Losing Focus on Information Content

Using keywords in your content allows you to reach better more diverse audiences, including niche audiences. The key to this is using keywords naturally within your content. A well-structured and easy to read site allows search engines to navigate successfully. Considering the user experience for your customers before you build …

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Optimization ensures the Website is easy to crawl

Buying backlinks can and does work, however, there’s a substantial risk involved if you buy low quality ones and/or from people who openly sell them. If their website gets penalised, you’re in trouble too. Alt attributes are the text alternatives to your image which will appear if …

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Make sure a byline with your name appears on every page of your content

Use the keywords your audience is searching for. Search engines understand synonyms and similar terminology, so using related keywords in multiple pieces of content helps the bots know what topics your site covers. That said, focusing on keywords for each piece of content you publish still matters. Add structured data …

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Be very sure of what you are writing

It’s the number one thing you’ll be working on when you’re trying to improve mobile SEO: performance. In this case, performance almost entirely boils down to site speed. It’s a given: the faster your site is, the happier your users will be. Your website should be …

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Submit your website to legitimate award sites

If your meta description is a duplicate, the user experience in Google will be less. Although page titles might vary, all pages seem the same as all descriptions are equal. Mobile is becoming more popular every year. SEO and positioning your website to rank top spots in the search engines …

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Use Link Baiting To Get More Clicks from the SERPS

When SEO isn’t done right it can be the cause of wasted time, money and a lot of frustration for many businesses. They might be ranking well for some keywords, but those keywords aren’t actually bringing in qualified traffic, leads or buyers. A mobile strategy is not simply …

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Quality Content

Google has become tremendously more sophisticated about the signals that it does consider when it comes to applying relevance of keywords to a particular site. Although traditional advertising can still play an important role in marketing, for small businesses with limited budgets, local SEO can be a highly effective, low-cost …

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Gathering your social profile linking domains

Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic links generated for their site. Guest blogging greatly contributes to that number if you’ve made that part of your content marketing …

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Actively seeking links can and should penalize your website

Google aims to ensure organic search engine marketing be a significant investment in time and budget for businesses. The days of hiring freelancers to create hundreds of small keyword-stuffed articles are over. Website owners all want their content to be placed at the top of page one of search results …

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More about the pros and cons of curated content

The reason social is such a natural extension of search is that it adds both relevancy and authority. Think about this: According to Nielsen research, 92% of consumers worldwide trust recommendations from friends and family more than any form of advertising. This is up from 74% in 2007. Keyword Research …

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Re-think your blog’s headers

Organic traffic refers to visits that come to your site when a user clicks on an unpaid search engine result. The key is that these visits are free. Search engine optimisation (SEO) is your means to maximising your access to and returns from this free traffic source. A few years …

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Competitor Link Analysis for SEO

It’s no coincidence that the highest-volume keywords also tend to have the highest amount of competition, and of course, the higher the competition, the harder it’s going to be to rank for that keyword. Find out who your customers are and what words they use to describe your …

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On-page factors

Your page title should be naturally descriptive and contain the right keywords. Most SEOs place this near the top in terms of ranking power. It's also important to ensure the title is catchy because this tag is what Google often shows in the search results. This means make it click-worthy …

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Create an e-book or guide every two months

The click through rate (CTR) of a page is determined by the number of people that click on your result in the SERPs. If your snippet is very appealing to a user, or appears in a higher position, people are more inclined to click on it. SEOs constantly work to …

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Navigation affects traffic

As we all know, Google change their algorithm 500+ times a year, and these are the small tweaks to make user experience and results better, and these are largely unconfirmed. Then come the larger, more drastic algorithmic changes that sometimes cause a stir in the SEO industry, mainly due client …

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Interlink your web pages

Adding a single search bar to the top of a website, one which shows up on every page throughout that website, is a good way to allow users to search through a website for whatever particular content they want, whenever the urge to search hits them. To “optimize” for a …

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Think hard about sharing

Website crawl-ability and making a website searchable goes beyond making sure Google can “crawl” the website. Understanding how a website’s users (including Google) are navigating a website is key to building an information architecture. Building the information architecture in a way that mirrors their thought processes will help both …

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Advanced content analysis SEO principles

A silly issue that causes huge problems -- and happens more often than you would think -- is that sometimes people forget to unblock robots from crawling and indexing the website after the website goes live. Search engines no longer require you to spell things in order to rank, so your focus …

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Engage with influencers

In an SEO scenario, Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don’t generally link to an untrusted source, nor do top quality industry blogs or university or .edu websites. Brand mentions and co-citations are also very important to …

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Don't Forget: Content and Links Are Key

Once the Search Engines crawls the web and comes across the new pages, it then indexes or stores the information in its giant database categorically, to be retrieved later when any search query related to it comes up. These giant database storage facilities is capable of processing large amount of …

