Make use of free tools to check bread crumbs

Google your own keywords and see who places in the top 5 searches then analyze their websites to see how and why they are being placed in the top rankings. Services are intangible; they cannot be seen or touched and consumers cannot examine them before making decisions. You need to …

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Common people

If we brought together the happiest people in the world, what do you think they would have in common? Lots of money? Good looks? Career success? Fame and admiration from others? Wrong! The happiest people are those with the most flexible attitudes. Of all the people you consider to be …

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SEO briefly

Good SEO can mean more organic traffic. That’s a good thing because these visitors are worth more to you (don’t forget, you lose money on everyone who comes to you through a paid advert).

Of course, there are other ways of getting to the top of the search …

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The ugly truth about web portals

As Google is re-indexing your content, it will follow links within your posts. Deriving your income from kiting trends online is not for the faint of heart; commitments must be formed to consume the information surrounding pools of information. I like to see what it's like to hop in their …

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Make your site easier to navigate by using scraping

Nofollow and dofollow backlinks However, nofollow' links affect the site position in other search engines (Yahoo, for example). Even if you stop your SEO it's likely the work already in place will have some lasting effect. However, figuring out UX issues can be quite difficult because of a lot of …

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What's the story about page rank

When users come back, this means more traffic and clicks, which means more opportunities to sell ad space, increase revenue, and expand the business. Because mobile devices are at peak popularity and geographic indicators are in practically every online-enabled device, almost every modern user search becomes a local search by …

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Less is always better when it comes to mobile search

Some may view this is as revenue displacement, but it clearly is going to put an in-house SEO's job, or an SEO agency's contract, in jeopardy when organic search traffic (and resulting revenue) plummets for the eCommerce website. However, your marketing budget or other forms of compensation you may provide …

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Hidden facts about plugins

There is much confusion about search engine optimization (SEO) and its relation to search engine spamming. Generally, legitimate search engine optimization adds to the user experience, while search engine spamming takes away from the user experience, although there is much gray area between the clear-cut examples on either side. Even …

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Make sure you know exactly what you're doing with meta tags

Our team are a very dedicated group of professionals who work hard to keep up to date with the latest techniques in order to provide our clients with high quality digital marketing services. Including them will help signal to Google and search engines that what you are writing is relevant …

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Headings and metrics

(Note that SEO is not the only factor that determines search engine page ranks.) This is especially critical because most people who use search engines only look at the first page or two of the search results, so for a page to get high traffic from a search engine, it …

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If quality is so terrible, why don't statistics show this?

Whether you are a fresh-faced SEO newbie just starting to learn the ropes, or an SEO veteran who can recite the ins and outs of every Google update ever, SEO is a complex subject. Domain authority growth is an indication that you're building positive momentum with the number and diversity …

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Less is always better when it comes to duplication

Develop a disavow report of unwanted links and forward it to the Google Disavow tool. The purpose of this tool is to enable publishers to ask Google to avoid taking certain low-quality links into account (link is external) when assessing your site. Some people might feel favorably about a topic …

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Propagation of relevance using web crawlers

Most blogs and websites have an overall voice that they aim to maintain. While some may try to keep things simple and entertaining, some sites are more professional. If you are hoping to tap into a place with an established following, you should create your content to match the stuff …

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Guest posting.

What resulted was that Google effectively turned SEO practices on its head. I'm happy to share some ways to work more of them into your content strategy. It documents the steps and activities that are required to get better rankings for a particular site. Budgets for online advertising have steadily …

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How Google treats noarchive when indexing your site

There are many sites and services that offer to help place press releases for SEO and public relations gains. It's also used to produce the entries in search engine results pages (SERPs) that users will come across. There are ways to do a bulk search on a list of URLs …

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Cracking the domain authority code

Nonetheless, it certainly can't hurt. Either way, the update may be improved upon with subsequent iterations over time. You can write the emails on your own, or you can set up an automated service. It uses a separate series of ranking criteria, and formulates different sets of results based on …

