Write a keyword-rich introduction about plugins

Your analytic tools can be used to find the keywords people search for that lead them to your website. The majority of these will be the shorter keywords but you can also find long tail keywords as well. These long tail keywords will likely be relevant to your website in …

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What are you trying to accomplish with each page?

The user always comes first. So, if you can't fit the keyword in naturally anywhere, just forget it and use it in your image alt-text etc. Quite simply, Google wants users to get what they were looking for, and the Quality Score is forcing advertisers to make ads and landing …

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What can Twitter teach you about webmaster tools

To beat this back, the algorithm has become incredibly adept in understanding what "quality" really looks like. Links and more commonly known as backlinks to all SEO marketers are the soul of the Internet when it comes to forming a successful digital campaign. If there is a way for websites …

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Tactics around user generated content

They do offer the advantage of accounting for the type of industry and product in the model. Most companies use SEO to increase website traffic, which in turn, increases revenue. In many cases, the higher you are on page one the more traffic you will receive. The farther down your …

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Who else wants to enjoy URLs

Giving your personal opinion and opening up a little bit goes a long way towards creating rapport with your audience. Like many things, of course, don't overdo it! The cloak-and-dagger element makes it a little more fun. Sometimes I'll go so far as to fill out their web forms to …

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Be clear, truthful and accurate when it comes to CTR

As a business owner you need to have a plan in place to promote your business and obtain new clients. As though this limited size wasnnt enough, the increase in the use of autocorrect has damaged the amount of completely unique searches that do take place. Before writing a blog …

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Why have web crawlers got such a reputation?

You can't just aim for clicks with your organic SEO efforts - you need to make sure that all your efforts results in conversions (including contact requests, phone calls, store visits) and eCommerce sales. Each time a website links to your website using only your URL address (example: http://www.seocompany …

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Who else wants to be successful with dynamic pages

A URL is one of the first things a search engine uses to determine page rank, which is why it is really important to make your URLs easy to crawl. When combined with television (which consumers watch foran additional four hours and 31 minutes per day), the total becomes more …

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What can Instagram teach you about html

Google just needs evidence that what is on a particular website is relevant to it's viewers. A permission marketing program succeeds when the marketing team ensures that the recipients agree to participate. Because they represent what a page is about, keywords should be incorporated into body text and Meta information …

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When auditing your site, take time to think about duplication

SEO is important for every website that wants to attract traffic. SEO for non-profits, in that regard, isn't that different from SEO for other businesses. Another major change in recent SEO is Google's Knowledge Graph, which first emerged around 2012 - this has increased the focus on Schema.org microformatting making …

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The meta tags mystery revealed

If your page title is too long (currently 400 to 600 pixels), it will get cut off in Google. You don't want potential visitors to be unable to read the full title in the SERPs. Creating great content may even help you to rank better! Research topics for an infographic …

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The untapped goldmine of bounce rates

Changing consumer attitudes and convincing them to consider a new purchasing choice can be challenging. Although site search is not a specific SEO tactic, it is an essential website feature that affects the way customers find products. One of the reasons your ranking is surging might be you are getting …

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Want a thriving business? Focus on web crawlers

Three primary research approaches are product-specific research, consumer-oriented research, and target-market research. Who wants to get a 404 page after clicking on a link? Broken links make for bad usability. Not only that, search engines consider a large number of broken links as a signal of an old, neglected site …

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Audit your profile, looking for issues with regards to doorway sites

While it's true that keyword-stuffing will be harshly penalised by Google, intelligent use of on-page tags that help potential customers to find your site remains vital; the margin between the best SEO company and the also-rans frequently lies here. Make sure the site's meta descriptions and titles include both primary …

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Pay particular attention to trust rank when performing an audit

Faster loading websites generally do better in search engine result listings (SERPs). If Flash is still important, provide a link to your Flash script from your homepage. With this in mind, SEO can become the most important tool for gaining online traction and eventual sales leads. Always begin your SEO …

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The back story of keyword density

Websites that are considered to be practicing various unethical (spamming) techniques are often manually removed and banned. Google also takes extra focus on the anchor texts. Just like the page content, the backlink anchors help to tell Google what the pages are all about. SEO is unarguably one of the …

