Becoming complacent can be an issue

SEO has been in the mainframe of digital marketing for little above two decades. As more content becomes available on every subject, searchers no longer have to query using pivotal root keywords, like "running shoes," any more. Let’s begin with something practical – think of all the important topics our …

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Analyse your existing rankings

One approach is to add the “noindex,nofollow” meta robots or X-robots tag, remove the entire site from search engines’ indexes via Webmaster Tools, and then add a “Disallow: /” command in the /robots.txt file once the content has been removed from the index. Somewhere, amongst the responsive web design …

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Difficult things about metrics

copying the content from someone else’s website. The key is to find the keywords in our niches which have low competition and create content for those specific searches to take advantage of the void in the niche we are working in. Make sure every page of your site contains …

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Lessons I learned about indexed pages

Web pages containing matching verbiage will have lower visibility in searches. Educational content can be described as content that teaches people something or helps answer one of their questions. Having a blog is a great way to consistently provide your readers (and search engine surfers) with new, informative content. The …

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Quick tips regarding cloaking

At one time, directories like DMOZ were a good place to add listings and get backlinks. However, these large web directories aren’t really relevant anymore. While there plenty of differences between SEO and content marketing, there are also many areas where they overlap. Taking advantage of this overlap and …

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I bet you didn't know this about reporting

SEO stands for Search Engine Optimization. Domain Authority is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs) based on its backlink profile. A Domain Authority score ranges from one to 100, with higher scores corresponding to …

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Aligning your goals in relation to link bait

Mobile content should be short, useful, interesting, and easy to navigate. Build a list of other niche blogs in your field. Start commenting on their blogs with insightful comments, and then reach out to them and ask if you can write one guest post for them. If they accept, write …

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Analyse your existing ROI

If a page ranks well and Google finds it a manipulative use of duplicate content, Google can demote the page if it wants to. They simply have no concept that it’s even there. SEO and positioning your website to rank top spots in the search engines require some careful …

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Focus on the outcome

The more likely potential visitors are to think your site will provide an answer to their search query, the more traffic a page will gain. There’s never any reason to buy or pay for reviews. Canonicalizing URLs is a very important aspect of Search Engine Optimization but also of …

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Never underestimate the influence of SEO

WordPress is one of the best-loved platforms out there because it’s really intuitive and can be integrated into a custom CMS. Plus, it has plenty of handy plugins to help with blog optimisation, such as Yoast, which assesses the SEO-friendliness of a blog post and gives you actionable advice …

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Ways to tell you're suffering from an obsession with reporting

Domain authority is used to refer to the power of a domain, it greatly affects ranking in search engines. A domain’s authority shows how credible or trustworthy a domain name is in the eyes of Google. Usually, this is gauged depending on 3 simple factors; Age, size, and Popularity …

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The back story of stickiness

Information gathering is so crucial in research; gather it and then tabulate it. Exact match Domains (EMD) It’s not as easy to make a site easy to crawl as you might desire. There is an immense difference between a 10-page Website and a 10,000,000-page Website. The search …

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Taboos about rankings that you should know

Do you talk like your readers? With blog writing, for example, it is best to adopt a conversational tone, using words and phrases that resonate with the target audience. Search engine results are an important way of gaining new customers, as most people have what the Nielsen Norman Group calls …

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How do you feel about social media now?

How do your competitors rank? Pick out a keyword for which you want to optimize your site. Check out the top 20 search results: Are your competitors somewhere in there? What is your ranking for this keyword? This information should help you to find a good niche for you and …

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Here's what industry insiders think about organic links

The focus on the right audience and the right content brings an understanding of the content that they’re more likely to consume. Contrary to popular belief, linking out to relevant external websites does not directly impact your search rankings. Make it as easy as possible for users to go …

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Lets look at our approach to link research

Once visitors are on your site, an important goal is to keep them on your site. You don’t want your visitors immediately bouncing back to Google once they have read something on your site. With content being king, SEO may as well be queen. They both play an integral …

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More importance is given to reporting

You should note that an inadvertent leak of sections of the Google algorithm onto the web revealed that Google tracks a variable called timedout-queries_total, suggesting that the number of timeouts is itself also a factor in ranking. aying heed upon Keyword Frequency, Keyword Weight, Keyword Proximity, Keyword Prominence, Keyword Placement …

