What's the story about backlinks

More importantly, an SEO campaign must be a means to an end, not an end in itself. It is vital to see it in its broader business context: What sort of visitors will convert well for this business online? Is the ideal visitor budget conscious or seeking luxury items? As …

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Comment links for SEO

Database offerings for both platforms are quite similar. Quality is always important when producing new content, but it's the SEO that can boost your efforts of reaching a target audience. This is precisely the reason why Google takes into account social validation when ranking your webpages and blog posts. Does …

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Propagation of relevance using page impressions

The two commodities that are exchanged are unique content and backlinks. Ask any professional SEO what they think of keyword stuffing as a strategy and they'll tell you it's obsolete, useless, or actively harmful for your brand. Evaluating these factors, we can come up with a short list of basic …

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Can I use google webmaster tools to help rank my site?

For example, both local and national ranks depend in part on your domain authority as an independent site. Some have even criticized this strategy, saying it inherently violates Google's terms of services, which state that any link intended to manipulate rank is a "bad" link. Take a look at which …

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How does Duck Duck Go deal with bread crumbs

Many websites remain invisible to search engines because of incorrect SEO and are missing out on great opportunities. Here are some examples of tools I use on a regular basis. If your site takes more than a few seconds to load, they'll probably abandon it almost immediately. You need to …

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I urge you to think about social media

Users on your site should be able to navigate from a general page (like the homepage) to pages focused on specific content. Add text-based links between pages to make it simple and easy to go from one page to another. You can use a range of different tools, including Copyscape …

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This story about page rank will haunt you forever

The sum total of these links, as they exist today, is your backlink profile (or simply, link profile). There are umpteen factors colliding in the search results you see, including location, device used, sessions you're logged into, if you are walking while searching on a phone or standing still, and …

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It's time to revolutionize our approach to duplicate content

This is especially helpful for 404 (Page Not Found) and 500 (Server Error) error pages. If you use a different font size, style, or color for your headings and if your headlines or subheads include a search term, you might receive extra points in search engine rankings. Also, you need …

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Make link exchanges the main focus of your marketing tactics

A good meta description will typically contain two full sentences. On mobile devices, the average page loading time is more than 10 seconds, with an average of nearly 5. Here's what we mean: Consider your list of target keywords and the intent behind each of them. Backlinks are hyperlinks that …

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Cracking the SEM code

You can control both the pages that Googlebot crawls and (should you wish) request a reduction in the frequency or depth of each crawl. Coupons and discounts work offline and they work online, particularly when your target audience has a bargain orientation. The major disadvantage here is that you'll need …

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Thinking about page impressions makes everything OK

However, this analysis does not take into account the idea that each of your links can point to a separate internal page. Whenever your potential blog reader uses a highly specific search phrase on Google, they tend to know exactly what they're looking for. Try to use an email address …

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Unconventional knowledge about plugins that you won't find in books

This effect compounds with every mention. Since SEO is not the same for every client, get to know how a particular company will help you with your SEO objectives before hiring one. You should target to leverage advanced animated infographics. Personal brands will allow you to characterize various writers on …

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Make sure you know exactly what you're doing with blogs

An entire industry sprouted as a result that was dedicated to providing massive amounts of spam-based links. Why would the fact that engines don't officially acknowledge social media matter? But there are also things you don't know that you don't know-the unknown unknowns. When linking to another page on the …

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Can Google algorithms help improve my search engine placement?

With the rise in mobile use, local SEO has become a major part of any business' search engine optimisation and marketing strategy. As the best SEO services will tell you, local SEO gives you the opportunity to build a community around your business in your local area. What's more, it …

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Maximize impact

Word order will still be respected, but they too can now show on same-meaning queries. Here's the thing - people tend to mistake content marketing with publishing a few blog posts on their website. In the best case you serve as much information that helps the sales process through organic search …

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How to really understand widgets

Google Suggest is both a blessing and a curse when it comes to SEO. Verifying your business listing on Google protects your listing from someone who may attempt to pose as a company representative. Create an XML sitemap and submit it to the search engines (Google, Yahoo, Bing) to let …

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Make a good use of scraping

The only way to build a sustainable online business that will bring in more organic traffic over time is to follow SEO best practices and create effective content that your visitors will find valuable. Its also a great way of earning new backlinks, as people will be more likely to …

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Give a thought for content when planning your web strategy

In these instances, there is a last-ditch effort option available through Google Webmaster Tools. For example, you could create a unique infographic for your industry, or an entertaining video with the chance to go viral, and share that visual content on your social media channels. Search engine optimization has become …

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Your key to success: long tail search

Many currently available products offer nearly identical benefits. By properly using HTML tags, on-page linking, and internal backlinking, you can streamline your site to best serve your customers. By creating relevant content that guides users through the marketing funnel, you can improve sales and generate more interest in your brand …

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Snippet Optimization (Also Known as a Meta Description)

Sites that had natural linking profiles were rewarded while those that had been deliberately over-optimized experienced a significant drop in search rankings. The manner in which managers determine business needs may be different. When you've selected your focus keyword, ensure it is found in your title tag, h1 tag, meta …

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Write a keyword-rich introduction about domain authority

However, this is a major step for Google in the introduction of machine learning to its central processes. When your infographics get posted then you need to make it easy for others to share it. You know there are no magic marketing bullets offline; there aren't any online either. Gender …

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Accurately summarize the page including details of trust rank

Most of the people who land on your pages will have no interest in your business or products if you do that, and so they are unlikely to get in touch or make a purchase. Visual Esperanto advertising recognizes that visual images are more powerful than verbal descriptions and transcends …

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A few words on keyword stuffing

Setting the value of the rel attribute of a link to nofollow will tell Google that certain links on your site shouldn't be followed or pass your page's reputation to the pages linked to. Nofollowing a link is adding rel=nofollow inside of the link's anchor tag. There area ways …

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The infamy behind search engine spiders

Setting goals enhances the probability that social media marketing investments will succeed. Google wants to help its users find what they're looking for as quickly as possible to provide the best user experience. But, in order to understand what your prospects are searching for, you must first consult your buyer …

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Warning: These mistakes could destroy your content

In fact, it doesn't even use keywords as its fundamental basis for searches anymore. Link building is a lot of work (and expensive) - you don't want to waste resources on tactics that won't impact your traffic. In the early days of SEO, it was the quantity, not quality of links …

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SEO is the most important thing you can do for your website

Going viral is something most online marketers strive to achieve but rarely do. Now that you know what to look for in your title tags and descriptions, you can audit your site to ensure your full compliance. With Google Tag Manager (GTM) installed you will want to install Google Analytics …

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Maybe trust rank will be a thing of the past

It?s not as easy to walk up to your fiercest business rivals and ask for a link to your site, because it will help your SEO. All you need to do is type your business' name and pin code into the tool and click on the 'Check My Listing' …

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Mobile-First Indexing: Fix issues around citations

A study suggests that search ads have a strong positive impact on brand awareness, perception, and purchase intentions-even The paid search ads generated a 160 percent increase in unaided awareness. Keep in mind that your site is always changing-you're almost constantly adding pages, removing pages, or changing pages, so work …

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