The secret behind indexed pages

Sometimes, your prospective customers have to take many steps to end up with a store receipt in hand. Why would someone purchase this particular product? If you can't firmly work out who you're targeting, what message you're sending out and what the purpose of your content is going to be …

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A do-it-yourself guide to inbound links

Google makes it really hard. Make sure the article is easy to read, even to those who are new to the topic. Articles that are easy to read will result in less bounce rates and higher conversion rates. The biggest difference between the two approaches is the level of formality …

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Create a search marketing strategy based on web 2.0

nbound links are still very important when it comes to ranking a page. However, you must make sure that all the links are natural and are highly relevant. This year, make it a point to monitor all your inbound links so that you are positive that they are helping you …

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At last - revealed: the secret to CTR

Transaction sites, which are, perhaps, the most familiar type of site, are used to sell goods or services online. One needs to keep updating with every new change in digital marketing, SEO, search engine, and ranking strategies. Crazy, right? Some advertisers emphasize the principles present in variability theory, which suggests …

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My thoughts on Google algorithms

The SEO people are engaged in bringing the organic hits, while the digital marketers aim at total online existence (of a company) that goes beyond SEO. They go the distance, train, research their enemies' capabilities, properly estimate their own capabilities, and deploy all the weapons in their arsenal, from lasers …

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Make anchor text your centre of attention

Building relationships is extremely important when it comes to organic SEO, and it can offer a real advantage for your search engine rankings. Those sites which, simply, had the most keywords would rank on top. Many people see this design as cluttered, with too much competing superfluous information. If you …

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Don't forget backlinks

Old-school SEO focused on keywords. New-school SEO focuses on high click-through rates, "long clicks", freshness, and amplification...which are all signals that users are successfully finding the answers they're looking for in your content. Additionally, you can pay to have your website ranked above organic results in search result pages …

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Maybe web portals will be a thing of the past

SEO has a somewhat notorious reputation with a fair amount of developers. Any site migration that involves URL changes needs to be very carefully considered. From domain name changes to tech stack updates, when you start changing your website's URLs you are basically throwing away your old ranking signals and …

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Layout, formatting and bread crumbs combine to make great SEO

Introducing deviations could be counterproductive and could hinder (or confuse) the benefits of other work. Websites can benefit from mixing evergreen content with their fresh posts and pages. Marketers will often ignore (or confuse) SEO in favor of (PPC) SEM, but by doing so they are ignoring great opportunities. The …

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Strike a balance with SEO

Your ability to rank well is not just dependent on search volume for specific keywords. They prefer different marketing techniques, visit different sites, and receive recommendations from different peers. Google loves links. In 1998, the web was much easier.

Write a keyword-rich introduction about googlebot crawlers

The page title is …

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Advantages of html and how you can take advantage of this

The content and physical piece of the puzzle is referred to as on-page SEO. Search engine optimization affects only organic search results, not paid or sponsored results such as Google AdWords. We know consumers want personal interactions with brands, but they also want them in real time In fact, with …

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Aligning your goals in relation to bread crumbs

Have you ever monitored the viewing pattern of people visiting your website? This is the pattern in which people view, in this case, websites. Seed keywords are the foundation of your keyword research. They define your niche and help you identify your competitors. Some search engines and web servers treat …

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Less is always better when it comes to organic links

Your website should be thematically oriented to specific keywords for optimal rankings. The website should fulfill the needs of your users. At the same time, it is also important for your web content to load quickly in order to guarantee user satisfaction. Open source software isn't more prone to bugs …

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Learn from these mistakes before you learn about meta tags

A focus on the formatting of your page can facilitate the crawling for search engines, while it also enhances the readability for your readers. Let 's explore this idea a little further. Just simply knowing the steps on how to do something and sharing it online increases your chances of …

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Search engine health checks should look at link bait

Many sites are taking advantage of SEO. During an internal search, the consumer thinks about the brands she will consider. When you think about keywords what are they really? It's an interesting thing to think about isn't it, for one thing, keywords are usually short and common. Because people won't …

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Why have splogs been so popular?

