While it's true that keyword-stuffing will be harshly penalised by Google, intelligent use of on-page tags that help potential customers to find your site remains vital; the margin between the best SEO company and the also-rans frequently lies here. Make sure the site's meta descriptions and titles include both primary …

Mobile apps like Flipboard or CNN make it easy to consume information broadly and quickly. Search engines are adapting and beginning to favor natural, more speech-like content, so to keep up we have to provide content in the same way. We have to think like our customers and answer the …

Faster loading websites generally do better in search engine result listings (SERPs). If Flash is still important, provide a link to your Flash script from your homepage. With this in mind, SEO can become the most important tool for gaining online traction and eventual sales leads. Always begin your SEO …

Websites that are considered to be practicing various unethical (spamming) techniques are often manually removed and banned. Google also takes extra focus on the anchor texts. Just like the page content, the backlink anchors help to tell Google what the pages are all about. SEO is unarguably one of the …

Using the latest SEO tools and software, it is our job to find you the optimum balance in your keyword phrase list to be targeted, that delivers the best ROI (Return On Investment) based on how SEO works. The view that the brand represents a good value also creates this …

Nofollow links do not allow search engine bots to follow the link. That means if the website owner is linking back to you with Nofollow attributes, it does not pass on value from the source site. Only humans will be able to follow the links. Know what they are going …

When pursuing a link, which is more important, relevance or authority? Link building is the aspect of getting other pages (preferably quality and relevant sites) to link back to your website content or pages. Some geographic conditions and the customer demographics are very much important as to where and how …

The search industry is constantly innovating, and it might seem overwhelming for marketers with limited time and resources to try and keep on top of developments. Marketing experts utilize three models of the information search process: attitudes, values, and cognitive mapping. Consumers seeing an advertisement in a different medium are …

Although an SEO agency will be able to provide a much more reliable, and high-quality, copywriting service, by making changes to your site's content today, you can start to move in the right direction. In marketing, the person in charge of designing an advertisement transforms an idea into an attention-getting …

By adding keywords in the right places, you make it easier for search engines to judge the value of each page. Advertisers often use visual imagery in international marketing. To combat shopping cart abandonment, three incentives help people alter buying patterns-financial incentives, greater convenience, and added value. The Google Trends …

To increase their websites' search engine visibility, many companies look to build organic traffic with visitors who leave feedback, share your content, and frequently return to your site. Make each page intuitive enough so that you can easily identify its purpose. At one time, directories like DMOZ were a good …

Sometimes, your prospective customers have to take many steps to end up with a store receipt in hand. Why would someone purchase this particular product? If you can't firmly work out who you're targeting, what message you're sending out and what the purpose of your content is going to be …

If there is no email address, you may want to call the owner directly. It pays to start at the beginning and decide if you need to worry about SEO or not. Most businesses do, but some don't. There are other things that you can do to get contextual links …

Google makes it really hard. Make sure the article is easy to read, even to those who are new to the topic. Articles that are easy to read will result in less bounce rates and higher conversion rates. The biggest difference between the two approaches is the level of formality …

nbound links are still very important when it comes to ranking a page. However, you must make sure that all the links are natural and are highly relevant. This year, make it a point to monitor all your inbound links so that you are positive that they are helping you …

Many consumers think comparative ads are less believable. However, if you have too many, then high volumes of duplicated content may be the problem. A simple seo rule - use keywords in the text of page links that refer to other pages on your site and to any external Internet resources …

Transaction sites, which are, perhaps, the most familiar type of site, are used to sell goods or services online. One needs to keep updating with every new change in digital marketing, SEO, search engine, and ranking strategies. Crazy, right? Some advertisers emphasize the principles present in variability theory, which suggests …

The SEO people are engaged in bringing the organic hits, while the digital marketers aim at total online existence (of a company) that goes beyond SEO. They go the distance, train, research their enemies' capabilities, properly estimate their own capabilities, and deploy all the weapons in their arsenal, from lasers …

Building relationships is extremely important when it comes to organic SEO, and it can offer a real advantage for your search engine rankings. Those sites which, simply, had the most keywords would rank on top. Many people see this design as cluttered, with too much competing superfluous information. If you …

