Evergreen content is a no-brainer

One of the most common problems for webmasters who run both mobile and desktop versions of a site is that the mobile version of the site appears for users on a desktop computer, or that the desktop version of the site appears when someone accesses it on a mobile device …

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Remember that search engine spiders make the web go round

However, the difference is that SEO only affects the unpaid or "organic" results, and seeks to improve a website's ranking relative to the order of results displayed on the page. Coming up with great content is important to the longevity of any website, but finding the right “hot” keywords to …

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Work out an engagement strategy that is win-win for everyone

Join the communities and start building relationships with the members. Share your thoughts, answer questions and keep the conversation going. Stock-photos are the worst. Avoid thin content pitfalls by checking for duplicates across all your web platforms and creating your own distinguishable and meaty material. It’s possible to use …

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Useful tips from experts in anchor text

aying heed upon Keyword Frequency, Keyword Weight, Keyword Proximity, Keyword Prominence, Keyword Placement, etc. is important for optimizing Keywords. Hreflang for example. A high-quality page (naturally written) will, by contrast, typically be full of words semantically related to the main search term used. Make sure that your web page URLs …

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More focus is put on citations

Although Web crawlers enabled the early search engines to have a larger list of sites than the manual method of collecting sites, they couldn’t perform the other manual tasks of figuring out what the pages were about and ranking them in order of which ones were best. SEO takes …

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Not all internet searches lead to sales

Duplicate content is an important issue to check for during your SEO audit. Google Analytics allows you to specifically analyze the user behavior on your website. The analysis options range from very simple to very complex functions. Using tools like Google Analytics is essential to evaluating the success of your …

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Adopt a customer centric view of landing pages

The biggest challenge with SEO is that it’s ambiguous territory—but you shouldn’t let the uncertainty get the best of you. Understand that almost every marketer is exactly where you are now. Everyone’s trying to figure out SEO’s ‘hidden secrets’ with little direction. If you're trying …

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Internal linking is a really effective SEO technique

With top-notch content, visitors get more meaning because their issues are resolved and value for money and time is guaranteed. Nothing is worse than arriving to a site and finding content with keywords strategically (and awkwardly) positioned throughout. Content gating is a popular strategy to boost conversions on your site …

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Advanced off-site SEO principles

Strive to incorporate a small handful of links to authoritative sources throughout your copy. This communicates to your readers (and to Google’s algorithms) that your content, while unique, gives credit where it’s due. To prove your value and make the most of your SEO knowledge, you need to …

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Have a Fast Load Time

Google turns the concept of backlink into a quantifiable signal using the link score. It does this by assessing the quality of every incoming link and the total links to your website. Use heading tags where it makes sense. Too many heading tags on a page can make it hard …

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Google's definition of high-quality content

Gone are the days of keyword stuffing. Sentences actually need to make sense now. Optimise your website by ensuring that any published content is easy to read and digest. Natural keyword inclusion is acceptable, but make the readers your first priority, not the keywords. An authority website is a site …

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Grooving to the Search Engine's tunes!

All your citations (an online reference to your business including your NAP) need to be consistent, so as you start building them (see below), make sure that firstly, your NAP is correct, and the same (so Google & Bing can see the connection). Make sure you pick a permalink structure that …

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On its own, content does nothing for your business

The goal of negative SEO is to lower the rankings of competitor websites. This, they believe, will subsequently elevates their own rankings once the competition is out of the way. Relevance is the key issue when choosing the right keywords. Keep in mind that the more specific and niche the …

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Keyword research helps you get into your customers’ heads

A lot of people think of link reclamation as just 301’ing pages they have moved that still have a lot of great backlinks. Making your content easy to read and understand helps make it useful to your readers. Some experts also believe that Google takes readability into account when …

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Study your competitors’ linking profile

To a larger degree, your backlink profile is made up of backlinks from external sites (also known as referring domains) that contribute to the overall strength, relevance and diversity of your domain’s backlink profile. Don’t overstuff your page with keywords and phrases, while shoe-horning in as many variations …

