SEO Makes Dollars & Sense

Structured data, sometimes referred to as schema markup, are codes which are added to websites to provide search engines with in-depth information about your products, your business offering, prices of your products, location-based offerings and much more. Unlike some aspects of the mysterious Quality Score “secret sauce,” we know that …

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Take a quick look over old articles

If nobody has heard of your brand or company name (and it’s not part of the important keyword phrases) put it at the end of the title tag. Billions of searches are performed each month. Knowing how users search and choose results will help you create a strategy that …

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Understanding Your Audience and Finding Your Niche

There is no minimum amount of words or text to rank in Google. Make it clear on your own Web site that you want links - ask for them directly and make it easy for people to link by writing the linking code for them (using keyword phrases in linking text …

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Track Desktop and Mobile Analytics and Metrics Separately

If you’re goal for a guest post is to receive a backlink in return, then you would want to make sure their website has a number of good quality backlinks. The number of quality backlinks a website has will determine how powerful a link you will get. Though search …

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What effect does SEO have?

A picture can be worth a thousand words, they say. Well, when it comes to online marketing, a single image can be worth a thousand links! You’re ultimately looking to rank for keywords that will bring value to your business (i.e., those bringing traffic that will convert into …

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Do not use dashes in the domain name itself

Most people can make a short (or long) list of keywords that might be used to find their own site. But ask other people these questions and write down their keyword suggestions, too. Doing so will help you go beyond the jargon words that only you and insiders know. On …

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The importance of domain name selection for SEO

If you want to get loads of quality traffic to your website you have to work a lot or invest a lot. Properly optimizing your images can help you take advantage of using photos to generate empathy, increase trust, and improve a visitor’s experience without hampering load time which …

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Ranking high in the search engines is tough.

Link to page relevance is if the link is relevant on the page; that is to say if the link makes contextual sense on the page itself. As you know, back in the day we could build 10,000 forum profile links with exact match anchor text and rank in …

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Authorship may be the future of search

Bing has a partnership with Facebook that allows it to access data on user behavior on Facebook and use that to influence rankings and the presentation of its search results. Web users are busy and they expect to find the answers to their wants, needs and questions immediately. If your …

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Increase the likelihood of visitors to your site returning again

Always research before you buy any SEO software because the search engine Algorithms are constantly changing thereby improving their search technologies to provide the most relevant results for their users. SEO tools for Google, MSN and Yahoo are numerous. Use an online tool to help you come up with more …

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Longer content ranks better

To understand the challenge you face to rank well in your niche, or to steal ideas on how to get started, turn to your competitors. By taking a deep look at the links they’ve earned, and how they got them, you’ll uncover tactics you can replicate, plus get …

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Understanding the rationale behind SERPs

It does not matter if you are running an e-commerce store or a business blog, content marketing remains an important part of modern-day SEO processes. The Internet is all about trends — what works phenomenally well to improve SEO one year, might fall flat the next. SEO isn’t a one-and-done …

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Start searching the targeted keyword

Backlinks are a vote of confidence that someone outside of your own web property trusts your content and believes it has value. Google weighs up each of these links and assigns the linked-to webpage its own value. Local businesses can’t be fully evaluated on the basis of links. Things …

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Track Desktop and Mobile Analytics and Metrics Separately

Metadata is what appears on search engine result pages (SERPs) when a website comes up for certain queries. It includes the title of the page and its meta description. By using internal linking strategically, you can boost the ranking of other pages on your website. Say you have a popular …

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Target Specific, Longtail Keywords

The key is to use SEO and content marketing together. Yes, SEO requires a lot of content, but that doesn’t mean you should pin all your hopes on that single aspect of online marketing. We want to come at this from all angles. SEO’s need to have the …

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Link building – the definitive guide

If you optimize your meta descriptions with clear and attractive extracts on what potential visitors can find on your site, it becomes easier for them to see if the information they’re looking for is on that page. Writing is hard enough when you have to write 500 word blog …

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Make sure your byline name matches your Google+ name

A reputable website should have great content which is relevant to its specific industry. A site with random and incoherent articles will be spotted by Google quickly, as it’s clear that the site has been set up purely to link to other sites. This becomes a bad backlink. Domain …

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Make it scannable

Google doesn ’t want a website owner to be able to artificially climb its SERPs. Rather, Google wants websites to climb the ranks only when they are genuinely valuable and popular with the audience. It wants to see natural, organic links that you haven’t paid for and it wants …

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Stick To Either www or non-www Domain

Keyword research is a critical component of SEO. What search terms do people use when searching for products or services similar to yours? How do those terms match up with your site hierarchy? Google is showing Context is King when it comes to indexing people in Google's Index. I would …