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How to reinvent SERPs without looking like an amateur

Using the latest SEO tools and software, it is our job to find you the optimum balance in your keyword phrase list to be targeted, that delivers the best ROI (Return On Investment) based on how SEO works. The view that the brand represents a good value also creates this …

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Its all about keywords

When pursuing a link, which is more important, relevance or authority? Link building is the aspect of getting other pages (preferably quality and relevant sites) to link back to your website content or pages. Some geographic conditions and the customer demographics are very much important as to where and how …

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The steps needed for putting scraping into action

The search industry is constantly innovating, and it might seem overwhelming for marketers with limited time and resources to try and keep on top of developments. Marketing experts utilize three models of the information search process: attitudes, values, and cognitive mapping. Consumers seeing an advertisement in a different medium are …

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Why most people will never be great at SEO campaigns

Although an SEO agency will be able to provide a much more reliable, and high-quality, copywriting service, by making changes to your site's content today, you can start to move in the right direction. In marketing, the person in charge of designing an advertisement transforms an idea into an attention-getting …

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Quality over quantity when it comes to nofollow links

By adding keywords in the right places, you make it easier for search engines to judge the value of each page. Advertisers often use visual imagery in international marketing. To combat shopping cart abandonment, three incentives help people alter buying patterns-financial incentives, greater convenience, and added value. The Google Trends …

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Optimise your site, paying special attention to keywords

To increase their websites' search engine visibility, many companies look to build organic traffic with visitors who leave feedback, share your content, and frequently return to your site. Make each page intuitive enough so that you can easily identify its purpose. At one time, directories like DMOZ were a good …

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The secret behind indexed pages

Sometimes, your prospective customers have to take many steps to end up with a store receipt in hand. Why would someone purchase this particular product? If you can't firmly work out who you're targeting, what message you're sending out and what the purpose of your content is going to be …

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A do-it-yourself guide to inbound links

Google makes it really hard. Make sure the article is easy to read, even to those who are new to the topic. Articles that are easy to read will result in less bounce rates and higher conversion rates. The biggest difference between the two approaches is the level of formality …

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Create a search marketing strategy based on web 2.0

nbound links are still very important when it comes to ranking a page. However, you must make sure that all the links are natural and are highly relevant. This year, make it a point to monitor all your inbound links so that you are positive that they are helping you …

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At last - revealed: the secret to CTR

Transaction sites, which are, perhaps, the most familiar type of site, are used to sell goods or services online. One needs to keep updating with every new change in digital marketing, SEO, search engine, and ranking strategies. Crazy, right? Some advertisers emphasize the principles present in variability theory, which suggests …

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My thoughts on Google algorithms

The SEO people are engaged in bringing the organic hits, while the digital marketers aim at total online existence (of a company) that goes beyond SEO. They go the distance, train, research their enemies' capabilities, properly estimate their own capabilities, and deploy all the weapons in their arsenal, from lasers …

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Make anchor text your centre of attention

Building relationships is extremely important when it comes to organic SEO, and it can offer a real advantage for your search engine rankings. Those sites which, simply, had the most keywords would rank on top. Many people see this design as cluttered, with too much competing superfluous information. If you …

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Don't forget backlinks

Old-school SEO focused on keywords. New-school SEO focuses on high click-through rates, "long clicks", freshness, and amplification...which are all signals that users are successfully finding the answers they're looking for in your content. Additionally, you can pay to have your website ranked above organic results in search result pages …

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Maybe web portals will be a thing of the past

SEO has a somewhat notorious reputation with a fair amount of developers. Any site migration that involves URL changes needs to be very carefully considered. From domain name changes to tech stack updates, when you start changing your website's URLs you are basically throwing away your old ranking signals and …

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Layout, formatting and bread crumbs combine to make great SEO

Introducing deviations could be counterproductive and could hinder (or confuse) the benefits of other work. Websites can benefit from mixing evergreen content with their fresh posts and pages. Marketers will often ignore (or confuse) SEO in favor of (PPC) SEM, but by doing so they are ignoring great opportunities. The …

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