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Rank Content in Google's Featured Snippet

Appropriate use of headers are not only helpful to the reader in structuring and breaking up content, but they also let Google know what the key information on that page is and what is most important. The reason that most SEOs don’t know technical SEO is because they don …

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Entries with rich snippets have higher click-through rates

You need to understand where you are now in order to accurately assess your future rankings. Search Engine Optimisation is the process of designing web pages, writing content and building a network of links back to your website in order to rank at the top of a google search results …

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Create local search accounts

You can stop improving certain pages, but the site as a whole can always be improved. When you’re looking at a competitor’s web page source code, you’ll see the tag near the top of the page, along with a bunch of <meta> tags used to describe the page …</meta>

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SEO has a wide range of other benefits for your business

The backlinks you want pointing to your site are natural, authentic, industry-related and authoritative. As Google continues to prioritize the user experience in its algorithm, this data can become critical. It’s one thing to provide a list of items that generally lead to a better user experience (like we …

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Set a bare minimum expectation for backlink partners

Use your keywords in the meta-tags, web page title, sub-headers and web content. Make your web content unique. A keyword density of 1-3% and word count of more than 400 words is ideal for on-page optimization. Create a sitemap page to make search engines spiders love your web pages. This …

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Market Segmentation

Create and submit sitemaps for each country in Google Webmaster Tools. This is only necessary if you’re using subdirectories for each of your locale sites, but it is very important that Google indexes and understands all the pages on your site. The best way to do this is to …

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SEO page title best practice

An organic search strategy that involves a dedicated consumer focused approach is highly recommended. This entails total brand presence and not just keywords, understanding customer behavior, consumption preferences, needs and conversion paths. Term weighting refers to the importance of a particular search term to the query. The idea is to …

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Never Stop Working

Google is good at crawling all types of URL structures, even if they're quite complex, but spending the time to make your URLs as simple as possible for both users and search engines can help. Blogging is one of the simplest and most cost-effective ways to improve search rankings. Not …

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Planning is a crucial part of any SEO campaign

Although search engines can read text, they can’t read an image. That’s where “alt tags”, or “alternative text”, comes in. A key lesson to apply to pretty much every aspect of SEO, is not to get carried away when you find ideas that work. For example, just because …

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Review your goal keywords

As much as it's important to try out new things and experiment with SEO, one thing remains constant -- the importance of title and meta tags. Linking out to well-respected authority sites will not only increase the relevancy of your content and time readers spend on your site, but it is …

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Understanding the rationale behind site structure

When it comes to getting your content to the top of the search rankings there’s a number of methods you can employ. But if there’s one constant that runs through them all then that would be the importance of keywords. Search Engine Optimization requires the inclusion of popular …

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Help create content (that builds links)

Build a unique contact page for each location that you operate and mark up your location information in Schema.org. Use an online tool to help you come up with more keyword and topic ideas, based on some of your preliminary ideas. The activity generated by social media suggests that …

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Check what’s happening in your streams

So most people don’t have the time to get up to speed on all of the shifting trends, the technical aspects, and make sure their website is running perfectly for SEO like a finely tuned machine. We all know that search engines have been trying for years to decrease …

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Community Hijacking

As we spend more time on our mobile devices, it is becoming more integral that websites cater to the mobile-user. This is becoming known as mobile first. In fact, mobile friendliness has now been confirmed by Google as a ranking factor for searches, making it a vital component for your …

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Think about Long Tail Keywords

If you haven’t done it before, this is the year to get a professional SEO service on board. Local SEO can be particularly difficult to get right. When you allow search engines to crawl and index MASSIVE pages in your site, it consumes the crawl budget that you are …

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What does a good Backlink Profile look like?

Website owners all want their content to be placed at the top of page one of search results. This is because very few website searches ever go beyond page one of results. In 2012, Google began to penalise any site found with bad backlinks and alongside this, it can ban …

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Low Word Count

Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches Don’t use hidden text or links on your website to …

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