Old-school SEO focused on keywords. New-school SEO focuses on high click-through rates, "long clicks", freshness, and amplification...which are all signals that users are successfully finding the answers they're looking for in your content. Additionally, you can pay to have your website ranked above organic results in search result pages …

SEO has a somewhat notorious reputation with a fair amount of developers. Any site migration that involves URL changes needs to be very carefully considered. From domain name changes to tech stack updates, when you start changing your website's URLs you are basically throwing away your old ranking signals and …

When consumers are asked to identify brands that quickly come to mind from a product category, one or two particular brands are nearly always mentioned. If you've been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it's time to buckle down and commit …

Introducing deviations could be counterproductive and could hinder (or confuse) the benefits of other work. Websites can benefit from mixing evergreen content with their fresh posts and pages. Marketers will often ignore (or confuse) SEO in favor of (PPC) SEM, but by doing so they are ignoring great opportunities. The …

Granted, Google's competitors are watching it. When they are indexing websites, the search engines' bots scan every one of a site's URLs and look for the starting points of the topics that are covered. They also browse the HTML code for metadata such as particular tags or markups, so that …

Your ability to rank well is not just dependent on search volume for specific keywords. They prefer different marketing techniques, visit different sites, and receive recommendations from different peers. Google loves links. In 1998, the web was much easier.

Write a keyword-rich introduction about googlebot crawlers

The content and physical piece of the puzzle is referred to as on-page SEO. Search engine optimization affects only organic search results, not paid or sponsored results such as Google AdWords. We know consumers want personal interactions with brands, but they also want them in real time In fact, with …

Have you ever monitored the viewing pattern of people visiting your website? This is the pattern in which people view, in this case, websites. Seed keywords are the foundation of your keyword research. They define your niche and help you identify your competitors. Some search engines and web servers treat …

Your website should be thematically oriented to specific keywords for optimal rankings. The website should fulfill the needs of your users. At the same time, it is also important for your web content to load quickly in order to guarantee user satisfaction. Open source software isn't more prone to bugs …

A focus on the formatting of your page can facilitate the crawling for search engines, while it also enhances the readability for your readers. Let 's explore this idea a little further. Just simply knowing the steps on how to do something and sharing it online increases your chances of …

Many sites are taking advantage of SEO. During an internal search, the consumer thinks about the brands she will consider. When you think about keywords what are they really? It's an interesting thing to think about isn't it, for one thing, keywords are usually short and common. Because people won't …

Write unique descriptions for every page of your website. In case you don’t know, each single page of your site stands on its own merits. Your website as a whole does not get ranked on Google. Off page SEO is a long term and time consuming process.It includes …

Conversion is a cost-effective, direct method of improving revenue. Corporate communications like public relations, social media, and email also fall under the SEO umbrella. This is a powerful association that your product is so popular people don’t want to see any other search results. You should also make sure …

The biggest SEO mistake you can make during a website redesign is to not think about SEO until it’s too late. If you don’t have SEO in mind from the initial strategy session, you’re going to lose what you took so much time and effort to build …

Don’t forget to tell Google your site is mobile-proof. You can add a viewport declaration – if you’re using responsive design – or a Vary header when using dynamic serving. If you own or control the content of all the sites displaying the same duplicate content, then you should either …

SEO rewards your business for its efforts at a higher rate than pretty much all traditional forms of offline advertising — the same can be said for almost all types of internet marketing. This is an extremely common issue with eCommerce websites. Consider our blog subdomain name — FreeLogoServices.com/blog. By …

Instead of casting a wide net capturing numerous different types of football boots, you could narrow the search down to yellow football boots. The focus on the right audience and the right content brings an understanding of the content that they’re more likely to consume. When you delete a …

Google devalues pages and websites with very little content, and it’s obvious that links from these types of websites carry little SEO value. Thin content is essentially too short and too easily duplicated, and when this occurs too often, you start to drop in rankings. Be aware of the …

Therefore, appearing at the top of the search engine results page is naturally becoming more important to many companies. All internal links on your website should be valid and working. Your analytic tools can be used to find the keywords people search for that lead them to your website. The …

Perhaps one of the more common and well know practices for a website to be ranked in Google and other Search Engines. Google Panda and Penguin stopped keyword stuffing in its tracks making it not just not ideal but counter productive. The cleaner the code on your website, the faster …