Identify who are the main influencers in your industry

Keyword relevancy and placement is far more important than frequency. Your keyword or key phrase should appear in the first 100 words of your page, if not the first sentence. If you’re familiar with SEO, you’ll already know the importance of keyword research – it ensures that you’re …

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Content is king or customer is king?

Google, now more than ever, don't just want more content, they want content that they feel is quality. Build your site with a logical link structure. Every page should be reachable from at least one static text link. The best way to build links is to not build links. I …

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Focus on topics instead of keywords

The days of keyword “stuffing” are over, but you still need to keep your site pages optimized around one central idea and keyword. Any SEO pro will tell you that every day brings something new in the world of search engine optimization. While we spend our careers focused on the …

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Powerful Link Building Strategies For Small Businesses

If your website or webpage suddenly or gradually changes focus over time (say from a carpentry guide to a best practice SEO guide – sounds unlikely, but you never know), then anchor text pointing to you will likely change in line with the different topic. Google may then decide that your …

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Generate keyword ideas

If you need search engine optimisation help for your small business website, consider working with an SEO agency or hiring an SEO freelancer. This can be a complex area, and it pays to get it right. Writing good page titles is an essential skill for anyone doing SEO. The title …

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Improve your visibility in organic search results

Google does not expect you to meet all of their standards, but they do expect you to at least try your very best. The days of blackhat and grey hat SEO strategies are over. Most tools you use to build websites make it super easy to add important image tags …

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Toxic links and their cure

An HTML sitemap (as opposed to an XML sitemap) is often mentioned as being useful for SEO. They certainly are if you use them wisely (and especially Bing seems to like them at times), but I like them even more for the fact that users like them a lot. In …

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Do a spring cleaning

Search engines want to show the best content based on context relevance, authority of the site, trustworthiness based on how other sites and people engage with the site, and other factors. Many marketers will have seen a technical SEO checklist in their time. Any time a site migration is approaching …

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Easy wins – existing relationships are an instant source of backlinks

There have been many minor changes to the layout of Search Engine Results Pages. Local and more location-specific searches have become more commonplace — especially on mobile devices. Longer sentences are hard to follow onscreen. When possible, break longer sentences into multiple shorter sentences. When your schedule is manic and you …

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How are you supposed to audit your site?

Search engine optimization, while a very technical practice, is a marketing function—and it needs to be treated like one. Since Google only wants to deliver the best possible results to its users, it will push sites with strong engagement up in the search engine results pages (SERPs). All too …

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