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Link, link and link some more

Check forums, online communities and Q&A sites to find the questions people in your niche are asking. Providing clear answers with actionable points is a sure-fire way of creating content your target audience will love. The focus on the right audience and the right content brings an understanding of …

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Make sure your titles are concise and compelling

Use your keywords in the meta-tags, web page title, sub-headers and web content. Make your web content unique. A keyword density of 1-3% and word count of more than 400 words is ideal for on-page optimization. Create a sitemap page to make search engines spiders love your web pages. This …

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The title tag is a visitor's first exposure to your site

If you have covered the technical issues of a new website, you’ll have properly prepared your site for all the great content you’ll be adding. To optimize your keyword research for local SEO, brainstorm keywords or phrases with a geo-modifier that customers might use when searching for a …

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How do You Know Your Website Has Been Attacked?

As a rule of thumb, the easier you acquire a link, the less value it will likely have. You have to think outside of the box (link building is not just guest posting). A comprehensive keyword research enables you to discover which words work in your line of field and …

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Losing Focus on Information Content

Using keywords in your content allows you to reach better more diverse audiences, including niche audiences. The key to this is using keywords naturally within your content. A well-structured and easy to read site allows search engines to navigate successfully. Considering the user experience for your customers before you build …

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Optimization ensures the Website is easy to crawl

Buying backlinks can and does work, however, there’s a substantial risk involved if you buy low quality ones and/or from people who openly sell them. If their website gets penalised, you’re in trouble too. Alt attributes are the text alternatives to your image which will appear if …

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Make sure a byline with your name appears on every page of your content

Use the keywords your audience is searching for. Search engines understand synonyms and similar terminology, so using related keywords in multiple pieces of content helps the bots know what topics your site covers. That said, focusing on keywords for each piece of content you publish still matters. Add structured data …

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Be very sure of what you are writing

It’s the number one thing you’ll be working on when you’re trying to improve mobile SEO: performance. In this case, performance almost entirely boils down to site speed. It’s a given: the faster your site is, the happier your users will be. Your website should be …

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Submit your website to legitimate award sites

If your meta description is a duplicate, the user experience in Google will be less. Although page titles might vary, all pages seem the same as all descriptions are equal. Mobile is becoming more popular every year. SEO and positioning your website to rank top spots in the search engines …

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Use Link Baiting To Get More Clicks from the SERPS

When SEO isn’t done right it can be the cause of wasted time, money and a lot of frustration for many businesses. They might be ranking well for some keywords, but those keywords aren’t actually bringing in qualified traffic, leads or buyers. A mobile strategy is not simply …

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Quality Content

Google has become tremendously more sophisticated about the signals that it does consider when it comes to applying relevance of keywords to a particular site. Although traditional advertising can still play an important role in marketing, for small businesses with limited budgets, local SEO can be a highly effective, low-cost …

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Gathering your social profile linking domains

Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic links generated for their site. Guest blogging greatly contributes to that number if you’ve made that part of your content marketing …

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Actively seeking links can and should penalize your website

Google aims to ensure organic search engine marketing be a significant investment in time and budget for businesses. The days of hiring freelancers to create hundreds of small keyword-stuffed articles are over. Website owners all want their content to be placed at the top of page one of search results …

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More about the pros and cons of curated content

The reason social is such a natural extension of search is that it adds both relevancy and authority. Think about this: According to Nielsen research, 92% of consumers worldwide trust recommendations from friends and family more than any form of advertising. This is up from 74% in 2007. Keyword Research …

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Re-think your blog’s headers

Organic traffic refers to visits that come to your site when a user clicks on an unpaid search engine result. The key is that these visits are free. Search engine optimisation (SEO) is your means to maximising your access to and returns from this free traffic source. A few years …

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Competitor Link Analysis for SEO

It’s no coincidence that the highest-volume keywords also tend to have the highest amount of competition, and of course, the higher the competition, the harder it’s going to be to rank for that keyword. Find out who your customers are and what words they use to describe your …

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On-page factors

Your page title should be naturally descriptive and contain the right keywords. Most SEOs place this near the top in terms of ranking power. It's also important to ensure the title is catchy because this tag is what Google often shows in the search results. This means make it click-worthy …

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Create an e-book or guide every two months

The click through rate (CTR) of a page is determined by the number of people that click on your result in the SERPs. If your snippet is very appealing to a user, or appears in a higher position, people are more inclined to click on it. SEOs constantly work to …

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Navigation affects traffic

As we all know, Google change their algorithm 500+ times a year, and these are the small tweaks to make user experience and results better, and these are largely unconfirmed. Then come the larger, more drastic algorithmic changes that sometimes cause a stir in the SEO industry, mainly due client …

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