Propagation of relevance using web crawlers

Most blogs and websites have an overall voice that they aim to maintain. While some may try to keep things simple and entertaining, some sites are more professional. If you are hoping to tap into a place with an established following, you should create your content to match the stuff …

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Guest posting.

What resulted was that Google effectively turned SEO practices on its head. I'm happy to share some ways to work more of them into your content strategy. It documents the steps and activities that are required to get better rankings for a particular site. Budgets for online advertising have steadily …

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How Google treats noarchive when indexing your site

There are many sites and services that offer to help place press releases for SEO and public relations gains. It's also used to produce the entries in search engine results pages (SERPs) that users will come across. There are ways to do a bulk search on a list of URLs …

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Cracking the domain authority code

Nonetheless, it certainly can't hurt. Either way, the update may be improved upon with subsequent iterations over time. You can write the emails on your own, or you can set up an automated service. It uses a separate series of ranking criteria, and formulates different sets of results based on …

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Quality over quantity when it comes to bounce rates

when writing for the internet, break up your paragraphs as often as possible. Lots of white space makes reading text on mobile phones a heck of a lot easier (more than half of most websites' traffic comes from mobile), and clearly formatted articles are used as a Google ranking signal …

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Write a 1000+ words article about local search

At one end of the spectrum, highly specialized, boutique agencies offer one specific service (for example, making television ads) or serve one type of client. SEO is a big world, stretching across multiple online marketing strategies to become unified in a single, focused campaign. The more views, the more chances …

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Use unique testimonials from customers

In case you aren't familiar, by default, links are "dofollow" links, which pass authority to the site they point to. The quality of the writing should indicate the linguistic histories of their writers. A good post cannot be engaging if your page is not, for example, optimized for mobile or …

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The evolution of backlink in SEO

As you'll see in some other URL-based optimization techniques, Google prefers to keep things as short, simple, and as straightforward as possible. Remarketing ads should be customized to the products, or similar products, that were viewed on a website or those placed in a shopping basket or on a wish …

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Repurpose old stickiness

Local keyword research comes into play when you get a spike in organic traffic from a foreign market.Which local keywords are driving the spike in organic traffic? This is a way of capitalizing on user-generated content (which will naturally be optimized for the types of products you sell), but …

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Severity and Vulnerability

The key benefit of this is the rapid build of rank and domain authority; taking all these actions quickly and uniformly over the course of as little as two months can have a substantial impact on your long-term rank. Sometimes, this is a startup doing SEO looking to make a …

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Invest in the brand

Query refinements are the queries searchers type in after doing an initial search. They might do these refinements right away (without clicking on results) or after visiting a few pages and then returning to the search engine. If 10 influencers, each with a similar profile of 100,000 followers share …

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How to deal with indexed pages

While we've spent a lot of time going over the planning and creativity aspects of online marketing, what may be less clear is how to carry out the more technical aspects of online marketing such as search engine optimization. A strong name featuring a well-designed logo helps consumers remember brands …

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Go long-tail and forget stickiness

You won't be as plugged-in to changes in the industry as a professional networker with close ties to SEO influencers. In my mind, winning in organic SEO is about doing the right thing and making your best effort to think like Google. Most people trust organic search results. Second, it …

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Education is the best legacy when it comes to sitemaps

Depending on your organization and your level of expertise, this could be a challenge if you are employing SEO and SEM at the same time. You must use all the words that are relevant to the user's question, and what he or she (and a search engine) should expect to …

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Send an Google Reconsideration Request for getting Unbanned

Google doesn't publish information related to links (since it wants to avoid incentivizing link schemes, so you won't find this in your Google Analytics dashboard. Doing a yearly review of the big changes in SEO and implementing them on your site is a good way to avoid spending resources on …

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Pay attention to link building

Being part of the core means the algorithm now works in real time and pays attention to each page on your site. If your navigation is easy to follow, organized in a logical way, and well-documented with onsite sitemaps, search engines will be able to crawl your content easily and …

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All About Migraines

An estimated 28 million Americans, or 12 percent of the U.S. population, suffer from migraines. Adult women are roughly three times more likely to suffer from migraine than men; one in five women experience migraine headaches versus one in twenty men. The condition occurs most commonly between the ages …

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How to learn about analysis in a few hours

You can't imagine optimizing your site for engagement (or for anything, for that matter) without using Google Analytics. As we all know, Google change their algorithm 500+ times a year, and these are the small tweaks to make user experience and results better, and these are largely unconfirmed. Then come …

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Writing to a Specific Reading Level

Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. This means phrasing your keywords in a conversational fashion if you want to optimize for natural language search queries Make sure the web server is able to handle the needs …

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Target your website to your audience

Sometimes web spiders will not be able to see the entirety of your website (referred to as a search engine trap). You don't have to be an astrophysicist to understand that a spike in users from a particular place often translates to a demand for your product or service on …

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A measure of quality based on scraping

We already know that content is king when it comes to online marketing. If you offer quality content, your customer will share it with their family and friends thereby bringing you, even more, customers over time. Your content should be original and compelling to make an impression with your customers …

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How to focus on link research

However, this is a product of a misconception: that being "mobile friendly" in Google's eyes means you've essentially won the battle for mobile supremacy. This technically isn't going to help your ranks-at least not directly-but signing up for Google Analytics and Webmaster Tools is essential if you want to gain …

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Less is always better when it comes to ROI

You should also consider how much traffic the publication gets-after all, links are just as valuable for generating referral traffic as they are for improving rankings. Depending on your selected hosting options, you can be severely limited in what you can do with your site, or you can have absolute …

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Enthusiastic about inbound links

Longer domain names can be more specific (or relevant when appearing in search results). Broad-based objectives are goals that are stated apart from the supporting details necessary to achieve the goal. User experience is critical to SEO, so it may be a good idea to test how it affects the …

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Mobile-First Indexing: Fix issues around backlink

In the race to get as many high quality backlinks as possible, many marketers and webmasters forget about Wikipedia. It's definitely one of the most overlooked opportunities when it comes to building a strong backlink profile for your site. Since 2010, Google has announced that it also takes site speed …

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Having fun with keyword density

A lifetime value figure for a customer segment of $1,375 represents A lifetime value analysis informs the company's customer contact and service personnel regarding a customer's potential worth to the company. Content marketing has always been crucial but it is no longer enough to research several industry keywords, place …

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Losing Focus on organic links

For sites "with just a few things to mark up," Google also offers a tool within Search Console that allows a site owner to quickly click-and-drag to apply structured data. If businesses are your primary customers, you can establish your online store very much like a retail one. Essentially, these …

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Learn to do rankings like a pro

Start optimizing for those topics. While SEOs aren't generally user experience experts, we do have a set of SEO techniques and tools that let us build a fantastic, user-targeted website. Specifically, we structure web content based on user demand. Link:www.yoursitehere.com For more accurate information, use your SEMrush …

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Can I use pigeon update to help rank my site?

White Hat SEO are keywords tailored to a particular audience and fall within SEO best practices. In semantic search, this can actually work against you. Instead, focus on writing the best natural, informative, detailed content you can, and focus on user needs instead of the exact phrasing they use in …

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