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Quality over quantity when it comes to bounce rates

when writing for the internet, break up your paragraphs as often as possible. Lots of white space makes reading text on mobile phones a heck of a lot easier (more than half of most websites' traffic comes from mobile), and clearly formatted articles are used as a Google ranking signal …

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Write a 1000+ words article about local search

At one end of the spectrum, highly specialized, boutique agencies offer one specific service (for example, making television ads) or serve one type of client. SEO is a big world, stretching across multiple online marketing strategies to become unified in a single, focused campaign. The more views, the more chances …

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Use unique testimonials from customers

In case you aren't familiar, by default, links are "dofollow" links, which pass authority to the site they point to. The quality of the writing should indicate the linguistic histories of their writers. A good post cannot be engaging if your page is not, for example, optimized for mobile or …

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The evolution of backlink in SEO

As you'll see in some other URL-based optimization techniques, Google prefers to keep things as short, simple, and as straightforward as possible. Remarketing ads should be customized to the products, or similar products, that were viewed on a website or those placed in a shopping basket or on a wish …

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Repurpose old stickiness

Local keyword research comes into play when you get a spike in organic traffic from a foreign market.Which local keywords are driving the spike in organic traffic? This is a way of capitalizing on user-generated content (which will naturally be optimized for the types of products you sell), but …

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Severity and Vulnerability

The key benefit of this is the rapid build of rank and domain authority; taking all these actions quickly and uniformly over the course of as little as two months can have a substantial impact on your long-term rank. Sometimes, this is a startup doing SEO looking to make a …

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Invest in the brand

Query refinements are the queries searchers type in after doing an initial search. They might do these refinements right away (without clicking on results) or after visiting a few pages and then returning to the search engine. If 10 influencers, each with a similar profile of 100,000 followers share …

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How to deal with indexed pages

While we've spent a lot of time going over the planning and creativity aspects of online marketing, what may be less clear is how to carry out the more technical aspects of online marketing such as search engine optimization. A strong name featuring a well-designed logo helps consumers remember brands …

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Go long-tail and forget stickiness

You won't be as plugged-in to changes in the industry as a professional networker with close ties to SEO influencers. In my mind, winning in organic SEO is about doing the right thing and making your best effort to think like Google. Most people trust organic search results. Second, it …

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Education is the best legacy when it comes to sitemaps

Depending on your organization and your level of expertise, this could be a challenge if you are employing SEO and SEM at the same time. You must use all the words that are relevant to the user's question, and what he or she (and a search engine) should expect to …

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Send an Google Reconsideration Request for getting Unbanned

Google doesn't publish information related to links (since it wants to avoid incentivizing link schemes, so you won't find this in your Google Analytics dashboard. Doing a yearly review of the big changes in SEO and implementing them on your site is a good way to avoid spending resources on …

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Pay attention to link building

Being part of the core means the algorithm now works in real time and pays attention to each page on your site. If your navigation is easy to follow, organized in a logical way, and well-documented with onsite sitemaps, search engines will be able to crawl your content easily and …

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All About Migraines

An estimated 28 million Americans, or 12 percent of the U.S. population, suffer from migraines. Adult women are roughly three times more likely to suffer from migraine than men; one in five women experience migraine headaches versus one in twenty men. The condition occurs most commonly between the ages …

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How to learn about analysis in a few hours

You can't imagine optimizing your site for engagement (or for anything, for that matter) without using Google Analytics. As we all know, Google change their algorithm 500+ times a year, and these are the small tweaks to make user experience and results better, and these are largely unconfirmed. Then come …

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Writing to a Specific Reading Level

Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. This means phrasing your keywords in a conversational fashion if you want to optimize for natural language search queries Make sure the web server is able to handle the needs …

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Target your website to your audience

Sometimes web spiders will not be able to see the entirety of your website (referred to as a search engine trap). You don't have to be an astrophysicist to understand that a spike in users from a particular place often translates to a demand for your product or service on …

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A measure of quality based on scraping

We already know that content is king when it comes to online marketing. If you offer quality content, your customer will share it with their family and friends thereby bringing you, even more, customers over time. Your content should be original and compelling to make an impression with your customers …

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