-documented with onsite sitemaps, search engines will be able to crawl your content easily and …

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All About Migraines

An estimated 28 million Americans, or 12 percent of the U.S. population, suffer from migraines. Adult women are roughly three times more likely to suffer from migraine than men; one in five women experience migraine headaches versus one in twenty men. The condition occurs most commonly between the ages …

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How to learn about analysis in a few hours

You can't imagine optimizing your site for engagement (or for anything, for that matter) without using Google Analytics. As we all know, Google change their algorithm 500+ times a year, and these are the small tweaks to make user experience and results better, and these are largely unconfirmed. Then come …

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Writing to a Specific Reading Level

Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. This means phrasing your keywords in a conversational fashion if you want to optimize for natural language search queries Make sure the web server is able to handle the needs …

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Target your website to your audience

Sometimes web spiders will not be able to see the entirety of your website (referred to as a search engine trap). You don't have to be an astrophysicist to understand that a spike in users from a particular place often translates to a demand for your product or service on …

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A measure of quality based on scraping

We already know that content is king when it comes to online marketing. If you offer quality content, your customer will share it with their family and friends thereby bringing you, even more, customers over time. Your content should be original and compelling to make an impression with your customers …

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How to focus on link research

However, this is a product of a misconception: that being "mobile friendly" in Google's eyes means you've essentially won the battle for mobile supremacy. This technically isn't going to help your ranks-at least not directly-but signing up for Google Analytics and Webmaster Tools is essential if you want to gain …

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Less is always better when it comes to ROI

You should also consider how much traffic the publication gets-after all, links are just as valuable for generating referral traffic as they are for improving rankings. Depending on your selected hosting options, you can be severely limited in what you can do with your site, or you can have absolute …

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Enthusiastic about inbound links

Longer domain names can be more specific (or relevant when appearing in search results). Broad-based objectives are goals that are stated apart from the supporting details necessary to achieve the goal. User experience is critical to SEO, so it may be a good idea to test how it affects the …

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Mobile-First Indexing: Fix issues around backlink

In the race to get as many high quality backlinks as possible, many marketers and webmasters forget about Wikipedia. It's definitely one of the most overlooked opportunities when it comes to building a strong backlink profile for your site. Since 2010, Google has announced that it also takes site speed …

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Having fun with keyword density

A lifetime value figure for a customer segment of $1,375 represents A lifetime value analysis informs the company's customer contact and service personnel regarding a customer's potential worth to the company. Content marketing has always been crucial but it is no longer enough to research several industry keywords, place …

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Losing Focus on organic links

For sites "with just a few things to mark up," Google also offers a tool within Search Console that allows a site owner to quickly click-and-drag to apply structured data. If businesses are your primary customers, you can establish your online store very much like a retail one. Essentially, these …

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Learn to do rankings like a pro

Start optimizing for those topics. While SEOs aren't generally user experience experts, we do have a set of SEO techniques and tools that let us build a fantastic, user-targeted website. Specifically, we structure web content based on user demand. Link:www.yoursitehere.com For more accurate information, use your SEMrush …

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Can I use pigeon update to help rank my site?

White Hat SEO are keywords tailored to a particular audience and fall within SEO best practices. In semantic search, this can actually work against you. Instead, focus on writing the best natural, informative, detailed content you can, and focus on user needs instead of the exact phrasing they use in …

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Take a customer focused approach to trust rank

This isn't a technically demanding process; in fact, there are many free image resizing tools available online, including Pic Resize. These days, Google is too sophisticated to fall for this trick; instead, it's better to answer specific questions a user might have or cover a specific topic naturally and in-depth …

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Essential ingredients for any web page should include hits

The higher quality your content, the more beneficial your shared information, and the better your reputation increases the chances that you will be mentioned throughout a variety of platforms. At times, you will need to perform small or big SEO-type hacks-if you're striving for perfection. Some Google updates don't interfere …

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Quality over quantity when it comes to keyword density

How do you put an invisible business on the map? SEO involves many working parts, from the creation of original content, the following-building elements of social media, the design and structuring of your site, and the posting of offsite links, to name a few. Technical SEO can seem daunting. However …

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Why fast loading times are important

Many SEOs also believe that the relevancy of the link is a significant factor in the Google algorithm. To summarize, the secrets to good organic search results are not really secrets but there is a lot of work that goes into achieving good organic search results that make you money …

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Online marketing changes quickly when it comes to inbound links

The SEO updates depend upon Google's algorithm updates. We all know that Google is the pioneer in the search marketing, different Google Algorithm Updates play a significant role in optimization of your website. Just like writing any great content, you need to know your targeted audience pretty well in order …

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Types of site changes brought on by SEO campaigns

Like many SEO meat and potatoes tactics, there's no denying that header tags aren't as critically important for your site rankings as they used to be. If you want to generate traffic through search, it's best to do keyword research before you start writing. This way, you can focus on …

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Define your goals with regards to cloaking

Whether you are a fresh-faced SEO newbie just starting to learn the ropes, or an SEO veteran who can recite the ins and outs of every Google update ever, SEO is a complex subject. Remember, there is no such thing as a one-size-fits-all solution when it comes to optimization strategies …

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Who else wants to know the mystery behind user generated content ?

The number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their …

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Wait. Is ROI really that simple?

Focusing on conversational keywords, or keywords someone might use when speaking out loud, will help you future-proof your website. Understanding how search engines are adapting to semantics offers business owners insight into the changing behaviors of consumers and how they research products and services. Trustworthy sites tend to link to …

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