If you search for rodent (probably 90 percent of all searches are in lowercase), all the major search engines will find Rodent or RODENT -- or rODENT or ROdent, for that matter. It's that simple. In SEO, keywords are the common phrases which people type into search engines when they are looking for something. Google had a quality-rating panel -- a group of real users -- look at sites and say what they liked and what they didn't.

Succeeding in SEO means paying attention to content

If you are a small business, an individual, or a small entity on a budget, it makes sense to use PHP. This approach may have worked 10 years ago, but not now. When you're considering meta tags to describe your content, images, and video, you'll likely run through the list of accurate descriptors and try to find as many target keywords as possible to include; after all, there's rarely a technical limit imposed on how many meta tags you can assign to a piece of content. What's so important about hashtags in SEO?

What to do if Your Website is a Victim of Negative SEO

A site can never have enough content. There is always an opportunity to create new pieces of content, and the newness - or 'freshness' - of content is also one of Google's ranking signals. WEBRIS wouldn't exist without spreadsheets and with Google, you can share your spreadsheets and collaborate with your team members. Whilst this is their brand name, this is a terrible waste of a article title, because it says nothing about the business and includes none of their target keywords. For the content that does well, take note of the content details audit.

Create a search marketing strategy based on user generated content

Ideally, you want the article with the external links to be one with a low articleRank, reducing the outgoing votes. The Google Search Quality Evaluator Guidelines: Read this to get a feel for the kinds of things Google doesn't like (see article 26 for information on this document) Under copyleft, the owner of a copyrighted work doesn't release it into the public domain. According to Gaz Hall, a UK SEO Consultant : "Alexa ranks Craigslist as the world's 118th most popular website, and America's 27th most popular."

When someone mentions mobile search do you think about search engine optimisation?

It's a bad way to build backlinks, and can damage the reputation of your company. You will find sites that are related to your subject and have articles on which you can add links, as shown in Figure 19-2. As they crawl your site, they index content to appear in the search engine results. In contrast, if people click through to your web page and stick around for a while, that tells Google your content is relevant to their search.