Write unique descriptions for every page of your website. In case you don’t know, each single page of your site stands on its own merits. Your website as a whole does not get ranked on Google. Off page SEO is a long term and time consuming process.It includes …

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Latest developments in web crawlers

Conversion is a cost-effective, direct method of improving revenue. Corporate communications like public relations, social media, and email also fall under the SEO umbrella. This is a powerful association that your product is so popular people don’t want to see any other search results. You should also make sure …

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Self-publishing Parasite SEO based purely on plugins

The biggest SEO mistake you can make during a website redesign is to not think about SEO until it’s too late. If you don’t have SEO in mind from the initial strategy session, you’re going to lose what you took so much time and effort to build …

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Things your competitors know about web crawlers

Don’t forget to tell Google your site is mobile-proof. You can add a viewport declaration – if you’re using responsive design – or a Vary header when using dynamic serving. If you own or control the content of all the sites displaying the same duplicate content, then you should either …

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The latest trends in nofollow links

SEO rewards your business for its efforts at a higher rate than pretty much all traditional forms of offline advertising — the same can be said for almost all types of internet marketing. This is an extremely common issue with eCommerce websites. Consider our blog subdomain name — FreeLogoServices.com/blog. By …

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Online marketing changes quickly when it comes to URLs

Instead of casting a wide net capturing numerous different types of football boots, you could narrow the search down to yellow football boots. The focus on the right audience and the right content brings an understanding of the content that they’re more likely to consume. When you delete a …

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Latest developments in sitemaps

Google devalues pages and websites with very little content, and it’s obvious that links from these types of websites carry little SEO value. Thin content is essentially too short and too easily duplicated, and when this occurs too often, you start to drop in rankings. Be aware of the …

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I urge you to think about widgets

Therefore, appearing at the top of the search engine results page is naturally becoming more important to many companies. All internal links on your website should be valid and working. Your analytic tools can be used to find the keywords people search for that lead them to your website. The …

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Fun with social media for now

Perhaps one of the more common and well know practices for a website to be ranked in Google and other Search Engines. Google Panda and Penguin stopped keyword stuffing in its tracks making it not just not ideal but counter productive. The cleaner the code on your website, the faster …

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Taboos about webmaster tools that you should know

URL parameters are special codes added to a site’s address immediately after the question mark. The parameters are used to follow marketing campaigns, session IDs, and languages among others. They are often called query strings. You can do this by installing User Agent Switcher for Firefox and changing your …

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The secret behind walled garden sites

Do not try to avoid no-follow links completely. These links may have value in improving your search rank. Meta Tags play an important role in SEO. Data analysis is another critical role for the SEO in charge of a search program. If you truly take the time to carefully create …

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Emphasizing fast results by using LSI

On a daily basis, nearly 80-90% customers check online reviews before finally purchasing any products. Google values relevancy to the user's search more than it values pure LINK Authority. When the content answers the question of the search better than the other results (according to Google), it will rank higher …

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One element of your strategy should look at googlebot crawlers

The XML sitemap is extremely useful, just because it tells search engines what pages are actually on your website. Be aware that any search engine spider contains “time-out” code that prevents it from fully indexing a site that loads too slowly. If your web pages are large and your hosting …

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Becoming complacent can be an issue

SEO has been in the mainframe of digital marketing for little above two decades. As more content becomes available on every subject, searchers no longer have to query using pivotal root keywords, like "running shoes," any more. Let’s begin with something practical – think of all the important topics our …

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Analyse your existing rankings

One approach is to add the “noindex,nofollow” meta robots or X-robots tag, remove the entire site from search engines’ indexes via Webmaster Tools, and then add a “Disallow: /” command in the /robots.txt file once the content has been removed from the index. Somewhere, amongst the responsive web design …

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Difficult things about metrics

copying the content from someone else’s website. The key is to find the keywords in our niches which have low competition and create content for those specific searches to take advantage of the void in the niche we are working in. Make sure every page of your site contains …

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Lessons I learned about indexed pages

Web pages containing matching verbiage will have lower visibility in searches. Educational content can be described as content that teaches people something or helps answer one of their questions. Having a blog is a great way to consistently provide your readers (and search engine surfers) with new, informative content. The …

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Quick tips regarding cloaking

At one time, directories like DMOZ were a good place to add listings and get backlinks. However, these large web directories aren’t really relevant anymore. While there plenty of differences between SEO and content marketing, there are also many areas where they overlap. Taking advantage of this overlap and …

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