From Google's point of view, it is not advisable to place the actual content of the page below the fold. Over the years, SEOs have become really good at understanding keyword intent and segmenting the marketing strategy to match intent. Creating content that consistently drives traffic to your site is a win; however, not all traffic is created equal. The challenge is finding a balance of content that is interesting, sustainable, and relevant to your business interests. Many site owners create their sites blindly, without conducting proper research.

Make sure you include reporting when organising your SEO strategy

301 redirections carry link juice with them. You've told Google that page B replaces page A, and that users can get the same great value from the new page as they did from the old. Social signals aren't an important part of the Google algorithm. But social shares on sites like Facebook, Twitter and Google+ may give you an indirect rankings boost. Designing your website with mobile users in mind will give you the best chance at converting the traffic that search engines bring in. There are ways to do a bulk search on a list of URLs to check if any of the pages contain a link to yours, but if you're checking this on a daily basis, it's probably just as fast to do a quick manual check.

How I improved my Google algorithms in one day

If you make a website from scratch, you need to take a few SEO related things into account. It's incredibly important to do this right from the start, as that will prevent a vast number of future headaches. Repeatedly seeing a specific visual image, headline, copy, or tagline helps to embed a brand into a person's long-term memory. This awareness, in the long run, could even potentially lead to customer conversions on your site. When looking for ways to improve organic search engine rankings in just about any industry, the fact is that there are still only two primary ranking factors that search engines like Google give priority to: content and backlinks.

Internal links & site-wide links

The ultimate judge of a website's content is its audience - the readers that visit the site and actually read its content. If the content is good, they'll probably stay on the website and keep reading; if it's bad, there's a good chance they'll leave. This is the biggest secret to Google dominance - especially local optimization. If the mobile version of the site differs from desktop for some reason, this should also be included under SEO. Gaz Hall, from SEO Hull, had the following to say: "The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust."

You Marketing

For crawlability, create an image sitemap or make sure your images are featured in your sitemap. If you sign up to become a member for a site, you'll get a link in your profile. Well, not every site. Some sites will allow quality links in your profile, while others won't. Some are in the middle, such as Twitter, which gives nofollow links (links that don't pass link juice). Assuming you are impatient to progress (as new webmasters often are) and cannot bear to wait the 6-12 months required for a new domain to rank well, you might want to look at acquiring a privately held or expired domain name. A general rule of thumb: If you have links in a menu at the top of the page, avoid duplicating those same links on the bottom of every page. Linking to the same page in the footer creates a hole for the link juice to seep out.