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Planning is a crucial part of any SEO campaign

The Internet is made up of trillions of pages that are all connected to one another with links. These links are how search engines “crawl” the web, using virtual spiders (or bots). As these spiders follow the links on pages to other pages, they store information as they go. And …

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Non-indexable filter pages

On the internet, the de facto “language” of structured data is schema.org. Schema.org is a democratic library of internet things. With the increase in powers of content, the journey for internet marketing people has taken a knifelike turn. Not so long ago it might be comparatively easy for …

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Essential indexes for your links

Content needs to play a part in search engine strategy, too. The use of content on a website is powerful because it impacts search engine results while forming relationships with audiences. Assessing which keywords to go after first is a crucial second step in your keyword research. This is difficult …

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Which SEO activities have previously been attempted?

Focus on your customers, and take the right logistical steps to make sure that search engines can find your content. Focus on the ‘road less traveled’ with long-tail opportunities, and you’ll be set. Keywords are usually broken up and grouped based on the number of words within the query …

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Use quality hosting and CDN

Since Google is the number one search engine in the world, it is the leader in determining which websites are the most relevant for search words and terms. Many companies underestimate how much time and money it takes to be successful with SEO. Success by any standard rarely comes within …

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Optimize Your Contact Us Page

Doorway pages are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase. In many cases, doorway pages are written to rank for a particular phrase and then funnel users to a single destination. Instead of creating content, a lot of websites should …

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Intent

Google has placed an increased onus on trust in recent times. If Google trusts your site, it means your site is more resilient and also tends to ranks better. It’s not enough these days to create a website then sit back and wait for your customers to find it …

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It’s when you don’t have enough leads that when the troubles start

Artificial intelligence will become more ubiquitous, so SEO specialists must grasp firsthand knowledge on machine learning and automation. Does having keywords in your domain URL benefit your search ranking? This topic has often been debated up and down the years. The consensus is that they are a ranking factor, albeit …

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Try, test, repeat

Inbound links can come from your own website (linking from one page to another) or other web properties you control. If you want to rank in Google you have to make sure that you’re using the right keywords for every page. One of the biggest mistakes I frequently encounter …

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The title should be true to the content found on the page

Being listed at the top of the results not only provides the greatest amount of traffic, but also instills trust in consumers as to the worthiness and relative importance of the company or website. Google normally takes into account bounce rate and the time spent on a site as ranking …

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What Defines Effective Local Affiliate Marketing Content?

Google’s featured snippet is a tool through which Google interacts with searchers. The more inputs Google receives from searchers, the better becomes its understanding of what they want. It should be clearly understood that the purpose for Press release is to share some newsworthy content about your product, brand …

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Exhibit altruistic behaviour to build trust

Google is constantly evolving to better understand the context and intent of user behaviour. Make sure you spend time optimizing the content on your website. Good website content is easy to read by visitors and consistent when compared against both the title and tags listed with the story. Otherwise, search …

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Optimize for Yahoo, Bing, and Others

Especially for local or small businesses, determining your niche is very important. When you know your niche, you can emphasize what makes your products or brand unique, therefore improving your odds to rank well for them. Good quality takes time to create. It takes time to implement. And it takes …

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Planning is a crucial part of any SEO campaign

It’s OK to do promotion to tell people about your content, but if you can only get links by offering money to people or other big incentives, then you’re likely doing it wrong. One of the best ways to get links is to publish original research. That’s …

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Relevance is the key issue for YouTube SEO

Sitelinks have the benefit of distributing organic search traffic that would normally be concentrated on your homepage across other areas of your site. Search engines optimize their results pages — especially their mobile search results pages — to display businesses that are located near the searcher. This is a good thing for …

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Auditing an Existing Site to Identify SEO Problems

As a rule, the best thing you can do to create a successful blog and show up high in search results is put quality at number one. Provide value, solve readers’ problems, and make your content and SEO practices natural and relevant. As recommendations from peers become more prominent online …

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SEO for Mindshare/Branding

SEO or Search Engine Optimization is one of the techniques to use in order to achieve a greater volume of traffic to your site. Without a good number of people visiting your web page, you won’t be able to expose your site to potential customers. A great way to …

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The title should be true to the content found on the page

The content on your blog or website is the digital salesperson in the organization, and should follow the same brand values and guidelines. Organic traffic is free, which is why it is best if you focus on attaining it for your web page. For advanced users, the information an analytics …

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Powerful Link Building Strategies For Small Businesses

What if I was to tell you Google has a powerful collection of tools that tell you exactly how often they crawl your site, what they think it’s about, and even suggestions on things they have trouble with? And that you can have it? For free? You’d want …

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