A good meta description will typically contain two full sentences. On mobile devices, the average page loading time is more than 10 seconds, with an average of nearly 5. Here's what we mean: Consider your list of target keywords and the intent behind each of them. Backlinks are hyperlinks that …

You can control both the pages that Googlebot crawls and (should you wish) request a reduction in the frequency or depth of each crawl. Coupons and discounts work offline and they work online, particularly when your target audience has a bargain orientation. The major disadvantage here is that you'll need …

However, this analysis does not take into account the idea that each of your links can point to a separate internal page. Whenever your potential blog reader uses a highly specific search phrase on Google, they tend to know exactly what they're looking for. Try to use an email address …

This effect compounds with every mention. Since SEO is not the same for every client, get to know how a particular company will help you with your SEO objectives before hiring one. You should target to leverage advanced animated infographics. Personal brands will allow you to characterize various writers on …

A meta description is the short paragraph of text (snippet of information) under the URL which is used as a preview in the search results. Only links from quality and trusted websites that attract a high amount of traffic can have a serious and good impact on your website's rankings …

An entire industry sprouted as a result that was dedicated to providing massive amounts of spam-based links. Why would the fact that engines don't officially acknowledge social media matter? But there are also things you don't know that you don't know-the unknown unknowns. When linking to another page on the …

With the rise in mobile use, local SEO has become a major part of any business' search engine optimisation and marketing strategy. As the best SEO services will tell you, local SEO gives you the opportunity to build a community around your business in your local area. What's more, it …

Word order will still be respected, but they too can now show on same-meaning queries. Here's the thing - people tend to mistake content marketing with publishing a few blog posts on their website. In the best case you serve as much information that helps the sales process through organic search …

Google Suggest is both a blessing and a curse when it comes to SEO. Verifying your business listing on Google protects your listing from someone who may attempt to pose as a company representative. Create an XML sitemap and submit it to the search engines (Google, Yahoo, Bing) to let …

Or you can include your site for a fee on comparison shopping engines like Bizrate.com to solicit reviews. To let your business reap the optimum SEO benefit within the evolving algorithms, it's better to be equipped with some killer SEO optimization tips and stay at peace. This is an …

In these instances, there is a last-ditch effort option available through Google Webmaster Tools. For example, you could create a unique infographic for your industry, or an entertaining video with the chance to go viral, and share that visual content on your social media channels. Search engine optimization has become …

Many currently available products offer nearly identical benefits. By properly using HTML tags, on-page linking, and internal backlinking, you can streamline your site to best serve your customers. By creating relevant content that guides users through the marketing funnel, you can improve sales and generate more interest in your brand …

Sites that had natural linking profiles were rewarded while those that had been deliberately over-optimized experienced a significant drop in search rankings. The manner in which managers determine business needs may be different. When you've selected your focus keyword, ensure it is found in your title tag, h1 tag, meta …

However, this is a major step for Google in the introduction of machine learning to its central processes. When your infographics get posted then you need to make it easy for others to share it. You know there are no magic marketing bullets offline; there aren't any online either. Gender …

Most of the people who land on your pages will have no interest in your business or products if you do that, and so they are unlikely to get in touch or make a purchase. Visual Esperanto advertising recognizes that visual images are more powerful than verbal descriptions and transcends …

Setting the value of the rel attribute of a link to nofollow will tell Google that certain links on your site shouldn't be followed or pass your page's reputation to the pages linked to. Nofollowing a link is adding rel=nofollow inside of the link's anchor tag. There area ways …

If a link building provider doesn't publicly disclose which publication sites they use to build links, it could be a sign that they treat sites indiscriminately. You can hire PHP developers reasonably quickly, and you can be sure that if at some point you require additional PHP development, the resources …

Setting goals enhances the probability that social media marketing investments will succeed. Google wants to help its users find what they're looking for as quickly as possible to provide the best user experience. But, in order to understand what your prospects are searching for, you must first consult your buyer …

In fact, it doesn't even use keywords as its fundamental basis for searches anymore. Link building is a lot of work (and expensive) - you don't want to waste resources on tactics that won't impact your traffic. In the early days of SEO, it was the quantity, not quality of links …

In other words, Google has to be able to visit the URL and look at the page content to start to understand what that page is about. Understanding this, work to perfect your strategy in a way that is most beneficial for your customers, including more SEO tactics than just …