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Education is the best legacy when it comes to web 2.0

When it comes to word count, you need to understand that it is quite tiresome to read long articles on mobile devices, especially on smartphones. Incorporating relevance and trustworthiness into your link building strategy is an essential part of your ranking efforts. Search engine optimization has significantly changed in recent …

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Random musings on sitemaps

After the emergence of major updates, like Panda and Penguin, search optimizers have thrown around the term “penalty” to scare SEO novices into thinking that one simple mistake could instantly tank their site’s rankings. Arguably, one of the most crucial aspects of on-page SEO is tags. Whether it’s …

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Random musings on link exchanges

Web crawlers crawl the Web. These crawlers follow links to discover the pages on the Web. Even after all of the changes with the search engine algorithms, inbound SEO links are still the biggest influence for search engines. Your customers are already looking for what you have to offer, but …

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Google and long keyphrases

To prepare for voice search, you need to take a good look at your current content. Ask yourself, does it answer any question a user might have? If not, change it. Links from trustworthy sites signal to search engines that your site is trustworthy too. Effective link building is now …

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This is all about building trust

Integrate keywords, not only into the content itself, but also into the title, the meta description and even the canonical URL. Human users are already intrigued by your title; all that’s left to do is entice them to clickthrough with your meta description. A meta description is information, more …

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Getting websites listed on search engines

The Google Webmaster Tool is a handy set of utilities that allows you to see your website or blog from Google’s perspective. If you use this tool, you can learn your average position on search engine results pages, which keywords your blog is ranked for, how many people are …

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Some websites use pages with endless scrolling

Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. Natural language in search is becoming more prevalent, especially with the rise in voice search and Google’s understanding of natural language queries. Whether you should go after long tail …

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Creating and Establishing Quality

By providing clear, deep, easy to find content on your website, Google is more likely to index and show your content in search results. Websites that are thin on content, showing mostly ads or affiliate links, or that otherwise redirect visitors away to other sites quickly tend not to rank …

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Google Doesn’t Publish PageRank, So What can We Do?

Write interesting and creative content that you know people will share with others. Keeping track of your backlinks is just as important as building them. That’s because SEO relies on the quality of the backlinks your website gets. The more high-quality links you have, the higher you will rank …

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Don;t leave shady backlinks in place

If you are going to use freelancers, beware of duplicate content. Always make sure to check the content that you get by searching for the content on Google, Yahoo, and MSN. The meta description is what appears as the description of a blog post in search engine results. This is …

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www vs non-www for SEO

Everyone is familiar with the expression “content is king.” Without rich content, you will find it difficult to achieve good rankings with specific keywords and to direct traffic to your website. Another method to rank well in Google is to submit your websites to article directories. This was the fast …

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Use topic clusters for optimal SEO

Links are the key to ranking well in Google, but what marketers often forget is that links are built upon relationships with people. The best way to ‘build links’ is to forge connections and offer value to bloggers and other influencers in your niche. Your website must be easy for …

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Use Google’s Disavow Tool To Improve Ranking

There is no single place to focus when trying to optimize a website for search engines, so it is important to make updates and upgrades to various parts of a website at regular intervals, not spending too much time or effort on any particular aspect of the website while other …

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See what keywords your competitors are ranking for

Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. This means phrasing your keywords in a conversational fashion if you want to optimize for natural language search queries Make the content flow easily to keep people intrigued and reading …

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If you think it’s the end, its not

The age of backlinks matter. Links that have existed for a long time weigh more heavily in your website’s link graph. Having links from more popular websites carry more weight than less popular sites. As we know that Google optimizes its results for user intent, hence, this is a …

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Obtain Quality Links

Paid links are another no-no, whether another site linking to yours, or on your site linking to another site (except for banner ads and ad networks like AdSense). Quality and visibility. This is truly the great secret to SEO and content. Links back to your site from elsewhere online are …

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SEO Makes Dollars & Sense

Structured data, sometimes referred to as schema markup, are codes which are added to websites to provide search engines with in-depth information about your products, your business offering, prices of your products, location-based offerings and much more. Unlike some aspects of the mysterious Quality Score “secret sauce,” we know that …

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Take a quick look over old articles

If nobody has heard of your brand or company name (and it’s not part of the important keyword phrases) put it at the end of the title tag. Billions of searches are performed each month. Knowing how users search and choose results will help you create a strategy that …

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