Make sure your SEO checklist includes widgets for best results

A general rule to follow when creating your new URLs: use dashes (-) between words instead of underscores (_). Google treats dashes as separators, which means it can return results when you search for a single word that appears in a URL and when you search for a group of words …

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Have you though about metrics when outlining your SEO strategy?

Links may very well become "democratized" as they become less representative of the overall sentiment of the online world. A very small percentage of internet users has ever published a link on a website or blog. Submitting a sitemap to search engines reflecting any updates will certainly aid your cause …

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What your mum didn't tell you about non reciprocal links

Website owners all want their content to be placed at the top of page one of search results. This is because very few website searches ever go beyond page one of results. It not exactly best practice SEO in 2018, and I'd be nervous creating any low-quality pages on your …

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Make a good use of widgets

Your analytic tools can be used to find the keywords people search for that lead them to your website. The majority of these will be the shorter keywords but you can also find long tail keywords as well. These long tail keywords will likely be relevant to your website in …

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Apply these secret techniques to help with walled garden sites

Comments may be negative or positive, but in most cases visitors render honest opinions. In fact, Google claims more than two hundred components to their ranking formula. Company leaders allocate money based on what they feel can be spent. Currently Google's preference is for websites which are rich in content …

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How we improved our rankings in two days

Today, the secret to SEO is no secret at all. It's common sense. Brands that rank high on search engines have great content, address their target audience's search intent, and take the time to optimize their sites from a technology standpoint. Decision and action tendencies constitute the conative parts of …

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Make a good use of organic links

Advertising and marketing venues range from simple standalone billboard advertisements to complex, multilingual global websites. Site speed was incorporated as an official ranking factor way back in 2010. If you aren't choosing the right keywords or keyphrases, then all your efforts may well go straight down the drain. The global …

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SEO recommendations are not always implemented in a timely fashion

Data mining includes two primary activities: building profiles of customer segments and/or preparing models that predict future purchase behaviors based on past purchases. Use link baits to grab people's attention. Provide users with free stuff, unique and valuable info or anything that will spark their interest. Microsoft Bing is …

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What is the single best piece of SEO advice?

Manipulation erodes user trust. Getting high-quality links from outside websites is key - especially if you can find a way to get .edu links. Google sees inbound links coming from websites ending in .edu as especially trustworthy. You need to select the one that's the best fit for your business. You …

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Invest in canonical URLs

Certainly, you can use a nickname, a distinct e-mail address, or telephone extension to track communications that come from a board or group. Treat it like a mini-title for the following section of text. For others, it may be a Tip of the Day. Google has been focused on semantic …

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Reasons that people rely on long tail search

We can no longer just game the system by creating low-quality links. The extent of your involvement with regional search engines will depend entirely on your target audience. Many specialized SEO tools can help you determine the popularity and the competitiveness of your possible keywords and can help improve your …

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Carve out time for concentrating on gateway sites

Furthermore, employ sufficient alignments, whitespace, and text padding for additional clarity and web page look and feel. Search engines track searcher behavior, and by looking at what searchers click on and what they search for next, search engines can learn a surprising amount about what someone might mean by those …

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Get rid of sitemaps for good

Most media planners believe an advertisement requires a minimum of three exposures for an advertisement to be effective. Corporate companies and enterprises started hiring SEO Company and SEO specialist in the mid-1990s. From the point of view of search engine optimization an entry in a business directory is important; it …

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SEO Recommendations Don't Implement Themselves!

The growing use of online reviews by consumers has led to an increase in websites devoted to providing them. Remarketing ads should be customized to the products, or similar products, that were viewed on a website or those placed in a shopping basket or on a wish list. Sometimes the …

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Types of site changes brought on by duplication

Researching, tracking, and competitive reviews all of these are part of Search engine optimization package. SEO is not just limited to advertising tools, although it includes all elements of advertising. SEO checkpoints can be defined on a monthly, quarterly, semiannual, or yearly basis. A large part of the search engine …

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Small but important things to observe about widgets

A 301 redirect, or also known as a permanent redirect, should be put in place to permanently redirect a page. The word 'permanent' is there to imply that ALL qualities of the redirected page will be passed on to the detour page. If your goal for a new piece of …

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You may think you know what your audience wants to read

Marketers identify consumer and business-to-business segments in many ways. Over the years, Google has continued to improve their link algorithms, including Penguin, and they continued to use manual penalties to crack down on link schemes as well. First, stop assuming SEO is dead because the rules changed. The main heading …

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The link bait mystery revealed

If you're an SEO-newbie you'll probably hear lots of new and complicated terms. If a page ranks well and Google finds it a manipulative use of duplicate content, Google can demote the page if it wants to. Panda and Penguin are algorithm updates by Google, focused on serving more quality …

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If keywords is so terrible, why don't statistics show this?

A value proposition is a statement that tells consumers why your products or services are worth paying for. Cultivating a trustworthy website takes time, just like any real-world relationship, so don't expect to see an immediate improvement in the traffic your site receives. Unlike traditional AB testing where metrics become …

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Measuring Content Quality and User Engagement

Whilst typing out a query has been the traditional way of accessing a search engine, with mobile devices and the constant increases in hands-free technology, this is no longer necessarily the case. Although title tags and meta descriptions have been known on-page SEO factors for years, they're often neglected in …

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The benefits of mobile search to your search marketing strategy

Googlebot is Google's web spider. Organic search is a powerful channel for getting new customers, but SEO isn't a one-time investment, and it won't magically fix your marketing challenges. As search engine algorithms adjust to accommodate the change in content, likely towards video, it will be important for marketers to …

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Thinking about javascript makes everything OK

Article directories grant another space where a subscriber might obtain a back-link, gratis publicity and possibly some free traffic. Several such directories have espouse returns sharing, which signifies that content giver acquire a slice of the proceeds. Choosing an agency begins with the development of quality selection criteria. Although some …

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Write a keyword-rich introduction about plugins

Your analytic tools can be used to find the keywords people search for that lead them to your website. The majority of these will be the shorter keywords but you can also find long tail keywords as well. These long tail keywords will likely be relevant to your website in …

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What are you trying to accomplish with each page?

The user always comes first. So, if you can't fit the keyword in naturally anywhere, just forget it and use it in your image alt-text etc. Quite simply, Google wants users to get what they were looking for, and the Quality Score is forcing advertisers to make ads and landing …

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Tactics around user generated content

They do offer the advantage of accounting for the type of industry and product in the model. Most companies use SEO to increase website traffic, which in turn, increases revenue. In many cases, the higher you are on page one the more traffic you will receive. The farther down your …

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Who else wants to enjoy URLs

Giving your personal opinion and opening up a little bit goes a long way towards creating rapport with your audience. Like many things, of course, don't overdo it! The cloak-and-dagger element makes it a little more fun. Sometimes I'll go so far as to fill out their web forms to …

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