Going viral is something most online marketers strive to achieve but rarely do. Now that you know what to look for in your title tags and descriptions, you can audit your site to ensure your full compliance. With Google Tag Manager (GTM) installed you will want to install Google Analytics …

It?s not as easy to walk up to your fiercest business rivals and ask for a link to your site, because it will help your SEO. All you need to do is type your business' name and pin code into the tool and click on the 'Check My Listing' …

For example, within the Google AdWords platform you can target the same keywords in your ads that you are currently targeting on specific pages. Database marketing includes trawling, or the process of searching the database for a specific piece of information for marketing purposes. You can't game the system. The …

A study suggests that search ads have a strong positive impact on brand awareness, perception, and purchase intentions-even The paid search ads generated a 160 percent increase in unaided awareness. Keep in mind that your site is always changing-you're almost constantly adding pages, removing pages, or changing pages, so work …

If you link to other websites, you not only help to promote their content, but also you let others know that you exist. Simple as that. And if you provide quality content, people whose work you've shared will be more willing to promote your website as well. Optimizing page titles …

Paying close attention to these areas will help improve your content and authority and increase your rankings, traffic, and conversions. When we talk about search engine optimization, we're talking about organic traffic. That can lead to frustration for buyers and make it hard for prospects to find the accurate and …

Once you've selected your specific pages, you can pre-select sources that are relevant to those pages, and allocate most of your time toward supporting them with new domains. Capitalizing on the same high-authority, industry-relevant sources, you can post occasional brand mentions to boost your domain authority, and you can also …

Check the hosting and registration information of any website by doing a Whois lookup. After Google's Pigeon update, the scope and environment for local SEO has changed dramatically. They may not know your material was written specifically for SEO, but they'll know it wasn't written for them because it doesn't …

Your images need to be of good quality. You might also see your link remove if it isn't relevant to the overall work, or if your anchor text doesn't seem natural. There's no need to obsess over SEO throughout the whole content creation process, but getting into the SEO mindset …

It's a big problem with a multitude of solutions. Despite all these risks, both real and perceived, I still believe that SEO is a viable strategy. Marketers send event-targeting emails to those who might attend a specific occasion. Focus on your most important pages.

Bucket brigades based on mobile search …

However, if your link is structured in the context of supporting content that's free from spam indicators like "click here," you won't have to worry. Your rankings will start to diminish for some or all of your keywords, and your organic traffic numbers will start to dip. It's important to …

Individuals wield tremendouspower. We said earlier that you'd need local SEO landing pages for every physical presence you own. Running a PBN is time-consuming, it costs money and building clean, legitimate backlinks from real websites doesn't have to be difficult. Also, if the spam link is pointing to your home …

And where a result is clicked more than another this can help improve your ranking through engagement metrics that Google looks at. In other words, the higher the DA of the link, the more your client's DA will rise, and the higher their site's rankings will climb. Creating content that …

Despite all these risks, both real and perceived, I still believe that SEO is a viable strategy. Another thing to avoid is using the manufacturer?s description; you want every page ideally to have unique descriptions explaining what the page is about instead of using generic information thousands of other …

Search engines work through user queries, and the results are provided based on relevancy and quality to the search terms. You can further improve this strategy by creating useful content on your website and linking to that content in your digital PR and guest post contributions. Currently, the Knowledge Graph …

Thanks to the specification available within on page articles, you can attract attention from long tail results. Content marketing is one of the most effective marketing channels as it provides value to potential customers without asking for anything in return. With that in mind, it is always best to create …

In order for backlink checkers to exist, the entire web (i.e. billions of pages) has to be crawled, regularly re-crawled and stored in a monstrous database. The costs and challenges associated with doing this are HUGE. Among many factors that a search engine considers to rank the website, a …

You will want to ensure that the expertise will be there throughout the application life cycle to handle any support issues or bugs. It is often good practice to state what the website contains or offers and why the user should visit it. You're looking for any reasonable opportunity to …

Oftentimes, search marketers will predict the timing for Google's upcoming releases for a given year based on previous information. It should help you to create a continual lead generating machine. Effective brands create an advantage, especially in mature markets containing fewer products or where service differences exist. There have been …

What are the signs that indicate your partnership relationship is potentially in trouble? If you’ve vetted each other well at the outset, you should be on the same page about most everything—most importantly, core values, goals, ethics, trust and overall ability to communicate honestly. Sometimes, though, even in …