Tell me more about javascript

There are some techniques that you can employ, right now, to really start your SEO campaign off on the right foot. It just that they must be the right kind of votes. Trends adjusts search data to make comparisons between terms easier. Each data point is divided by the total …

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Actionable tips on citations and Pinterest

Far more than anyone could hope to read in a lifetime. In order to keep moving towards growth, constant experimentation requires objectivity when reporting results. Concrete pictures instill a higher level of recall than abstract images because they allow the image to be stored in the brain with both visual …

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Facts about keyword density that will make you think twice

To stand apart and get page views, you have to be copiously unafraid to try unfamiliar things. Users are especially fickle when it comes to mobile layout and design, because the time on site is less than desktop. Advertisers develop messages for specific audiences. Such content doesn't provide regular traffic …

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Short Story: The truth about link research

Good quality takes time to create. It takes time to implement. And it takes time for Google to acknowledge that quality. Choosing keywords should be your first step when constructing a site. You should have the keyword list available to incorporate into your site text before you start composing it …

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Little nuances add up when it comes to SEO success

Ideally, every single paragraph should have its own main idea or main subject which you can address (this is where the summary you've just written comes in really useful!). Understanding how to spot growth opportunities takes a keen eye and a taste for adventure. Recognizing quickly what's working and what's …

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Thinking about nofollow links makes everything OK

If you want to get good rankings on Google, you must make sure that Googlebot can correctly index your web pages. If web crawlers can easily crawl your web pages, you will get better results. Focus your time and energy on big-picture items that influence your SEO. These begin with …

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How you will benefit from blogs

Now, you don't want to go crazy, but a few smart internal links with appropriate anchor text can get you very far. Another tip: Never link back to your homepage with the anchor text Home. Instead, use the name of your site. Websites can benefit from mixing evergreen content with …

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How to focus on domain authority

SERPs will get more personalized and will take into account users' interests, hobbies, location, search history, and certainly gender. SEO specialists will also have to take into consideration a greater amount of content-related factors such as its length, quality, TF-IDF, and its structure. In the earlier days of SEO, the …

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Does the Yahoo indexer really care about meta tags

However, if it's too long and doesn't cover a specific topic in great detail, then it can easily scare users away. Other tools that may also be useful are: Start by getting into the mindset of a casual browser. Whatever their cause, bad links hurt companies - and the disavow tool …

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Optimize when you publish content to get maximum impact

90% of all clicks on the first page of Google go on organic results, with the remainder going on pay-per-click marketing. If you are in a serious business (or any other entity), always buy domains with more than a one-year registration period. Before you publish, please proofread! Google doesn't like …

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Tell me more about canonical URLs

Search traffic is among the best quality available on the Web, primarily because a search user has expressed a specific goal through her query, and when this matches a product or brand the web store carries, conversion rates are often extremely high While Google considers deliberate link building unnatural and …

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Why is Social Media important for Local Businesses?

The way you organize a site architecture, and its navigation is crucial for both SEO and your visitors. Search engines go through a link structure to find and index pages. If your site is structured well, all the pages and subpages will be easily found and indexed by search engine …

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How Often Should You Update Your Content?

In the past, some people tried to make their pages extra-relevant by using the keywords for which they want to get high rankings over and over again in their internal links. The idea was that a web page must be very relevant to a keyword if many other pages of …

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Follow a consistent cadence towards analysis

By using an online crawler on your site yourself, you can quickly understand some of the negative SEO features which could be really harming your online presence as a whole. Typically, part of the answer is by targeting less popular keywords. You may not be familiar with Schema mark-up, however …

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Keyword splitting

The Internet is a complex place that houses billions of websites, documents, apps, you name it, and search engines help link all the information together like a giant spider web - everything's connected! Standard SEO advice is to keep the site architecture as flat as possible, to minimize clicks from the …

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Write a keyword-rich introduction about analytics

