Focus on your customers, and take the right logistical steps to make sure that search engines can find your content. Focus on the ‘road less traveled’ with long-tail opportunities, and you’ll be set. Keywords are usually broken up and grouped based on the number of words within the query phrases. The more words in a keyword phrase usually the easier it is to rank for the term, since usually there is less relative competition. High-speed keyword research is keyword research that’s focused on quickly assessing which words are most viable to optimize website texts for. Without doing proper keyword research, your content SEO strategy could well be completely worthless. Sometimes you just can’t target a specific keyword on a product or service page of your website – it just won’t fit and look natural. In these instances you can always take advantage of having a blog. Do a quick Google search for that keyword and check what other pages rank.
What to do if Your Website is a Victim of Negative SEO
Don’t let ego fuel your obsession with keyword rankings. And remember that your personal search experience is not necessarily what your prospective customers see. Google’s Search Console (previously
known as Webmaster Tools) and Analytics are both incredibly valuable tools for optimising your site and monitoring its SEO success. SEO and content marketing are, technically speaking, two very different beasts, and yet, they go together hand in hand. One relies on the other for success, and vice versa. There is no one-size-fits-all solution for a search engine optimization strategy. Every company, whether large or small, needs to first set some specific business goals and objectives. From there, it’s possible to find your marketing opportunities and set a strategy that matches your current size and goals for growth.
Higher Search Engine Rankings
Scraping feeds to create automated content for your website is plain stupid. Either for affiliate gain or just to add content to your website, this type of content, to lure Google to your site, doesn’t add any value to the internet, Google or any human. It just slows down Google, as it has to decide on whether this content is of any value to its visitors. It’s not most of the times. Engage in guest blogging
outreach and provide content to sites that share your audience to build links that will provide long-term SEO value. How do you educate people so they do value it? Online search is a murky world for those looking to be found at the top of Google's Search Engine Results Pages (SERPs).
How often the content changes
Google is looking for authoritative sites that are actual businesses that are getting legitimate visitors to their site. Sites that aren’t optimized for user intent and mobile SEO will fail. We all know that getting backlinks (a.k.a. inbound links) from trusted websites is a
great way to give your website’s search rankings a boost. However, there’s also a
dark side to backlinks.
If Google suspects that there are spammy, low-quality sites linking to your site, your
rankings could suffer. This is known as “negative SEO”. (In some cases, spammers
will purposely direct lots of low-quality links to your site in order to cause negative
SEO.) We asked an SEO Specialist
, Gaz Hall, for his thoughts on the matter: "SEOs have tried many ways to sneak in links. One of the more creative ways was to embed a link into an infographic. When people would copy the infographic because they liked it, they were also copying links. Widgets were also used this way. No one appreciates them."
Which SEO activities have previously been attempted?
Every website has its own issues, but all websites benefit from optimizing the conversion rate. It really doesn’t matter if your goal is more sales, more Facebook likes or more newsletter subscribers. Take time to write
compelling Meta descriptions for all important pages of the site, and for any pages that can be shared socially. Content syndication is the term used for the tactical republishing of your original article on another third-party website. It’s particularly useful if you’re a smaller publisher or an up-and-coming writer who wants a larger audience. Similar to duplicate content, scraped content are parts of your articles that someone pasted into their own. Scrapers will frequently add bits and pieces of content from your pages to the content that is often unrelated to the subject of the original.