Whichever is decided upon, just ensure that the most authoritative and robust description exists on-site.If your eCommerce site offers an affiliate program, ensure that you do not distribute your own site's product descriptions to your affiliates. If you are not a regular monitor of your blogs, it's better to …

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Layout, formatting and SERPs combine to make great SEO

Doubling the number of conversion (purchases) justifies the cost of the mobile-optimization design. It's statistically more likely that a user will visit websites that appear on the first page of their search. Anchor texts play an important role in the internal and external linking as well as for the usability …

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Don't give up too soon

Don't ask your customer for a review too early; they might not have enough experience to form an opinion about you. But don't wait so long that the great first impression fades. This timing is different for every business and industry; so it might be worth experimenting to get the …

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Repurpose old web crawlers

Aside from the search engine optimisation benefits, great content is only successful when it engages the reader; when it empowers, advises, educates and actually excites the viewer. A page that's no longer working can affect your site's rankings in search engines, but also user experience and the engagement. In order …

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Natural language processing using hits

Marketers identify consumer and business-to-business segments in many ways. The clickable text for a link is another place to use keywords, and to help guide the user to their destination. As a result, Google respects good anchor text. Check to see that your website doesn't have the following issues: If …

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Don't forget about user generated content

Ultimately you want backlinks to develop organically, as trying to manipulate or spam backlinks on other sites can actually penalize your website and lower its ranking. Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience (especially if …

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Search engine health checks should look at quality

Clicking on a link text redirects you to a destination address which is stored in the HTML code as an attribute. A well-thought-out keyword strategy is one of the most important in this regard. The right keywords will help you attract highly targeted traffic and leave out the tyre-kickers. If …

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Take care when dealing with link building

If you are a local business, register with trusted local directories. By submitting your company to business directories (especially the free directories) you cannot expect to be flooded with high quality traffic and transform your website into a high-converting lead generation machine. What you should be expecting though, is getting …

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Make URLs the focal point of your marketing efforts

As more content becomes available on every subject, searchers no longer have to query using pivotal root keywords, like running shoes, any more. Chances are good your site already has some evergreen articles, whether you intended to make them evergreen or not. Backlinks are the foundation of Google's algorithm for …

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One element of your strategy should look at social media

Search queries are an average of three words long, and more than 25 percent are only a single word. The structure of your URL can affect both your page's ranking, but also the user experience. Is the page load time excessive? Too long a load time may slow down crawling …

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Think about javascript from the start

If you're going to change a URL, but you don't want its link juice to disappear, you can use a 301 redirect. A 301 will pass a majority of the link juice. When you invest a few hours a month for the first few months you can acquire enough backlinks …

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Top trends in LSI to watch

A great way to incorporate all those valuable local keywords into your website is to create valuable content. Fresh, unique content has great SEO benefits, but it will also help to establish you as a reputable, reliable and knowledgeable business. Plus, you can use it for link-building efforts and share …

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Why Do SEOs Use Keyword Phrases?

Search engines typically assume that the more popular a site, page, or document, the more valuable the information it contains must be. If this has already been done to a large extent, rewriting the home page descriptive content is the easiest way to fix the preexisting issue. Search engines no …

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Let's talk about social media

Find potential websites to acquire links from. To do this, we want to go to our trusty Google search and conduct a few searches. These searches use a hidden feature of Google called “Search Operators.” The search operators can be used to drill down on concepts with Google and provide …

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Losing Focus on SEO

You may have read on SEO forums that keyword-rich domain names are a waste of time, that users see them as spammy, and that brand presence is more important. As usual, there is some truth in all these arguments, but recognize that if you choose to follow this advice, you …

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How to really understand quality

It’s an unhealthy practice to decide for yourself what the data should be telling you. Content marketing is now part of a successful SEO strategy. Google has refined what it considers good content in recent years. It it now almost impossible to get away with any gimmicky content-based tactics …

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